Tory TV Ads Backfire
While the Liberal TV Ads were exposed by the NDP to be full of Liberals posing as ordinary Canadians.In the case of the Conservative Party TV ads to make Harper look, soft, human and reasonable, no one had to tell Canadians that the folks in the ads were Conservatives. And despite all his best efforts to look human, approachable, and of the people, no one was fooled by Harpers performance. He didn't win an Academy or a Gemini Award. The Canadian people have given him a Raspberry.
A survey of 1,350 undecided voters who saw the Tory television ads were asked last week to pass judgment. Fifty-nine per cent said the ads would have no impact on their vote. But 19 per cent said the spots made them more likely to vote Liberal, and nine per cent said the ads pushed them toward the NDP. In other words, more than a quarter said they were inclined to do the opposite of what the ads intended. Only 12 per cent said the ads made them more likely to vote for the party that actually paid for them, raising questions about whether the Tory campaign has backfired.
Singing We Won't Get Fooled Again, Canadians held their noses turned off the TV ads for Trust Me Tory and told the guy on the phone that well Harpers TV ads worked, they are definetly not voting for him now.
The same survey found that six per cent of 1,046 undecided voters who saw a Liberal television ad said it made them more likely to vote Tory, and eight per cent said it pushed them toward the NDP. Decima's chief pollster says it's unusual that a political party would get so much advertising bang from its rival's buck. "It's an unusual circumstance and obviously it's something the Conservatives would need to take a look at,'' said Bruce Anderson."There's more than anecdotal evidence . . . that the Conservative advertising doesn't seem to be all that effective. The numbers say it's not.''
Which begs the question, if the Party War Rooms believe this; Television the main medium for strategists How come the Liberals and Conservatives blew it? The winner in the TV Ad war, the NDP. They had a message, they had humour, and they didn't use party members as actors. Cause Canadians now have higher standards for our actors. And we have higher standards for TV production. The country that brings you CSI, NCSI, etc. should not have to put up with ads that look like the Friendly Giant or Mr. Dress up.
While the Liberal TV Ads were exposed by the NDP to be full of Liberals posing as ordinary Canadians.In the case of the Conservative Party TV ads to make Harper look, soft, human and reasonable, no one had to tell Canadians that the folks in the ads were Conservatives. And despite all his best efforts to look human, approachable, and of the people, no one was fooled by Harpers performance. He didn't win an Academy or a Gemini Award. The Canadian people have given him a Raspberry.
A survey of 1,350 undecided voters who saw the Tory television ads were asked last week to pass judgment. Fifty-nine per cent said the ads would have no impact on their vote. But 19 per cent said the spots made them more likely to vote Liberal, and nine per cent said the ads pushed them toward the NDP. In other words, more than a quarter said they were inclined to do the opposite of what the ads intended. Only 12 per cent said the ads made them more likely to vote for the party that actually paid for them, raising questions about whether the Tory campaign has backfired.
Singing We Won't Get Fooled Again, Canadians held their noses turned off the TV ads for Trust Me Tory and told the guy on the phone that well Harpers TV ads worked, they are definetly not voting for him now.
The same survey found that six per cent of 1,046 undecided voters who saw a Liberal television ad said it made them more likely to vote Tory, and eight per cent said it pushed them toward the NDP. Decima's chief pollster says it's unusual that a political party would get so much advertising bang from its rival's buck. "It's an unusual circumstance and obviously it's something the Conservatives would need to take a look at,'' said Bruce Anderson."There's more than anecdotal evidence . . . that the Conservative advertising doesn't seem to be all that effective. The numbers say it's not.''
Which begs the question, if the Party War Rooms believe this; Television the main medium for strategists How come the Liberals and Conservatives blew it? The winner in the TV Ad war, the NDP. They had a message, they had humour, and they didn't use party members as actors. Cause Canadians now have higher standards for our actors. And we have higher standards for TV production. The country that brings you CSI, NCSI, etc. should not have to put up with ads that look like the Friendly Giant or Mr. Dress up.
Hey! Are you knocking Friendly Giant and Mr. Dressup!?! ;)
ReplyDeleteHmmm which one would be Rusty the Rooster and Jethro the Giraffe.
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