• Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup

• Starbucks gains billions in free advertising over the last few days after a modern-day coffee cup is spotted during a "Game of Thrones" episode, a marketing CEO estimates. The cup is not from Starbucks, but the association is a testament to its brand's strength. Starbucks SBUX gained an estimated $2.3 billion in free advertising over the last few days after a modern-day coffee cup was spotted during a "Game of Thrones" episode — and it turns out it wasn't even a Starbucks cup.
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    'Game Of Thrones' Art Director Says You're Really Overreacting To That Coffee Cup

    Esquire
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    'Game of Thrones'-Starbucks cup mistake isn't new. Hello, inadvertent product placement

    USA TODAY

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