Sunday, May 23, 2021

 

Lego unveils 'Everyone is Awesome' 

set to celebrate Pride Month 

Lego Vice President of Design Matt Ashton shows the LGBTQ-themed set. Photo courtesy Lego
Lego Vice President of Design Matt Ashton shows the LGBTQ-themed set. Photo courtesy Lego

May 20 (UPI) -- Toymaker Lego announced Thursday that it will start selling its first LGBTQ-themed set next month, in recognition of Pride Month.

The 11-figure set, called "Everyone is Awesome," was inspired by the rainbow flag and Lego bodies that include different hairstyles and shapes.

The set will go on sale June 1.

"I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love," Lego Vice President of Design Matthew Ashton said in a statement. "Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true Awesome selves.

"This model shows that we care and that we truly believe 'Everyone is awesome.'"

The figures are part of a 346-piece model and will be made available on Lego's website and Lego-branded stores.

"I am fortunate to be a part of a proud, supportive and passionate community of colleagues and fans," Ashton added. "We share a love for creativity and self-expression through Lego bricks and this set is a way to show my gratitude."

Ashton has developed multiple sets over his 20 years at the company and was executive producer of The Lego Movie in 2014.

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