Monday, November 15, 2021

JUST LIKE HERTZ

Elon Musk Confirms PepsiCo Will Not Get Semis This Year


14 Nov 2021, 08:47 UTC

When Ramon Laguarta told CNBC PepsiCo would get its first set of Tesla Semi on Q4 2021, we mentioned it looked like something Elon Musk would later deny on Twitter. It took only four days to confirm that. When asked about it, the Tesla CEO said it would not happen.
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When a Tesla fan asked Musk about Semi deliveries, the executive said that the “company is constrained by chip supply short-term, cell supply long-term.” That said, it would not be “possible to produce additional vehicles in volume until both constraints are addressed.” Ironically, Musk did not mention the issue with batteries is even more profound than just supply. It relates to achieving mass production of 4680 cells.

As we have said over and over, Tesla has based all its new products on the new battery format. It built two new factories expecting to produce vehicles conceived around it. Yet, the company has not finished developing that crucial element for both the factories and the cars they will make. That is a precarious thing to do, to say the least.

If the 4680 tabless cells were ready, then Musk could talk about a supply constraint. At this point, there’s not even a 4680 cells supply: it is yet to be created. This is what made it so evident that the Semi, the Cybertruck, and the Roadster will not arrive anytime soon, as optimistic as Tesla customers such as PepsiCo may be.

With Musk’s public dismissal of Semi deliveries in 2021, all that is left is to see what PepsiCo will do about that. Laguarta may admit he was wrong. He may also just avoid talking about it in hopes that people will eventually forget about it. A more extreme measure would be to cancel PepsiCo’s Semi orders and buy anything the competition can deliver right now. Volvo already sells the VNR Electric, and there are plenty of competitors about to hit the market.

 Tesla's Semi concept is shown

Pepsi Says Their Tesla Semi Trucks Are Arriving This Year—But Elon Musk Says Production Starts In 2023

Ever since they were announced in 2017, Tesla’s electric semi trucks have been highly anticipated additions to America’s supply chain. While the eco-friendly big rigs have yet to hit the road, they may be very close — depending on whom you decide to believe.

Ramon Laguarta, the top executive at PepsiCo, which initially placed the biggest public order for Tesla’s semis, recently said he expects to see his company’s trucks by the end of 2021. Considering it’s been four years since the order was placed, that doesn’t seem out of the question, but it doesn’t exactly match the timetable laid out by the automaker.

“We’re getting our first deliveries this Q4,” Laguarta told CNBC on Nov. 8 during an interview at the United Nations Climate Change Conference in Scotland. Q4 would refer to the final quarter of 2021, which ends on Dec. 31.

Pepsi CEO Ramon Laguarta
AP Photo/Bill Kostroun

Laguarta didn’t specify how many Tesla trucks he was expecting by the end of the year but a press release from PepsiCo in March stated that the company would have 15 electric semis deploying before 2022. That doesn’t sound like too many vehicles, but the order might be difficult to fill when Tesla hasn’t even put them into production yet.

According to CNBC, Tesla CEO Elon Musk initially expected his company to begin making the rigs in 2019 but that has since been pushed back several times. He has blamed current raw materials shortages for further delays. Fortune has reported that Musk most recently stated that they will go into production in 2023, which obviously puts Laguarta’s plans of shipping soda and snacks in them in a matter of months way off the mark.

AP Photo/Chris Carson

The investment in Tesla’s exciting new tech was likely a major one for PepsiCo. The company pre-ordered 100 of the electric vehicles at an estimated total price of $2 million. It’s unclear whether the soda giant will be leasing or buying the trucks outright, adding another unknown to this entire enterprise for PepsiCo stockholders.

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While 100 new semi trucks sounds like a big deal, it will really just be a drop in a bucket of Mountain Dew for PepsiCo, which operates one of the largest private fleets of any American company. In 2019, Pepsi’s senior director of transportation global procurement Rodney Noble told a Congressional subcommittee that the company had 36,000 trucks.

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