Murdoch-owned channel creates and distributes content promoting climate scepticism across the world, analysis finds
The report looked at how views antagonistic to climate change action are spread and and who is influential in spreading those views. Photograph: David Moir/REUTERS
Graham Readfearn
THE GUARDIAN
Graham Readfearn
THE GUARDIAN
Mon 13 Jun 2022
Australia’s Sky News channel has become a central source for climate science misinformation around the world, gaining high traction among conservative social media influencers and networks, according to a report.
An analysis of a global network of climate science deniers and “delayers” and the content they shared found the News Corp Australia-owned channel was a key “content hub” for “influencers, sceptics and outlets”.
The analysis, published by UK thinktank the Institute for Strategic Dialogue, said the Rupert Murdoch-owned Sky News Australia consistently ranked highly for traction, pushing the partisan views of its hosts and guests to a global audience through social media networks.
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Sky News Australia said it rejected the findings of the report, saying it would “continue to encourage debate” on climate change in its programs.
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The report looked at how views antagonistic to climate change action are spread around the world, how the content is created, and who is influential in spreading those views.
The report said: “Our analysis has shown how a small but dedicated community of actors boast disproportionate reach and engagement across social media, reaching millions of people worldwide and bolstered by legacy print, broadcast and radio outlets.”
A failure to stem “mis- and disinformation online” had allowed junk science, climate delayism and attacks on high-profile individuals working on the climate crisis to become mainstreamed,” the report said.
It said Sky News Australia and contributors from News Corp’s stable of newspaper columnists had formed a “system of content production and distribution” that promoted “scepticism of climate science and fear or confusion around mitigation efforts”.
Chris Cooper, a director at Purpose, an Australia-based consultancy that works with organisations to understand their impact and which helped carry out analysis for the report, said: “Australia seems to have two significant export industries. One is emissions through fossil fuel exports and the other comes in content from these prolific media outlets.”
He said Sky News Australia was now having a “disproportionate contribution to global climate misinformation”. “We see the content shared through denier networks across the globe.”
Social media outlets were monetised through algorithms that prioritised “anything that’s outrageous and engaging”, Cooper said, and this meant climate misinformation was “reaching millions more people than it otherwise would”.
The report claims Sky News Australia produced its own partisan content through the views of its hosts, and also provides a platform for influential individuals from around the world who undermine the need to act on the climate crisis
In one example, a tweet from Canadian climate science denier Patrick Moore – retweeted 16,000 times – promoted a Sky News Australia segment where former host Alan Jones described youth climate activists as “selfish, badly educated virtue-signalling little turds”.
Most segments, which are routinely edited into shareable videos, stem from Sky News Australia’s “after dark” shows.
Rita Panahi, a Sky News Australia host, is identified in the report as a “key amplifier” alongside other figures from around the world.
The analysis showed that before 2017, Sky News Australia posted an average 25 tweets a month on climate-related issues. But they now publish an average of more than 100 posts a month, with peaks of up to 300 a month.
Cooper said the aim of the report was to raise awareness of the scale of climate misinformation and disinformation worldwide, as well as the “actors behind it”.
Another aim, he said, was to detail to advocates for action on climate change how disinformation travels around the world.
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