Monday, November 21, 2022

Elon Musk's Twitter account with Twitter logo.
Elon Musk took control of Twitter last month.Getty Images
  • Elon Musk is considering further layoffs at Twitter as early as Monday, Bloomberg reported.

  • The cuts would target Twitter's sales and partnerships teams, per the report.

  • Bloomberg's sources said two senior executives were fired for refusing to agree to further layoffs.

Elon Musk might make further layoffs at Twitter as early as Monday, Bloomberg reported, citing anonymous sources.

The additional cuts would target employees in the company's sales and partnerships teams that were less affected by recent resignations than technical roles.

Musk asked leaders in Twitter's sales and partnerships teams to agree to fire more of their employees on Friday, Bloomberg reported. Robin Wheeler, who ran the marketing and sales team, and Maggie Suniewick, head of Twitter's partnerships team, were both fired for resisting the cuts, per the report.

Wheeler initially resigned on November 10, but was persuaded to remain at Twitter by Elon Musk. Just one week later, he fired her.

Suniewick only joined Twitter from NBCUniversal in June.

Twitter's employee headcount has been slashed over the past month. On November 4, a week after Musk's takeover, he axed more than half its staff.

On Thursday, more than half of the remaining 4,000 or so employees opted to accept severance rather than commit to Musk's "extremely hardcore" vision for Twitter, which involved working "long hours at high intensity."

The resignations were particularly widespread among technical roles, leaving Twitter scrambling to find available engineers. In a series of emails sent around midnight PT on Friday, Musk asked to meet with "anyone who actually writes software" on Friday afternoon.

Wheeler, Suniewick and Twitter did not immediately respond to requests for comment by Insider.

Elon Musk fired Twitter's head of sales after begging her to stay at the company, report says

Twitter logo on building
Twitter headquarters in San Francisco, California.Tayfun Coskun/Getty Images
  • Robin Wheeler, Twitter's head of ad sales, is no longer working for the company, Platformer reported.

  • Wheeler was fired a week after reports said Elon Musk convinced her not to resign.

  • The move comes as Twitter deals with mass resignations.

About a week after Elon Musk persuaded Twitter's head of ad sales, Robin Wheeler, not to resign, he changed his mind and fired her, according to reporting by Platformer.

Sources told Casey Newton, who runs the Platformer newsletter, that Wheeler had been fired Friday. One source also told Insider Wheeler had been fired but declined to give additional details.

Wheeler had handed in her resignation last Thursday along with several other senior leaders, but was persuaded to stay by the new owner, Bloomberg reported. Shortly after Newton broke the news of her firing on Friday, Wheeler posted to social media with what appeared to be a confirmation of her departure.

"To the team and my clients….you were always my first and only priority," Wheeler tweeted, adding a salute emoji that has come to be a symbol of departing the company.

Wheeler did not immediately respond to Insider's request for comment.

Since Elon Musk acquired the social media platform for $44 billion at the end of October, the company has made sweeping cuts to its workforce of 7,500 employees. Making good on his promise to investors to cut staffing, Musk quickly initiated layoffs following the completion of the deal. In the weeks since, more than 3,700 jobs have been cut.

On Thursday, approximately 1,200 more employees resigned, The New York Times reported. The payroll department and other financial employees departed en masse after Musk asked employees to commit to an "extremely hardcore" Twitter 2.0 with "long hours at high intensity" or quit.

Since the takeover employees have also described chaotic working conditions, including laid off workers being asked to return to the office84-hour weeks, and some employees sleeping on the office floor. One employee was fired after a public disagreement with Musk on Twitter and contractors were unceremoniously informed their work with the company had ended with less than 24 hours notice.

"It might not seem like a big deal, but I don't think it's appropriate to treat employees like this," one worker told Insider's Jyoti Mann.

Musk and representatives for Twitter did not immediately respond to Insider's requests for comment.


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