Tuesday, November 15, 2022

Musk Publicly Punishes Twitter Engineers Who Call Him Out Online



Kurt Wagner
Mon, November 14, 2022

(Bloomberg) -- Twitter Inc. owner Elon Musk, who has called himself a “free speech absolutist,” has resorted to firing company engineers who publicly criticize him on the social-media service.


In one case, Musk announced the firing in a tweet. In another, the former employee said he was fired after he openly rebuked Musk.

Engineer Eric Frohnhoefer, who worked on Twitter’s app for the Android mobile operating system, on Sunday reposted one of Musk’s tweets with a comment, saying that Musk’s understanding of a technical part of Twitter’s app was “wrong.” Musk replied and asked Frohnhoefer to elaborate, before writing, “Twitter is super slow on Android. What have you done to fix that?”

After attempting to explain his thinking in a number of tweets, Frohnhoefer was asked by another user why he hadn’t shared his feedback with his new boss privately. The engineer, who has worked at Twitter for more than eight years, replied, “maybe he should ask questions privately. Maybe use Slack or email.”

On Monday morning, Musk wrote that Frohnhoefer had been fired. Frohnhoefer retweeted that post, and included a saluting emoji that many employees used when they were laid off earlier this month. Twitter and Frohnhoefer didn’t immediately respond to requests for comment on his status.

Another engineer, Ben Leib, was also fired after calling out Musk. He retweeted the same technical post from Musk, writing, “As the former tech lead for timelines infrastructure at Twitter, I can confidently say that this man has no idea wtf he’s talking about.” Leib, who worked at Twitter for a decade, confirmed to Bloomberg that he was fired on Sunday.

Twitter has been thrown into chaos since Musk took over late last month. Many workers remain upset that Musk fired half of the company’s 7,000-plus employees, including most of the senior managers, within about a week of his $44 billion buyout.

The billionaire also rapidly changed the corporate culture. While it wasn’t previously routine for employees to challenge leadership publicly at Twitter, workers often spoke out on internal Slack channels and by email before Musk showed up, sometimes posting criticism or concerns to the entire company.

Musk’s changes have led to a lack of communication internally in terms of who is in charge and what the company’s priorities are, current and former staffers say.

The moves have also led to concerns that San Francisco-based Twitter is vulnerable to product breakdowns or technical outages. On Monday, Twitter implemented another coding freeze, halting product updates to the app, and employees weren’t given a clear reason why.

Twitter fired employees who publicly called out Elon Musk


NurPhoto via Getty Images

Mariella Moon
·Contributing Reporter
Mon, November 14, 2022 

At least three Twitter employees who survived the mass layoffs that cut the company's workforce in half have been fired after calling out their new boss on the platform. One of them is Eric Frohnhoefer, who responded to Elon Musk's tweet apologizing for Twitter being slow in many countries. "App is doing >1000 poorly batched RPCs just to render a home timeline!" Musk wrote. Frohnhoefer responded that after six years of working on Twitter for Android, he can say that Musk's statement "is wrong."

The multi-company executive then asked him what the right number was and what has he done to fix Twitter for Android, which has been "super slow." He replied with the work his team has done for the app and listed a few reasons on why it's slow: "First it's bloated with features that get little usage. Second, we have accumulated years of tech debt as we have traded velocity and features over perf. Third, we spend a lot of time waiting for network responses."

Their exchange went on in several threads, and when one user told Frohnhoefer that he should've informed his boss privately, he replied: "Maybe he should ask questions privately. Maybe using Slack or email." After that, Musk informed everyone on Twitter that Fronhoefer had been fired.

He’s fired
— Elon Musk (@elonmusk) November 14, 2022

The former Twitter app engineer told Forbes that he had gotten no communication from Twitter about his dismissal and that his laptop "just shut off." He added that "[n]o one trusts anyone within the company anymore," so it's been hard to function. The former Twitter employee also said that before Musk took over, "people were more open and felt that they could criticize and now that’s clearly not the case."


Another engineer named Ben Leib was also fired, Bloomberg has confirmed. Leib also responded to the same apology tweet by Musk, saying that as a former "tech lead for timelines infrastructure at Twitter," their new owner had no idea what he was talking about. And then there's Sasha Solomon, a tech lead for the company who chimed in with her own response to the same Musk tweet and who later announced that she, too, got fired.

There have been massive changes over at Twitter after Elon Musk officially purchased the company. He immediately dismissed its top executives, including CEO Parag Agrawal, and ordered mass layoffs that saw around 50 percent of the social network's employees lose their jobs. Twitter also launched the $8-a-month Blue subscription that provided everyone who can pay access to instant verification. Making the blue checkmark easy to obtain, however, led to the rise in impersonation and legitimate-looking fake accounts on the website.


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