Story by Refresh News • Yesterday
Those who run a company today not only want to generate sales, but also want to present themselves to customers as responsible and socially committed, because consumers are attaching ever greater importance to these qualities. You can do it with the Happy Friday campaign
WE PUT PRESSUREto meet both requirements.
Reach and sales strength as the basis for important values
The company WIRmachenDRUCK, founded by Samuel and Johannes Voetter in 2008, started out small, with just a few employees and a manageable range of online printing and printed products. With the help of constantly evolving production processes and the use of the latest technology, the company has succeeded in making it one of the leading service providers in Europe. A major development step for the company then followed in 2016 with the takeover by the online printing world market leader Cimpress.
Today, WIRmachenDRUCK has 300 employees, offers more than 5 million different print variations and serves half a million customers. The team generates around 150 million euros annually. The company has already received four awards from FOCUS-MONEY for customer loyaltythe award „Outstanding“. Those responsible not only use these successes to earn money, but also to do good for people, the environment and the climate.
Environmental and climate protection: An existential task for companies
Consumers are becoming increasingly aware of the importance of being responsible when purchasing commodities as well. More and more customers are willing to invest more money when productsclimate neutraland are therefore produced in an environmentally friendly manner. In the printing sector, climate neutrality is known to be a difficult undertaking.
Companies like WIRmachenDRUCK are aware of the problem and are looking for ways to offset the emissions they generate as much as possible. It is often by participating in or supporting environmental projects that they create a balance. In cooperation with ReviewForest, the company supports a climate protection project in which a tree is planted for every rating WIRmachenDRUCK receives. This is done by the youth organization Plant-for-Planet. The Yucatán peninsula in Mexico was chosen as the planting site.
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In order to do even more, various projects in the field of energy generation from solar thermal, wind power and biomass systems are also being promoted in India. These projects make a major contribution to avoiding CO2 emissions and the support is intended to make it clear that WIRmachenDRUCK is aware of its responsibility towards the climate and the local people.
Social commitment: Charity on Black Friday of all days
Gift boxes with all kinds of toys and sweets. Source: PR
Trade, both stationary shops and online trade, is dependent on the income in special consumption peaks. In addition to the time before Easter and Christmas, this is mainly the so-called Black Friday or Cyber Monday, which is known as Singles Day in Asia and especially in the People’s Republic of China. On these days (depending on the country, there are now up to four) the shops advertise with high discounts and earn billions of euros, US dollars and yuan (officially renminbi).
In 2020, WIRmachenDRUCK made Black Friday, which was so profitable, Happy Friday for the first time. Behind this renaming was a charity funded by the founders and their leadership. Production stopped this Black Friday and the entire workforce packed a total of 10,000 gift boxes that were distributed to needy children in Romania and Hungary for Christmas. In an interview, Samuel Voetter explains why the campaign was started as follows: “Making a pair of children’s eyes smile makes them happy. Seeing 100 children’s eyes light up is like a fountain of youth. Making 100,000 children’s eyes shine is priceless!“
Also in 2021 there will be a Happy Friday
Not only because the campaign was a great success last year, but also because Happy Friday is a matter of the heart for everyone involved, children’s eyes should be made to shine again in 2021. Again, the Voetter brothers and their management team are providing 10,000 gift boxes. This time, however, they hope that many customers and other companies will also participate and also in the online shop ofWE PUT PRESSURE„to go shopping.
When you place an order, the invoice amount goes into a non-profit foundation set up especially for the campaign. This will then provide the money for the gift boxes and distribution on site. Anyone who participates will receive a donation receipt from the organization “Hilfstransporte + Waisenhilfe e.V.” on request from January. The organizers have great hope that there will be up to 50,000 gift boxes this year, so that 100,000 children’s eyes in Eastern Europe will actually light up at Christmas. Like last year, the campaign focuses on Hungary and Romania.
who am Black Friday earning a lot of money should always consider whether and how he can do something good with part of the income, not because he has to, but because he wants to.
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