ByDee-Ann DurbinandAnne D Innocenzio
AP
today
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Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers.
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Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers.
THAT'S WHY THEY HAVE SECURITY
(AP Photo/George Walker IV)
NEW YORK (AP) — Target once distinguished itself as being boldly supportive of the LGBTQ+ community.
Now that status is tarnished after it removed some LGBTQ+-themed products and relocated Pride Month displays to the back of stores in certain Southern locations in response to online complaints and in-store confrontations that it says threatened employees’ well-being.
NEW YORK (AP) — Target once distinguished itself as being boldly supportive of the LGBTQ+ community.
Now that status is tarnished after it removed some LGBTQ+-themed products and relocated Pride Month displays to the back of stores in certain Southern locations in response to online complaints and in-store confrontations that it says threatened employees’ well-being.
RELATED STORIES– Target becomes latest company to suffer backlash for LGBTQ+ support, pulls some Pride month clothing
Target faces a second backlash from customers upset by the discount retailer’s reaction to aggressive, anti-LGBTQ+ activism, which has also been sweeping through Republican state legislatures. Civil rights groups chided the company on Wednesday for caving to anti-LGBTQ+ customers who tipped over displays and expressed outrage over gender-fluid bathing suits.
“Target should put the products back on the shelves and ensure their Pride displays are visible on the floors, not pushed into the proverbial closet,” Human Rights Campaign president Kelley Robinson said in a statement. “That’s what the bullies want.”
The uproar over Target’s Pride Month marketing — and its response to critics — is just the latest example of how companies are struggling to cater to different groups of customers at a time of extreme cultural divides, particularly around transgender rights.
Bud Light is still dealing with the fallout from its attempt to broaden its customer base by sending transgender influencer Dylan Mulvaney a beer can with her face on it, which Mulvaney then displayed in an Instagram post, igniting the backlash. Bud Light’s parent company is tripling its U.S. marketing spending this summer as it tries to restore lost sales.
In Florida, Disney has been engaged in a legal battle with Gov. Ron DeSantis since expressing opposition to the state’s classroom limits on discussing gender identity and sexual orientation.
Allen Adamson, the co-founder and managing partner of the marketing firm Metaforce, said Target should have thought through the potential for backlash and taken steps to avoid it, like varying the products it sells by region.
“The country is far less homogenous than it ever was,” he said. “For any brand, it’s not ‘one size fits all’ anymore.”
Shares of Target, which is based in Minneapolis, fell nearly 3% on Wednesday.
According to a 2021 Gallup poll, 21% of people in Generation Z identify as lesbian, gay, bisexual or transgender, compared with 3% of Baby Boomers. Gallup has also found that younger consumers are most likely to want brands to promote diversity and take a stand on social issues.
“Pulling back is the worst thing that they could have done,” said Jake Bjorseth, who runs trndsttrs, an agency helping brands understand and reach Gen Z customers. “Not to expect potential backlash is to not understand what (LGBTQ+) members go through on a daily basis.”
“Once they fold to the more extreme edges of the issue, then they’ve lost their footing,” Adamson added. “If you can change a big brand just by knocking over a display, then they are on the defense, and you never win on the defense.”
Target has long been seen as a trailblazer among retailers in the way it embraced LGBTQ+ rights and customers. It was among the first to showcase themed merchandise to honor Pride Month, which takes place in June, and it has been out front in developing relationships with LGBTQ+ suppliers.
It has also faced backlash. In 2016, when a national debate exploded over transgender rights, the company declared that “inclusivity is a core belief at Target” and said it supported transgender employees and customers using whichever restroom or fitting room “corresponds with their gender identity.”
But even after being threatened with boycotts by some customers, Target announced months later that more stores would make available a single-toilet bathroom with a door that could be locked.
As recently as last year, law enforcement agencies were brought in to monitor a social media threat from a young Arizona man who said he was “leading the war” against Target for its Pride Month merchandise, and he encouraged others to take action.
But the company is operating in an even more politicized environment now.
There are close to 500 anti-LGBTQ+ bills that have gone before state legislatures since the start of this year, according to the American Civil Liberties Union. At least 17 states have enacted laws restricting or banning gender-affirming care for transgender minors, though judges have temporarily blocked their enforcement in some states.
Target declined on Wednesday to say which items were being pulled. But “tuck friendly” women’s swimsuits, which allow trans women who have not had gender-affirming operations to conceal their private parts, were among Target’s Pride items that garnered the most attention. Designs by Abprallen, a London-based company that designs and sells occult- and satanic-themed LGBTQ+ clothing and accessories, have also created backlash.
The controversy at Target has been exacerbated by several misleading videos circulating online. In some, people falsely claimed the retailer was selling “tuck-friendly” bathing suits for kids.
”Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior,” Target said in a statement Tuesday.
The company pledged its continued support for the LGBTQ+ community and noted it is “standing with them as we celebrate Pride Month and throughout the year.”
Indeed, it was business as usual at many Target locations on Wednesday.
At the Target in Topeka, Kansas, the Pride display remained up front, visible as shoppers passed a corral of shopping carts right after the entrance. It included Pride-themed clothing for kids, as well as T-shirts and women’s bathing suits for adults.
“I like that our local stores here have it front and center, when you walk in,” said Shay Hibler, a Topeka self-employed small business owner who was shopping with her 13-year-old daughter and supports LGBTQ+ rights.
Megan Rusch, a Kansas City-area resident who is studying criminal justice at Washburn University in Topeka, was shopping at the same store and said while other locations might worry about their image, “This is a pretty diverse area.”
She said she believes it’s good for the stores to have the Pride displays so that LGBTQ+ customers feel included.
Her shopping companion, Blake Ferguson, a Colorado resident who is studying accounting and finance student at Ottawa University, added simply: “Love is love.”
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Durbin contributed from Detroit. AP Writer John Hanna in Topeka, Kansas contributed to this report.
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Why is Target pulling some Pride merch? The retailer’s response to hostile backlash, explained
By Associated Press
yesterday
Pride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
WASHINGTON (AP) — After intense backlash from some shoppers, Target is removing certain items and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month.
In confirming the changes to this year’s Pride collection, which has been on sale since early May, the Minneapolis retailer cited safety concerns for employees that have been targeted by hostile customers.
“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and wellbeing while at work,” Target said Tuesday in a written statement. “Given these volatile circumstances, we are making adjustments to our plans.”
The confrontations in Target stores are taking place as state legislatures introduce a record number of bills targeting LGBTQ+ individuals across the country. Some advocacy groups have criticized Target’s response — calling on the retailer to not back down to hate-filled backlash and reaffirm its support with the LGBTQ+ community.
Here are some things to know about the controversy surrounding the Target Pride collection and the company’s response.
DID TARGET PULL ITS PRIDE COLLECTION?
Target did not pull its entire Pride collection, but it has removed certain items ahead of Pride month.
The chain also made other changes to the selling of its LGBTQ+ merchandise nationwide, with Target confirming that it moved its Pride merchandise from the front of the stores to the back in some Southern locations after confrontations from shoppers in the region.
WHY IS TARGET PULLING PRIDE PRODUCTS? AND WHICH ONES?
Target said it’s pulling certain items from the Pride collection due to intense and threatening backlash from some customers — which has impacted employees’ sense of safety, the company said. Target said that customers knocked down Pride displays at some stores, angrily approached workers and posted threatening videos on social media from inside the stores.
The retailer added that it would be “removing items that have been at the center of the most significant confrontational behavior.” Target declined to further specify which products would be impacted.
“Tuck friendly” women’s swimsuits, which allow trans women who have not had gender-affirming operations to conceal their private parts, were among Target’s Pride items that garnered the most attention. There are bogus claims on social media platforms that the swimsuits were being sold in the children’s department. Designs by Abprallen, a London-based company that designs and sells occult- and satanic-themed LGBTQ+ clothing and accessories, have also created backlash.
WHAT STARTED THE CONTROVERSY AROUND TARGET’S PRIDE COLLECTION?
The controversy gained traction online last week as conservative media attacked Target’s Pride month collection — which has also been the subject of several misleading videos in recent weeks that falsely claimed the retailer is selling “tuck-friendly” bathing suits designed for kids. The backlash also spilled over into physical stores.
Target and other retailers have been expanding their LGBTQ+ displays to celebrate Pride month in June for roughly a decade. Today’s confrontations in Target stores arrive amid a surge of legislation targeting LGBTQ+ people across the nation.
There are close to 500 anti-LGBTQ+ bills that have gone before state legislatures since the start of this year, an unprecedented number, according to the American Civil Liberties Union. Those efforts focus on health, particularly gender-affirming health care for transgender youth, and education. State legislatures are also pushing to prevent discussions in school regarding sexuality and gender identity.
WHAT HAS BEEN TARGET’S RESPONSE?
In addition to deciding to remove some of its items amid other adjustments to the selling of its Pride collection, Target said that the company’s focus is now “on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year.”
Some activists and advocacy groups, however, have criticized Target’s response — calling on the retailer to reaffirm its support with the LGBTQ+ community.
“Target should put the products back on the shelves and ensure their Pride displays are visible on the floors, not pushed into the proverbial closet. That’s what the bullies want. Target must be better,” stated Kelley Robinson, president of The Human Rights Campaign, the largest LGBTQ+ civil rights group in the U.S.
“Extremist groups and individuals work to divide us and ultimately don’t just want rainbow products to disappear, they want us to disappear,” Robinson added. “For the past decade, the LGBTQ+ community has celebrated Pride with Target — it’s time that Target stands with us and doubles-down on their commitment to us.”
Pride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month after an intense backlash from some customers including violent confrontations with its workers. (AP Photo/Seth Wenig)
WASHINGTON (AP) — After intense backlash from some shoppers, Target is removing certain items and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month.
In confirming the changes to this year’s Pride collection, which has been on sale since early May, the Minneapolis retailer cited safety concerns for employees that have been targeted by hostile customers.
“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and wellbeing while at work,” Target said Tuesday in a written statement. “Given these volatile circumstances, we are making adjustments to our plans.”
The confrontations in Target stores are taking place as state legislatures introduce a record number of bills targeting LGBTQ+ individuals across the country. Some advocacy groups have criticized Target’s response — calling on the retailer to not back down to hate-filled backlash and reaffirm its support with the LGBTQ+ community.
Here are some things to know about the controversy surrounding the Target Pride collection and the company’s response.
DID TARGET PULL ITS PRIDE COLLECTION?
Target did not pull its entire Pride collection, but it has removed certain items ahead of Pride month.
The chain also made other changes to the selling of its LGBTQ+ merchandise nationwide, with Target confirming that it moved its Pride merchandise from the front of the stores to the back in some Southern locations after confrontations from shoppers in the region.
WHY IS TARGET PULLING PRIDE PRODUCTS? AND WHICH ONES?
Target said it’s pulling certain items from the Pride collection due to intense and threatening backlash from some customers — which has impacted employees’ sense of safety, the company said. Target said that customers knocked down Pride displays at some stores, angrily approached workers and posted threatening videos on social media from inside the stores.
The retailer added that it would be “removing items that have been at the center of the most significant confrontational behavior.” Target declined to further specify which products would be impacted.
“Tuck friendly” women’s swimsuits, which allow trans women who have not had gender-affirming operations to conceal their private parts, were among Target’s Pride items that garnered the most attention. There are bogus claims on social media platforms that the swimsuits were being sold in the children’s department. Designs by Abprallen, a London-based company that designs and sells occult- and satanic-themed LGBTQ+ clothing and accessories, have also created backlash.
WHAT STARTED THE CONTROVERSY AROUND TARGET’S PRIDE COLLECTION?
The controversy gained traction online last week as conservative media attacked Target’s Pride month collection — which has also been the subject of several misleading videos in recent weeks that falsely claimed the retailer is selling “tuck-friendly” bathing suits designed for kids. The backlash also spilled over into physical stores.
Target and other retailers have been expanding their LGBTQ+ displays to celebrate Pride month in June for roughly a decade. Today’s confrontations in Target stores arrive amid a surge of legislation targeting LGBTQ+ people across the nation.
There are close to 500 anti-LGBTQ+ bills that have gone before state legislatures since the start of this year, an unprecedented number, according to the American Civil Liberties Union. Those efforts focus on health, particularly gender-affirming health care for transgender youth, and education. State legislatures are also pushing to prevent discussions in school regarding sexuality and gender identity.
WHAT HAS BEEN TARGET’S RESPONSE?
In addition to deciding to remove some of its items amid other adjustments to the selling of its Pride collection, Target said that the company’s focus is now “on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year.”
Some activists and advocacy groups, however, have criticized Target’s response — calling on the retailer to reaffirm its support with the LGBTQ+ community.
“Target should put the products back on the shelves and ensure their Pride displays are visible on the floors, not pushed into the proverbial closet. That’s what the bullies want. Target must be better,” stated Kelley Robinson, president of The Human Rights Campaign, the largest LGBTQ+ civil rights group in the U.S.
“Extremist groups and individuals work to divide us and ultimately don’t just want rainbow products to disappear, they want us to disappear,” Robinson added. “For the past decade, the LGBTQ+ community has celebrated Pride with Target — it’s time that Target stands with us and doubles-down on their commitment to us.”
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