Friday, June 09, 2023

Women feel the pain of losses more than men when faced with risky choices – new research


University of Bath study explores risk aversion and optimism

Peer-Reviewed Publication

UNIVERSITY OF BATH




Women are less willing to take risks than men because they are more sensitive to the pain of any losses they might incur than any gains they might make, new research from the University of Bath School of Management shows.

Published in the British Psychological Society’s British Journal of Psychology, the study – “Gender differences in optimism, loss aversion and attitudes toward risk" - also finds that men are ‘significantly’ more optimistic than women, making them more willing to take risks.

Researcher Dr Chris Dawson, associate professor in business economics at the University of Bath School of Management, said the findings were significant and could help explain sex-specific outcomes in different employment sectors, and in financial markets.

‘It is widely acknowledged that men, across many domains, take more risks than women. These differences in how the sexes view risk can have significant effects,” Dr Dawson says.

‘For instance, differences between the sexes in risk taking can explain why women are less likely to be entrepreneurs, are underrepresented in high-paying jobs and upper management, and less likely to invest their wealth in equities markets than men. Despite these important implications, we still know very little about why women take fewer risks than men.

“My research attempts to fill that gap. When thinking about risky choices, people tend to assess the probability of losing something alongside an evaluation of how painful that loss would be. I found that women take less risks than men as they focus more on the possibility of losing and anticipate experiencing more pain from potential losses,” he adds.

Previous research suggests that women are more risk averse than men, and this study investigated the joint role of two psychological characteristics to explain the differences – loss aversion, the idea that losses loom larger than gains, and optimism.

To measure loss aversion, Dr Dawson used data from 13,575 people from the UK British Household Panel Survey to assess how changes in household income from one year to the next predict changes in psychological wellbeing.

He found that income losses are less painful for men than for women with no difference in the psychological responses to income gains between the sexes.

When asked how they saw themselves financially a year from now with expectations about outcomes under the individual’s control, men were significantly more optimistic than women.

The research indicates that this optimism may be linked to men’s overconfidence about their abilities compared to women which previous studies have highlighted.

If women are both less optimistic about the probability of favourable outcomes occurring and less confident in their abilities than men, they will naturally evaluate a given gamble as being riskier, the research says.

Overall, the study finds that women report a lower willingness to take risks than men with 53 percent of this gap accounted for by the higher levels of loss aversion amongst women and a further 3 per cent attributable to the lower levels of financial optimism amongst women.

Loss aversion and optimism still have significant effects on risk attitudes even after controlling for the personality traits such as openness, neuroticism and extraversion.

Notes to editors

  • The study data categorises people into male and female based on their biological sex (self-reported)
  • For further details or interview requests, please contact Dolly Chadda, BPS communications officer at dolly.chadda@bps.org.uk or the University of Bath Press office at press@bath.ac.uk

University of Bath

 The University of Bath is one of the UK's leading universities both in terms of research and our reputation for excellence in teaching, learning and graduate prospects.

The University is rated Gold in the Teaching Excellence Framework (TEF), the Government’s assessment of teaching quality in universities, meaning its teaching is of the highest quality in the UK.

In the Research Excellence Framework (REF) 2014 research assessment 87 per cent of our research was defined as ‘world-leading’ or ‘internationally excellent’. From developing fuel efficient cars of the future, to identifying infectious diseases more quickly, or working to improve the lives of female farmers in West Africa, research from Bath is making a difference around the world. Find out more: http://www.bath.ac.uk/topics/research/

Well established as a nurturing environment for enterprising minds, Bath is ranked highly in all national league tables. We are ranked 8th in the UK by The Guardian University Guide 2022, and 9th in The Times & Sunday Times Good University Guide 2022 and 10th in the Complete University Guide 2022. Our sports offering was rated as being in the world’s top 10 in the QS World University Rankings by Subject in 2021.

The British Psychological Society

The British Psychological Society is a registered charity which acts as the representative body for psychology and psychologists in the UK, and is responsible for the promotion of excellence and ethical practice in the science, education and application of the discipline. 

As a society it supports and enhances the development and application of psychology for the greater public good, setting high standards for research, education, and knowledge; disseminating its knowledge to increase public awareness. 

It strives to:

  • be the learned society and professional body for the discipline
  • make psychology accessible to all
  • promote and advance the discipline
  • be the authoritative and public voice of psychology
  • determine and ensure the highest standards in all we do

 

 

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