Monday, August 26, 2024

 GREENWASHING 

PALM OIL NEEDS ESG/SDG*
Riau’s Quest For Ecosystem Revival Amid Adversity

Rajeev Peshawaria
Contributor
CEO, Stewardship Asia Centre. 
President, Leadership Energy Consulting.
Aug 26, 2024

The Riau Ecosystem Restoration (RER) project stands as a beacon of hope amidst environmental adversities in Indonesia. Launched by the APRIL Group in 2013, it aims to restore and preserve natural habitats, emphasizing the balance between development and sustainability. This initiative is part of APRIL Group's broader commitment to sustainable practices, as highlighted in their recently published 2023 Sustainability Report. The report, themed ‘Striving for Excellence,’ marks two decades of progress in sustainable business practices, showcasing the company's dedication to environmental stewardship across the global forestry and manufacturing sectors.


Despite operating within a challenging palm oil industry, particularly in the Riau region, where deforestation and environmental degradation have sparked global concerns, the RER project and the broader sustainability efforts detailed in the report highlight a pathway to genuine environmental stewardship. Through collaborative efforts with stakeholders and an ambitious set of APRIL2030 goals, APRIL Group is increasingly recognized as a driving force for positive change, demonstrating that business and environmental sustainability coexist.


Addressing Common Objections and Criticisms

The palm oil industry has faced scrutiny for its environmental and labor practices, including deforestation, land disputes with indigenous communities, and the destruction of carbon-rich peatlands. These challenges have led to significant environmental degradation and social unrest. However, the APRIL Group has taken a bold step by publicly acknowledging the impact of its operations since 1993. By acknowledging potential environmental and social harms in Riau, Indonesia, they demonstrate a commitment to meaningful change.

The acknowledgment is a crucial step. By fully engaging in the process of remediation to end its disassociation with the Forest Stewardship Council (FSC), APRIL Group is working diligently to rebuild trust and improve its environmental practices. While it has been viewed by some as a strategic move, the acknowledgement should be recognized as a courageous leadership action. What truly matters is the commitment to genuine, long-term benefits for the planet. The transformation within the industry, driven by the RER project, exemplifies how businesses can pivot towards sustainable practices and set a new standard for environmental responsibility.

PROMOTED

The RER project aims to show that business and environmental stewardship can coexist. Located on the Kampar Peninsula in Sumatra, the RER project started with 20,265 hectares and has expanded to over 150,693 hectares. This area is home to critically endangered species like the Sumatran tiger, pangolins, and sun bears. The project's integrated production-protection model demonstrates how peat landscapes can be managed to provide forest products while protecting biodiversity. This model includes a "plantation ring" that buffers against human encroachment and illegal activities.

Opportunity in Adversity

The palm oil industry in Indonesia has long been notorious for its environmental impact. However, this adversity now presents a powerful opportunity for transformation. Industry players recognize the urgent need for improvement and take decisive steps to address these challenges head-on. The RER project stands as a testament to how the industry can pivot towards sustainable practices, setting a bold new standard for environmental responsibility.

One pivotal initiative within the RER project is carbon sequestration, which contributes to environmental restoration and opens up significant business opportunities, such as trading carbon credits. This dual benefit has a profound positive impact on both the environment and the bottom line. Improving environmental and social practices is not just a necessity but a strategic imperative for the long-term viability of businesses in the palm oil industry. Cleaning up their act is proving to be a game-changer, leading to sustained growth and profitability. This shift towards sustainability is possible and immensely beneficial, showcasing the power of committed action.

Community Engagement, Transparency, and Accountability

A crucial aspect of the RER project's success is its multi-stakeholder approach. Collaboration with local communities, NGOs, and government agencies is vital for developing sustainable land-use practices and protecting vital habitats. Partnerships with organizations like Fauna & Flora International and the local NGO Bidara integrate conservation efforts with community development, providing alternative livelihoods and education on sustainable practices.

Engaging local communities fosters a sense of ownership and responsibility towards the environment. The project reduces dependency on harmful activities like illegal logging and slash-and-burn agriculture by providing alternative livelihoods. Education on sustainable practices empowers communities to protect their natural resources effectively.

The journey towards sustainability has been marked by rigorous scrutiny, reflecting the company's commitment to transparency and continuous improvement. The RER project has implemented several measures to uphold these principles. For example, forming a Stakeholder Advisory Committee allows for regular feedback and guidance from various stakeholders, ensuring the project remains aligned with its sustainability goals.

Engaging independent auditors like KPMG to assess progress provides an unbiased evaluation of the project's impact and effectiveness. These audits identify areas for improvement and ensure credible data back the project's claims. By openly sharing successes and challenges, the RER project demonstrates a commitment to continuous improvement and accountability, essential for rebuilding stakeholder trust.

The Economic Upside of Sustainability

Efforts to improve practices within the palm oil industry benefit the environment and business. Consumers increasingly support initiatives demonstrating a genuine commitment to sustainability, enhancing reputations, and driving business growth. Sustainability initiatives can lead to cost savings and increased efficiency. Practices reducing waste and improving resource management can lower operating costs. Additionally, sustainable practices open new markets and attract investment from socially responsible investors prioritizing environmental and social governance (ESG) criteria.

While the palm oil industry is often under intense scrutiny, APRIL’s RER project now demonstrates how companies can evolve into stewards of environmental responsibility and social progress, setting a powerful example for others to follow. By embracing sustainability, the company sets a powerful example that positive change is possible, regardless of past practices. The journey towards sustainability in the palm oil industry is a testament to the power of steward leadership to drive long-term success and positive impact. Through committed efforts to ethical practices, the industry can thrive and contribute to the well-being of society and the environment.


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Rajeev Peshawaria

Rajeev Peshawaria is CEO, Stewardship Asia Centre, Singapore, and president, Leadership Energy Consulting, Seattle, WA, USA. He’s also the author of Wall Street Journal and Amazon bestseller Open Source Leadership (McGraw Hill), Too Many Bosses, Too Few Leaders (Simon & Schuster), and Sustainable Sustainability (Penguin Random House). Rajeev combines 22 years of global Fortune 100 experience with research-based insights to provide unique and practical approaches to personal leadership, governance, sustainable business growth and steward leadership. He pioneered practical concepts such as leadership energy and emotional integrity for personal growth, the Brains-Bones-Nerves model for enterprise leadership, and steward leadership as a model for driving profitable growth in the 21st century. In 2014 and 2017, he was named one of the top 100 Global Thought Leaders for Trustworthy Business by ‘Trust Across America.’ Follow Rajeev for out-of-the-box leadership solutions for modern business. 


* ENVIRONMENTAL, SOCIAL & GOVERNANCE / SUSTAINABLE DEVELOPMENT GOALS

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