Trump to Hike US Prices Because ‘Canada Hurt His Feelings’ With Reagan Tariffs Ad
“He’s increasing taxes on Americans by executive fiat because he didn’t like an advertisement that quoted Reagan’s (accurate) views on tariffs,” said one US journalist. “You (and I) are paying these taxes—not Canada.”
“He’s increasing taxes on Americans by executive fiat because he didn’t like an advertisement that quoted Reagan’s (accurate) views on tariffs,” said one US journalist. “You (and I) are paying these taxes—not Canada.”
Jessica Corbett
Oct 26, 2025
COMMON DREAMS
Critics across North America are blasting President Donald Trump’s additional 10% import tax on Canadian goods over Ontario’s television advertisement featuring former President Ronald Reagan’s condemnation of tariffs—an announcement that came Saturday, in the lead-up to the US Supreme Court hearing arguments on his trade war.
“The president announces an arbitrary price hike on Americans because his feelings are hurt by an ad accurately quoting Ronald Reagan’s criticism of tariffs,” US journalist Aaron Rupar wrote on X in response to Trump’s Saturday afternoon Truth Social post.
Billy Binion, a reporter for the American libertarian magazine Reason, similarly said: “I don’t get how anyone can support the president having power over tariffs after watching this exchange. He is unilaterally raising taxes on Americans—not because of a ~negotiating~ tactic or to create jobs, but because… Canada hurt his feelings. Congress needs to do its job.”
Throughout Trump’s trade war, experts have emphasized that Americans ultimately pay more because of his tariffs, despite the president’s claims to the contrary. Research published earlier his month by the investment bank Goldman Sachs shows that US consumers are shouldering up to 55% of the costs stemming from his taxes on imports.
“Let’s be clear about what this is. Canada isn’t paying a goddamned thing,” Independent White House correspondent Andrew Feinberg stressed Saturday. “He’s increasing taxes on Americans by executive fiat because he didn’t like an advertisement that quoted Reagan’s (accurate) views on tariffs. You (and I) are paying these taxes—not Canada.”
Melanie D’Arrigo, executive director of the Campaign for New York Health, said on X: “1. Reagan’s speech is real. 2. It’s public domain. 3. Americans pay the cost of the added 10% tariffs, not Canadians. 4. Trump keeps lying because he thinks you’re all too stupid to fact-check. 5. The average family will pay an extra $4,900 this year because [of] his tariffs.”
The tariff announcement came after Trump suspended trade talks with Canada on Thursday night over the one-minute ad, even though the Canadian federal government did not pay for it. Ontario’s provincial government was behind the ad, which uses audio from Reagan’s April 25, 1987 radio address on free and fair trade.
Trump on Saturday quoted from the Ronald Reagan Presidential Foundation & Institute’s Thursday statement, which said that the ad “misrepresents” the address, the Ontario government “did not seek nor receive permission to use and edit the remarks,” and the organization “is reviewing its legal options in this matter.”
Several journalists and other observers have concluded that “the ad faithfully reproduced Mr. Reagan’s words, just in a different order,” as the New York Times‘ Matina Stevis-Gridneff put it.
“When someone says, ’Let’s impose tariffs on foreign imports,‘ it looks like they’re doing the patriotic thing by protecting American products and jobs. And sometimes for a short while it works—but only for a short time,” the ad begins. “Over the long run such trade barriers hurt every American worker and consumer.”
“High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars,” the clip of Reagan’s voice continues. “Then the worst happens: Markets shrink and collapse; businesses and industries shut down; and millions of people lose their jobs.”
Ontario’s premier, Doug Ford, said Friday that “our intention was always to initiate a conversation about the kind of economy that Americans want to build and the impact of tariffs on workers and businesses. We’ve achieved our goal, having reached US audiences at the highest levels. I’ve directed my team to keep putting our message in front of Americans over the weekend so that we can air our commercial during the first two World Series games.”
After speaking with Canadian Prime Minister Mark Carney, Ford said, “Ontario will pause its US advertising campaign effective Monday so that trade talks can resume. The people elected our government to protect Ontario—our workers, businesses, families, and communities. That’s exactly what I’m doing. Like I said earlier today: Canada and the US are neighbors, friends, and allies. We’re so much stronger when we work together. Let’s work together to build Fortress Am-Can and make our two countries stronger, more prosperous, and more secure.”
Ford’s pledge to pull the ad next week clearly did not appease the US president. Hours after Trump announced the new tariffs on Saturday, Dominic Leblanc, the Canadian minister of US-Canada trade, urged engagement at the federal level.
“As the prime minister said yesterday, we stand ready to build on the progress made in constructive discussions with American counterparts over the course of recent weeks,” Leblanc wrote on social media. “We will remain focused on achieving results that benefit workers and families in both the United States and Canada, and that progress is best achieved through direct engagement with the US administration—which is the responsibility of the federal government.”
Meanwhile, Carney seemed to take swipes at Trump at the Association of Southeast Asian Nations (ASEAN) summit in Malaysia on Sunday. As CBC reported, he said that “we have all been reminded of the importance of reliable partners—who honor their commitments, who are there in tough times, and who engage collaboratively to fix something that isn’t working.”
“Canada is such a partner, a dependable partner, and I have come to Kuala Lumpur to say clearly that we want to play a bigger role in this region,” Carney continued, as Trump also headed to Malaysia. “Like ASEAN, Canada values the rules-based system. We respect trade agreements and the rule of law. We believe in the value of the free exchange of goods, capital, and ideas.”
The escalation between the US and its second-largest trading partner comes as the Supreme Court prepares to hear arguments over the president’s authority to impose sweeping tariffs under the International Emergency Economic Powers Act. Trump’s Saturday remarks were widely regarded as highly relevant to the case.
“Trump is raising US tariffs on Canada by 10% because he’s unhappy that Ontario ran an ad quoting Ronald Reagan on why tariffs are bad. This is, of course, insane, and Trump has no legal authority to raise tariffs for that reason,” said American finance journalist James Surowiecki. “If the Supreme Court can see this and still accept Trump’s national security/national emergency argument for why he should be able to impose whatever tariffs he wants on whomever he wants, they are not serious people.”
“We’re living in a country where the president just randomly raises taxes on a whim because he’s in a snit—and no one stops him, even though the Constitution gives him zero power over tariffs,” he added. “This is not a constitutional republic at the moment.”
Canadian Prime Minister Mark Carney listens as US President Donald Trump speaks to reporters in the Oval Office at the White House in Washington, DC on May 6, 2025.
(Photo by Anna Moneymaker/Getty Images)
US President Donald Trump said Saturday he would increase tariffs on Canadian goods by an additional 10 percent because of what he called a “fake” ad campaign paid for by the Canadian province of Ontario that featured late US president Ronald Reagan criticising the imposition of high tariffs.
Issued on: 26/10/2025
By: FRANCE 24
US President Donald Trump said Saturday he was hiking tariffs on Canadian goods by an additional 10 percent, in the latest fallout over a Canadian anti-tariff ad that featured late US leader Ronald Reagan.
The announcement came two days after Trump said he had terminated all trade talks with Canada over what he called the “fake” ad campaign.
“Their Advertisement was to be taken down, IMMEDIATELY, but they let it run last night during the World Series, knowing that it was a FRAUD,” Trump said on his Truth Social platform, posting the message as he flew to Asia for meetings with key regional leaders.
“Because of their serious misrepresentation of the facts, and hostile act, I am increasing the Tariff on Canada by 10% over and above what they are paying now,” he said.
The ad from the Canadian province of Ontario used quotes from a radio address on trade that Reagan delivered in 1987, in which he warned against ramifications that he said high tariffs on foreign imports could have on the US economy.
It cited the Republican as saying that “high tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars”, a quote that matches a transcript of his speech on the Ronald Reagan Presidential Library’s website.
The Ronald Reagan foundation wrote on X on Thursday that the Ontario government had used “selective audio and video” and that it was reviewing its legal options.
Adding extra spice to the cross-border row, baseball’s World Series features a Canadian team, the Toronto Blue Jays, facing a US team, the Los Angeles Dodgers. The Blue Jays thrashed the Dodgers 11-4 in the first game on Friday.
Ontario said it would pull the offending anti-tariff ad on Monday so that negotiations could restart, but not before it aired again on Saturday night during the second game of the baseball showdown.
Trump’s global sectoral tariffs – particularly on steel, aluminum, and autos – have hit Canada hard, forcing job losses and squeezing businesses.
For now, the United States and Canada adhere to an existing North American trade deal called the USMCA, which ensures that roughly 85 percent of cross-border trade in both directions remains tariff-free.
But in a speech on Wednesday, Canadian Prime Minister Mark Carney said the United States has raised “its tariffs to levels last seen during the Great Depression”.
“Our economic strategy needs to change dramatically,” Carney added, saying the process “will take some sacrifices and some time”.
Trump and Carney are both set to be at a dinner on the sidelines of an Asia-Pacific Economic Cooperation (APEC) in South Korea on Wednesday. But Trump has said he had no plans to meet Carney.
(FRANCE 24 with AFP)
'Massive break with conservative icon': Trump's latest 'snit' said to have backfired
REAGAN QUOTE WAS FROM THE FIRST US CANADA FTA
Alexander Willis
October 26, 2025
Alexander Willis
October 26, 2025
ALTERNET
A portrait of former U.S. President Ronald Reagan is seen in the background as U.S. President Donald Trump holds a law enforcement event in the Oval Office of the White House in Washington, D.C., May 19, 2025. REUTERS/Kevin Lamarque
President Donald Trump’s new trade war with Canada over an advertisement paid for by Ontario featuring former President Ronald Reagan has backfired in what conservative commentator Charlie Sykes called “a brilliant example of the Streisand effect,” drawing millions to watch the ad featuring Reagan condemning tariffs and protectionist trade policies.
“How thin-skinned is the uber-touchy Donald Trump? As you may have heard: A single Canadian ad triggered an extraordinary presidential snit and new trade war,” Sykes wrote on his Substack Sunday.
“Trump was so upset that he cancelled trade talks with Canada and then slapped an additional 10 percent tariff on American consumers of Canadian products. And in a brilliant example of the Streisand Effect, he managed to call international attention to the words of Ronald Reagan, highlighting his massive break with the conservative icon.”
After viewing the ad, Trump immediately announced he was cutting off all trade talks with Canada. He later accused the country of “trying to illegally” influence an impending case before the Supreme Court on the legality of Trump’s tariffs, and on Saturday, slapped the country with higher tariff rates in retaliation.
Trump has gone on to claim the ad misrepresented Reagan’s words, and that the former president was, in fact, a strong supporter of tariffs. However, Trump’s assertions are contradicted by Reagan’s well-documented abandonment of the United States’ protectionist trade policies, including the use of tariffs.
Reagan’s dedication to free trade, as it's referred to, drew a “striking” and “dramatic” contrast with Trump’s own policies, something Sykes argued would now be exposed to countless more Americans, and directly because of the president’s outbursts.
“Of course, Trump could have ignored the whole thing; or shrugged off an ad by a provincial Canadian government. Instead, our petulant president exploded,” Sykes wrote.
“...The intriguing question here is: Why did Reagan’s words rattle Trump so much? He hardly needs to fear any return to conservative principle by the GOP, which has abandoned all pretense of free market economics. But Reagan remains among the most revered dead-gods of conservativism, and so somewhere in Trump’s tangled synapses he recognized a threat.”
A portrait of former U.S. President Ronald Reagan is seen in the background as U.S. President Donald Trump holds a law enforcement event in the Oval Office of the White House in Washington, D.C., May 19, 2025. REUTERS/Kevin Lamarque
President Donald Trump’s new trade war with Canada over an advertisement paid for by Ontario featuring former President Ronald Reagan has backfired in what conservative commentator Charlie Sykes called “a brilliant example of the Streisand effect,” drawing millions to watch the ad featuring Reagan condemning tariffs and protectionist trade policies.
“How thin-skinned is the uber-touchy Donald Trump? As you may have heard: A single Canadian ad triggered an extraordinary presidential snit and new trade war,” Sykes wrote on his Substack Sunday.
“Trump was so upset that he cancelled trade talks with Canada and then slapped an additional 10 percent tariff on American consumers of Canadian products. And in a brilliant example of the Streisand Effect, he managed to call international attention to the words of Ronald Reagan, highlighting his massive break with the conservative icon.”
After viewing the ad, Trump immediately announced he was cutting off all trade talks with Canada. He later accused the country of “trying to illegally” influence an impending case before the Supreme Court on the legality of Trump’s tariffs, and on Saturday, slapped the country with higher tariff rates in retaliation.
Trump has gone on to claim the ad misrepresented Reagan’s words, and that the former president was, in fact, a strong supporter of tariffs. However, Trump’s assertions are contradicted by Reagan’s well-documented abandonment of the United States’ protectionist trade policies, including the use of tariffs.
Reagan’s dedication to free trade, as it's referred to, drew a “striking” and “dramatic” contrast with Trump’s own policies, something Sykes argued would now be exposed to countless more Americans, and directly because of the president’s outbursts.
“Of course, Trump could have ignored the whole thing; or shrugged off an ad by a provincial Canadian government. Instead, our petulant president exploded,” Sykes wrote.
“...The intriguing question here is: Why did Reagan’s words rattle Trump so much? He hardly needs to fear any return to conservative principle by the GOP, which has abandoned all pretense of free market economics. But Reagan remains among the most revered dead-gods of conservativism, and so somewhere in Trump’s tangled synapses he recognized a threat.”
Hours after Trump said he'd slap more tariffs on Canada, Ontario's Reagan ad airs again during the World Series
Katherine Li,Sarah Gray
Sun, October 26, 2025
Mike Heuer
Sat, October 25, 2025
Katherine Li,Sarah Gray
Sun, October 26, 2025
Television viewers of the World Series again saw Ontario's ad featuring President Ronald Reagan.
Premier Doug Ford said on Friday that it would stop playing in the US on Monday, October 27.
On Saturday, hours before the ad played, President Donald Trump said he'd slap more tariffs on Canada.
President Donald Trump said he'd lob more tariffs on Canada, on Saturday. Hours later, Ontario's ad featuring former President Ronald Reagan criticizing tariffs aired during game two of the World Series.
The ad was expected. The campaign was released by Ontario's Premier, Doug Ford, and it has been the latest flash point in trade tensions between the US and its neighbor to the north.
The advertisement initially drew Trump's ire on Thursday night, and he posted to Truth Social to say that he was terminating all trade negotiations with Canada. Ontario subsequently announced on Friday that the ad would be pulled by Monday, but only after it had been aired during Friday and Saturday's World Series games.
Trump said on Truth Social on Saturday that he was adding an additional 10% tariff on Canadian goods.
Games one and two of the World Series, between the Toronto Blue Jays and the Los Angeles Dodgers, were played in Canada. The Blue Jays took game one on Friday, dominating with an 11-4 victory, while the Dodgers won 5-1 in game two.
Srividya Jandhyala, an associate professor at the ESSEC Business School, told Business Insider that the Canadian government has set a goal of doubling non-US exports over the next decade and is beginning to re-engage with India and China.
"There is growing emphasis on diversifying markets and trading relationships, which would buffer against risk," said Jandhyala. "For an individual exporter, the challenge is to find new customers in markets where they have previously not had partnerships, customers, or relationships."
The US-Canada relationship has seen a rocky year. A Canadian boycott against US goods began after Trump slapped a 25% tariff on nearly all imports, from lumber to auto parts, from the longtime ally early in the year. Canada retaliated with equal reciprocal tariffs.
After a few pauses and starts, Trump increased the tariff on Canada to 35% in August for all goods not covered by the USMCA trade agreement, such as agricultural and wood products, and to 50% on steel and aluminum imports from Canada as of June. In September, Canada lifted its retaliatory tariffs, except for those on steel, aluminum, and auto imports.
The White House did not immediately respond to a request for comment from Business Insider.
Premier Doug Ford said on Friday that it would stop playing in the US on Monday, October 27.
On Saturday, hours before the ad played, President Donald Trump said he'd slap more tariffs on Canada.
President Donald Trump said he'd lob more tariffs on Canada, on Saturday. Hours later, Ontario's ad featuring former President Ronald Reagan criticizing tariffs aired during game two of the World Series.
The ad was expected. The campaign was released by Ontario's Premier, Doug Ford, and it has been the latest flash point in trade tensions between the US and its neighbor to the north.
The advertisement initially drew Trump's ire on Thursday night, and he posted to Truth Social to say that he was terminating all trade negotiations with Canada. Ontario subsequently announced on Friday that the ad would be pulled by Monday, but only after it had been aired during Friday and Saturday's World Series games.
Trump said on Truth Social on Saturday that he was adding an additional 10% tariff on Canadian goods.
Games one and two of the World Series, between the Toronto Blue Jays and the Los Angeles Dodgers, were played in Canada. The Blue Jays took game one on Friday, dominating with an 11-4 victory, while the Dodgers won 5-1 in game two.
Srividya Jandhyala, an associate professor at the ESSEC Business School, told Business Insider that the Canadian government has set a goal of doubling non-US exports over the next decade and is beginning to re-engage with India and China.
"There is growing emphasis on diversifying markets and trading relationships, which would buffer against risk," said Jandhyala. "For an individual exporter, the challenge is to find new customers in markets where they have previously not had partnerships, customers, or relationships."
The US-Canada relationship has seen a rocky year. A Canadian boycott against US goods began after Trump slapped a 25% tariff on nearly all imports, from lumber to auto parts, from the longtime ally early in the year. Canada retaliated with equal reciprocal tariffs.
After a few pauses and starts, Trump increased the tariff on Canada to 35% in August for all goods not covered by the USMCA trade agreement, such as agricultural and wood products, and to 50% on steel and aluminum imports from Canada as of June. In September, Canada lifted its retaliatory tariffs, except for those on steel, aluminum, and auto imports.
The White House did not immediately respond to a request for comment from Business Insider.
Business Insider
Trump adds tariff after Canada runs Reagan ad during the World Series
Trump adds tariff after Canada runs Reagan ad during the World Series
Mike Heuer
Sat, October 25, 2025
UPI
Oct. 25 (UPI) -- President Donald Trump on Saturday said he will add a 10% tariff to Canadian goods after the airing of a controversial ad featuring former President Ronald Reagan during the World Series.
As the Toronto Blue Jays were on their way to winning the opening game by an 11-4 score over the Los Angeles Dodgers, an anti-tariffs ad featuring edited comments made by Reagan regarding his tariffs on Japanese goods.
The ad spurred Trump to follow through on an earlier threat to increase the tariff on Canadian goods exported to the United States.
"Canada was caught red-handed, putting up a fraudulent advertisement on Ronald Reagan's speech on tariffs," Trump said Saturday in a Truth Social post.
"The sole purpose of this fraud was Canada's hope that the United States Supreme Court will come to their 'rescue' on tariffs that they have used for years to hurt the United States," the president said.
"Ronald Reagan loved tariffs for the purpose of national security and the economy, but Canada said he didn't," Trump added.
The president said Canada was supposed to immediately cease airing the ad and remove it, but "they let it run last night during the World Series, knowing that it was a fraud."
"Because of their serious misrepresentation of the facts and hostile act, I am increasing the tariff on Canada by 10% over and above what they are paying now," Trump added.
Reagan made the comments during an April 25, 1987, radio address to defend his tariff policy, but the Ontario government used and edited them without permission from the Ronald Reagan Presidential Foundation and Institute.
The Ontario ad runs for a minute and edits the former president's comments, which Trump and others have called "misleading."
Ontario Premier Doug Ford said the ad's intent is to "initiate a conversation" with U.S. officials and to reach "U.S. audiences at the highest levels," CBS News reported.
The U.S. imposes a 10% tariff on Canadian energy, energy resources and potash and 35% for all other products that are not exempted by the United States-Mexico-Canada trade agreement, according to the ReedSmith
Up next
Oct. 25 (UPI) -- President Donald Trump on Saturday said he will add a 10% tariff to Canadian goods after the airing of a controversial ad featuring former President Ronald Reagan during the World Series.
As the Toronto Blue Jays were on their way to winning the opening game by an 11-4 score over the Los Angeles Dodgers, an anti-tariffs ad featuring edited comments made by Reagan regarding his tariffs on Japanese goods.
The ad spurred Trump to follow through on an earlier threat to increase the tariff on Canadian goods exported to the United States.
"Canada was caught red-handed, putting up a fraudulent advertisement on Ronald Reagan's speech on tariffs," Trump said Saturday in a Truth Social post.
"The sole purpose of this fraud was Canada's hope that the United States Supreme Court will come to their 'rescue' on tariffs that they have used for years to hurt the United States," the president said.
"Ronald Reagan loved tariffs for the purpose of national security and the economy, but Canada said he didn't," Trump added.
The president said Canada was supposed to immediately cease airing the ad and remove it, but "they let it run last night during the World Series, knowing that it was a fraud."
"Because of their serious misrepresentation of the facts and hostile act, I am increasing the tariff on Canada by 10% over and above what they are paying now," Trump added.
Reagan made the comments during an April 25, 1987, radio address to defend his tariff policy, but the Ontario government used and edited them without permission from the Ronald Reagan Presidential Foundation and Institute.
The Ontario ad runs for a minute and edits the former president's comments, which Trump and others have called "misleading."
Ontario Premier Doug Ford said the ad's intent is to "initiate a conversation" with U.S. officials and to reach "U.S. audiences at the highest levels," CBS News reported.
The U.S. imposes a 10% tariff on Canadian energy, energy resources and potash and 35% for all other products that are not exempted by the United States-Mexico-Canada trade agreement, according to the ReedSmith
Up next
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