Thursday, May 21, 2026

 



New AI system improves detection of fake online reviews


Researchers test a new AI-based system that could help online platforms better identify misleading fake reviews



University of East London





Online shoppers could one day face fewer misleading fake reviews thanks to a newly tested AI-powered detection system developed by researchers at the University of East London.

Fake reviews are a growing problem for consumers and online businesses, especially with the growth in AI generated content. According to the researchers, from the Royal Docks School of Business and Law, misleading reviews can distort competition, damage trust in online marketplaces and persuade people to buy poor-quality or even unsafe products.

The new system combines AI language analysis with behavioural clues such as whether the emotional tone of a review matches its star rating, how long the review is and other patterns linked to suspicious activity. The researchers, from the Royal Docks School of Business and Law, say this gives the model a fuller picture of whether a review is genuine or deceptive.

The new study, published in FinTech and Sustainable Innovation, describes a new “hybrid fusion” model designed to identify fraudulent reviews on platforms such as Amazon and Yelp.

Unlike older systems that mainly relied on keywords or simple patterns, the new approach is designed to understand the meaning and context behind written reviews. That helps it detect more convincing fake reviews that might otherwise appear genuine to shoppers.

In testing, the model achieved 93% accuracy on Amazon review data and 91% accuracy on Yelp reviews, outperforming several traditional detection methods examined in the study.

Co-author Dr Hisham AbouGrad said, “Fake reviews are becoming increasingly sophisticated and harder to detect. Our findings show that combining AI language understanding with behavioural signals can provide a more reliable way to identify misleading reviews and help strengthen trust in online marketplaces.”

Co-author Fiza Riaz said, “This research shows that AI systems can move beyond simply spotting suspicious words. By looking at context and behaviour together, the model can better recognise patterns linked to deceptive reviews while still supporting genuine customer feedback.”

The paper says the next stage of the research will focus on improving the system using larger and more varied datasets, exploring newer AI models and studying how the technology could eventually work in real-time on large e-commerce platforms.

AbouGrad, H, & Riaz, F (2026). Metadata-Enhanced Hybrid Fusion Architecture: Commercial Fake Reviews Detection Model Using Transformer Embeddings. FinTech and Sustainable Innovation. https://doi.org/10.47852/bonviewFSI62028859

New report: U.S. Government is using AI more, but still has a long way to go



Larger agencies leading the way




Brookings Institution





As is every large organization, the U.S. government is assessing how to best integrate artificial intelligence into its procedures and workflows. While AI has undeniable risks, it also has the potential to make work significantly more efficient and effective in a broad range of ways, from automating simpler tasks to unearthing unexpected insights.

 

Over the past decade, the federal government has made the adoption of AI a priority. Both the Biden administration and the two Trump administrations have emphasized the need for federal government AI adoption to improve service delivery, foster data-driven analysis, promote national competitiveness, and strengthen national security.

 

New research from the Brookings Institution has found that while the scope and pace of this adoption have accelerated over the past three years, AI use across the federal government remains concentrated in a few large agencies More widespread adoption has been slowed by several factors, including workforce capacity constraints, a risk-averse culture, funding challenges, and a lack of trust in AI’s usefulness and safety.

 

“While the federal government has made progress on using AI, there’s still a long way to go,” says Brookings fellow Valerie Wirtschafter, the author of the report. To understand the current state of AI adoption across the federal government, she analyzed data on federal government AI use from 2023 to 2025 as well as federal jobs data. In addition, she interviewed current and former technology specialists across eight federal agencies.

 

Over the past few years, AI use by the federal government has grown. More agencies are using it, and the amount they use it has also increased. In 2023, 21 agencies, including 13 large agencies and eight midsize agencies, reported using AI; no small agencies participated. By last year, 41 agencies (13 large, 17 midsize, and 11 small) reported AI use. In 2025, 41 agencies documented more than 3,600 distinct projects that used AI, a 69% increase from the previous year and five times the number reported in 2023. While many of these cases focused on streamlining operations and facilitating back-office processes, others involved more mission-oriented work, including benefits delivery, health and medical services, and law enforcement.

 

However, there are still significant disparities among agencies. Over the past three years, five agencies accounted for over half of the total AI use. In 2025, large agencies (more than 15,000 employees) accounted for more than three-quarters of all AI use. While more small and midsize agencies are starting to experiment with AI, large agencies are scaling their efforts more aggressively. It is important to note that overall, AI-focused workers continue to represent a small fraction of the overall federal technological workforce.

 

Wirtschafter identified several key bottlenecks to adoption. Some of these apply only to certain agencies, such as those handling sensitive health or security data.[NL1]  Others stem from issues that have hindered federal adoption of technology for decades, such as outdated equipment and infrastructure.

 

Hiring challenges remain a key obstacle to integrating AI into federal agencies. Among the issues: The federal government has a slow hiring timeline, and limited pathways for career advancement for technologists. The Executive branch has rolled out efforts to improve hiring timelines, and Congress has explored possibilities for improving AI-focused hiring across agencies.

 

It is worth noting that since the second Trump administration laid off nearly 300,000 federal workers last year, the number of AI-focused federal job listings has dropped significantly, part of an overall decline in hiring. Wirtschafter argues that these layoffs may have undermined efforts to recruit AI expertise into the federal government because many recent hires were still probationary. She says that it’s likely that the layoffs led to the departure of at least some AI-focused employees.

 

Moreover, the federal government tends to have a risk-averse culture that discourages experimentation and innovation. In addition, the opaqueness of AI processes—it’s often unclear how a program came to its conclusions—can undermine trust and deter use, especially for sensitive work. Moreover, the growing politicization of some large language models (LLMs) is another challenge that could impede the adoption process. For example, Grok, developed by Elon Musk’s xAI, has a well-documented history of reflecting his political values and generating questionable content, while Anthropic’s Claude has been dubiously labeled a “supply chain risk” by the Department of Defense following contract disagreements with the agency.

 

Wirtschafter offers a series of recommendations to help the federal government more effectively adopt AI. These include:

  • Streamlining the hiring process for AI-related jobs;
  • Creating new job paths so AI-focused workers have a chance to advance;
  • Investing in AI literacy and treating it as a core job requirement;
  • Documenting and sharing AI success stories across the government;
  • Increasing transparency around AI usage across agencies; and
  • Focusing AI investment on high‑impact projects that clearly improve people’s lives.

Read the full report here.


 [NL1]which agencies?

No comments:

Post a Comment