The First Attack Ads

In all the discussion about who will launch the first attack ads in this campaign everyone forgets it was the NDP who did so with their "The Gift" Give the Liberals The Boot ad. The y did it back before Christmas. And it was done right, with humour. Laughter is the most effective weapon because it ridicules rather than scares.

NDP `taking it up a notch' on airwaves

The NDP's first two English-language ads have only been gently negative, presenting lighthearted criticism of the governing party. The New Democrats' pre-Christmas ad, for example, reminded viewers that all the Liberals had given Canadians this holiday season was a lump of coal, but they'd given their Liberal friends big gifts. Then, it encouraged voters to turn around and give the Liberals "the boot" this holiday season. Although critical of the Liberals, its witty approach softened any blows.

But the boot is gone and gloves are off as the NDP prepare to launch two new attack ads. 19 Days and counting.

the New Democrats are set to release a pair of new ads, one that hammers the Liberals' record and another that pushes the NDP agenda as the only possible option for voters come Jan 23.

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media
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