Wednesday, September 14, 2022

The ozone layer is slowly getting healthier

Ozone-killing materials in Earth's stratosphere fell over 50% to levels seen before the ozone hole became a problem, scientists say. But there's still a way to go. Here's why we need a healthy ozone layer.

The health of the ozone layer has improved but scientists say there is still a large hole over the Antarctic

It's not much — but the ozone layer is all there is between you and UV.

As the United Nations puts it, "if we could bring the entire ozone layer to sea level, it would be only about 3mm [0.118 inches] thick. That's what protects us from harmful ultraviolet radiation."

That really isn't very much, is it — just 3mm of protection? You can't even see it.

And in some regions of the stratosphere, the ozone is so depleted that we refer to an "ozone hole." In fact, we have known for decades that the ozone layer is itself under threat and needs our protection.

The UN has been working to repair the hole for three decades via international treaties such as the Montreal Protocol on Substances that Deplete the Ozone Layer.

According to meteorologists at the US-based National Oceanic and Atmospheric Administration, in early 2022, the amount of ozone-killing materials in our stratosphere had fallen by 50% to levels last seen before the ozone hole became a problem.

But we still have a way to go before the ozone layer has healed. Here's our brief guide to what you need to know about our very precious ozone.

What is the ozone layer?

Ozone is a molecule, consisting of three oxygen atoms (O3). Ozone molecules occur naturally in the upper atmosphere — known as the stratosphere — and form a layer of gas. This layer of gas protects life on Earth by filtering some (but not all) of the sun's ultraviolet radiation.

Ozone is also created by chemical reactions between air pollutants and other emissions in the lower atmosphere — the troposphere.

While ozone provides us with a protective shield in the stratosphere, direct contact in the troposphere can be harmful to plants, animals and humans.


So, what's the problem with ultraviolet radiation (UV)?

It is often said we need the ozone layer to stop UV radiation from "sterilizing" the Earth's surface.

We know that sun rays do have the power to sterilize things, and that can be good — think about your washing drying on the line on a hot summer's day. But what we really mean to say is that UV radiation can kill.

There are three types of UV radiation: A, B and C.

The ozone layer and atmosphere absorb all of the UVC — the most energetic form of UV radiation — and some UVB. UVA is not absorbed by the ozone layer and reaches the Earth's surface in its entirety.

Humans need UVB radiation to generate vitamin D, which is good for people in appropriate doses. But too much UVB and UVA can cause serious illnesses, such as skin cancer, cataracts, suppression of the immune system, and premature aging of the skin. An excess of UV is also linked with reduced crop yields and adverse effects in the marine food chain.

What causes ozone depletion?

To a large extent, humans cause ozone depletion through our use of "ozone depleting substances" (ODSs). 

Gases such as chlorofluorocarbons (CFCs), halons, CH3CCl3 (Methyl chloroform), CCI4 (Carbon tetrachloride), hydrochlorofluorocarbons (HCFCs) and methyl bromide destroy the ozone layer.

These substances can be found in refrigerators, air conditioners, aerosols, solvents and pesticides, to name a few.

They deplete the ozone layer by releasing chlorine and bromine atoms, which degrade ozone molecules in the stratosphere.

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Parts of the Rhone Glacier in the Swiss Alps, pictured here, are covered

 with white, UV-resistant blankets to protect it against melting

Scientists warn that "very short-lived substances" (VSLSs) also threaten the ozone layer. VSLSs occur naturally in marine life, among seaweed and phytoplankton. But we also produce human-made VSLSs, such as dichloromethane.

The ozone hole — it's not really a hole, is it?

No, strictly speaking, there is no ozone "hole" — rather, there is a region of "exceptionally depleted ozone over the Antarctic." It is also referred to as a "dramatic thinning" of ozone, which shows up during spring in the southern hemisphere (August-October).

There are "mini-holes" and other aberrations in the northern hemisphere, too.

Will the ozone layer ever heal completely?

Scientists say the future looks good for the ozone layer. It may recover to pre-1980 levels over the next 50 years — sometime between 2050 and 2065 — if we stick to goals set in international treaties.

The Vienna Convention and the Montreal Protocol, for instance, became the first treaties in the history of the UN to achieve universal ratification on September 16, 2009. And September 16 is now commonly known as World Ozone Day, or the International Day for the Preservation of the Ozone Layer.

NASA's Ozone Watch provides daily updates, including images and animations from 1979 to 2022.

Edited by: Zulfikar Abbany

DW RECOMMENDS

Italy and Spain waking up to women's football

The Italian and Spanish leagues have lagged behind others in western Europe, until very recently. Italy's top flight is now professionalized while Spain are breaking records. But a referees' strike is a black cloud.

The arrival of Icelandic midfielder Sara Bjork Gunnarsdottir in Italy is a sign of changing times

Italy stop dragging their feet

For a long time, conservative Italy has sat and watched as the other major western European powers have experienced a growth in women's football. Now that there may be money to be made, they're in a hurry. This season sees the start of a fully professional league, which is more than can be said for the German Bundesliga. "Foreign players are now interested in coming here," Juventus coach Joe Montemurro said, while his captain Lisa Boattin spoke of how long it had taken to win the financial battle.

The increasingly international flavor of the league was apparent in the spectacular headline match of the second round of fixtures, a 3-3 draw between Juve and Inter. Former Bayern forward Lineth Beerensteyn (Netherlands) scored twice while the arrival of Iceland international Sara Bjork Gunnarsdottir from Lyon at Juve is another sign of that club's growing stature. The scorer of two of Inter's goals, Tabitha Chawinga, is from Malawi and on loan from China.

With the national team having just qualified for a second successive World Cup after a disappointing Euros, some critics are starting to be appeased. The new money, provided by private investors, is increasing competition, while the league has been reduced to 10 teams. It was possible to buy participation, which meant Empoli’s place was taken by Parma, a former third division club, financed by a board member of a US supermarket chain. "When an opportunity arises, you have to seize it," said club owner Kyle Krause, who has been a strong advocate for more equal distribution of money in Italian (men's) football.

Nevertheless, in Empoli several fan groups protested against the subsequent disbanding of their women's team. In an open letter, they spoke of a lack of interest within the club and of purely economic motives for the sale, suggesting there wasn't a lack of time to raise money, more a lack of will. In Parma, at least, the will is present. There, fans of the men can now also visit the women's games free of charge with their season ticket. 

While professionalization is perceived by many to be the only way for women’s football to progress, there’s also little doubt that it opens the door wider to financial, rather than sporting, interests. There is also the potential for the distance between players and fans to become greater. Is there a better model for the women’s game?

Spain splash the cash

Whenever there have been records to report in women's football recently, they have always gone to England: the highest TV deal, the highest transfer fee, the only professional league on the continent. But the balance of power is changing this year. The Spanish league has just signed a five-year deal worth €35 million ($34.9 million) with digital broadcaster DAZN, and has also announced a professional league in the form of Liga F. The new league's slogan: "Football without an F is not the same" is not bad at all. And it is certainly not insignificant that an Englishwoman has been lured to Spain for a world record fee.

Euros-winning midfielder Keira Walsh has moved from Manchester City to Barcelona for €460,000. A little warning shot from Liga F to the WSL. Her club and international teammate Lucy Bronze made the same move ahead of the Euros. Thanks to plenty of hard work, the Spanish have gone from also rans to the second best league in Europe. They may soon surpass that.

But right now, however, there is a black mark. The first matchday of Liga F was postponed because of a referees' strike. "We are sad and frustrated. We worked for many months, but in the end there was a lack of respect," said league president Beatriz Alvarez.

But where is the real lack of respect? The referees are fighting for professional contracts and higher salaries. They argue it is not a true professional league when referees only make €320 and assistants €160 per game.

When the strike was announced last Thursday, ahead of the start of the competition, the referees and assistant referees released a statement saying:

"The referees want to provide the best possible service to football and that necessarily means having minimum working conditions comparable to this of the refereeing establishment of the men's professional competition."

However, Alvarez took issue with the Spanish football association, adding: "The Spanish soccer federation has from the very start tried to boycott the professional women’s league and the Higher Sports Council has allowed it to do so."

A complex situation. Industrial disputes cannot simply be dismissed with a reference to solidarity. And women's leagues continue to face obstacles.

William Ruto: From 'hustler' to Kenya's newest president

William Samoei Ruto has politically outsmarted veteran opposition leader Raila Odinga to become Kenya's fifth leader since independence. DW digs into his journey from selling chickens on a highway to the presidency.

For 55-year-old President William Samoei Ruto, clinching Kenya's top job was difficult. After all, the outspoken politician has defied all odds, including a rebuff from his former boss President Uhuru Kenyatta, to ascend to the country's highest office. 

Wafula Chebukati, the chairman of Kenya’s Independent Electoral and Boundaries Commission (IEBC), said that Ruto had won almost 7.18 million votes (50.49%) against 6.94 million (48.85%) for his rival Raila Odinga in the August 9 vote.

The announcement came on the heels of a statement by the IEBC's deputy chairperson and three other commissioners disowning the election results.

"We cannot take ownership of the result that will be announced," Independent Electoral and Boundaries Commission (IEBC) vice chair Juliana Cherera told reporters, saying the process was "opaque".

William Ruto overcame a tough battle with Raila Odinga to become Kenya's president

 A protest that remained without concrete consequences, but which political observers believe will continue to cause political conflict in the East African country.

Transforming Kenya

The outgoing president backed Ruto's main rival, opposition leader Raila Odinga. But even that was not enough to stop the "hustler nation" — a term Ruto coined to refer to most of Kenya's informal sector workers. 

Ruto has pledged to implement a new bottom-up economic model. But how precisely that will work remains to be seen.

His party's manifesto also calls for drastic economic changes to help the less fortunate. In addition, Ruto has promised to create a cabinet that is equally split between men and women. 

In a recent interview with DW, Ruto spoke of his plan to transform the agricultural sector to ensure food security.

"Agriculture is the most important sector that we have in Kenya ... There is absolutely no reason why we cannot produce enough food. There is no reason why 4 million Kenyans are starving," he said.

Ruto enjoyed massive support from President Kenyatta's central region

Humble beginnings

William Ruto was born on December 21, 1966, in Sambut Village, Kamagut, Uasin Gishu County. He completed his elementary schooling at Kerotet Primary School. He later attended Wareng Secondary School before transferring to Nandi County's Kapsabet Boys High School.

In 1990, he graduated in Botany and Zoology from the University of Nairobi, where he would later earn his Ph.D.

A confessed Christian, Ruto, met the late President Daniel Arap Moi during a church event. Moi is credited for exposing Ruto to Kenyan politics in 1992, following the country's move to multi-party democracy.

His humble beginnings — Ruto says he sold live chickens to make ends meet in his youth — seemed to have resonated well with the Kenyan voters, who currently have to deal with the rising cost of living.

But President Ruto is a different person from the boy who got his first pair of shoes at the age of 15. Today, Ruto is one of the wealthiest Kenyans, boasting a 2,500-acre ranch, a massive poultry farm, and investments in the hotel industry.  

Many young unemployed Kenyans identified with Ruto's humble background

Political rise, fall, and rise again

Ruto launched his political career through the Youth for KANU '92 lobby, which supported late President Daniel Arap Moi, the president, during Kenya's first multi-party elections in 1992.

After the defeat of KANU in 2002, Ruto reinvented himself and later partnered with Odinga during the disputed 2007 elections, which turned violent.

The post-election violence claimed more than 1,000 lives and displaced hundreds of thousands of others. As a result, the International Criminal Court (ICC) indicted Ruto and Kenyatta, accusing the two of committing human rights abuses. However, the ICC dropped its charges in 2016.

Raila Odinga's fifth presidential defeat most likely seals his political ambitions

Feud with Uhuru Kenyatta

At The Hague, Ruto and Uhuru bonded and would later bid for the presidency — Kenyatta as the candidate and Ruto as his deputy — in 2013. They won that vote against Raila Odinga, which would make this loss more painful for Odinga.

In 2017, he and incumbent Uhuru Kenyatta were running mates for a second time and were re-elected again.

The two then started to fall out in what was still not clear. Ruto and Kenyatta parted ways in 2021, and he was endorsed in March by the UDA party to contest the presidential vote.

William Ruto has been Kenya's deputy president since 2013. He has previously served as minister of home affairs, minister of agriculture, and minister of higher education.

Ruto is married to Rachel Chebet, and the two have seven children.

Edited by Keith Walker

Elizabeth II: South Asia's difficult relationship with British monarchy

In spite of their difficult colonial past, India and Pakistan had a cordial relationship with Queen Elizabeth II. She is seen as a monarch who pursued the policy of "noninterference" during her 70-year-reign as queen.

The queen 'represents the end of the British Empire and the transition of

 former colonies into independent states'

Elizabeth II was crowned queen of the United Kingdom in 1952, just five years after India and Pakistan gained independence from British colonial rule. The memories of British rule, which was marked by the subjugation of the people of then-undivided India, were fresh in public memory at the time.

Just 25 years old when she became queen, Elizabeth, however, is largely admired and respected by people in the former British colonies.

People in India and Pakistan — as well in other South Asian countries, such as Bangladesh, Nepal and Bhutan — received the news of the queen's death with a great deal of sadness. Thousands of South Asians posted condolences on social media.

"The role of Queen Elizabeth II between 1952 and 1956 was passive and uneventful. She deliberately kept herself away from interfering in Pakistan's internal matters," Mazhar Abbas, a historian at Government College University Faisalabad, told DW.

"She engaged with India and Pakistan through the Commonwealth platform," he added.

Elizabeth also remained neutral in conflicts between India and Pakistan.

"In fact, Indian politicians appreciated her stabilizing role in British politics" after she took over as head of state of the United Kingdom, according to Indian historian Rakesh Batabyal.


Respect for Elizabeth II

"While history has documented the servitude during the colonial era, our relationship with the British monarchy has remained cordial after gaining independence. The queen visited Pakistan many times and maintained good relations with our leaders," Shazia Marri, Pakistan's poverty alleviation minister, told DW.

Asif Nazrul, a professor at Dhaka University in Bangladesh, expressed similar sentiments. "ln spite of the colonial legacy, many people in Bangladesh are sad. We can't live in the past forever. Queen Elizabeth's calm, soothing and accommodating image eventually prevailed in the last few decades," he said, adding that the world has lost an "icon of history."

Subhash Talekar, president of the Mumbai Dabbawala Association, a food delivery service, said he was saddened by the queen's death.

"We have a great association with the British royal family. Ever since Price Charles [now King Charles III] visited Mumbai in 2004, the connection has grown," Talekar told DW. "The royal family invited two of our colleagues to the wedding ceremony of Charles and Camilla Parker in 2005. The invitation from the queen had a personal touch, which reflected her human side," Talekar said.

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Elizabeth II met with former Pakistani Prime Minister Benazir Bhutto in 1997

A difficult relationship nonetheless

But not everyone is ready to gloss over Britain's colonial rule. Some have even criticized Elizabeth's "noninterference" approach, for instance, during the first four years of Elizabeth's rule when she was also the "Queen of Pakistan." The monarchy was abolished on March 23, 1956, when Pakistan became a republic within the Commonwealth with a president as its own head of state.

"She never used the Commonwealth platform to resolve the Kashmir dispute between India and Pakistan," said Abbas, the Pakistani historian.

"She could have played a role in strengthening parliamentary democracy in Pakistan. For instance, she could have interfered in 1953, when Ghulam Muhammad, the then governor-general of Pakistan, dismissed the then prime minister, Khawaja Nazimuddin. The deposed PM made a futile attempt to request the queen to reverse Muhammad's decision," he added.

But Nonica Datta, a historian at the Jawaharlal Nehru University in Delhi, told DW that Elizabeth had inherited "an enduring and complex legacy of the British empire."

"She represents the end of the British Empire and the transition of former colonies into independent states. Rarely do we find such a historical figure who embodied the spirit of colonial and imperial past laced with the post-World War II democratic values of the new world order," Datta said.

Elizabeth met with Indian Prime Minister Narendra Modi at the 2018 

Commonwealth Heads of Government Meeting

Vijayasai Reddy, an Indian lawmaker, tweeted that Queen Elizabeth II "may not have apologized for India's brutal colonization... but her leadership qualities and morality impacted UK politics."

Anti-colonial sentiment

Shahidul K K Shuvra, a Bangladeshi journalist, told DW he was befuddled as to why people on the Indian subcontinent are so anguished by Elizabeth's demise.

"South Asians are always more interested in the queen and the royal family rather than how Britain exploited them for 200 years," he said. "The precious Koh-i-Noor [one of the largest cut diamonds in the world] on her crown was taken away from India," he added.

Saimum Parvez, a political analyst in Dhaka, also played down the significance of the queen's death for the people in South Asia.

"The death of the queen does not have any impact on our lives, neither socially nor politically. The Bangladesh government has announced a three-day national mourning, which was expected, but is totally unnecessary," he said.

"Yes, we don't want to live in the colonial past," he added, "but we should not also completely forget what we went through under this monarchy."

Indian writer Rana Safvi, however, said condoling the death of Queen Elizabeth II was not synonymous with condoning or forgetting colonialism. "We, in India, are still suffering because of the colonial policies," Safvi said. "We don't have to endorse the monarchy."

Additional reporting by Murali Krishnan (New Delhi), Haroon Janjua (Islamabad) and Arafatul Islam (Bonn).

Edited by: Srinivas Mazumdaru


UK's King Charles in Belfast as free speech concerns mount

King Charles III has been visiting Northern Ireland on the latest leg of his tour after the death of Queen Elizabeth II. 

Meanwhile, police are facing criticism over their treatment of anti-monarchy protesters.

King Charles and his Queen Consort Camilla met members of the public outside Hillsborough Castle

The new British monarch on Tuesday promised that he would follow in the footsteps of his late mother, Queen Elizabeth II, and strive for peace in Northern Ireland.

King Charles III was visiting the province as part of his tour taking in the four constituent nations of the United Kingdom.

What did King Charles do in Northern Ireland?

While in Northern Ireland, the king met the country's political leaders, including those from nationalist parties who want Northern Ireland to leave the United Kingdom and join the Republic of Ireland.

King Charles told politicians he would draw on his mother's "shining example" when it came to promoting the welfare of all of Northern Ireland's residents.

"My mother felt deeply, I know, the significance of the role she herself played in bringing together those whom history had separated, and in extending a hand to make possible the healing of long-held hurts," the king said.

Hundreds of people gathered along the roadside leading to Hillsborough Castle near Belfast, the official residence of the royal family in Northern Ireland. Floral tributes carpeted the area in front of the gates to the castle.

While crowds of well-wishers gathered to greet the new king, Northern Ireland is deeply divided over the British monarchy. The institution draws mixed emotions in the province, where there are two main communities: largely Protestant unionists who view themselves as British and mainly Roman Catholic nationalists who consider themselves to be Irish.

While he was heir to the throne, Charles visited Northern Ireland 39 times. His 40th visit comes as unionists feel their place in the wider UK is under greater threat than ever before, with nationalists set to lead the province's devolved government for the first time.

After returning to Scotland from England on Monday, Charles's trip to Northern Ireland comes ahead of his visit on Friday to Wales.

Charles and his siblings, Anne, Andrew, and Edward, on Monday night stood vigil around their mother's flag-draped coffin in Edinburgh's St. Giles' Cathedral. Members of the public filed past the casket, which was draped in the Royal Standard of Scotland and topped with the ancient crown of Scotland.

Queen Elizabeth died on Thursday in her holiday home at Balmoral in the Scottish Highlands. Her coffin was flown to London on Tuesday and arrived at Buckingham Palace ahead of a state funeral next Monday.

Concerns over policing and free speech

The queen's death and the ascent of King Charles to the throne have raised questions about the public space for dissent.

British police faced criticism from civil liberties groups on Tuesday over their treatment of anti-monarchy protesters and the right to exercise free speech.

A female protester holding a protest placard reading "Not My King" was confronted by at least four officers outside the UK parliament in London, with footage going viral on social media on Monday. The woman was escorted away and reportedly made to stand at another location, but police did not arrest her.

Meanwhile, lawyer and climate activist Paul Powlesland tweeted that a police officer had warned him that he risked arrest by holding up a blank piece of paper opposite parliament.

"He confirmed that if I wrote, 'Not My King' on it, he would arrest me under the Public Order Act because someone might be offended," Powlesland wrote.

However, in some cases people did actually face prosecution. Police charged a woman in Edinburgh with a breach of the peace after holding aloft a sign reading "F*** imperialism, abolish the monarchy."

A man who heckled Prince Andrew as the former monarch's hearse passed through Edinburgh on Monday faced the same charge.

rc/wd (Reuters, AFP, dpa, AP)

 HUMAN RIGHTS VS RELIGIOUS RITES

Hungary enshrines 'fetal heartbeat' abortion law

Rights advocates have warned that the new statute will make it more difficult for women to access safe abortions. Far-right lawmakers hailed it as a "chance for life."

Anti-abortion rhetoric and advertisements have been on the rise in Hungary in recent years

Rights advocates in Hungary were dismayed on Tuesday at the news that soon, women seeking abortions will be forced to listen to the fetal "heartbeat" before doctors can go ahead with the procedure.

"It is definitely a worrying step back, a bad sign," said Aron Demeter, spokesman for Amnesty International Hungary, told French news agency AFP. "This amendment achieves nothing, but will further traumatize women, put additional pressure on women who are already in a difficult place."

The amendment, which was published late on Monday, will go into effect on Thursday. 

Women in Hungary are allowed to access an abortion up until 12 weeks of pregnancy, sometimes later if there are severe health complications at play. They are also required to complete a counseling session first.

Under the new law, doctors must also issue a report that records that the pregnant woman was presented "with the factor indicating the functioning of fetal vital functions in a clearly identifiable manner."

Doctors and reproductive rights researchers have pointed out, in response to similar laws in other countries, that a "fetal heartbeat" is something of a misnomer, as the heart is not yet fully formed and the fluttering sound where a heart might develop comes long before limbs grow and brain activity begins.

Moreover, studies have shown that putting up such hurdles to terminating pregnancy makes it harder to access legal and safe abortions. 

Ruling party rolls back reproductive rights

The new amendment to Hungary's reproductive rights statute was pushed largely by the far-right Mi Hazank (Our Homeland) party, with lawmaker Dora Duro calling it a "chance for life" on her Facebook page.

While other EU countries have been expanding reproductive rights, the administration of arch-conservative Prime Minister Viktor Orban and his ruling Fidesz party has also supported rolling back laws amidst a drive to protect what it sees as traditional values and gender roles. This has included increasing benefits for mothers who stay at home and have more children and introducing anti-LGBT+ legislation.

The Institute for Strategic Dialogue (ISD), the London-based think tank that monitors extremism, found in a 2021 report that Fidesz was working with "an international network of ultra-conservative organizations working to undermine and restrict sexual and reproductive health rights for women," with now-President Katalin Novak leading the charge in her previous role as family affairs minister.

Abortion was legalized in Hungary in 1953, and enshrined again, though with slightly more restrictive language, in 1992 following the demise of the Soviet Union and its influence in Budapest.

In 2012, Hungary adopted a new constitution that said "the life of the fetus is protected from conception," though it stopped short of outlawing the procedure.

es/wd (AFP, dpa)

'Boycott Bollywood': Hindi film industry struggles in the face of mass campaigns

Almost all new Bollywood releases are facing relentless social media campaigns calling for their boycott. But it's not the only problem confronting the Hindi film industry.

Bollywood has not been successful in attracting the avid filmgoer back to the 

large screen since the COVID-19 pandemic

The Hindi film industry, based out of India's financial capital Mumbai and more popularly known as Bollywood, has been attempting to make a strong comeback after nearly two years of coronavirus-induced cinema closures.   

But as multimillion-dollar projects make their way to the big screen once again, online campaigns calling for a "boycott" of Bollywood are dampening the comeback.

New hashtags, like #boycottbollywood, #boycottbollywoodforever, or ones targeting particular films, like the recently released mythological fantasy drama "Brahmastra," trend on Twitter every day.

Some in the film industry call these campaigns part of a larger tool to subvert freedom of expression in the arts.

"It's a decoy to paint Bombay films in a certain light to leverage the medium for their own agenda. I think the industry is one of the last bastions of democracy. It has a pre-partition legacy and isn't necessarily a caste or class-based occupation," Suhasini Krishnan, a 28-year-old New Delhi-based media professional, told DW.

"It's also one of the most potent popular culture interests in South Asia, so naturally it's a desirable platform to use for propaganda. For a while now, there has been a concerted effort to break this system down by evoking middle class discourses like nepotism and nationalism," she noted.

Are boycotts the real reason?

The most recent victim of the so-called troll brigades was actor Aamir Khan's long-awaited adaptation of the 1994 US film "Forrest Gump" — "Laal Singh Chaddha."

The film took over a decade to produce — from purchasing the official rights for the movie to adapting the screenplay for an Indian audience — but went on to tank at the box office.

It has only made around 560 million rupees (€7 million, $7 million) in ticket sales — about a quarter of its budget — despite being released on August 11, on the eve of a festive long weekend.

'Laal Singh Chaddha' — an adaptation of the 1994 US film 'Forrest Gump' — 

has failed miserably at the Indian box office

Right-wing critics of Khan had called for a boycott of the film because of comments made by the actor in 2015 that they deemed to be unpatriotic.

While Khan and some other actors and film producers blame the boycott calls for the failure of their films, not everyone agrees.

"I don't think hashtags and social media campaigns are the primary reason some films are not doing well. The truth is the content just didn't work," said Sanaya Irani Zohrabi, a creative producer at RSVP Films, an Indian film production company.

"In our industry, all publicity is good publicity for films, at least to some extent," she told DW, explaining that good content would be able to pull viewers to the cinema, even if it is by word of mouth.

Data shows that most Bollywood films released this year have so far failed and ticket sales have fallen every month since March.

Of the 26 releases this year, 20 — or 77% — have been flops, defined as losing half or more of their investment, according to the Koimoi website, which tracks industry data.

That's about double the failure rate of 39% in 2019, before the onset of the COVID-19 pandemic.

Rise of streaming services and high cost of watching films

Even as theaters reopen, the film industry has not been successful in attracting filmgoers back to the cinema for a number of reasons.

Over the past couple of years, the rise of streaming services like Netflix, Disney+, Hotstar, Amazon Prime Video, and local variants like SonyLIV and Zee5, has meant that people have unlimited content at their disposal.

A quarter of India's 1.4 billion people now use such services, up from about 12% in 2019, according to market data firm Statista.

"It's just the more comfortable experience for the viewer," Zohrabi said, referring to the rise of the streaming services.

They're also relatively inexpensive, especially when compared to the high cost of going to the cinema, particularly in big cities, where a movie outing for a family of four now costs as much as 3,000 to 5,000 rupees.

That's in a country where the average annual income is about 160,000 rupees.

The monthly subscription fee for streaming services like Netflix, on the other hand, starts at about 150 rupees, and the platforms make a wide variety of content available to cater to all kinds of users.

After prolonged closures over the pandemic and the rise of streaming services, film industry experts say the decision to step out of homes is guided by the film that is currently running.

Audiences are not starved of good entertainment, so if the film does not warrant the movie theater experience, they are less willing to show up for a theatrical release.


BOLLYWOOD REMAKES OF HOLLYWOOD HITS
'Forrest Gump'
It is common practice: Major film markets remake material that has been successful elsewhere for their regional audiences. Germany remakes stories from France, the USA from all over the world. In return, the studios buy the rights. Many Bollywood directors, however, tend to plagiarize. In the Indian remake of the Oscar-winning drama "Forrest Gump" with Tom Hanks (image), everything is above board.
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How to bring the audience back to theaters?

Some argue that Bollywood is making films that increasingly don't appeal to the country's masses. They point out that recent blockbusters in the country have not come from the Hindi-language film industry but from other Indian languages, such as Telugu-language action flicks "Pushpa" and "RRR" and the Kannada film "KGF: Chapter 2."

"Over the pandemic, we have seen exponential change in content consumption, and I don't think the industry has kept up with the new space it has entered," Zohrabi said, adding that the cushy south Mumbai homes of Bollywood's elite were not relatable to the audience.

"There's still a checklist for a theatrical release to be commercially successful, whereas digital platforms give filmmakers a lot more flexibility to disrupt, experiment and explore more avenues," she added.

At a time when big Bollywood stars are no longer enough to ensure a film's success, streaming platforms are allowing filmmakers to use smaller budget, lesser-known actors, shorter timelines and progressive themes to draw audience and create impact.

Against this backdrop, Zohrabi said that filmmakers need to urgently recalibrate their strategies and make determined efforts to attract viewers to the movie theaters. 

"The industry needs to go all out — big stars, fantastic story, high action, great VFX [visual effects], and a quintessential cinematic experience."

Edited by: Srinivas Mazumdaru