Monday, February 06, 2006

Frank and Gordon Have Bell Jobs

During the Super Bowl yesterday Bell Canada/ BCE, launched their new ad campaign which featured two talking beavers, Frank and Gordon applying for jobs as spokes-beavers for Bell just in time for the Olympics.

And they get hired cause the beaver is so Canadian. (though I will give them this they had a very funny line about being two Canadian males in an ambigous relationship)

They are using the latest in CGI bin technology and promoting all of their telecom and internet services, mobile phone etc. as one brand. With two talking beavers, which are not real. Meanwhile BCE has laid off 10, 000 real Canadians. And eliminated their real jobs.

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The Frank and Gordon show
How Bell built its first national brand platform around a couple of talking beavers (sub needed)


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