Sheesh such a tiny detail could be disastrous for the renaming of the Grey Cup to the Rona Cup.
"As soon as 2008 you could see players competing in the Rona Grey Cup or the Ford Grey Cup," said one high-ranking league source. "It's for sale and the league will be pushing ahead with this."
And some sponsorship experts say the CFL may be risking more than it realizes by selling Grey Cup naming rights.
After their 1953 inception, the league's most valuable player awards were called the Schenleys until 1989, when sponsor Schenley Canada Inc. cut its ties to the league. The awards have had multiple sponsors since but are no longer as well known.
"The league has to ask itself, at what price do you sell your soul?" said Stellick. "The Grey Cup really is the soul of that league."
The more serious consequences are that a regulation that benefits the bank accounts of broadcasters does nothing for Canadian production. And of course the usual suspects will cry for the elimination of the CRTC because of this.
The right to insert Canadian commercials into U.S. broadcasts when shows air at the same time on both sides of the border is worth more than $200-million to the industry.
Such provisions were initially contemplated to give Canadian networks revenue that could be used to fund Canadian productions, including news, drama and comedies. But the report argues simulcasting has instead created overwhelming financial incentives to run U.S. programs in prime-time, since the networks can earn more ad revenue from American shows, which draw much higher ratings.
As a result, Canadian content is being marginalized to Friday and Saturday nights, or to the summer, when audiences are smaller. The report doesn't suggest killing simulcast rights, but the authors wonder if networks should be required to show a certain amount of domestic programs on weeknights."It's a great example of an unintended consequence of a regulation," Mr. Dunbar said in an interview. "We have all kinds of incentives for producing Canadian content, all kinds of subsidies for producing Canadian content, and then it's not really getting shown at a time when Canadians are watching television in large numbers. ...We are not saying abolish the rule.
Find blog posts, photos, events and more off-site about:
CRTC, cable, Grey Cup, Rona Cup, ads, RONA, sports, TV, Canada, public-broadcasting, CFL, media,