Like the rush to make a quick buck off the housing boom, this rush to consume is part and parcel of the psychopathology of capitalism. It is the current variation of the emotional plaque; whereby the world is going to hell in a handbasket, so lets consume ourselves to death.
At least one writer suggests that the alternative to these two faces of the same coin(Buy Nothing Day/Black Friday), is to actually produce something, to make your own toys or at least consume locally made goods.
The great myth of the middle class was a social construction of post WWII capitalist economies, especially the growing service based economy, is that we are not producers/workers but consumers. After 9/11 George Bush told America to consume, it is this consumption that results not only in the death of workers in shopping frenzies but the mass exctinction of species on the planet and the climate crisis.