Matthew Chapman
October 9, 2024
Harris-Walz campaign
Minnesota Gov. Tim Walz appeared on a Twitch stream of the popular massively multiplayer online role-playing game World of Warcraft for an unorthodox voter outreach event, reported Wired.
The event, which started at 6:30 p.m. Eastern Time, was set as of publication time to "include a live feed of Walz’s Arizona speech with Preheat, a Twitch creator, playing the game and providing commentary. Preheat is expected to highlight their connection to the campaign and encourage viewers to make a plan to vote," reported Makena Kelly.
The Harris campaign's presence on the game streaming platform Twitch began around the time of the Democratic National Convention, when their account was created to stream Vice President Kamala Harris' acceptance speech, the report continued.
"Joining Twitch was part of the campaign’s strategy to reach young, disaffected voters, a campaign spokesperson said at the time," with one spokesperson telling Wired, “Our job as the campaign is to break through a historically personalized media landscape, taking the VP and her vision for the future directly to the hardest-to-reach voters and those who will decide this election.”
In recent days, Harris and Walz have been on a whirlwind media tour, including on several unconventional platforms.
One of the most well-publicized of these recent events was Harris' interview on the "Call Her Daddy" podcast with Alexandra Cooper, whose show achieves millions of downloads from a broad cross-section of voters every week.
Former President Donald Trump reacted to that interview by lashing out at Cooper at his campaign rally in Scranton, Pennsylvania, proclaiming that she is "dumb."
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