Saturday, August 20, 2022

On track: Cairo metro employs Egypt's first women train drivers

Sofiane Alsaar
Sat, August 20, 2022 


As it prepares to expand to serve a population now exceeding 20 million, the Cairo metro has recruited Egypt's first female train drivers, a novelty in a country where few women have formal jobs.

Since April, commuters on the network's newest line have seen women take the controls in the driver's cab, with reactions ranging from raised eyebrows to outright disapproval, according to the two pioneers.

Egyptian women have had the right to vote and stand for office since 1956, but patriarchal legislation and a male-dominated culture have severely limited personal rights.

The Cairo metro itself provides reserved carriages for women who do not wish to ride with men in an attempt to provide protection against sexual harassment.


Business graduate and mother of two Hind Omar said she had rushed to apply to be a train driver, eager to be a pioneer in a country where only 14.3 percent of women are in formal employment, according to 2020 figures.

"I have several thousand lives in my hands every day," the 30-year-old told AFP, proudly wearing a fluorescent jacket emblazoned with the RATP-Dev logo of the foreign operations arm of the Paris metro beneath her black and white headscarf.


Omar acknowledged that she had been lucky to have the support of her family.

"My parents found it strange at first but they ended up supporting me," she said.

"My husband was enthusiastic from the start and always encouraged me."

A key factor had been the exemption from night shifts offered to women drivers, she said.

Omar said the tests for would-be drivers had been gruelling, requiring candidates to demonstrate their "attention span" and "endurance".

She said drivers had to remain "extremely vigilant for long hours" during a six-day working week.

- 'Some passengers were afraid' -


Omar was one of two women accepted for the training programme run by Egypt's National Authority for Tunnels in cooperation with RATP-Dev.



The other, Suzanne Mohamed, 32, recalled the first time commuters on the platform saw her in the driver's cab.

She said she could understand "they were surprised" in a country where women have limited access to many careers.

"Some passengers were afraid," she told AFP. "They doubted my skills and said they didn't feel safe with a woman at the controls."

Launched in 1987, the Cairo metro is the oldest in the Arab world but it has fallen behind other Arab countries in providing employment opportunities for women.



Moroccan Saida Abad became the first female train driver in Africa and the Arab world in 1999.

Even in Saudi Arabia, where until recently women were banned from driving cars, a first group of women is currently in training to be drivers on the railways.

With the Cairo metro planning to add three new lines as well as Egypt's first monorail system, Omar said she hoped her example would help "pave the way for other women" to become train drivers and ensure "that there's a lot of us".

sar/sbh/bha/kir/lg/smw
Art market pushes on with rocky crypto romance

NFTs such as this one of the painting "Madonna del Cardellino" by Raphael have been in vogue, but the dud auction of the first-ever tweet could signal the trend is slipping. (Photo: AFP/Justin Tallis)

21 Aug 2022 12:18PM(Updated: 21 Aug 2022 12:23PM)

PARIS: The closest most people get to owning a world-famous artwork is to buy a cheap poster from a gallery, but art dealers are determined to harness technology to draw in new collectors.

Anaida Schneider, a former banker based in Switzerland, is among those promoting new ownership schemes - for a small fee, investors can buy a digital chunk of a painting and share in the profits when she sells.

"Not everyone has US$1 million to invest," she told AFP. "So I came up with the idea to split, to make like a mutual fund but on the blockchain."

Each buyer gets an NFT (non-fungible token), the unique digital tokens created and stored on the blockchain, the computer code that underpins cryptocurrencies.

Although cryptoassets have been routed this year with plunging values, collapsing projects and widening scandals, the NFT art sector has weathered the storm better than other parts of the crypto world.

NFT artworks accounted for some US$2.8 billion in sales last year and the rate has declined only slightly in the first half of this year, according to analyst firm NonFungible.

Collectors and artists are among the most eager experimenters with the technology, even if it means owning only a slice of a digital copy of a painting.

A fifth of 300 collectors surveyed by the website Art+Tech Report said they had already engaged in so-called fractional ownership.

Schneider's Liechtenstein-based company Artessere offers squares of paintings by Soviet artists including Oleg Tselkov and Shimon Okshteyn for 100 or 200 euros (US$100 or US$200) a piece.

She is giving herself 10 years to resell them.

Schneider owns the paintings she sells, thus avoiding legal complications, but attempts to offer novel digital ownership schemes for publicly owned works is proving more tricky.

Related:


Move over candy bars, New York vending machine now selling NFT art


Commentary: Despite Beeple's US$69 million windfall, uncertainty plagues museum NFT art sales

'COMPLEX AND UNREGULATED'

Thirteen Italian museums recently signed deals with Cinello, a firm that sells limited edition digital reproductions, to offer ownership of digital replicas of masterworks.

The buyer gets a unique, high-resolution digital copy to project onto a screen and a certificate from the museum, which gets half the proceeds.

The company held a splashy London show in February displaying digitised works by Renaissance masters including Raphael, Leonardo and Caravaggio. It has since sold a handful of them.

But the Italian culture ministry was reportedly irked that a replica of Michelangelo's "Doni Tondo" sold for around 240,000 euros but Florence's Uffizi gallery got less than a third of the proceeds.

A spokesman for the ministry was quoted in several outlets last month as saying the issue was "complex and unregulated" and asked museums not to sign any new contracts around NFTs.

Cinello boss Francesco Losi was not pleased with the characterisation, telling AFP: "We don't sell NFTs."

Buyers can ask for an NFT to go with their image, but the firm said they had their own patented system to secure ownership, which they call DAW.

MIXED BLESSING

Cinello said it had digitised more than 200 works and its sales had generated 296,000 euros in extra revenue for Italian museums.

But the firm's difficulties in Italy underline the mixed blessing of NFTs - they bring publicity but also suspicion.

The NFT sector - which covers anything from avatars in computer games to million-dollar cartoon apes - is replete with scams, counterfeit works, thefts and wash trading.

Losi said he was well aware that NFTs could be used "in the wrong way" and was unsure what future they had in the art world.

Anaida Schneider stressed that her project was protected by law in Liechtenstein, the tiny principality being among the first jurisdictions to pass a law regulating blockchain companies in 2019.

Beyond that, she said her insurance would cover damage to the artworks and she had also factored in the possibility that the paintings would fall in value, though she declined to give exact details.

"I hope it never happens," she said. "For me, it's very important to put this idea in the market."

Walter Benjamin — Replicas were made by pupils in practice of their craft, by masters for diffusing their works, and, finally, by third parties in the pursuit of gain. Mechanical ...
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FDIC sends cease and desist letters to FTX US, four others over insurance statements


·Senior Reporter

The Federal Insurance Deposit Corporation is trying to snuff out claims the agency is backstopping customer funds held in certain crypto or stock brokerage accounts.

The FDIC said Friday it issued cease and desist letters to five companies accused of making “misleading” statements about whether crypto assets have federal deposit insurance support.

Among them were Cryptonews.com, Cryptosec.info, SmartAsset.com, FDICCrypto.com and U.S.-based exchange FTX US, which offers crypto and stock brokerage services to American customers.

WASHINGTON, DC - JUNE 6:  The entrance to the Federal Deposit Insurance Corporation (FDIC), located across the street from the Eisenhower Executive Office Building, is viewed on June 6, 2017 in Washington, D.C. The nation's capital, the sixth largest metropolitan area in the country, draws millions of visitors each year to its historical sites, including thousands of school kids during the month of June. (Photo by George Rose/Getty Images)
The entrance to the Federal Deposit Insurance Corporation (FDIC), located across the street from the Eisenhower Executive Office Building, is viewed on June 6, 2017 in Washington, D.C. (Photo by George Rose/Getty Images)

According to the FDIC letter sent to FTX US, Brett Harrison, the company's president crossed the line with a tweet published on July 20 which stated: “Direct deposits from employers to FTX US are stored in individually FDIC-insured bank accounts in the users’ names,” and that “stocks are held in FDIC-insured and SIPC-insured brokerage accounts.”

“In fact, FTX US is not FDIC insured, the FDIC does not insure any brokerage accounts, and FDIC insurance does not cover stock or cryptocurrencies. The FDIC only insures deposits held in insured banks and savings associations (insured institutions), and FDIC only protects against losses caused by failure of insured institutions,” the letter to FTX US said.

In a public statement, FTX’s Harrison said he deleted the tweet adding: “We really didn’t mean to mislead anyone, and we didn’t suggest that FTX US itself, or that crypto/non-fiat assets, benefit from FDIC insurance. I hope this provides clarity on our intentions.”

By law, the FDIC only insures banking deposits such as cash and cash equivalents held in checking, savings, and money market accounts with FDIC-insured banks.

That mean the corporation doesn’t insure funds held in bonds, stocks, mutual funds, commodities, or crypto assets, according to the FDIC.

The issue of whether customer losses are covered in the event of failure has bubbled up following recent bankruptcies in the crypto space that saw lenders, including Voyager and Celsius, freeze customer accounts.

Coinbase also added a disclosure in its 10-Q filed with the SEC in May that subject to a bankruptcy, customer funds could belong to the indebted firm’s estate.

Voyager Digital and Celsius Network are set to test this point after filing for bankruptcy last month.

Last month, the FDIC sent a similar warning letter to Voyager Digital, stating that the embattled firm had misrepresented the FDIC’s reach in claims through its website, mobile app, and social media accounts “stating or suggesting” that because Voyager was FDIC-insured, customers who invested on Voyager’s platform would receive FDIC insurance coverage on their funds.

Around $270 million in cash deposits held by Voyager Digital’s partner bank, FDIC member Metropolitan Commercial Bank, were released earlier this month.

 Map: These are the states with the most and least credit card debt


Credit card debt has soared throughout 2022 as consumers are shying away from cash-on-hand in order to foot the bill of inflation.

Data from the Federal Reserve Bank of New York showed a $312 billion increase in total household debt to $16.15 trillion in the second quarter of 2022. Credit card debt, in particular, increased by $46 billion.

According to a study from WalletHub, the median average credit card debt per state varies across the country. The study used credit and economic data from TransUnion to compile its state rankings based on median debt and the average length of time expected to pay it off.

Alaska and the District of Columbia are at the top of the list, with their residents averaging over 17 months to pay off their median debts of $3,206 and $2,788, respectively.

Collectively, New York holds the most credit card debt at just under $50 billion total.

West Virginia, Arkansas, and Mississippi sit at the bottom, with Mississippi having the lowest average credit card debt ($1,806) and the only state with a payoff timeline of under 10 months (9 months, 18 days).

“Americans have racked up a record amount of credit card debt at over $1 trillion,” WalletHub Analyst Jill Gonzales told Yahoo Finance. “That being said, we’re not all in the same boat — people in some states have less debt than others, due to a number of factors.”

Gonzales attributed these additional variables to the degree to which Americans were impacted by the pandemic and their own personal finance skills.

"In states like Mississippi or Arkansas, where the median income and cost of living are among the lowest, the amount of credit card debt is also among the lowest," Gonzales said. "At the opposite end, we have Connecticut and Massachusetts, with high income levels and costs of living and also a high amount of credit card debt."

A salesman registers a credit card for a customer at a shop in Peshawar, Pakistan April 1, 2019. REUTERS/Fayaz Aziz
A salesman registers a credit card for a customer at a shop in Peshawar, Pakistan April 1, 2019. REUTERS/Fayaz Aziz

Where does credit spending fit in

American consumers have grappled with record inflation in 2022, which has led to prices rising for basic household items.

This, combined with the spillover effects of the coronavirus pandemic, has led to a decline in cash payments and a rise in the use of credit cards. Credit card transactions have become more common as consumers are leaving their homes and resuming travel. Most importantly, they're using their credit cards more frequently to offset inflation on gas and food prices.

That hasn't necessarily led to an increase in credit card debt across the country, however.

In a separate WalletHub study from June, consumer credit spending for 2022 so far has amounted to $13.1 billion, a fraction of the debt accumulated in 2021.

A coffee shop displays signs for Visa, MasterCard and Discover, in Washington. REUTERS/Jonathan Ernst
A coffee shop displays signs for Visa, MasterCard and Discover, in Washington. REUTERS/Jonathan Ernst

"2020 brought on a record-setting credit card debt reduction," Gonzales said. "However, during 2021, consumers added over $86 billion in new credit card debt back to their tab, [and] we've yet to gauge the impact on inflation on this year's amount of credit card debt."

According to Bank of America (BAC), credit card delinquencies sunk to 1.2% in June 2022, lower than pre-pandemic figures (1.96% in July 2019). At the same time, BAC researchers found credit spending to have risen by 16% year-over-year in June.

Why credit card debt can be a good thing

Financial planners advise credit spenders to follow the fundamentals: Know what you can spend, always be aware of what you owe, and budget accordingly.

Though the idea of falling into credit card debt can seem overwhelming, consumers are still encouraged to use credit responsibly. Some debt can be "necessary" for certain costs or experiences that appreciate in value over time.

"Credit card debt is simultaneously a wonderful way to pay for things and accrue benefits and the absolute worst way to pay for things," Iona University Professor Jeffry Haber said. "I divide credit cards into two pools — those that you intend to pay off each month and those where the balance will be paid off over several months."

Apr 2, 2022; Augusta, Georgia; A patron carries her purchases at the Augusta National Women's Amateur golf tournament. (Katie Goodale-Augusta Chronicle/USA TODAY Network)
Apr 2, 2022; Augusta, Georgia; A patron carries her purchases at the Augusta National Women's Amateur golf tournament. (Katie Goodale-Augusta Chronicle/USA TODAY Network)

Experts recommend using credit cards on purchases that work towards the card's rewards program, whether it be for gas, groceries, or travel points on airfare. They are also a means to maintain and improve one's credit rating, as long as payments are made on time each month.

"Credit card debt is designed to grow due to high interest rates and through the power of compounding [paying interest on interest]," Nazareth College Professor Eileen Beiter said.

Beiter described one's relationship with their finances as "emotional," which can also be projected onto their spending habits. Impulse buying, for example, often leads consumers to outspend more than they've saved, a symptom of the recent return-to-retail shopping fervor.

"The growth of e-commerce is another factor that leads to an increase in credit card debt," Gonzales noted.

Luke is a producer for Yahoo Finance. You can follow him on Twitter @theLukeCM.

ESG investing brings political fights to the investing world: Morning Brief

Our society is not just divided along political lines — media, culture, and even coffee shops have become delineated between red and blue.

So perhaps it is inevitable that these fissures would come to the world of investing.

I’m speaking about the growth of so-called ESG investing — which stands for Environmental, Social, and Governance — and the growing backlash against this trend. Battle lines are being formed in the heretofore apolitical, clubby world of money management.

The roots of social investing go back decades, when activists called for pension funds to boycott investments in tobacco stocks and companies that did business in apartheid-era South Africa.

ESG was birthed in 2004 by Kofi Annan, secretary general of the United Nations, who asked major financial institutions to help identify ways to integrate environmental, social, and governance concerns into capital markets.

This call resulted in a global compact, "Who Cares Wins," which included Goldman Sachs and Morgan Stanley as signatories.

A decade or so later, some institutional investors and money managers, including BlackRock, the world's largest money manager with nearly $10 trillion under management, began establishing the support of shareholder initiatives and stood up investment products that focused on ESG.

Members of United Mine Workers of America (UMWA) and other labor leaders picket about the union's strike at Warrior Met Coal Mine, outside BlackRock's Headquarters in New York City, U.S., July 28, 2021.  REUTERS/Brendan McDermid
Members of United Mine Workers of America (UMWA) and other labor leaders picket about the union's strike at Warrior Met Coal Mine, outside BlackRock's Headquarters in New York City, U.S., July 28, 2021. REUTERS/Brendan McDermid

To a degree, BlackRock and its cohort did so in response to pressure from the political left.

Now, those same investment managers, BlackRock in particular, are facing criticism from the political right.

As you can see below, there’s been a disparate flurry of activity from conservative politicians pushing back against ESG investment initiatives:

The latter article pertains to an eight page letter the AGs wrote to BlackRock CEO Larry Fink on August 4th, complaining about his company’s ESG mandate and asking him to respond by yesterday.

“As a matter of policy, we don’t comment on our engagements with legislators and regulators,” a BlackRock spokesperson emailed us.

The oil & gas industry and red state politicians argue the ESG movement is raising the cost of capital, making it more expensive to drill and carry out other business investment, and in the process costing Americans jobs.

When I asked a veteran domestic oil and gas CEO about this, they told me: “The cost of capital has certainly gone up for the industry."

"Bank capital is very scarce, mostly for smaller companies," this CEO said. "Many banks that used to participate in syndicates are no longer doing any new energy lending. What commercial lending that is available comes with tighter underwriting standards. Part of this is ESG, but another is investors' — both banks and equity holders — very recent memories of deep losses in the industry sector."

It may be that ESG is causing some investors to shun oil and gas stocks, depressing share prices and making raising capital from public markets more expensive.

But oil and gas stocks as measured by P/Es have been cheap for years. Exxon, for instance sells at a hair over 10 times next year's earnings, almost exactly the same as 13 years ago.

As for jobs, according to industry consulting firm IBIS World, employment in the U.S. oil and gas industry has soared to over 324,000 as of this month, the highest by far, in a decade.

Meanwhile, the energy sector has been the best performer in the S&P 500 this year. By a mile.

Through Friday's close, the energy sector is up over 40% this year. The next best performing sector, the utility sector, is up 10%. The S&P 500 is down 11% in 2022.

With BlackRock, Vanguard, State Street, and the big Wall Street banks falling out of favor with red state politicians, Vivek Ramaswamy, a former biotech CEO and author of “Woke, Inc.: Inside Corporate America’s Social Justice Scam” saw an opportunity, creating Strive Asset Management, funded with $20 million from the likes of Peter Thiel, Bill Ackman, and J.D. Vance.

Ramaswamy says the real problem [with ESG] is "the fiduciary breach at the heart of this, using someone else's money to advance social and political perspectives through voting power and shareholder advocacy that the owners of capital actually disagree with."

Strive — tiny compared to the Wall Street giants — will “mandate companies not to focus on environmental issues, not focus on social issues, not to focus on political or cultural issues, but to exclusively focus on products, products and services, and thereby serve their shareholders period.”

Author Vivek Ramaswamy speaks at the Conservative Political Action Conference (CPAC) in Dallas, Texas, U.S., August 5, 2022.  REUTERS/Brian Snyder
Author Vivek Ramaswamy speaks at the Conservative Political Action Conference (CPAC) in Dallas, Texas, U.S., August 5, 2022. REUTERS/Brian Snyder

Bill McKibben, Middlebury professor and longstanding environmentalist, has a different perspective.

“This is the fossil fuel industry weaponizing their control of state governments,” he says. “It's to be expected. It'll be interesting to see whether the blue state treasurers and so on are up to the fight.”

Strive, which aims to have funds for institutions, recently launched an energy index ETF (DRLL) which "delivers a new ‘post-ESG’ shareholder mandate to U.S. energy companies" for retail investors.

Yes, "sin stock" investment vehicles have been around for years, such as the VICEX fund, and more recently the B.A.D ETF (BAD), but they never generated much buzz, nevermind returns, and unlike DRLL weren’t marketed as anti-ESG. That could change.

But to me, the world’s transition from carbon-based energy to other sources doesn’t lend itself to binary thinking. "We need to ban all drilling!" or: "ESG is an infringement on my freedom that must be stopped!" are viewpoints that won't get us closer to any solutions.

Facts: Climate change is real and we have to move away from fossil fuels. But we can’t do it overnight and might need some incentives to do so.

It is also possible to believe in climate change and to invest in some drilling for the time being. And Jamie Dimon told clients as much this month.

“Why can't we get it through our thick skulls, that if you want to solve climate [change], it is not against climate [change] for America to boost more oil and gas," Dimon said.

Warren Buffett who believes in climate change, has invested in oil stocks, most notably Occidental Petroleum, which Berkshire appears poised to take a 50% position in.

Is it mercenary or hypocritical of Buffett to believe in the science and buy oil and gas stocks? Perhaps. It’s also arguably an unemotional middle ground.

Behaviorists will tell you that some children — and grownups, too — have trouble with transitions and will act as things shift in front of them. I guess this applies to energy transitions as well.





As 'Woke' Businesses Face Right-Wing Wrath, Culture War Capitalists Cash In


BY PAUL BOND ON 08/03/22 


Jeremy Boreing had never planned to get into the razor business. That changed in March when online shaving gear seller Harry's yanked its ads from his conservative news site over what it called "inexcusable" views and a "values misalignment" relating to the LGBTQ+ community.

The Daily Wire CEO launched his own line of razors in March under the Jeremy's Razors brand—selling products remarkably similar to those of Harry's.

"They left us for saying boys are boys and girls are girls," complained Boreing, whose news site is known for its podcasts with conservative commentator Ben Shapiro.

The battle of the razors is the latest in a growing war against "woke business" by conservatives who are starting their own companies or investment funds, using activist shareholder tactics and drafting legislation to target firms espousing liberal causes. The goal: to force executives to focus on profits rather than changing the world—or, at least, not changing the world in ways that align with liberal values.

The issue has taken center stage recently as a number of high-profile companies—including Disney, J.P. Morgan, Levi Strauss and Microsoft—announced plans to cover travel expenses for employees seeking an abortion in the wake of the Supreme Court's reversal of Roe v. Wade. That followed other headline-making cases of businesses speaking out on social issues, such as Disney taking a stance on legislation in Florida restricting classroom instruction on sexual orientation and gender identity and dozens of companies from Silicon Valley to Wall Street pledging to fight racial injustice after George Floyd's death in 2020.

A New York City protest over the Supreme Court decision to reverse Roe v. Wade.
LEV RADIN/PACIFIC PRESS/GETTY

The right-wing backlash, though limited so far, is growing and poses a competing challenge for companies as they juggle demands from some employees, customers and social media campaigners to take a stand on social issues. If successful, the conservative movement could also chip away at the multi-trillion dollar and growing business of environmental, social and governance (ESG) investing and, perhaps, the very idea of businesses being accountable for more than just making money.

"Firms are making polarizing bets," said Valentin Haddad, an assistant professor at UCLA Anderson School of Management and research fellow for the National Bureau of Economic Research. "The initial stage of corporate activism is coming from the left, and now there's pushback from the right. Are companies gaining more from the left or losing more from the right? That's their debate."
A Growing Movement

Jeremy's Razors did remarkably well. In just three days, its Twitter account had 35,000 followers, 3,000 more than Harry's gained in 12 years. Within two months the new company had sold 63,000 shaving kits and the razor business was growing faster than The Daily Wire itself, Boreing tells Newsweek. Advertising that mocked liberal sensitivities didn't hurt.

"Do you remember when there were only two genders, and only one-and-a-half of them had to shave their mustaches?" Boreing asks in a commercial that was viewed over 21 million times in seven weeks on YouTube. It features scantily-clad women, burly security officers, a flame thrower, a bald eagle, a little girl shaving and a parody of a "homo-erotic moment." It also targets Gillette, which ran an ad in 2019 that featured a father helping his transgender son to shave for the first time. Harry's declined to respond to Newsweek's request for comment.

The Daily Wire CEO Jeremy Boreing founded Jeremy's Razor's after online shaving gear seller Harry's yanked its ads from his conservative website.
KEITH GRINER/GETTY

Other new companies in the "anti-woke" battle include Rumble, an alternative to Twitter, and Truth Social, a social media firm backed by former President Donald Trump. There's a cell phone company called Patriot Mobile, which bills itself as "America's Christian conservative wireless service provider" and champions the Second Amendment. An email service provides reagan.com addresses, honoring the values of Ronald Reagan and boasting extra privacy to suppress "surveillance capitalism."


Some companies have been around a bit longer, such as the veteran-owned Black Rifle Coffee Company, which has been serving coffee to "people who love America"—and shun the famously liberal Starbucks—since 2014.

"You have to fight back against this one-sided situation in our culture," said Boreing.

A glimpse of the TRUTH Social platform created by Donald Trump.
STR/NURPHOTO/GETTY

Conservative suspicions of left-leaning corporate bias were reinforced after the Roe v. Wade decision in June, with the widespread company pledges of financial help to employees seeking abortions if they can no longer get them in their own states. "Roe v. Wade's Demise Is a Turning Point for Corporate America," said an article in the Harvard Business Review by Andrea Hagelgans and Soni Basi of PR firm Edelman.

"Employers are the only institution that Americans trust to do the right thing when it comes to social issues," they said, citing an Edelman Trust Barometer, which found that business had overtaken government, media and NGOs in terms of which institutions respondents said they trusted. In the U.S., business had a trust level of 49 percent compared to 39 percent trust in both government and the media. However, for the first time, the survey showed Republicans now distrusted business—with trust plummeting 12 percentage points to 48 percent. Among Democrats, it rose one point to 55 percent.

For some Republicans, the corporate response to the Roe v. Wade decision was horrifying.


"If corporations are paying $4,000+ to their female employees to kill their baby, they should pay them the same to celebrate life when their employees become mothers," tweeted Georgia Representative Marjorie Taylor Greene.
Applying Pressure

Launching products to appeal to conservatives is only one front for anti-woke campaigners. Other conservatives are trying to apply pressure to existing businesses, investors and investment funds.

Among those pushing in the conservative direction is Scott Shepard, whose Free Enterprise Project (FEP) buys shares in publicly held companies so it can ask difficult questions at shareholder meetings. Last year, his targets included Warner Bros. Discovery, Comcast, Twitter and Coca-Cola—criticized for including a lesson from LinkedIn Learning that instructed employees to "try to be less white" as part of its diversity training. (The lesson was removed from LinkedIn Learning after a whistleblower revealed its contents. Coca-Cola said it had been part of a learning plan to build an inclusive workplace.)

Coca-Cola was also among the companies that found themselves in the conservative firing line for opposing a bill in Georgia that, among other other provisions, requires voters to provide a driver's license number or other state-approved ID when filing an absentee ballot—a bill, opponents say, will disproportionately discourage Black voters.

Putting Bank of America CEO Brian Moynihan on the spot, Shepard asked him to "explain specifically how requiring voters to show ID in order to avoid fraud is racist." Shepard took it as a small victory when Moynihan responded that maybe the bank needed a bipartisan commission to figure out when it should weigh into politics.


"All of the shareholder activism for the past 20 years has been on the left, and, increasingly, the hard left," Shepard tells Newsweek. "Our goal isn't for companies to suddenly embrace conservative political positions, but to get back to the business of flying us around the country and selling us fizzy drinks."

William Flaig agrees: so much so that the investment professional with two decades' experience has started the American Conservative Values Exchange Traded Fund, which trades on the New York Stock Exchange. The ETF, with assets of over $30 million, is a basket of stocks in the S&P 500, minus the ones that management has deemed too "woke" to support after surveying shareholders. Those include Apple, Nike, AmazonStarbucks, The New York Times and Disney.

While it can't be taken as a longer-term indication of performance, the conservative ETF has done somewhat better than the benchmark S&P 500 index over the past year—falling 5.9 percent vs. 8.6 percent for the benchmark index (through July 27).

NEWSWEEK

Disney climbed the wokeness list in March when it advocated overturning Florida's Parental Rights in Education bill. That prompted Governor Ron DeSantis to threaten to take away tax and regulatory favors that have been hugely valuable to Disney's theme park business since 1967. The law, dubbed the "Don't Say Gay Bill" by critics, dictates that educators should not teach sexual orientation or gender identity until after the third grade.

Disney drew further ire from conservatives when a leaked video of an internal meeting showed a children's programming executive boasting of a "not-so-secret gay agenda." Another staffer said his team was making sure there was no shortage of trans, asexual and bisexual characters in cartoons.


The video raised more disquiet. A poll from the Trafalgar Group, sponsored by the conservative group Convention of States Action, said it prompted over 68 percent of likely voters to say they're less inclined to do business with Disney—including nearly half of Democrats.

Disney did not respond to Newsweek's request for comment.

Conservative activist Christopher Rufo, who made the Disney video public, has become a leading force in the anti-woke movement. He tells Newsweek that conservatives can use reputational, financial and political leverage on corporations. "With Disney, the conservative movement successfully pulled all three levers and created the new playbook for taming woke capital," Rufo says.


Internal documents sourced by Rufo were also part of a campaign against American Express—dubbed UnAmerican Express by its critics, who accuse it of prioritizing the hiring of non-white employees and complain staff, as part of an anti-racist initiative, were instructed not to use phrases like "I don't see color," and "everyone can succeed in this society if they work hard enough" because they are "microaggressions."

Amex declined Newsweek's request for comment.

Conservative competition has meanwhile been emerging to AARP, a nonprofit interest group for the over 50s whose critics say it leans left, pointing to its support for former President Barack Obama's Affordable Care Act. One right-wing alternative is dubbed Christ Above Politics. The most popular is The Association of Mature American Citizens, which lists its core values as "faith, family and freedom." It has grown to more than 2 million members in 2020 from fewer than 100,000 in little over a decade.

Targeting ESG


One of the most ambitious efforts by conservatives to fight corporate wokeness challenges the investment management industry, whose biggest firms have placed growing emphasis on environmental, social and governance (ESG) investing worth trillions of dollars worldwide.

Strive Asset Management says it "will compete directly with the world's largest asset managers by creating investment funds that advocate for the pursuit of excellence over politics in boardrooms."

Strive was founded in May by Vivek Ramaswamy, the author of Woke Inc.: Inside Corporate America's Social Justice Scam. It argues that asset managers such as State Street Corp., Vanguard Group and BlackRock Inc. are using client money to advocate for pet causes rather than prioritizing corporate performance. Among Strive's initial investors is Peter Thiel, the billionaire co-founder of PayPal, first outside investor in Facebook and bogeyman for Silicon Valley liberals.

Fund manager Vivek Ramaswamy, founder of Strive Asset Management.
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Among what Ramaswamy cites as bad examples of corporate behavior is the way State Street, Vanguard and BlackRock have pushed energy companies to focus more on climate change than producing oil and gas.

"If the CEOs of the largest energy producers got in a room together and decided they'd keep oil in the ground and jack up prices, this would be the stuff of movies, people would be arrested and it would be the biggest antitrust violation in history," said Justin Danhof, who joined the company this year from the Free Enterprise Project, the conservative shareholder activism and education program. "BlackRock changed the game in 2018. Asset managers had largely been passive, then BlackRock began to weaponize their money."

BlackRock says in public documents that "risks of climate change and the transition to a lower carbon economy present material regulatory, reputational and legal risks to companies that may significantly impair their financial position," thus it is honoring its fiduciary duty when it negotiates with all companies to lessen their carbon footprint.

In a 2022 letter to the CEOs of companies that his firm invests in, BlackRock CEO Larry Fink seemingly addressed the conservative criticism by writing: "Stakeholder capitalism is not about politics. It is not a social or ideological agenda. It is not 'woke.' It is capitalism, driven by mutually beneficial relationships between you and the employees, customers, suppliers, and communities your company relies on to prosper."
BlackRock CEO Larry Fink.
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State Street global head of asset stewardship Ben Colton told Newsweek that his firm is consistent and transparent in the way it evaluates "proposals on social and environmental matters" and that its "efforts will continue to be focused on creating value and fulfilling our fiduciary duty." Vanguard told Newsweek that it has "a diverse group of more than 30 million individual investors" with a "broad range of personal beliefs and priorities" and that it is "grounded in our duty to act in their best interests."

Ramaswamy isn't buying it, saying all the activism is in one, liberal direction, and that his goal is to take politics out of the industry.

"You tell me of a right-wing company in the S&P 500 and I'd be glad to tell you how we'd advocate for depoliticizing it," he says. "BlackRock, State Street and Vanguard are using the capital of their clients—everyday Americans—to advocate for policies most of them probably don't agree with. The role of a depoliticized private sector is to bring us together, whether we are Black or white, red or blue. A divided body politic is dangerous, and this problem is caused in part by asset managers who demand that CEOs engage in a political agenda."


BlackRock, in fact, told Newsweek it is "pursuing an initiative to use technology to give more of our clients the option to have a say in how proxy votes are cast at companies their money is invested in," as opposed to BlackRock managers making all of the decisions about which way to vote on sometimes divisive issues.

For companies to reject ESG benchmarks could be a mistake, said Professor Kirk Snyder of the USC Marshall School of Business.

"ESG contributes to conveying to stakeholders, including employees, why a company exists," he says. "Companies wading into politics provides an opportunity to further define its values and what it stands for. Of course, this will not be received in a positive way by all stakeholders."

The Left Pushes Back


Progressive campaigners are noticing the rise of opposition from conservatives.

One player is the nonprofit As You Sow, which says it harnesses "corporate responsibility and shareholder power to create lasting change" with programs that "address gender inequalities, workplace equity, environmental health, and more."

It recorded that the number of conservative proposals to corporate boards had nearly quadrupled to almost 40 during the period between 2013 and 2021—though the group's CEO Andrew Behar notes those proposals earned an average shareholder vote of less than 3 percent compared to 30 percent for actual ESG resolutions.

"This is because the underlying ideas expressed in these resolutions increase risk to all corporate stakeholders," he tells Newsweek. "I do not see anti-ESG shareholder advocacy as undermining the trend toward a regenerative economy based on justice and sustainability."

Levi Strauss & Co. ran into a storm over politics when brand president Jennifer Sey disclosed she had quit in February because the company famous for its blue jeans objected to her outside advocacy of reopening schools during the COVID-19 pandemic. Although she described herself as a center-left liberal who had supported Elizabeth Warren for president, the right embraced her as a hero. She wrote in Substack that the "last straw" for Levi's had been her appearance on Laura Ingraham's Fox News show, after which she said colleagues accused her of being anti-science, anti-fat, anti-trans and racist. Rather than going on an "apology tour," as she says Levi's had requested, she left and moved from San Francisco to Denver, where public schools were open. Levi's declined Newsweek's request for comment.
Levi Strauss ran into a storm over politics when a brand president quit earlier this year because the jeans maker objected to her outside advocacy of reopening schools during the pandemic.
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"We think it would be great for America not to have a red soda or blue soda, and not have red jeans or blue jeans," says Danhof of Strive Asset Management. "Everyone should be able to engage in commerce without having a fight on their hands."

That said, a Trafalgar poll in May shows that many consumers do care about the positions taken publicly by companies whose products and services they use. It indicated that 87 percent of likely voters say they are "likely to stop doing business with a company that takes a political stand they disagree with."
Defending Capitalism

To help guide consumers, conservatives have started ranking companies by their politics. One index is CancelThisCompany.com, which recently added Harry's to its list of "'woke' companies to boycott." The PublicSq.app, launched last year, lists "freedom loving" businesses, saying "It's time to stop buying from companies that hate you."


Another guide is 2ndVote, which ranks Levi Strauss a "1"—as far as it is possible to go on the liberal spectrum. Disney, Coca-Cola, Amex and Facebook are all 1s too.

Some 87 percent of likely voters say they are "likely to stop doing business with a company that take a political stand they disagree with." Here, protesters air their views about Netflix.
FREDERIC J. BROWN/AFP/GETTY

With a rating of 4.13 out of 5 is Chick-fil-A, which took a stand more than a decade ago when its CEO spoke out against same-sex marriage. While liberals called a boycott, it has still thrived. By sales, it has grown to rank as America's third biggest fast-food chain, according to the Restaurant Business website.

In April, the Free Enterprise Project and 2ndVote, along with the Job Creators Network of Home Depot co-founder Bernie Marcus, partnered with former McDonald's CEO Ed Rensi and former Best Buy CEO Brad Anderson to create what they dubbed The Boardroom Initiative in defense of capitalism.

"Free-market capitalism—a system responsible for lifting billions of people out of poverty and improving the worldwide standard of living—is now under attack," its website says. "Elitist investment fund managers...are slowly infiltrating American corporations by embracing woke cancel culture and prioritizing ESG scores."

In June, the Job Creators Network launched a "Rock the Woke" campaign, promising national advertising and possible legal actions "to highlight egregious examples of "wokeness" hijacking free-market capitalism and to pressure companies to focus on providing products and services that consumers want—not on being culture warriors." Meanwhile, the American Free Enterprise Chamber of Commerce, or AmFree Chamber, is positioning itself as a rival to the 110-year-old U.S. Chamber of Commerce, with a promise to fight for "equal economic opportunity for every American" and against regulation, tax, corporate cronyism and "backroom DC deal making."

As conservatives see it, part of the problem lies with the Securities and Exchange Commission, which wants publicly traded companies to disclose their board diversity and the risks to climate change that their businesses pose.

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Such initiatives have caught the eye of Marco Rubio, the Republican senator from Florida, who introduced in September the "Mind Your Own Business Act," which he says "would put the burden of proof on corporations to show that their far-left actions were in shareholders' best interests, and make corporate directors and officers personally liable if they can't prove it." Florida Governor DeSantis, in an attack on what he called businesses 'imposing woke ideology' and using ESG metrics, announced measures this month to prohibit the state's money from being invested based on "political factors".

Whether on the right or the left, big businesses need to beware of the risk of communicating a socio-political stance, said Vanessa Burbano, a professor at Columbia Business School who authored a 2021 study on the subject.

Among its conclusions, Burbano says: "Employees who disagree with a political stance taken by their companies are demotivated—they do less extra work and do lower quality work." On the flip side, "Those who agree with a political stance taken by their companies are not motivated—they behave no statistically differently than a control group." There's similarly a downside in regard to wooing consumers, as they are likely to boycott over a political position they don't like but are not likely to "buycott" over stances they agree with.

Taking no stance on politics can also be problematic, Burbano says.
That was the case last year for Jason Fried, the CEO of Chicago-based software company, Basecamp, who banned talk about politics in the workplace.

"Every discussion remotely related to politics, advocacy or society at large quickly spins away from pleasant," Fried wrote in a blog post. "You shouldn't have to wonder if staying out of it means you're complicit, or wading into it means you're a target." After that, roughly a third of his 60 employees accepted buyouts to leave the firm, and many reportedly said it was due to the new restrictions.

"What remains to be seen is whether companies that communicate apolitical stances are inferred as being conservative," says Burbano. "If every other company takes a liberal stance and one says it is staying out of politics, how will people interpret that?"
The Netflix Conundrum

One company trying to navigate the perilous political dynamics is Netflix, which has long been considered a liberal company by conservatives, due to the political donations of co-CEOs Reed Hastings and Ted Sarandos. Hastings has made big contributions to educational institutions serving students of color and also for police reform efforts. Sarandos has made frequent donations to Democratic politicians, according to the Open Secrets website. The world's dominant streaming-media company struck a multimillion dollar production deal with the Obamas. And in February, Netflix VP of Inclusion Vernā Myers brought in White Fragility author Robin DiAngelo to offer "light and healing" to its employees and to equip them with "an inclusion lens."

Verna Myers leads inclusion efforts at Netflix.
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But the left appeared to sour on the company, and many employees staged a walkout, when it streamed programs in which comedian Dave Chappelle told jokes that the LGBTQ+ community complained were demeaning. Netflix then impressed conservatives by standing firm and issuing an internal memo that said, in part, "Depending on your role, you may need to work on titles you perceive to be harmful. If you'd find it hard to support our content breadth, Netflix may not be the best place for you." After that, Netflix streamed comedian and actor Ricky Gervais also telling jokes deemed insensitive by LGBTQ+ advocates.

"Netflix told its employees, 'Too bad,' and that's the right message," says Danhof. "Netflix lived in that ESG universe, but ESG is a luxury that you can afford in a bull market."

Tesla founder Elon Musk, a rising hero for the right, in part after he said he voted for a Republican for the first time this year, tweeted "the woke mind virus is making Netflix unwatchable" after Netflix reported its first loss of subscribers in a decade.

In May, Netflix "scrapped a host of woke shows," as The Daily Mail put it. Those included Meghan Markle's animated project about a socially conscious girl; Antiracist Baby, an animated series based on Dr. Ibram X. Kendi's children's book of the same name; and Wings of Fire, which was to explore racism with Black filmmaker Ava DuVernay. Netflix did not respond to Newsweek's request for comment.

Fresh from his success selling razors, Boreing still sees Netflix—along with Disney—as a target of an expansion by The Daily Wire into streaming movies and TV shows. Its first release was 2020's Run Hide Fight, a movie about a 17-year-old girl who uses her survival skills to protect herself and her classmates against school shooters. Boreing says the movie paid for itself in its first week on The Daily Wire's subscription streaming platform despite poor reviews from established critics.

Last month, it released Terror on the Prairie, a western starring Gina Carano, the actress who was fired from the Disney+ streaming show The Mandalorian for social media posts that Disney said denigrated people "based on their cultural and religious identities." She had compared "hating someone for their political views" in the polarized U.S. to the way the Nazis treated Jews during the Holocaust. She accused Disney of bullying.

The Daily Wire, which has 600,000 subscribers, has also said it will spend $100 million on children's content. They're actually a little late to this party, as Angel Studios has for more than a year been producing The Tuttle Twins, an animated show about a boy and girl whose adventures promote free markets and decry socialism and has been streamed 1 million times on the VidAngel streaming platform and Angel app. But such competition doesn't bother Boreing.

"The target is to make the left compete," he says. "It's going to take a lot more than just The Daily Wire, since the left controls every major institution, including business. The bad news is, 99 percent of everything belongs to them; the good news is that everything is low-hanging fruit of opportunity."