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Sunday, November 08, 2026

Reagan, Trump, and the Neoliberal Propaganda State



 November 2, 2026

Many observers have posed the question, “How did the US end up with a psychotic president who displays no regard for truth?” A critical and historical understanding of the political economy of politics helps to explain the self-aggrandizing transactional presidency and make sense of the seemingly nonsensical.

In the late 1970s and early 1980s, both the US and UK led the radical transformation of the international political economy toward a fundamentalist neoliberal regime. What this meant is that the public sphere would be systematically eroded in favor of an all-out, untethered private sphere as the moral ideal. The arbiter of rationality would shift away from the leadership of public-minded individuals to those eager to run the state along strictly market principles.

Margaret Thatcher famously uttered the credo of the neoliberal state: “There is no alternative,” meaning that corporate capitalism is the only game in town. Her goal was to smash labor unions and socialist politics. Her partner in crime Ronald Reagan, elected a year later, acted as her pas de deux. One of Thatcher’s targets was the National Union of Mineworkers, while Reagan aimed at the air traffic controllers union, PATCO, which he reduced to rubble.

The duo were able to spread their shared individualist-oriented ideology by hiring the talents of PR specialists drawn from the private commercial sector. “Spin masters,” as they were called, came from the fields of marketing, sales, advertising, publicity, public relations, public opinion management, and related communication professions. Thatcher hired the giant advertising firm Saatchi & Saatchi to help run her campaign, while Reagan broke away from the tradition of limited use of campaign specialists to the wholesale employment of propaganda professionals and consultants taking leave from the major Madison Avenue agencies, BBDO, Ogilvy & Mather, Young & Rubicam, and others.

Reagan was enthralled with how his own Hollywood career had influenced American culture. Why couldn’t he, a grade “C” actor, accomplish the same in the political sphere with such banal phrases as “the shining city on the hill,” i.e., America as a unique and universally revered state, and his studied observation that: “Trees cause more pollution than automobiles”? Reagan’s ad/PR team turned White House communication into a “permanent campaign,” with continuous polling, giving his advisers immense power to mold and manipulate popular political discourse and fashioning the Reagan persona as an almost cult-like figure.

The presidential image-making industry did not simply arise from the brilliance of Reagan’s senior media advisers James Baker, Edwin Meese, and Michael Deaver. The cultural brokering of the mass media industries had already been established with the propaganda uses of Roosevelt’s radio “fireside chats” and Eisenhower’s television campaigning (“Eisenhower Answers America” and the upbeat “I like Ike” jingle).

What was unique about Reagan’s tenure was that his communication team ran a non-stop media/PR diffusion of White House spin throughout his eight years in office, creating what became known as the “public relations presidency.” No other president since, up until media-obsessive Trump, was able to able to exercise as much control over the mainstream media (MSM).

Trump has taken the highest public office and the media to monarchic and ultra-narcissistic levels, constantly roping in the scandal-hungry MSM to make himself, not public policy or the public interest, the news. The monopoly capitalist control of the mainstream media and the breakdown of liberal democratic journalistic standards make both natural allies of Trump and work symbiotically with his combative style.

Three other earlier developments paved the way for Trumpism. In the 1976 Buckley v. Valeo Supreme Court decision, the majority ruled that setting limits on campaign spending by groups or individuals represented a constraint on free speech, thereby establishing the principle that “money equals speech.” It opened the floodgates of corruption and oligarchical domination of electoral campaigns and corrosive political speech and behavior.

Spending on the presidential election alone in 1972 was $138 million; in 2020, it reached $6.37 billion; combined with congressional races, it reached almost $16 billion. The largest share went to television advertising, a major beneficiary of the best electoral system that money can buy. The advertising windfall binds the corporate capitalist media to the political parties, the electioneering industry, and the broader ruling class, all in the service and maintenance of state legitimacy.

The elimination of the Federal Communications Commission’s Fairness Doctrine in 1987, which since 1949 had required broadcasting stations to air contrasting responses on controversial political subjects, brought a new wave of extremely partisan and shock jock political talk show commentary, especially on radio and Fox News. In the neoliberal age, even the limited constraints on time-honored protocols in political speech were lifted, enabling the political right as well as liberals to go on the warpath against their opponents. Russiagate was one such carnival of political warfare spun by the liberals to wreck Trump’s first term in office. He has since retaliated.

Third, America’s deindustrialization, starting in the 1980s and 1990s under both parties, went hand in hand with neoliberalism, replacing a producer economy with a selling (i.e., marketing, PR, advertising) economy. Americans now spend an inordinate amount of their lives as audiences – from doctor visit ratings to online podcast “likes.” The form of political communication displayed so grotesquely by Trump, drawn from the outrageous character he played on his TV “reality” show, can thus be traced to the onset of neoliberal capitalism, the deregulation of spending rules, the emergence of the dominant political marketing culture, the breakdown of political communication, and the demise of the fragile public sphere in America.

In foreign policy, his predecessor Joe Biden resumed the Cold War and, to that point, brought political speech to a new low, referring to the Russian president as a “thug,” a “killer,” a “crazy SOB,” and a “murderous dictator.” Democratic presidential candidate and former secretary of state Hilary Clinton abandoned all manner of diplomatic protocol in calling Putin a “white supremacist” and comparing him to Hitler. In neoliberal discourse, the only thing that matters is whether it sells.

Will there be a return to discursive normalcy after Trump? Are happy days here again? Hardly likely, inasmuch as the inner circles of policymaking and the oligarchs will continue to run the country and rule the commanding heights as much as they did before, probably even more so. In realpolitik, what Trump has done is actually not beyond the pale of postwar American politics but rather represents a more transparent effort to turbocharge the country’s expansionist and imperialist market political economy and reassert its global hegemony.

In 2026, he bluntly stated that he invaded Venezuela in 2026 and kidnapped its president and first lady to “take the oil.” This was nothing more than the logical conclusion of an aggressive regime with a singular unipolar orientation, differing from his neoliberal Democratic predecessors more in style than in substance.

Gerald Sussman is professor emeritus of urban studies and international studies at Portland State University. He is the author or editor of seven books, including the most recent (2025), British and American Electoral Politics in the Age of Neoliberalism: Parallel Trajectories (Routledge). Professor Sussman can be reached at: sussmag@pdx.edu

The World in a Cloud: Digital Chokepoints and Global Power


 November 6, 2026

Since the COVID-19 pandemic emerged in early 2020, people have been forced to reckon with the reality of chokepoints. Who could forget the shortage of facemasks or the sight of cargo ships parked thirty-deep at California ports? This year has featured the Strait of Hormuz, where normally about 25 percent of traded crude oil passes through. At the moment, though it’s still quite dangerous dodging Iranian drones, shipping volume some weeks has almost reached pre-war levels while the Black Sea has become the world’s deadliest shipping corridor. A crucial corridor for global grain supplies, by some estimates the number of attacks on ships is six times higher than in the Gulf. According to the International Maritime Organization more than 570 vessels have been struck in the Black Sea this year, killing at least 40 sailors (that compares with 24 confirmed deaths in the Hormuz). Meanwhile, it was reported over the summer that during a cabinet meeting Indonesian President Prabowo Subianto mused, “Do we realize that 70 percent of East Asia’s energy needs and 70 percent of its trade pass through the Indonesian straits?” – referring to the Strait of Malacca, where a third of global trade flows. Indonesian officials have since denied any plan to attempt to impose a toll.

Not all chokepoints are strictly geographical. The U.S. dollar has slowly lost a bit of its shine over time, but it remains a dominant part of global trade and finance. Successive U.S. administrations have put a lot of effort into freezing Chinese companies out of access to the most advanced chips and processors, most of which are manufactured by Taiwan Semiconductor Manufacturing Company (TSMC). The Financial Times recently reported that China has resorted to importing a million Nvidia gaming and workstation chips this year, turning to products never designed to power advanced AI. Not to be outdone, the Chinese government has periodically leveraged China’s dominance in rare-earth metal mining and processing to achieve its geopolitical goals. A rare earth cut-off in the spring of 2025 succeeded in getting Trump to back off some on tariffs. One could say Low-Earth Orbit is increasing a chokepoint given SpaceX’s dominance of satellite-based communication through Starlink. We have seen this power through Elon Musk’s effect on the war in Ukraine, cutting off Ukraine’s resistance several times. It certainly has been that reports have Europe scrambling to create alternatives. It will surely be a while as Europe’s current alternative is Eutelsat’s OneWeb. But OneWeb has only about 600 low Earth orbit (LEO) satellites compared with over 10,000 for Starlink, and OneWeb’s are positioned further away from Earth. Then there is a chokepoint that hasn’t gotten as much attention: cloud technology.

What would happen, for instance, if Microsoft365 was blocked? In June 2024, a cybersecurity partner (CrowdStrike) mistake led to a global outage, affecting 8.5 million Microsoft devices (only 1 percent of Windows machines) causing airport shutdowns and large disruptions in emergency, banking, and even government services. The market for cloud services is dominated by Amazon, Microsoft, and Google: globally they account for almost 63 percent of it. Just this past quarter Microsoft reported a 48 percent jump in its Azure cloud business. It was the CEOs of these companies, along with Elon Musk and Mark Zuckerberg, that were seated in front of even the cabinet picks at Trump’s last inauguration. The companies each donated a million dollars to the inauguration fund (combine those with Larry Ellison’s Oracle Cloud and over that’s over two-thirds of the cloud market. Ellison dropped $45 million for Trump’s 2024 campaign). Take away Microsoft365 or Amazon Web Services and many government ministries will collapse, many firms will fail, not to mention many households will reel. This isn’t hyperbole. Last year the chief prosecutor of the International Criminal Court, Karim Khan, and his staff had their Microsoft emails and other services suspended after the U.S. applied sanctions to ICC staff in response to ICC investigations into key Israeli politicians. Alexandre de Moraes, the judge in Brazil who sentenced Jair Bolsonaro, also appears to have been targeted.

But it goes beyond petty politics. The cloud is where production happens at scale, where data is arranged and stored, software is produced, the architecture of platforms is designed.

As Cecilia Rikap describes in her book The Rulers: Corporate Power in the Age of AI and the Cloud:

their power is rooted in their control over global knowledge production, both within and beyond the tech sector. Big Tech controls the very technologies that determine knowledge and ignorance. These same technologies are essential to the organization of every productive process: from building a car to performing an X-ray…By controlling the essential technological scaffolding of global capitalism, tech giants become more than just the world’s largest corporations- they are political leaders and global economic planners.

Not coincidentally, these same platforms have undergone a general process of ‘enshittification’ (not often that an author coins a term that becomes a standard, but Cory Doctorow managed). ICE increased its reliance on Microsoft technology amid its increased immigration raids. Google, a thrice-convicted monopolist, has long cornered 90 percent of the market on search and has done a lot to keep it. Google has forked over $26 billion a year, including $20 billion to Apple, to be the default search engine on phones and browsers. The company has clearly made Google search noticeably worse to gum it up with more advertising and AI slop that nobody asked for. In fact, the company’s stock just saw a single-day loss of $500 billion in market value over concerns its “AI mode” searches are hurting its advertising business (the second-largest daily drop in Wall Street history after Nvidia’s $593 billion rout in January 2025). Google and Meta have long dominated digital advertising.

Amazon has followed what has become the standard playbook for platform capitalism: First, be good to users, then abuse users on behalf of business customers, then squeeze the business customers to grab almost all the value. As late as 2014, Amazon’s cost to sellers was still reasonable at about 19 percent of sales revenue. Yet, after establishing its online and logistical dominance (helped by buying rivals like Abe Books, Zappos, and Diapers.com) to hook sellers to the platform, Amazon ratcheted up fees, soon reaching 30 percent. Then there is the matter of the advertising fee to generate visibility on the site. Those who don’t pay get demoted toward the bottom on searches. Amazon’s advertising revenue was less than a billion in the early 2010s, but by 2024 it was up to $56.2 billion. On top of all this, Amazon gets to develop its own products based on the vast trove of data it gets from the site to compete with the same sellers it is squeezing.

From Uber to the airlines, this sort of stuff is ongoing. From algorithmic wages to ‘dynamic pricing’, for every digital racket that makes prices higher there is a twin to make wages lower (for a good primer, see Lindsay Owens’ new book Gouged: The End of a Fair Price and What it Means for Your Wallet). A recent study by Columbia Business School professor Len Sherman concluded that Uber has gotten its ‘take rate’ on U.S. rides to above 50 percent.  Analysis by Princeton’s Workers Algorithm Observatory on ride-share data from Oregon found take rates of 44 percent for Uber and 52 percent for Lyft. Until Uber’s 2019 IPO, drivers were keeping 80-85 percent of fares (of course, back then, Uber, flush with venture capital, was able to undercut and devastate yellow cab service in cities).

And digital consolidation marches on. A 2021 Federal Trade Commission (FTC) investigation revealed that Alphabet (Google), Microsoft, Meta, Amazon, and Apple collectively made over 800 acquisitions from 2010 to 2019 (that included Meta’s acquiring Instagram and WhatsApp). DoorDash just announced its $17 billion acquisition of Instacart.

Opposition to all this has been piecemeal. Congress and dozens of states have introduced legislation that would prohibit the use of personal data to set or adjust prices (New York, New Jersey, Connecticut, and Maryland passed laws). It needs to happen at the federal level. Even better would be a stronger resurgence of anti-monopoly organizing to break up tech monopolies.

Thinking bigger, digital sovereignty could become a real thing. Under Trump’s tariff assault and his spouting about making Canada the ‘51st state’, Canadian Prime Minister Mark Carey proclaimed an ‘elbows up’ response yet, under pressure, Canada repealed the Digital Service Act that would have enacted a 3% levy on large tech companies. U.S. tech giants save billions in taxes by ‘moving’ to Ireland. Canada’s tech sector is expected to pay a combined 38% federal and provincial tax. Enacting such laws, along with the repealing of anti-circumvention laws, can allow more startups to flourish in more places. Finally, there is the possibility of a truly public cloud for tech collaboration and exchange, perhaps beginning with global healthcare (as Rikap recommends).

Ironically, it is Trump who has given much of the world the incentive. The world needs to follow through.

Joseph Grosso is a librarian and writer in New York City. He is the author of Emerald City: How Capital Transformed New York (Zer0 Books).

 

Lessons of the Serbian revolution


Candidate of the Students' List celebrate on stage along with staff members after polls closed in the parliamentary election in Belgrade, Serbia, Sunday, Oct. 25, 2026

The newly-created Student List won more than half the vote and a parliamentary majority in Serbia’s October 25 snap parliamentary elections. Outgoing President Aleksandar Vučić conceded defeat. Nearly two years of protests, sparked by the tragedy at Novi Sad railway station, culminated in victory over the political force that had governed the country since 2012.

In an analysis published in February 2025, I questioned whether the protests could develop into a political force capable of overcoming fragmented labour, clientelist dependence and the crisis of representation. The movement’s subsequent trajectory calls for a reassessment: which obstacles did it overcome, and which continue to limit the substance of change?

Supporters call this victory a revolution; opponents describe it as a foreign-orchestrated “colour revolution”. Yet its political scale exceeds the socioeconomic ambitions of the victors’ program. Serbia’s experience raises questions about the forces driving contemporary movements, the organisation that turns discontent into power, and the opportunities for socialist politics within capitalist democracy.

The five lessons that follow examine what made this breakthrough possible and what might turn it into lasting social change.

Lesson 1: This Is not a social revolution

A change of government is not necessarily a social revolution. In the classical Marxist understanding, the decisive question is whether class rule and property relations change. This distinction should guide the use of “revolution” as an analytical concept.

The protests that began in November 2024 were predominantly peaceful. Their principal forms were marches, student blockades, commemorative gatherings and civic self-organisation. Armed insurrection and the forcible seizure of government buildings did not become the movement’s strategy. The contrast with the street battles, smashed shops and looting accompanying ongoing protests in France and Italy, and now Germany, demonstrates that radical political goals can coexist with restraint in the means used to pursue them.

The Student List achieved victory through elections under conditions of competitive authoritarianism: a system in which political competition remained real, but the ruling party systematically tilted the playing field in its favour. Pressure from the streets helped secure an election, translating mass mobilisation into a parliamentary majority.

To portray this route as incompatible with Marxism is historically mistaken. In his Amsterdam speech of 1872, Karl Marx explicitly acknowledged that workers in some countries could achieve their aims by peaceful means. The decisive criterion, therefore, is the social relations the victors intend to change, rather than the presence of barricades.

The prospects for a peaceful transition also depend on the depth of the proposed transformation. The less it challenges the foundations of ownership and class rule, the less reason capital has to mount a united resistance, although particular sections of it may fiercely defend their privileges.

In Serbia, the preservation of the economic system goes hand in hand with an ambition to restructure political power profoundly. Removing party control over public institutions, introducing lustration and dismantling the former ruling group’s grip on power could give the process the character of a political revolution.

In class terms, this project can be interpreted as dismantling the monopoly of a narrow group that combined state power with capital accumulation, while opening up decision-making to a broader range of property-owning and professional groups. The project, however, has yet to be implemented.

The Student List’s election program is close to contemporary reformist social democracy. It proposes free textbooks, more affordable housing, uniform medicine prices and the restoration of rural healthcare. To strengthen workers’ protection, it wants to reduce the maximum duration of fixed-term employment from two years to one. These measures sit alongside support for domestic entrepreneurs, farmers and innovative businesses, stronger links between research and production, and a move away from an economic model based on cheap labour. Confiscating illegally acquired assets is intended to return misappropriated funds to the public purse.

But the program does not seek to socialise the economy by giving workers and society effective power over production, investment and the distribution of wealth. It was precisely this democratisation of economic power that Erik Olin Wright placed at the heart of a socialist alternative, distinguishing it from a mere expansion of state ownership.

Russia’s October 1917 revolution cannot be reduced to a change of government: the seizure of power was followed by a fundamental transformation of ownership and society’s class structure. How much power workers actually exercised under the resulting system is a separate question, one that does not diminish the scale of that transformation. The proposal in Russia’s State Duma to “rename” the October Revolution a coup overlooks this distinction.

In Serbia, the victors’ programme does not, at present, envisage comparable changes: the scale of the proposed political restructuring substantially exceeds the depth of the socioeconomic reforms.

Lesson 2: Nor is it a colour revolution

The second lesson concerns the movement’s origins. Vučić and representatives of his Serbian Progressive Party (SNS) portrayed the protests as a “colour revolution” orchestrated by outside forces. As early as February 2025, Vučić announced plans to write a book entitled How I Defeated the Colour Revolution in Serbia. Shortly before the election, he predicted it would become a worldwide bestseller — especially after his anticipated victory.

The search for a foreign mastermind has become an increasingly common way of discrediting unwelcome political developments. Russian authorities label any dissent “foreign interference”; the British prime minister spoke of Russian interference in the Brexit referendum; in Israel, Likud accuses its opponents of using foreign funding to mobilise Arab voters. Some Russian opposition commentators reproduce this narrative too: Yulia Latynina links the Serbian activists’ success to alleged funding from pro-Western NGOs.

Despite the differences between these cases, invoking interference shifts attention from the domestic causes of collective behaviour to an external adversary. Actual attempts at interference require investigation, but do not, by themselves, explain the motives of millions of people.

Vučić had long been a convenient partner for external actors with divergent interests. As researchers at the Centre for Eastern Studies observed, cooperation with the European Union, the United States, Russia and China was one of the resources sustaining his rule. European criticism of authoritarianism and support for student demands from some EU institutions did not end that cooperation, while Moscow openly endorsed the “colour revolution” narrative.

Dejan Jović’s analysis shows that the Student List’s foreign policy platform envisages substantial continuity. It calls for maintaining the partnership with Russia, coordinating positions on Kosovo in the UN Security Council and rejecting sanctions against Russia. These commitments sit alongside support for Ukraine’s territorial integrity, cooperation with the EU and the US, and a strategic partnership with China.

If “After Tito – Tito” was a popular slogan in Yugoslavia, the formula suggested here is “After Vučić – Vučić”. Such continuity does not, in itself, rule out external involvement, but it weakens the claim that the movement was an instrument for geopolitical realignment.

The movement’s symbolism reinforced this emphasis on domestic change. As I noted in an earlier piece, its dominant imagery (blood-red handprints, Serbian flags, faculty insignia and commemorative banners) foregrounded domestic grievances rather than geopolitical alignment. By excluding symbols of outside organisations and foreign powers, including the EU, NATO and Russia, the movement asserted its independence from competing geopolitical camps.

The reasons for the victory should be sought primarily in the government’s accumulating crisis of legitimacy. Protests against authoritarianism, political violence, environmental threats and electoral irregularities began long before 2024, unfolding in at least three major waves starting from 2017. The collapse of the station canopy and the deaths of sixteen people provided the immediate catalyst that brought this accumulated discontent together. For a substantial part of society, the tragedy became definitive proof that opaque decision-making and unaccountable government threatened human life itself.

Yet the political crisis was not accompanied by an economic crisis. The government built its election campaign around economic growth, infrastructure projects and rising wages and pensions. Despite some slowdown in growth and persistent social problems, the IMF projected an acceleration to 4% in 2027. However, economic achievements proved insufficient to sustain public consent.

Economic performance has limits as a source of legitimacy. In Johannes Gerschewski’s model, legitimation is one of three pillars of authoritarian stability, alongside repression and co-optation. Remaining in power is therefore not the same as retaining public consent. Rising incomes can strengthen support for a regime, but do not necessarily compensate for the absence of justice, political participation and government accountability. The importance of these demands also depends on which social forces lead the movement and shape its agenda.

The day after Vučić’s defeat, I struck up a conversation with a Belgrade taxi driver, a man in his early sixties. Playing devil’s advocate, I listed the achievements the ruling party took pride in. He had an answer to every argument.

But GDP grew at a decent rate.

It would have grown even faster if they hadn’t stolen half the country!

Wages and pensions went up too.

And prices rose three times as fast! I’m a pensioner, yet I still have to work as a taxi driver.

But schools, hospitals and roads were built…

Do you know that a kilometre of road costs three times as much here as it does elsewhere in Europe?!

One conversation cannot represent an entire society, and the driver’s assertions are no substitute for verified evidence. But it illustrates how achievements become grounds for indictment: growth is judged against opportunities lost to corruption, pensions against the cost of a decent life, and construction against suspected theft. Outcomes matter, but so does perceived justice.

This also reveals the limits of applying Vladimir Lenin’s description of a revolutionary situation. In Serbia, the refusal to go on living in the old way took, above all, the form of a demand to change how power was exercised. To reduce it to worsening material hardship would be to overlook the significance, in their own right, of political powerlessness and public perceptions of injustice.

The second lesson extends beyond a critique of the “colour revolution” framework: neither foreign support nor economic achievements guarantee legitimacy. Here, Marxist analysis of social contradictions and Lenin’s injunction to look behind political statements for the interests of social classes acquire particular importance. External influence can sharpen social contradictions, but it does not create them out of nothing.

Lesson 3: Justice unites

The absence of a revolutionary program does not mean the absence of a profound demand for social change. People may support private enterprise while finding the distribution of wealth created through collective labour unacceptable. Thomas Fazi observes that today’s youth protests in Europe are fuelled by the gap between the promise that education and hard work will open the way to a decent life and the experience of a generation facing insecure employment and unaffordable housing.

It is in this context that anti-corruption demands gain mass support. Behind the demand to punish those responsible lies the question of whom the state serves and who benefits from economic development. Misappropriated funds mean underfunded hospitals and schools, while allocating jobs through party patronage makes people dependent on those in power. The fight against corruption becomes the language of a broader demand for justice.

Yet the post-Soviet experience reveals the limits of this agenda. Volodymyr Ishchenko links the recurrence of “Maidan revolutions” to the failure to overcome a crisis of political representation: leaders change, but the social aspirations of the majority still lack organised political expression. In his Critique of the Gotha Programme, Marx identified a deeper foundation of the problem: the distribution of goods depends on the distribution of the conditions of production. Removing corrupt officials does not, by itself, change relations of ownership and economic power.

Serbia has already experienced a similar cycle. Having come to power in 2012 on an anti-corruption platform, the SNS turned the arrest of oligarch Miroslav Mišković into a symbol of the new government’s resolve. The campaign helped Vučić consolidate his position; now corruption has become one of the principal grounds for removing his party from power. This does not diminish the importance of fighting corruption, but it shows that success depends on society’s capacity to hold those in power accountable and secure material improvements.

The demand for justice and opposition to the existing regime united groups with different expectations of change. As Marx showed in The Class Struggles in France, a common enemy can temporarily obscure contradictions within a movement; Serbia’s coalition against former president Slobodan Milošević also fractured after victory in 2000. Preserving today’s coalition will require agreement over concrete interests: who benefits, who bears the costs, and who determines the course ahead.

Lesson 4: The driving forces change. Organisation still matters

Whose interests does the Student List represent? The breadth of its support does not, by itself, answer this question: the composition of its electorate, the movement’s organising core and the substance of its program are different things. Members of different classes may vote for the same political force without gaining equal opportunities to shape its course.

In the early stages of the protests, analysts noted the movement’s limited capacity to involve workers. Later, students established links with trade unions and supported demands for changes to labour legislation. Yet attempts to bring about a general strike did not lead to a widespread shutdown of production, and the organised labour movement did not become the leading force in the protests. Workers’ electoral support does not necessarily mean that they participate independently in shaping the political program.

The working class has not disappeared, but its composition and the conditions under which it organises have changed. In Serbia, International Labor Organization estimates show that the share of employment in services rose from 41.5% in 2000 to 54.9% in 2025. Dependence on selling one’s labour power unites the factory worker, the programmer and the lecturer, but a shared position does not automatically create the capacity to act collectively. As Boris Kagarlitsky emphasises, reconciling the interests of different groups of workers requires political work. Fragmented workplaces, insecure employment and the risk of losing income make collective action more difficult.

Against this background, students’ organisational advantages become apparent. Universities bring people together and provide regular contact, premises and equipment. During the blockades, university faculties became places of continuous discussion and coordination, where working together built trust. Social media platforms expanded the movement’s audience, but its staying power rested above all on the ability to spend time together consistently. There is a functional analogy here with the large factory: physical concentration helps turn individual discontent into collective strength.

With support from their families and the wider community, some students could put their studies on hold and devote almost all their time to organising. This came at a cost (delayed graduation, lost earnings and risk of repression) but enabled them to become full-time organisers, something akin to “professional revolutionaries”. Lenin’s observation that “organisation increases strength tenfold” thus remains relevant.

Given the leading role of the university community and educated professional groups, the movement might provisionally be described as a “middle-class revolution”. This characterises its organising core and aspirations, rather than implying a homogeneous class composition. Many participants are themselves wage earners. They share demands for recognition of their qualifications, professional autonomy and opportunities for advancement without party patronage.

As I argued in an earlier analysis of the movement, the gap between education and available opportunities is particularly painful for these groups, whereas less affluent citizens are more acutely sensitive to the risks of change. The geography of the vote is consistent with this: the SNS-led list retained its advantage in the less economically developed areas of southern and eastern Serbia.

Students can radicalise a political crisis without representing the working class or the broader population. Their aspirations are also shaped by the prevailing ideological environment: where capitalism appears to be the only viable order, fair access to professional life may take precedence over transforming economic power.

Marx and Friedrich Engels’ argument about ruling ideas helps illuminate this constraint. Deeper change requires workers’ independent organisation and the broad social bloc advocated by Kagarlitsky. Without influence over the new government’s decisions, workers risk remaining recipients of reforms rather than participants in determining their substance.

Lesson 5: Organisation without a single leader

Serbia’s experience shows that the capacity to organise does not necessarily require a rigid hierarchy or leadership concentrated in one person. One of the movement’s distinctive features was its decentralised character: numerous autonomous groups connected through a shared agenda, coordination and everyday interaction. Horizontal organisation meant distributing authority and responsibility among participants.

The movement’s foundations were the student plenums: regular general assemblies open to all students enrolled in a particular faculty. The plenums determined demands and subsequent action, while working groups implemented their decisions. Joint action was coordinated across plenums at different faculties and universities.

This form of self-organisation was not invented by the current protest wave. It developed during student protests in Serbia from 2006 onwards and became widely known during university occupations in Croatia in 2009. Zagreb students even compiled their experience in The Occupation Cookbook, a practical guide to organising occupations and running plenums. What distinguishes the present Serbian movement is its ability to sustain collective organisation for nearly two years, extend its connections beyond universities, and move from protest demands to an electoral list and an election program.

In March 2025, the student movement called on citizens to hold local assemblies (“citizens’ assemblies”) using a legally established form of direct participation in local government. Meanwhile, the “A Student in Every Village” initiative took shape: student groups travelled to communities across the country, explained the movement’s demands, answered questions and discussed residents’ concerns. Plenums, citizens’ assemblies and travelling student groups created numerous overlapping connections through which local initiatives became part of a nationwide movement.

The ruling SNS relied on large rallies, its party apparatus and organised transport for supporters. Behind these displays of mass support lay material incentives and dependence on those controlling public institutions and employment. The student campaign rested on voluntary participation and direct communication, gradually turning sympathisers into active participants. This difference helps explain why the government’s advantages in money, organisation and television access did not give it a comparable capacity to mobilise society.

In a Balkan political environment accustomed to personalised parties and powerful leaders, this organisational model marked a significant departure from the norm. Even broad anti-corruption movements often coalesce around a prominent individual. This happened in Ukraine in 2019: the success of Servant of the People was inseparable from Volodymyr Zelensky. No comparable focal point emerged in Serbia. Alexander Baunov observes that the Student List differed from the Ukrainian example precisely in lacking a political leader to whom the new organisation owed its existence and success.

This structure made it harder for the authorities to undermine the movement, strengthen its resilience and frustrated attempts to portray it as a vehicle for the personal ambitions of yet another contender for power. If any individual united the Student List, it was Vučić himself — as the embodiment of the order its participants opposed.

It is therefore more accurate to describe the movement as independent of political parties rather than apolitical. Demands for government accountability, independent institutions and elections were political in substance. Students rejected the established system of party representation and sought to create their own means of participation. The Student List even contested the election as a citizens’ group — a legal arrangement in Serbia that allows an electoral list to be submitted without establishing a political party.

The defeat of the traditional opposition parties provides indirect evidence of the demand for this alternative. Their failure to cross the electoral threshold shows how deeply distrust extended to the political class as a whole. This resembles a crisis of hegemony: existing parties lose their capacity to represent social interests or secure consent.

Kagarlitsky links the success of the right to the retreat of the left and its loss of connection with its social base, while Ishchenko analyses the crisis of representation that opened the way for Zelensky. The political space left vacant is not necessarily occupied by forces offering a socialist alternative. Horizontal organisation does not guarantee superiority in every situation. In Serbia, however, it helped sustain prolonged mobilisation and participation across established party divisions.

Victory brings a new test: can participation and accountability be preserved in government decision-making? Whether the Student List will become a party, remain a coalition or split apart is still unknown. Victory over personalised rule will acquire deeper significance if the new organisation avoids reproducing the same model.

Victory opens up possibilities

The significance of the students’ victory should be neither overstated nor understated. A radical change of government does not, by itself, guarantee profound socioeconomic transformation — or even the implementation of the victors’ moderate program. The movement has yet to demonstrate its capacity to turn a parliamentary majority into lasting change.

The risks of fragmentation, concentrated power and renewed rule by a dominant leader remain. Antonio Gramsci described a crisis as a situation in which the old is dying and the new cannot be born; in this interregnum, morbid phenomena emerge. Removing the former ruling group does not, in itself, create a democratic order. Declining public participation and deepening disagreements could open the way to a Bonapartist solution: the rise of a leader promising to reconcile divergent interests in the name of society as a whole.

The government will face resistance from established networks of influence, budget constraints and external pressure. Serbia’s peripheral position limits its room for manoeuvre, but does not dictate a single course. The question is whose interests will be protected in the inevitable compromises, and who will be able to influence decisions. The direction and depth of future change remain open.

This makes what has already been achieved all the more significant. A mass movement defeated a government with vastly greater resources, dominance over the media and years of experience in confronting the opposition. Moreover, this political breakthrough proved possible without worsening economic hardship: rising incomes did not extinguish demands for justice, democracy and government accountability. For the left, this means that the possibility of mass mobilisation cannot be tied exclusively to economic crisis.

Yet the route to victory also mattered. Serbia’s constrained democratic freedoms still provided openings for organisation, public mobilisation and electoral challenge. In more deeply authoritarian states, such as Russia, these channels are largely closed, effectively blocking a comparable peaceful electoral breakthrough. The left therefore has a direct stake in defending and expanding democracy under capitalism, exposing authoritarian developments and building broad coalitions against them. 

Such cooperation need not mean abandoning an independent socialist program. Democratic rights are themselves achievements of struggles by working people and their allies; defending them preserves the conditions under which those struggles can develop further. The question now is how the political opening will be used: whether participation will extend into the workplace, whether workers will gain influence over investment and distribution, and whether demands for accountability will reach economic power itself.

Even if Serbia’s reforms remain within moderate social democracy, the experience of collective action can build capacities for struggles that go further. Victory does not guarantee a more just and humane society, but it opens up possibilities for the struggle to achieve one.