Showing posts sorted by relevance for query SUGAR. Sort by date Show all posts
Showing posts sorted by relevance for query SUGAR. Sort by date Show all posts

Sunday, November 19, 2023

MONOPOLY CAPITALI$M
The sugar lobby’s up to its old tricks again 
WHERE THE RIGHT AGREES WITH THE LEFT

BY VINCE SMITH, OPINION CONTRIBUTOR - 11/19/23 

A federal judge has rejected the Justice Department’s bid to block a major U.S. sugar manufacturer from acquiring its rival, clearing the way for the acquisition to proceed. The ruling, handed down Friday, Sept. 23, 2022, by a federal judge in Wilmington, Del., comes months after the Justice Department sued to try to halt the deal between U.S. Sugar and Imperial Sugar Company, one of the largest sugar refiners in the nation. 
(AP Photo/Matt Rourke, File)

For years, as a General Accounting Office report that came out this Halloween confirmed, U.S. consumers have been paying $3-$4 billion more annually for their sugar because of the federal sugar program. That amounts to an annual $40 hidden tax on a family of four, caused by a half-century-old farm bill program that on average doubles the price of a four-pound bag of sugar.

This burden is caused by an import and domestic production quota system backed up by a minimum price guarantee that has been in place for almost half a century. For decades, the sugar producers lobby — the Sugar Alliance and its predecessors — has claimed that the program places no burden on taxpayers or federal government spending. The government spending claim is close to being truthful, as import- and domestic-production quotas (coupled with prohibitive tariffs for any non-quota imports) have been extraordinarily effective in increasing U.S. sugar prices. Thus, only infrequently does the federal government have to use taxpayer dollars to buy up sugar at the guaranteed support price.


But the “no cost to taxpayers” claim is not true, simply because taxpayers are consumers. And they are paying much higher prices for the sugar they buy at the store, as well a little bit more for every candy, baked good, and other processed products they purchase.

Now, apparently in response to the recent GAO report’s findings and the sugar lobby’s stated objective of increasing the federal support price for sugar in a new farm bill, the lobby has come up with a new story. It goes as follows.

Food prices have increased more rapidly than sugar prices over the past decade and so now consumers are sending almost nothing to sugar producers. Further, they imply, the higher prices for processed foods that contain sugar were driven by greedy food processors seeking higher corporate profits. Thus, the sugar lobby argues, consumers need to blame food processors for higher prices, not the army of yeoman farmers that barely scratch their living raising sugar beets or cane. A sub-text is also that those farmers should receive a larger share of the consumer’s Snickers bar and tomato ketchup budget

From a policy perspective, this is all highly questionable. As the GAO report documents, the financial benefits of the sugar program for farmers raising sugar cane and sugar beets, along with the processing factories that almost exclusively the farmers own through cooperatives, are as follows: One way or another, annually consumers spend between $3 and $4 billion more on sugar than would otherwise be the case, and the farmers enjoy between $1 and $1.2 billion in increased profits.

In a U.S. agricultural sector consisting of about 2 million farms, that doesn’t sound like a lot. However, the benefits of the sugar program only accrue to the farms that plant sugar beets or sugar cane. So the relevant question is how many farmers are actually “dipping their beaks” in this particular honey pot and how much “honey” are they garnering?

The answer is that very few farmers produce either sugar beets or sugar cane.

The most recent publicly available data on farm numbers, currently for 2017, come from the National Agricultural Census, which is carried out by USDA once every five years. In 2017, a total 627 farms in Florida, Louisiana and Mississippi produced sugar cane and 3496 farms, spread thinly across 11 states planted sugar beets. Thus, only 4,123 of all U.S. farmers — about 0.2 percent of all farms — produced a sugar crop and benefited from the sugar program.

In 2023, that number is almost certainly lower. Figure 1 shows how the numbers of farms raising cane and beets has changed since the early 1990s. In 1992, 9,841 farms produced a sugar crop (1,031 cane farms and 8,810 beet farms). Since then, the number of sugar beet farms has steadily declined; after a modest 4.6 percent increase between 1992 and 1997, so too has the number of farms planting sugar cane. Further, the forces leading to consolidation and a reduction in farm numbers in the sugar sector — technological innovation and increases in crop yields — remain in force. The result was that in 2017, the number of farms raising sugar beets and sugar cane respectively had fallen by 60 percent and 42 percent, respectively, and the total number of farms benefiting from the sugar program had fallen by 58 percent.

Figure 1. Numbers of Sugar Cane and Sugar Beet Farms: 1992-2017

Sugar Cane Farms Sugar Beet Farms Total
1992 1,031 8,810 9,841
1997 1,079 7,057 8,136
2002 953 5,027 5,980
2007 692 4,022 4,714
2012 666 3,913 4,579
2017 627 3,496 4,123
Source: USDA National Agricultural Statistical Service Agricultural Census

Thus, today, conservatively using the lower end of the range of profits and total revenues from sales accruing to sugar farmers of $1 billion and $3 billion identified by the recent GAO report, the average farm raising sugar cane or sugar beets enjoys higher profits of about $242,000 because of the sugar program. Impacts of the program on revenues from sales are much larger — close to $750,000 a year.

Now, if the Sugar Alliance is to be believed, they want and deserve even more profits from the program because the farmer’s share has declined and is so very small, while processor profits are so large. A New Testament proverb, about which the Sugar Alliance seems blissfully unaware, warns us against complaining about a mote in someone else’s eye when we have a whole beam in our own. Given that the federal program effectively increases the average sugar farm’s annual profits by about a quarter of a million dollars, to many folks, sugar farmers would already seem to be more than very successful in obtaining their share of the consumer/taxpayer’s dollar to pad their annual profits.

Making largely unsubstantiated complaints about food processor profits to justify the current and even more lucrative sugar program initiatives seems less than gracious — in fact, it’s just another Halloween lobbying trick to scare and confuse busy farm bill legislators.

Vince Smith is director of agricultural policy studies at the American Enterprise Institute.














Sugar - Sidney Mintz

sidneymintz.net/sugar.php

Sugar, or sucrose (C12H22O11), is manufactured photosynthetically by green plants. We humans can't make sugar. The best we can do is to extract it, and change its form. We have been doing so zealously, for more than 2,000 years.

Monday, September 22, 2025

Consumer health: Extent of added sugar to beverages revealed


By Dr. Tim Sandle
SCIENCE EDITOR
DIGITAL JOURNAL
September 19, 2025


Various soft drinks in a vending machine. Image by Tim Sandle

On average, people around the world consume 17 kilograms of sugar per year, almost three times the daily limit recommended by the World Health Organization (WHO). This includes many beverages that contain high levels of sugar.

Sugar in drinks, particularly sugar-sweetened beverages like soda, sweetened teas, fruit drinks, and sports drinks, contributes empty calories with little nutritional value and is linked to health issues such as weight gain, type 2 diabetes, and increased risk of heart disease and early death.

A new study by Ben’s Natural Health, an online supplement shop, set out to identify which drinks contain the highest amounts of sugar.

The study looked at two key factors: the amount of sugar per 100 ml of each drink and how this compares to the WHO’s daily recommended limit (50 g of free sugars per day). The study also used the American Heart Association’s (AHA) stricter limits of 25 g/day for women and 36 g/day for men. These two measures, sugar per 100 ml and % of WHO’s daily limit, were then combined to create a Sugar Load Index. Additional factors, such as the number of teaspoons of sugar in one drink, the AHA’s recommendations, and the total sugar per serving size, were also considered to provide further context.

The drinks analysed were selected based on their popularity, especially among younger consumers, with dairy and alternative milks averaged in the coffee and milk-based categories.

Highest levels of sugar in soft drinks

DrinkSize (ml)Sugar (g)g/100ml% WHO (50g)Sugar Load Index
Monster4735411.42108%79.4
Grape juice2503614.4072%75.6
Fruit smoothie4504910.8998%72.6
Chai Latte3554211.8384%63.6
Pepsi3554111.5582%58.1
Chai Latte (Alternative milks (avg))3554111.5582%56.9
Coca-Cola3553910.9978%52.6
Sprite3553810.7076%52.5
Green smoothie450429.3384%52.0
Strawberry milk2502811.2056%49.9
From the above table, Monster Energy contains the highest sugar content of all drinks, earning 79.4 on the sugar load index. A single can contains almost 14 teaspoons of sugar. It’s also the only drink where one serving alone exceeds the WHO’s recommended daily limit, quickly pushing people over the daily norm.

Grape juice takes second place, scoring 75.6 on the sugar load index. In just 250 ml, the smallest serving on the list, it contains 36 g of sugar, or 9 teaspoons, giving it the highest sugar content per 100 ml. That single serving accounts for 72% of the WHO’s recommended daily sugar limit.

Fruit smoothies hold third place, with a sugar load index of 72.6. Each serving contains 50g of sugar, the second highest on the list, accounting for almost the full daily sugar threshold recommended by the WHO. The AHA highlights this as especially concerning for women, as a single serving contains nearly double the recommended daily sugar intake.

Chai lattes rank in fourth place, scoring 63.6 on the sugar load index. A 355 ml serving contains 42 g of sugar, 6 g more than grape juice. Its sugar content per 100 ml is also high, at 11.83 g, the second highest on the list. Similar to fruit smoothies, women need to drink chai lattes carefully, as a single serving provides 68% more than the daily sugar threshold recommended by the AHA.

Pepsi rounds out the top five drinks with the highest contents of sugar, earning 58.1 on the sugar load index. A 355 ml can contains 41 g of sugar, sitting just below chai lattes for the same serving size. Its sugar content is also similar at 11.55 g per 100ml, which is nearly 11 teaspoons of sugar in a single serving.

Chai lattes made with alternative milks stand in sixth place, scoring 56.9 on the final index. It contains 41 g of sugar per serving, just 1 g less than a chai latte with regular milk. Overall, this drink mirrors Pepsi, with the same sugar density and proportion of daily sugar limits.

Coca-Cola takes seventh place as the drink with the highest concentration of sugar, scoring 52.6 on the sugar load index. Just one can delivers nearly 10 teaspoons of sugar, covering 78% of the WHO’s recommended daily intake, six percent more than grape juice.

Sprite comes in eighth place, scoring 52.5 on the sugar load index. A 355 ml serving contains 38 g of sugar, equivalent to 9.5 teaspoons, making it one of the sweetest sodas on the list. Its sugar density is similar to Coca-Cola at 10.7 g per 100 ml, and this serving accounts for 76% of the WHO’s daily sugar limit.

Green smoothies claim ninth position, with a sugar load index of 52. Each 450 ml serving contains 42g of sugar, surpassing both Coca-Cola and Sprite. While often perceived as a “healthy” choice, it contains sugar that exceeds recommended intake for men and women alike, 68% more of the daily limit for women and 17% for men, according to the AHA.

Strawberry milk comes in tenth, finishing off the list of the drinks with the most sugar, scoring 52 on the sugar load index. 11% of one drink is sugar, thanks to its 28 g, or 7 teaspoons. This single serving represents 82% of the WHO’s recommended daily intake.

These are important health findings. People who drink sugary beverages do not feel as full as if they had eaten the same calories from solid food, and research indicates they also do not compensate for the high caloric content of these beverages by eating less food.

Monday, September 25, 2023

Analysis-EU's bid to save bees stings sugar beet farmers
SUGAR BEETS TAKE LOTS OF IRRIGATION & LAND

Sun, September 24, 2023 



By Maytaal Angel and Gus Trompiz

LONDON/PARIS (Reuters) - Europe's sugar beet growers are turning away from the crop in a move that could drive soaring prices even higher, as the EU's environmental rules clash with its bid to stem food inflation and secure supplies.

Farmers are switching crops after the European Union's top court ruled in January they can no longer be granted exemptions to a ban on so-called neonics - insecticides which protect against diseases like virus yellows in sugar beet but are toxic to bees and other pollinators vital to food production.

The ruling, which the bloc and environmental groups say is critical for safeguarding pollinators, some of which are currently threatened with extinction, has led to a cut in acreage devoted to sugar beet as crop yields suffer, farmers and industry experts told Reuters.

"In our region, we lost 15% of the (sugar beet) area (this year)," said Alexandre Pele, who has a 240 hectare farm in central France.

"I have struggled to meet volume commitments with the sugar factory because my yields have declined notably due to the ban on neonicotinoids," said Pele.

The EU is the third largest sugar producer in the world so a reduction in output could impact soaring global prices and frustrate efforts to bring food inflation down.

"We’ve entered a new paradigm in sugar, low prices are a thing of the past," said an analyst at one of the world's largest sugar traders. "Global stocks are low, demand is growing and supply is vulnerable all over the world due to climate change, due to the difficulty expanding production anywhere, not least Europe."

EU sugar prices are at their highest ever levels, roughly double prices seen two years ago, driven partly by an increased reliance on costly imports as the local sugar sector shrinks.

The European Commission expects sugar imports to have risen about 60% in the current season. The bloc relies on imported sugar, mostly subject to duties, for about 15% of its needs.Neonicotinoids were banned in Europe on non-flowering crops like sugar beet in 2018, but after a 2020 attack of virus yellows crushed output in France and Britain, EU member states granted temporary exemptions.

Since January's court ruling banning exemptions, the area devoted to growing sugar beet in France, the EU's largest sugar grower, has hit a 14 year low.

The European Commission said it expects the entire EU beet area to fall some 3% below a five-year average this year due to the ruling. The EU beet acreage has already fallen 17% percent since the 2018 neonics ruling, EU data shows.

The acreage fall led the world's second largest sugar producer Tereos to close a factory in northern France this year, losing 123 jobs. Tereos said at the time it was expecting to receive 10% less beet from farmers.

French grower Pele said he hasn't yet reduced his sugar beet crop because of the investment he's already made, but the yield from one of his plots is down by 45% this year.

One in 10 bee and butterfly species, critical for safeguarding biodiversity, are currently threatened with extinction, and environmental groups along with the EU pin much of the blame on neonics.

"The harm of neonics to pollinators is undeniable. They are the most studied pesticide in human history, and we know very well how they work," said Noa Simon Delso, scientific director at Beelife, a Brussels-based non-profit organisation.

Several seed makers, including Germany's KWS Saat are working on new sugar beet varieties that would be naturally resistant to virus yellows, but farmers say they may not be available until 2027.

By this time, those who have left the sector and sold costly equipment might be loathe to return.

"Consumers will have to appreciate if more constraints are put on farming, for good reason or not, the costs of production will increase until we find other methods to cultivate this food," said Andrew Blenkiron, who runs a 7,000 acre farm in the east of England, which thanks to Brexit, can use neonics this year.

He said he would move away from beet if he can't protect his crop.

"It's a dilemma - producing food at a cost effective price while ensuring we have good environmental protection," he added.

A shrinking sugar beet sector could hit other staple crops because farmers need to plant alternates like sugar beet or oilseeds on their wheat, barley and corn fields every other year in order to maintain soil health.

Oilseeds were one of the first crops targeted by the ban in late 2013, and rapeseed production has since fallen 12%.

"If I lose a crop like sugar beet, that's an agronomy (crop rotation) issue but also, because weather threats are multiple these days, having a number of crops allows me to better manage risk," said Pele. "If I no longer have sugar beet it would be a real loss."

(Reporting by Maytaal Angel;Editing by Elaine Hardcastle)


Jul 6, 2019 ... The sustainability of modern sugar beet growing has been proved considerably high. Its improvement has been gradual, streamlined with ...


Sidneymintz.net

https://sidneymintz.net/sugar.php

Download PDF; 2009 “Notes toward a cultural construction of modern foods,” Social Anthropology 17 (23): 209-16. 2009 “Afterword,” Ethnology 47 (2): 129-35 ...ABOUT SUGAR CANE IN THE CARRIBEAN AND NORTH AND SOUTH AMERICAS




THE DARK TRUTH ABOUT SUGAR BEET

6th Dec 19
by Jessica Sinclair Taylor, Head of Policy and Communications

We all know sugar is bad for our health. But were you aware just how bad it is for our soil?

We all know sugar is bad for our health. But were you aware just how bad it is for our soil? Today, Feedback publishes a report uncovering the hidden damage growing sugar beet is doing to our soil.

In the UK we use over 100,000 hectares of prime agriculture land to grow a product we really need to eat less of: sugar. British Sugar, the monopoly company controlling the UK sugar beet industry refines around 7.6 million tonnes of sugar beet grown on English soils every year, turning it into over a million tonnes of refined sugar. And they have plans to expand, with a goal to increase production by 50%.

That much sugar sounds like pretty bad news from a health perspective, especially when you take into account that in the UK most adults consume double their recommended daily allowance. But it turns out there’s another casualty of all that sweet stuff: our soil.

Sugar beet is a hard-wearing crop on our soil. Harvesting it, especially late in the year when soil is wet, leads to large quantities of soil being lifted from the fields, stuck to the crop and to farm machinery. We’ve calculated that the sugar beet harvest caused an average soil loss of around 489,000 tonnes a year in the period 2014-2018. To put that in context, the UK’s total soil loss per year, excluding soil loss from harvesting, is estimated at 2.9 million tonnes – so the sugar beet harvest could be adding as much as 20% to our annual soil loss per year.

Consider the fact that it takes between 200 and 400 years to form 1cm of topsoil, and that soil is a resource at the very heart of our agricultural production. Surely, we should be doing everything we can to care for it?

It gets worse. Sugar beet is largely grown in East Anglia and the Midlands, in areas Natural England describes as having some of the best and most versatile land in the country. If we shrunk the area of land used to grow sugar beet by 40%, around the decrease needed to produce just enough sugar to meet our recommended daily allowance, we calculated that we could be growing 150,000 tonnes of peas, 3.1 million tonnes of carrots or 1.8 million tonnes of potatoes.

Once harvested, beet is delivered to one of four sugar beet refineries all owned by a single company, British Sugar. British Sugar is a monopoly: nearly 40 years after the state sold its stake in the company, the company remains the only buyer for the UK’s sugar beet growers, negotiating a fixed yearly price with NFU Sugar, the body representing UK beet growers. We asked British Sugar to comment on our estimate on sugar beet’s contribution to soil loss, but they did not respond to our request.


“We Welcome This Report, And Urge The Approach Outlined In It To Be Applied Across Our Entire Food System So That The Public Health And Environmental Impact Of The Crops We Grow Can Be Considered Alongside One Another – And Informed, Ambitious And Holistic Choices Made As A Result.” Ellen Fay, Director, Sustainable Soils Alliance

On the one side, two vital and finite resources: our land and our soils. On the other, our health, and the costs to the NHS of treating ill-health related to excessive sugar consumption. Spending on treating Type 2 diabetes alone comes to £8.8 billion per year. With the government adopting policies to incentivise lower sugar consumption, like the ‘Sugar Tax’, it seems nonsensical to continue to use significant area of land to grow sugar.

Sugar is bad for us, and it is bad for the land it is grown on. Yet amidst these challenges, British Sugar plans to grow production by 50% annually – potentially with grave potential effects for our health, land use and soils.

Today, the UK shareholders of Associated British Foods Plc (ABF), the parent company that owns British Sugar, meet for the companies Annual General Meeting. ABF is forecasting strong earnings growth next year, including in its sugar divison.

We hope our new report will open a new front in the fight to tackle our addiction to the sweet stuff. Between 2008 and 2018 (so, excluding the potential impact of the Sugar Tax, which kicked in April 2018), the average decline in sugar consumption has been just 0.2% annually – at this rate, it would take the UK 386 years to reach the WHO recommended daily sugar intake. Policy to address high sugar consumption through demand alone are failing. It is time to explore the potential to constrain supply of UK-grown sugar.

Such a move poses the opportunity to staunch the rapid erosion of UK soils, to incentivise production of healthy vegetables improving food security, and to orient agricultural policy around the twin goals of public health and planetary health. As well as reconsidering the sugar in our tea, it is time to reassess the role of sugar beet in our fields.

Read our full report.

TELL THE SUGAR INDUSTRY TO 'BEET IT'


Abstract

The importance of crop-associated microbiomes for the health and field performance of plants has been demonstrated in the last decades. Sugar beet is the most important source of sucrose in temperate climates, and—as a root crop—yield heavily depends on genetics as well as on the soil and rhizosphere microbiomes. Bacteria, fungi, and archaea are found in all organs and life stages of the plant, and research on sugar beet microbiomes contributed to our understanding of the plant microbiome in general, especially of microbiome-based control strategies against phytopathogens. Attempts to make sugar beet cultivation more sustainable are increasing, raising the interest in biocontrol of plant pathogens and pests, biofertilization and –stimulation as well as microbiome-assisted breeding. This review first summarizes already achieved results on sugar beet-associated microbiomes and their unique traits, correlating to their physical, chemical, and biological peculiarities. Temporal and spatial microbiome dynamics during sugar beet ontogenesis are discussed, emphasizing the rhizosphere formation and highlighting knowledge gaps. Secondly, potential or already tested biocontrol agents and application strategies are discussed, providing an overview of how microbiome-based sugar beet farming could be performed in the future. Thus, this review is intended as a reference and baseline for further sugar beet-microbiome research, aiming to promote investigations in rhizosphere modulation-based biocontrol options.

Keywords: biofertilization, Beta vulgarisRhizoctonia, phylosymbiosis, microbiome, biocontrol, soil-borne pathogens

1. Introduction

The holobiont concept (Zilber-Rosenberg and Rosenberg, ) changed the view on microbes in many scientific disciplines. It states that practically all multicellular lifeforms are inhabited, depending on—or at least are affected by—the interplay with microbial life. The collective genome of plant-associated microbiota exceeds the host genome in both size and number of functions by far and is thus referred to as its second genome (Berendsen et al., ; de la Fuente Cant et al., ). Given the importance of plant-associated microbes for the health, vigor, and resilience of their host, the microbiome of plants and its modulation is a potential key factor for crop management and crop development in the future (Berg et al., ; Mendes and Raaijmakers, ).

Sugar beet (Beta vulgaris ssp. vulgaris, L.) is the most important regional source of sucrose in moderate climates of the northern hemisphere. Its biomass production is ranked eighth amongst the most produced field crops worldwide (FAOSTAT, ). Sugar beets are biennial, meaning that flowers and seeds are produced in the second year. Since flowering detracts sucrose from taproots, sugar beets are harvested annually. The wild ancestor of all beet crops is the sea beet (Beta maritima L.), a native plant still frequently found on European coastlines. Sugar beet thrives on most soil types, as long as pH is near neutral, easing its geographically widespread cultivation (Draycott, ). In contrast to many other crops, the breeding of sugar beet out of the Silesian Beet happened in times when the basics of genetics were understood. Therefore, its development and breeding trends over the decades are comparably well documented (Panella and Lewellen, ). Early sugar beet cultivars were bred in Northern Europe, a region with a non-humid, temperate climate and low pest and disease pressure. When these cultivars were planted in other regions, the yield was severely decimated by pests and pathogens (Panella and Lewellen, ). Sugar beet was intensively studied regarding physiology, anatomy, chemical, biochemical constitution, genomic traits, nutrient requirements, and convenient agricultural practices to optimize yield in the last 150 years, and was first genome sequenced in 2014 (Dohm et al., ). Still, leaf pathogens, root and storage rots, and microbes interfering with sucrose extractions illustrate the importance of sugar beet-associated microbial communities for both plant health and yield. All these mentioned facts make sugar beet an interesting model plant for microbiome research.

Despite the widespread cultivation of sugar beet, our knowledge in sugar beet microbiomes and microbiome-based strategies in future agricultural systems have not reached their full potential thus far. To fully exploit this potential for crop protection and plant growth promotion (PGP), a deep and holistic understanding of both the plant itself and the environment-plant interactions is crucial. Since the rhizosphere is the primary soil-plant interface, we have to especially emphasize the establishment, formation, and dynamics of its microbiome in this context. We hereby try to connect current knowledge about sugar beet-associated microbial communities to their physical, chemical, and biological context, namely the specific traits of the host plant. We aim to describe the sugar beet holobiont as defined by Berg et al. (), as the entirety of the microbial community members and its “theater of activity”. In the first section of this review, we will provide an overview of the current knowledge on sugar beet microbiome to be considered in experimental setups of future studies, highlight knowledge gaps, and discuss the sugar beet holobiont following its ontology from seed to postharvest roots. The second section summarizes potential or already tested biocontrol agents and their natural occurrence in the plant host and presents the current application strategies for microbiome-based agricultural practices.

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Object name is fmicb-14-1151052-g0001.jpg

Simplified temporal (Left) and spatial (Right) holobiont model of sugar beet taproot. The arrow width indicates the relative importance of vertically and horizontally assembled endophytes (Top Left). A: Root exudation and/or endophyte release leads to an increase in measured diversity in taproot-associated rhizosphere communities (Zachow et al., ; Cardinale et al., ; Wolfgang et al., ). CFU number in the peel can exceed the CFU number in the rhizosphere (Okazaki et al., ). B: Relative sugar content increases toward the center, higher in proximity to vascular bundles. Sucrose further decreases with increasing distance to the secondary cambia (Milford, ; Hoffmann and Kenter, ). C: Diversity decreases toward the center, while the relative abundance of copiotrophic bacteria increases (Lilley et al., ; Okazaki et al., ). D: Microbial abundance is highest in the root elongation zone near the root tip, with a high relative abundance of exudate responders, e.g., Variovorax and Pseudomonas (Jacobs et al., ; Lübeck et al., ; Shi et al., ). E: The sugar content of beet tissue is highest in lower taproot (Milford, ).

2.2. Microbial assembly and dynamics in the sugar beet rhizosphere



Monday, January 03, 2022

Left with a bitter taste

Aijaz Nizamani
Published January 3, 2022 

PAKISTAN’S economic direction including its agriculture and food policy is characterised by contradictions which could not be more stark than its sugar policy. Sugar is an important part of the household diet in Pakistan but is not consumed more than rice, both in terms of volume and value. Paradoxically, rice is liberally exported and is without price control whereas sugar is subject to various price controls and other administrative machinations. It is a classic case of a conspiracy against the consumers.

Read more: Bitter sweet facts

It would be helpful to understand the sugar business value chain in Pakistan and identify the actors and players conspiring against the consumers who are forced to buy expensive local sugar when it is significantly cheaper in the international market. The sugar cane crop which is the raw material for sugar as a finished product, is cultivated on 2.1 million acres of land in Pakistan, mostly in Punjab and Sindh. Later, sugar is extracted from the crop in 81 sugar mills, again mostly in Punjab and Sindh. These mills are the processing units where farmers and middlemen/contractors sell the sugar cane crop through a highly interventionist method devised by bureaucrats which in the end satisfies no one in the value chain. A tiny portion of the crop is also processed on the farms and gur is produced which is consumed mostly in Khyber Pakhtunkhwa and exported to Afghanistan.

Sugar cane cultivation and sugar manufacture represent the ‘worst of both worlds’. The price of sugar cane is administratively fixed by the government and the finished product ie sugar is supposedly sold at the ‘market rate’ to wholesale dealers and ultimately to consumers (both households and industries). It is akin to the government ordering a tailor to buy fabric at the price set by the government and sell his finished garment at the market rate! This cannot work and creates significant distortions in the value chain. Very few people in Pakistan are aware that this illogical system of the sugar sector value chain is sustained through a 40 per cent duty on the import of sugar in Pakistan and ultimately it is the poor consumers who bear the brunt of the madness of the sugar policy.

It would be a valid question to ask what justifies government intervention or market rigging for a food commodity such as sugar which has far less value when compared to another food commodity like rice. It is important to know that more than half of the sugar is used in commercial businesses including sweets, biscuits and soft drinks where it functions as an intermediate commodity rather than being consumed by an individual and supposedly a poor household.

Sugar cane cultivation and sugar manufacture represent the ‘worst of both worlds’.

The list of government ‘distortions’ in the sugar sector is long and starts with the issuance of or application for the licence of a sugar mill. It is the government that decides where a sugar mill can or cannot be installed. The government also decides when sugar mills can start the crushing season (in other words when the tailor master will open his shop) and when mills have to make payments to their raw material suppliers for a business which is supposed to be free and liberal in nature in which private parties are supposed to make deals on their own without government intervention. It would not be out of place to ask what justifies government meddling in the sugar sector when invariably every household spends more on rice than sugar.

Sugar cane is a long-gestation crop and takes from 14 to 18 months and is known as a water guzzler requiring a huge quantity of precious irrigation water for maturing. This 14- to 18-month crop period makes sugar cane unsuitable for small growers and only medium- and large-scale farmers cultivate this crop. The dual aberration, that is the lower consumption importance and lower equitability value for the sugar cane crop on the production side (and a large environmental impact in terms of water requirement), makes government intervention even more bizarre. Why does the government intervene and take upon itself the wrath of all stakeholders as it is impossible to satisfy conflicting expectations of the players in the value chain?

To understand the sugar sector mess, it is important to bring into the picture the current sugar mill owners who are also large-scale sugar cane farmers. This is different from the 1960s or the early 1970s when mill owners were mostly industrialists who had little interest in farming and the mill owners hardly had any electoral clout. This sugar mill ownership landscape changed in the 1980s and large-scale farmers, as a form of state patronage (and with public-sector bank financing) got sugar mill licences and entered the business. The rise of these large-scale farmers as mill owners consolidated vested interests. The worst form of this vested interest manifested itself last year when millers were provided large-scale export subsidy and the same year the commodity was imported at almost twice the price of its export. Taxpayers and consumers were doubly robbed with this simultaneous export and import of sugar.

Read more: Ministerial body proposes major reforms in sugar sector

There is no doubt that the sugar policy is most bizarre and cannot be sustained no matter how powerful the sugar lobby is in Pakistan. It invariably results in losses for mill owners when international prices are low and our neighbours, particularly Afghanistan, do not lift our sugar and the local market is suppressed. With the current boom in the international market for commodities such as sugar, it is the best time for the government to deregulate sugar altogether. As household consumers are already conditioned for higher prices, the mill owners would be able to export without substantially impacting the local market. Perhaps currently the biggest hurdle in deregulation are the large-scale sugar cane farmers and not the mill owners.

The writer serves as additional secretary in the forestry department, Sindh.
aijazniz@gmail.com

Published in Dawn, January 3rd, 2022

Wednesday, March 15, 2023

The war on sugar: How can soda manufacturers reduce sugar in products without endangering sales?

News from the Journal of Marketing

Peer-Reviewed Publication

AMERICAN MARKETING ASSOCIATION

Researchers from University of North Carolina at Chapel Hill and University of Amsterdam published a new Journal of Marketing study that examines how sugar reduction strategies affect new product sales.

The study, forthcoming in the Journal of Marketing, is titled “A War on Sugar? Effects of Reduced Sugar Content and Package Size in The Soda Category” and is authored by Kristopher O. Keller and Jonne Y. Guyt.

The United States has a sugar problem. Excessive sugar consumption induces severe illnesses that increase health care costs. Not surprisingly, about 58% of U.S. adults indicate a desire to cut back on sugar to avoid obesity, diabetes, and heart conditions. Research shows that reducing sugar in consumer-packaged goods by a modest 8%–10% could lead to nationwide savings of more than $110 billion in health care costs.

Keller explains that “Despite clear evidence of the negative consequences of sugar consumption, consumers’ intake has steadily increased over the years. This suggests that it is not sufficient for consumers to want to decrease their sugar intake. Companies need to offer appealing products that can help reduce sugar consumption.” Soda manufactures such as PepsiCo have been reducing sugars in their products over the years and are increasingly launching smaller package sizes of well-known sugar products to appeal to health-conscious consumers. However, soda companies have to strike a delicate balance between sugar reduction and protecting and increasing their sales—two motives that will conflict if consumers reject reduced-sugar alternatives. As the war on sugar rages on, soda manufacturers seek to find the best solution to maintain sales without harming society.

Sugar Reduction or Package Size Reduction?

The researchers examine two sugar-reduction efforts:

  • Sugar content reduction that involves launching a new product that contains less sugar (or no sugar) compared to current products. This tactic is currently being implemented by all major players in the soda sector. For example, in 2011 PepsiCo introduced a new product called Pepsi Next, which contains about half the amount of sugar of Pepsi’s regular products.
  • Package size reduction that involves brands introducing smaller package sizes that help consumers cut back on their sugar intake. The brand’s average (relative) sugar content remains the same, but consumers’ absolute intake diminishes. Prominent use of this tactic appeared in the introduction of 7.5-ounce sizes by many soda brands.

The study examines the direct effects of these sugar-reduction strategies while also proposing that their effectiveness depends on three sets of product-related strategy decisions involving labeling, branding, and packaging. These decisions have important moderating effects on how the sugar reduction strategy affects sales.

  • First, with respect to labeling, brand manufacturers must decide whether to feature claims of the presence or absence of (un)healthy ingredients, which can signal enjoyment and/or healthiness. For example, Pepsi emphasizes enjoyment and highlights the use of sugar in some cases (e.g., “Made with Real Sugar”), whereas Mountain Dew has highlighted the absence of sugars in several others (e.g., “Zero Sugar”).
  • Second, branding decisions determine whether reduced sugar products are launched under a mini or diet sub brand or the main brand. For example, Coca-Cola recently launched zero-sugar products under the Coca-Cola name, not a sub-brand such as Coke Zero.
  • Third, packaging decisions, such as the number of products per pack, also matter. Single items limit consumption, which is consistent with package size reduction, whereas multipacks give consumers stock for continued consumption.

Health vs. Enjoyment

The analysis of almost 130,000 product additions by nearly 80 brands over 11 years in the U.S. soda category shows that, on average, sugar content reductions perform comparable to similar, nonreduced products, while smaller package sizes perform better than regular sizes. It also finds that sugar-reduction efforts work substantially better if they do not overemphasize the reduced sugar content in new additions; that is, sugar reductions perform better without a dedicated sub-brand and with enjoyment-oriented claims rather than health claims. As an example, Coca-Cola’s Zero Sugar product was redesigned in 2021 to closely resemble “regular” Coca-Cola rather than the earlier “Coca Cola Zero.” Package size reductions perform better if presented as a fun, high-quality product rather than a stern, healthy alternative. Using single items rather than multi packs further supports this positioning.

How does sugar reduction contribute to society? “An average package size reduction reduces incremental category sugar sales by more than 20%. With the average soda product being close to 50 fluid ounces in size, there is ample room for product (size) adjustments that can reduce consumers’ average sugar exposure,” says Guyt.

Full article and author contact information available at: https://doi.org/10.1177/00222429231152181

About the Journal of Marketing 

The Journal of Marketing develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. Published by the American Marketing Association since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Shrihari (Hari) Sridhar (Joe Foster ’56 Chair in Business Leadership, Professor of Marketing at Mays Business School, Texas A&M University) serves as the current Editor in Chief.
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About the American Marketing Association (AMA) 

As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what is coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
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