Showing posts sorted by relevance for query SUGAR. Sort by date Show all posts
Showing posts sorted by relevance for query SUGAR. Sort by date Show all posts

Sunday, November 19, 2023

MONOPOLY CAPITALI$M
The sugar lobby’s up to its old tricks again 
WHERE THE RIGHT AGREES WITH THE LEFT

BY VINCE SMITH, OPINION CONTRIBUTOR - 11/19/23 

A federal judge has rejected the Justice Department’s bid to block a major U.S. sugar manufacturer from acquiring its rival, clearing the way for the acquisition to proceed. The ruling, handed down Friday, Sept. 23, 2022, by a federal judge in Wilmington, Del., comes months after the Justice Department sued to try to halt the deal between U.S. Sugar and Imperial Sugar Company, one of the largest sugar refiners in the nation. 
(AP Photo/Matt Rourke, File)

For years, as a General Accounting Office report that came out this Halloween confirmed, U.S. consumers have been paying $3-$4 billion more annually for their sugar because of the federal sugar program. That amounts to an annual $40 hidden tax on a family of four, caused by a half-century-old farm bill program that on average doubles the price of a four-pound bag of sugar.

This burden is caused by an import and domestic production quota system backed up by a minimum price guarantee that has been in place for almost half a century. For decades, the sugar producers lobby — the Sugar Alliance and its predecessors — has claimed that the program places no burden on taxpayers or federal government spending. The government spending claim is close to being truthful, as import- and domestic-production quotas (coupled with prohibitive tariffs for any non-quota imports) have been extraordinarily effective in increasing U.S. sugar prices. Thus, only infrequently does the federal government have to use taxpayer dollars to buy up sugar at the guaranteed support price.


But the “no cost to taxpayers” claim is not true, simply because taxpayers are consumers. And they are paying much higher prices for the sugar they buy at the store, as well a little bit more for every candy, baked good, and other processed products they purchase.

Now, apparently in response to the recent GAO report’s findings and the sugar lobby’s stated objective of increasing the federal support price for sugar in a new farm bill, the lobby has come up with a new story. It goes as follows.

Food prices have increased more rapidly than sugar prices over the past decade and so now consumers are sending almost nothing to sugar producers. Further, they imply, the higher prices for processed foods that contain sugar were driven by greedy food processors seeking higher corporate profits. Thus, the sugar lobby argues, consumers need to blame food processors for higher prices, not the army of yeoman farmers that barely scratch their living raising sugar beets or cane. A sub-text is also that those farmers should receive a larger share of the consumer’s Snickers bar and tomato ketchup budget

From a policy perspective, this is all highly questionable. As the GAO report documents, the financial benefits of the sugar program for farmers raising sugar cane and sugar beets, along with the processing factories that almost exclusively the farmers own through cooperatives, are as follows: One way or another, annually consumers spend between $3 and $4 billion more on sugar than would otherwise be the case, and the farmers enjoy between $1 and $1.2 billion in increased profits.

In a U.S. agricultural sector consisting of about 2 million farms, that doesn’t sound like a lot. However, the benefits of the sugar program only accrue to the farms that plant sugar beets or sugar cane. So the relevant question is how many farmers are actually “dipping their beaks” in this particular honey pot and how much “honey” are they garnering?

The answer is that very few farmers produce either sugar beets or sugar cane.

The most recent publicly available data on farm numbers, currently for 2017, come from the National Agricultural Census, which is carried out by USDA once every five years. In 2017, a total 627 farms in Florida, Louisiana and Mississippi produced sugar cane and 3496 farms, spread thinly across 11 states planted sugar beets. Thus, only 4,123 of all U.S. farmers — about 0.2 percent of all farms — produced a sugar crop and benefited from the sugar program.

In 2023, that number is almost certainly lower. Figure 1 shows how the numbers of farms raising cane and beets has changed since the early 1990s. In 1992, 9,841 farms produced a sugar crop (1,031 cane farms and 8,810 beet farms). Since then, the number of sugar beet farms has steadily declined; after a modest 4.6 percent increase between 1992 and 1997, so too has the number of farms planting sugar cane. Further, the forces leading to consolidation and a reduction in farm numbers in the sugar sector — technological innovation and increases in crop yields — remain in force. The result was that in 2017, the number of farms raising sugar beets and sugar cane respectively had fallen by 60 percent and 42 percent, respectively, and the total number of farms benefiting from the sugar program had fallen by 58 percent.

Figure 1. Numbers of Sugar Cane and Sugar Beet Farms: 1992-2017

Sugar Cane Farms Sugar Beet Farms Total
1992 1,031 8,810 9,841
1997 1,079 7,057 8,136
2002 953 5,027 5,980
2007 692 4,022 4,714
2012 666 3,913 4,579
2017 627 3,496 4,123
Source: USDA National Agricultural Statistical Service Agricultural Census

Thus, today, conservatively using the lower end of the range of profits and total revenues from sales accruing to sugar farmers of $1 billion and $3 billion identified by the recent GAO report, the average farm raising sugar cane or sugar beets enjoys higher profits of about $242,000 because of the sugar program. Impacts of the program on revenues from sales are much larger — close to $750,000 a year.

Now, if the Sugar Alliance is to be believed, they want and deserve even more profits from the program because the farmer’s share has declined and is so very small, while processor profits are so large. A New Testament proverb, about which the Sugar Alliance seems blissfully unaware, warns us against complaining about a mote in someone else’s eye when we have a whole beam in our own. Given that the federal program effectively increases the average sugar farm’s annual profits by about a quarter of a million dollars, to many folks, sugar farmers would already seem to be more than very successful in obtaining their share of the consumer/taxpayer’s dollar to pad their annual profits.

Making largely unsubstantiated complaints about food processor profits to justify the current and even more lucrative sugar program initiatives seems less than gracious — in fact, it’s just another Halloween lobbying trick to scare and confuse busy farm bill legislators.

Vince Smith is director of agricultural policy studies at the American Enterprise Institute.














Sugar - Sidney Mintz

sidneymintz.net/sugar.php

Sugar, or sucrose (C12H22O11), is manufactured photosynthetically by green plants. We humans can't make sugar. The best we can do is to extract it, and change its form. We have been doing so zealously, for more than 2,000 years.

Monday, September 25, 2023

Analysis-EU's bid to save bees stings sugar beet farmers
SUGAR BEETS TAKE LOTS OF IRRIGATION & LAND

Sun, September 24, 2023 



By Maytaal Angel and Gus Trompiz

LONDON/PARIS (Reuters) - Europe's sugar beet growers are turning away from the crop in a move that could drive soaring prices even higher, as the EU's environmental rules clash with its bid to stem food inflation and secure supplies.

Farmers are switching crops after the European Union's top court ruled in January they can no longer be granted exemptions to a ban on so-called neonics - insecticides which protect against diseases like virus yellows in sugar beet but are toxic to bees and other pollinators vital to food production.

The ruling, which the bloc and environmental groups say is critical for safeguarding pollinators, some of which are currently threatened with extinction, has led to a cut in acreage devoted to sugar beet as crop yields suffer, farmers and industry experts told Reuters.

"In our region, we lost 15% of the (sugar beet) area (this year)," said Alexandre Pele, who has a 240 hectare farm in central France.

"I have struggled to meet volume commitments with the sugar factory because my yields have declined notably due to the ban on neonicotinoids," said Pele.

The EU is the third largest sugar producer in the world so a reduction in output could impact soaring global prices and frustrate efforts to bring food inflation down.

"We’ve entered a new paradigm in sugar, low prices are a thing of the past," said an analyst at one of the world's largest sugar traders. "Global stocks are low, demand is growing and supply is vulnerable all over the world due to climate change, due to the difficulty expanding production anywhere, not least Europe."

EU sugar prices are at their highest ever levels, roughly double prices seen two years ago, driven partly by an increased reliance on costly imports as the local sugar sector shrinks.

The European Commission expects sugar imports to have risen about 60% in the current season. The bloc relies on imported sugar, mostly subject to duties, for about 15% of its needs.Neonicotinoids were banned in Europe on non-flowering crops like sugar beet in 2018, but after a 2020 attack of virus yellows crushed output in France and Britain, EU member states granted temporary exemptions.

Since January's court ruling banning exemptions, the area devoted to growing sugar beet in France, the EU's largest sugar grower, has hit a 14 year low.

The European Commission said it expects the entire EU beet area to fall some 3% below a five-year average this year due to the ruling. The EU beet acreage has already fallen 17% percent since the 2018 neonics ruling, EU data shows.

The acreage fall led the world's second largest sugar producer Tereos to close a factory in northern France this year, losing 123 jobs. Tereos said at the time it was expecting to receive 10% less beet from farmers.

French grower Pele said he hasn't yet reduced his sugar beet crop because of the investment he's already made, but the yield from one of his plots is down by 45% this year.

One in 10 bee and butterfly species, critical for safeguarding biodiversity, are currently threatened with extinction, and environmental groups along with the EU pin much of the blame on neonics.

"The harm of neonics to pollinators is undeniable. They are the most studied pesticide in human history, and we know very well how they work," said Noa Simon Delso, scientific director at Beelife, a Brussels-based non-profit organisation.

Several seed makers, including Germany's KWS Saat are working on new sugar beet varieties that would be naturally resistant to virus yellows, but farmers say they may not be available until 2027.

By this time, those who have left the sector and sold costly equipment might be loathe to return.

"Consumers will have to appreciate if more constraints are put on farming, for good reason or not, the costs of production will increase until we find other methods to cultivate this food," said Andrew Blenkiron, who runs a 7,000 acre farm in the east of England, which thanks to Brexit, can use neonics this year.

He said he would move away from beet if he can't protect his crop.

"It's a dilemma - producing food at a cost effective price while ensuring we have good environmental protection," he added.

A shrinking sugar beet sector could hit other staple crops because farmers need to plant alternates like sugar beet or oilseeds on their wheat, barley and corn fields every other year in order to maintain soil health.

Oilseeds were one of the first crops targeted by the ban in late 2013, and rapeseed production has since fallen 12%.

"If I lose a crop like sugar beet, that's an agronomy (crop rotation) issue but also, because weather threats are multiple these days, having a number of crops allows me to better manage risk," said Pele. "If I no longer have sugar beet it would be a real loss."

(Reporting by Maytaal Angel;Editing by Elaine Hardcastle)


Jul 6, 2019 ... The sustainability of modern sugar beet growing has been proved considerably high. Its improvement has been gradual, streamlined with ...


Sidneymintz.net

https://sidneymintz.net/sugar.php

Download PDF; 2009 “Notes toward a cultural construction of modern foods,” Social Anthropology 17 (23): 209-16. 2009 “Afterword,” Ethnology 47 (2): 129-35 ...ABOUT SUGAR CANE IN THE CARRIBEAN AND NORTH AND SOUTH AMERICAS




THE DARK TRUTH ABOUT SUGAR BEET

6th Dec 19
by Jessica Sinclair Taylor, Head of Policy and Communications

We all know sugar is bad for our health. But were you aware just how bad it is for our soil?

We all know sugar is bad for our health. But were you aware just how bad it is for our soil? Today, Feedback publishes a report uncovering the hidden damage growing sugar beet is doing to our soil.

In the UK we use over 100,000 hectares of prime agriculture land to grow a product we really need to eat less of: sugar. British Sugar, the monopoly company controlling the UK sugar beet industry refines around 7.6 million tonnes of sugar beet grown on English soils every year, turning it into over a million tonnes of refined sugar. And they have plans to expand, with a goal to increase production by 50%.

That much sugar sounds like pretty bad news from a health perspective, especially when you take into account that in the UK most adults consume double their recommended daily allowance. But it turns out there’s another casualty of all that sweet stuff: our soil.

Sugar beet is a hard-wearing crop on our soil. Harvesting it, especially late in the year when soil is wet, leads to large quantities of soil being lifted from the fields, stuck to the crop and to farm machinery. We’ve calculated that the sugar beet harvest caused an average soil loss of around 489,000 tonnes a year in the period 2014-2018. To put that in context, the UK’s total soil loss per year, excluding soil loss from harvesting, is estimated at 2.9 million tonnes – so the sugar beet harvest could be adding as much as 20% to our annual soil loss per year.

Consider the fact that it takes between 200 and 400 years to form 1cm of topsoil, and that soil is a resource at the very heart of our agricultural production. Surely, we should be doing everything we can to care for it?

It gets worse. Sugar beet is largely grown in East Anglia and the Midlands, in areas Natural England describes as having some of the best and most versatile land in the country. If we shrunk the area of land used to grow sugar beet by 40%, around the decrease needed to produce just enough sugar to meet our recommended daily allowance, we calculated that we could be growing 150,000 tonnes of peas, 3.1 million tonnes of carrots or 1.8 million tonnes of potatoes.

Once harvested, beet is delivered to one of four sugar beet refineries all owned by a single company, British Sugar. British Sugar is a monopoly: nearly 40 years after the state sold its stake in the company, the company remains the only buyer for the UK’s sugar beet growers, negotiating a fixed yearly price with NFU Sugar, the body representing UK beet growers. We asked British Sugar to comment on our estimate on sugar beet’s contribution to soil loss, but they did not respond to our request.


“We Welcome This Report, And Urge The Approach Outlined In It To Be Applied Across Our Entire Food System So That The Public Health And Environmental Impact Of The Crops We Grow Can Be Considered Alongside One Another – And Informed, Ambitious And Holistic Choices Made As A Result.” Ellen Fay, Director, Sustainable Soils Alliance

On the one side, two vital and finite resources: our land and our soils. On the other, our health, and the costs to the NHS of treating ill-health related to excessive sugar consumption. Spending on treating Type 2 diabetes alone comes to £8.8 billion per year. With the government adopting policies to incentivise lower sugar consumption, like the ‘Sugar Tax’, it seems nonsensical to continue to use significant area of land to grow sugar.

Sugar is bad for us, and it is bad for the land it is grown on. Yet amidst these challenges, British Sugar plans to grow production by 50% annually – potentially with grave potential effects for our health, land use and soils.

Today, the UK shareholders of Associated British Foods Plc (ABF), the parent company that owns British Sugar, meet for the companies Annual General Meeting. ABF is forecasting strong earnings growth next year, including in its sugar divison.

We hope our new report will open a new front in the fight to tackle our addiction to the sweet stuff. Between 2008 and 2018 (so, excluding the potential impact of the Sugar Tax, which kicked in April 2018), the average decline in sugar consumption has been just 0.2% annually – at this rate, it would take the UK 386 years to reach the WHO recommended daily sugar intake. Policy to address high sugar consumption through demand alone are failing. It is time to explore the potential to constrain supply of UK-grown sugar.

Such a move poses the opportunity to staunch the rapid erosion of UK soils, to incentivise production of healthy vegetables improving food security, and to orient agricultural policy around the twin goals of public health and planetary health. As well as reconsidering the sugar in our tea, it is time to reassess the role of sugar beet in our fields.

Read our full report.

TELL THE SUGAR INDUSTRY TO 'BEET IT'


Abstract

The importance of crop-associated microbiomes for the health and field performance of plants has been demonstrated in the last decades. Sugar beet is the most important source of sucrose in temperate climates, and—as a root crop—yield heavily depends on genetics as well as on the soil and rhizosphere microbiomes. Bacteria, fungi, and archaea are found in all organs and life stages of the plant, and research on sugar beet microbiomes contributed to our understanding of the plant microbiome in general, especially of microbiome-based control strategies against phytopathogens. Attempts to make sugar beet cultivation more sustainable are increasing, raising the interest in biocontrol of plant pathogens and pests, biofertilization and –stimulation as well as microbiome-assisted breeding. This review first summarizes already achieved results on sugar beet-associated microbiomes and their unique traits, correlating to their physical, chemical, and biological peculiarities. Temporal and spatial microbiome dynamics during sugar beet ontogenesis are discussed, emphasizing the rhizosphere formation and highlighting knowledge gaps. Secondly, potential or already tested biocontrol agents and application strategies are discussed, providing an overview of how microbiome-based sugar beet farming could be performed in the future. Thus, this review is intended as a reference and baseline for further sugar beet-microbiome research, aiming to promote investigations in rhizosphere modulation-based biocontrol options.

Keywords: biofertilization, Beta vulgarisRhizoctonia, phylosymbiosis, microbiome, biocontrol, soil-borne pathogens

1. Introduction

The holobiont concept (Zilber-Rosenberg and Rosenberg, ) changed the view on microbes in many scientific disciplines. It states that practically all multicellular lifeforms are inhabited, depending on—or at least are affected by—the interplay with microbial life. The collective genome of plant-associated microbiota exceeds the host genome in both size and number of functions by far and is thus referred to as its second genome (Berendsen et al., ; de la Fuente Cant et al., ). Given the importance of plant-associated microbes for the health, vigor, and resilience of their host, the microbiome of plants and its modulation is a potential key factor for crop management and crop development in the future (Berg et al., ; Mendes and Raaijmakers, ).

Sugar beet (Beta vulgaris ssp. vulgaris, L.) is the most important regional source of sucrose in moderate climates of the northern hemisphere. Its biomass production is ranked eighth amongst the most produced field crops worldwide (FAOSTAT, ). Sugar beets are biennial, meaning that flowers and seeds are produced in the second year. Since flowering detracts sucrose from taproots, sugar beets are harvested annually. The wild ancestor of all beet crops is the sea beet (Beta maritima L.), a native plant still frequently found on European coastlines. Sugar beet thrives on most soil types, as long as pH is near neutral, easing its geographically widespread cultivation (Draycott, ). In contrast to many other crops, the breeding of sugar beet out of the Silesian Beet happened in times when the basics of genetics were understood. Therefore, its development and breeding trends over the decades are comparably well documented (Panella and Lewellen, ). Early sugar beet cultivars were bred in Northern Europe, a region with a non-humid, temperate climate and low pest and disease pressure. When these cultivars were planted in other regions, the yield was severely decimated by pests and pathogens (Panella and Lewellen, ). Sugar beet was intensively studied regarding physiology, anatomy, chemical, biochemical constitution, genomic traits, nutrient requirements, and convenient agricultural practices to optimize yield in the last 150 years, and was first genome sequenced in 2014 (Dohm et al., ). Still, leaf pathogens, root and storage rots, and microbes interfering with sucrose extractions illustrate the importance of sugar beet-associated microbial communities for both plant health and yield. All these mentioned facts make sugar beet an interesting model plant for microbiome research.

Despite the widespread cultivation of sugar beet, our knowledge in sugar beet microbiomes and microbiome-based strategies in future agricultural systems have not reached their full potential thus far. To fully exploit this potential for crop protection and plant growth promotion (PGP), a deep and holistic understanding of both the plant itself and the environment-plant interactions is crucial. Since the rhizosphere is the primary soil-plant interface, we have to especially emphasize the establishment, formation, and dynamics of its microbiome in this context. We hereby try to connect current knowledge about sugar beet-associated microbial communities to their physical, chemical, and biological context, namely the specific traits of the host plant. We aim to describe the sugar beet holobiont as defined by Berg et al. (), as the entirety of the microbial community members and its “theater of activity”. In the first section of this review, we will provide an overview of the current knowledge on sugar beet microbiome to be considered in experimental setups of future studies, highlight knowledge gaps, and discuss the sugar beet holobiont following its ontology from seed to postharvest roots. The second section summarizes potential or already tested biocontrol agents and their natural occurrence in the plant host and presents the current application strategies for microbiome-based agricultural practices.

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Object name is fmicb-14-1151052-g0001.jpg

Simplified temporal (Left) and spatial (Right) holobiont model of sugar beet taproot. The arrow width indicates the relative importance of vertically and horizontally assembled endophytes (Top Left). A: Root exudation and/or endophyte release leads to an increase in measured diversity in taproot-associated rhizosphere communities (Zachow et al., ; Cardinale et al., ; Wolfgang et al., ). CFU number in the peel can exceed the CFU number in the rhizosphere (Okazaki et al., ). B: Relative sugar content increases toward the center, higher in proximity to vascular bundles. Sucrose further decreases with increasing distance to the secondary cambia (Milford, ; Hoffmann and Kenter, ). C: Diversity decreases toward the center, while the relative abundance of copiotrophic bacteria increases (Lilley et al., ; Okazaki et al., ). D: Microbial abundance is highest in the root elongation zone near the root tip, with a high relative abundance of exudate responders, e.g., Variovorax and Pseudomonas (Jacobs et al., ; Lübeck et al., ; Shi et al., ). E: The sugar content of beet tissue is highest in lower taproot (Milford, ).

2.2. Microbial assembly and dynamics in the sugar beet rhizosphere



Monday, January 03, 2022

Left with a bitter taste

Aijaz Nizamani
Published January 3, 2022 

PAKISTAN’S economic direction including its agriculture and food policy is characterised by contradictions which could not be more stark than its sugar policy. Sugar is an important part of the household diet in Pakistan but is not consumed more than rice, both in terms of volume and value. Paradoxically, rice is liberally exported and is without price control whereas sugar is subject to various price controls and other administrative machinations. It is a classic case of a conspiracy against the consumers.

Read more: Bitter sweet facts

It would be helpful to understand the sugar business value chain in Pakistan and identify the actors and players conspiring against the consumers who are forced to buy expensive local sugar when it is significantly cheaper in the international market. The sugar cane crop which is the raw material for sugar as a finished product, is cultivated on 2.1 million acres of land in Pakistan, mostly in Punjab and Sindh. Later, sugar is extracted from the crop in 81 sugar mills, again mostly in Punjab and Sindh. These mills are the processing units where farmers and middlemen/contractors sell the sugar cane crop through a highly interventionist method devised by bureaucrats which in the end satisfies no one in the value chain. A tiny portion of the crop is also processed on the farms and gur is produced which is consumed mostly in Khyber Pakhtunkhwa and exported to Afghanistan.

Sugar cane cultivation and sugar manufacture represent the ‘worst of both worlds’. The price of sugar cane is administratively fixed by the government and the finished product ie sugar is supposedly sold at the ‘market rate’ to wholesale dealers and ultimately to consumers (both households and industries). It is akin to the government ordering a tailor to buy fabric at the price set by the government and sell his finished garment at the market rate! This cannot work and creates significant distortions in the value chain. Very few people in Pakistan are aware that this illogical system of the sugar sector value chain is sustained through a 40 per cent duty on the import of sugar in Pakistan and ultimately it is the poor consumers who bear the brunt of the madness of the sugar policy.

It would be a valid question to ask what justifies government intervention or market rigging for a food commodity such as sugar which has far less value when compared to another food commodity like rice. It is important to know that more than half of the sugar is used in commercial businesses including sweets, biscuits and soft drinks where it functions as an intermediate commodity rather than being consumed by an individual and supposedly a poor household.

Sugar cane cultivation and sugar manufacture represent the ‘worst of both worlds’.

The list of government ‘distortions’ in the sugar sector is long and starts with the issuance of or application for the licence of a sugar mill. It is the government that decides where a sugar mill can or cannot be installed. The government also decides when sugar mills can start the crushing season (in other words when the tailor master will open his shop) and when mills have to make payments to their raw material suppliers for a business which is supposed to be free and liberal in nature in which private parties are supposed to make deals on their own without government intervention. It would not be out of place to ask what justifies government meddling in the sugar sector when invariably every household spends more on rice than sugar.

Sugar cane is a long-gestation crop and takes from 14 to 18 months and is known as a water guzzler requiring a huge quantity of precious irrigation water for maturing. This 14- to 18-month crop period makes sugar cane unsuitable for small growers and only medium- and large-scale farmers cultivate this crop. The dual aberration, that is the lower consumption importance and lower equitability value for the sugar cane crop on the production side (and a large environmental impact in terms of water requirement), makes government intervention even more bizarre. Why does the government intervene and take upon itself the wrath of all stakeholders as it is impossible to satisfy conflicting expectations of the players in the value chain?

To understand the sugar sector mess, it is important to bring into the picture the current sugar mill owners who are also large-scale sugar cane farmers. This is different from the 1960s or the early 1970s when mill owners were mostly industrialists who had little interest in farming and the mill owners hardly had any electoral clout. This sugar mill ownership landscape changed in the 1980s and large-scale farmers, as a form of state patronage (and with public-sector bank financing) got sugar mill licences and entered the business. The rise of these large-scale farmers as mill owners consolidated vested interests. The worst form of this vested interest manifested itself last year when millers were provided large-scale export subsidy and the same year the commodity was imported at almost twice the price of its export. Taxpayers and consumers were doubly robbed with this simultaneous export and import of sugar.

Read more: Ministerial body proposes major reforms in sugar sector

There is no doubt that the sugar policy is most bizarre and cannot be sustained no matter how powerful the sugar lobby is in Pakistan. It invariably results in losses for mill owners when international prices are low and our neighbours, particularly Afghanistan, do not lift our sugar and the local market is suppressed. With the current boom in the international market for commodities such as sugar, it is the best time for the government to deregulate sugar altogether. As household consumers are already conditioned for higher prices, the mill owners would be able to export without substantially impacting the local market. Perhaps currently the biggest hurdle in deregulation are the large-scale sugar cane farmers and not the mill owners.

The writer serves as additional secretary in the forestry department, Sindh.
aijazniz@gmail.com

Published in Dawn, January 3rd, 2022

Wednesday, March 15, 2023

The war on sugar: How can soda manufacturers reduce sugar in products without endangering sales?

News from the Journal of Marketing

Peer-Reviewed Publication

AMERICAN MARKETING ASSOCIATION

Researchers from University of North Carolina at Chapel Hill and University of Amsterdam published a new Journal of Marketing study that examines how sugar reduction strategies affect new product sales.

The study, forthcoming in the Journal of Marketing, is titled “A War on Sugar? Effects of Reduced Sugar Content and Package Size in The Soda Category” and is authored by Kristopher O. Keller and Jonne Y. Guyt.

The United States has a sugar problem. Excessive sugar consumption induces severe illnesses that increase health care costs. Not surprisingly, about 58% of U.S. adults indicate a desire to cut back on sugar to avoid obesity, diabetes, and heart conditions. Research shows that reducing sugar in consumer-packaged goods by a modest 8%–10% could lead to nationwide savings of more than $110 billion in health care costs.

Keller explains that “Despite clear evidence of the negative consequences of sugar consumption, consumers’ intake has steadily increased over the years. This suggests that it is not sufficient for consumers to want to decrease their sugar intake. Companies need to offer appealing products that can help reduce sugar consumption.” Soda manufactures such as PepsiCo have been reducing sugars in their products over the years and are increasingly launching smaller package sizes of well-known sugar products to appeal to health-conscious consumers. However, soda companies have to strike a delicate balance between sugar reduction and protecting and increasing their sales—two motives that will conflict if consumers reject reduced-sugar alternatives. As the war on sugar rages on, soda manufacturers seek to find the best solution to maintain sales without harming society.

Sugar Reduction or Package Size Reduction?

The researchers examine two sugar-reduction efforts:

  • Sugar content reduction that involves launching a new product that contains less sugar (or no sugar) compared to current products. This tactic is currently being implemented by all major players in the soda sector. For example, in 2011 PepsiCo introduced a new product called Pepsi Next, which contains about half the amount of sugar of Pepsi’s regular products.
  • Package size reduction that involves brands introducing smaller package sizes that help consumers cut back on their sugar intake. The brand’s average (relative) sugar content remains the same, but consumers’ absolute intake diminishes. Prominent use of this tactic appeared in the introduction of 7.5-ounce sizes by many soda brands.

The study examines the direct effects of these sugar-reduction strategies while also proposing that their effectiveness depends on three sets of product-related strategy decisions involving labeling, branding, and packaging. These decisions have important moderating effects on how the sugar reduction strategy affects sales.

  • First, with respect to labeling, brand manufacturers must decide whether to feature claims of the presence or absence of (un)healthy ingredients, which can signal enjoyment and/or healthiness. For example, Pepsi emphasizes enjoyment and highlights the use of sugar in some cases (e.g., “Made with Real Sugar”), whereas Mountain Dew has highlighted the absence of sugars in several others (e.g., “Zero Sugar”).
  • Second, branding decisions determine whether reduced sugar products are launched under a mini or diet sub brand or the main brand. For example, Coca-Cola recently launched zero-sugar products under the Coca-Cola name, not a sub-brand such as Coke Zero.
  • Third, packaging decisions, such as the number of products per pack, also matter. Single items limit consumption, which is consistent with package size reduction, whereas multipacks give consumers stock for continued consumption.

Health vs. Enjoyment

The analysis of almost 130,000 product additions by nearly 80 brands over 11 years in the U.S. soda category shows that, on average, sugar content reductions perform comparable to similar, nonreduced products, while smaller package sizes perform better than regular sizes. It also finds that sugar-reduction efforts work substantially better if they do not overemphasize the reduced sugar content in new additions; that is, sugar reductions perform better without a dedicated sub-brand and with enjoyment-oriented claims rather than health claims. As an example, Coca-Cola’s Zero Sugar product was redesigned in 2021 to closely resemble “regular” Coca-Cola rather than the earlier “Coca Cola Zero.” Package size reductions perform better if presented as a fun, high-quality product rather than a stern, healthy alternative. Using single items rather than multi packs further supports this positioning.

How does sugar reduction contribute to society? “An average package size reduction reduces incremental category sugar sales by more than 20%. With the average soda product being close to 50 fluid ounces in size, there is ample room for product (size) adjustments that can reduce consumers’ average sugar exposure,” says Guyt.

Full article and author contact information available at: https://doi.org/10.1177/00222429231152181

About the Journal of Marketing 

The Journal of Marketing develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. Published by the American Marketing Association since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Shrihari (Hari) Sridhar (Joe Foster ’56 Chair in Business Leadership, Professor of Marketing at Mays Business School, Texas A&M University) serves as the current Editor in Chief.
https://www.ama.org/jm

About the American Marketing Association (AMA) 

As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what is coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
https://www.ama.org

Friday, March 20, 2020



Sugar leads to early death, but not due to obesity


by MRC London Institute of Medical Sciences

Close up of glass jar with sugar cubes inside and a stack of six sugar cubes to the side. Credit: Suzy Hazelwood via Pexels

Sugar-rich diets have a negative impact on health independent of obesity reports a new study led by the MRC London Institute of Medical Sciences, UK.

Researchers discovered that the shortened survival of fruit flies fed a sugar-rich diet is not the result of their diabetic-like metabolic issues.

The findings, published in the journal Cell Metabolism, instead suggest that early death from excess sugar is related to the build-up of a natural waste product, uric acid.

We all know that consuming too much sugar is unhealthy. It increases our risk of developing metabolic disorders, such as obesity and diabetes, and can shorten our life expectancy by several years. While this reduction in lifespan is widely believed to be caused by metabolic defects, this new study in fruit flies reveals that this may not be the case.

"Just like humans, flies fed a high-sugar diet show many hallmarks of metabolic disease—for instance, they become fat and insulin resistant", says Dr. Helena Cochemé, the principal investigator of the study. "Obesity and diabetes are known to increase mortality in humans, and so people always assumed that this was how excess sugar is damaging for survival in flies".

However, like salt, sugar also causes dehydration. In fact, thirst is an early symptom of high blood sugar and diabetes. Dr. Cochemé continues: "Water is vital for our health, yet its importance is often overlooked in metabolic studies. Therefore, we were surprised that flies fed a high-sugar diet did not show a reduced lifespan, simply by providing them with an extra source of water to drink. Unexpectedly, we found that these flies still exhibited the typical metabolic defects associated with high dietary sugar".

Based on this water effect, the team decided to focus on the fly renal system. They showed that excess dietary sugar caused the flies to accumulate a molecule called uric acid. Uric acid is an end-product from the breakdown of purines, which are important building blocks in our DNA. But uric acid is also prone to crystallise, giving rise to kidney stones in the fly. Researchers could prevent these stones, either by diluting their formation with drinking water or by blocking the production of uric acid with a drug. In turn, this protected against the shortened survival associated with a sugar-rich diet.

So, does this mean we can eat all the sugary treats we want, as long as we drink plenty of tea? "Unfortunately not," says Dr. Cochemé, "the sugar-fed flies may live longer when we give them access to water, but they are still unhealthy. And in humans, for instance, obesity increases the risk of heart disease. But our study suggests that disruption of the purine pathway is the limiting factor for survival in high-sugar-fed flies. This means that early death by sugar is not necessarily a direct consequence of obesity itself".

To understand the impact of dietary sugars on human health, collaborators from Kiel University in Germany explored the influence of diet in healthy volunteers. "Strikingly, just like flies, we found that dietary sugar intake in humans was associated with worse kidney function and higher purine levels in the blood", says Prof. Christoph Kaleta, co-author of the study.

Accumulation of uric acid is a known direct cause of kidney stones in humans, as well as gout, a form of inflammatory arthritis. Uric acid levels also tend to increase with age, and can predict the onset of metabolic diseases such as diabetes. "It will be very interesting to explore how our results from the fly translate to humans, and whether the purine pathway also contributes to regulating human survival", concludes Dr. Cochemé. "There is substantial evidence that what we eat influences our life expectancy and our risk for age-related diseases. By focusing on the purine pathway, our group hopes to find new therapeutic targets and strategies that promote healthy ageing".

Explore furtherUric acid pathologies shorten fly lifespan, highlighting need for screening in humans
More information: "Sugar-Induced Obesity and Insulin Resistance Are Uncoupled from Shortened Survival in Drosophila", Cell Metabolism (2020). DOI: 10.1016/j.cmet.2020.02.016
Journal information: Cell Metabolism
Provided by MRC London Institute of Medical Sciences




Studying a single food or commodity such as sugar may seem like an incongruous project for an anthropologist who claims to work mostly with living people. Still, it is a rich subject for someone interested in the history and character of the modern world, for its importance and popularity rose together with tea, colonial slavery, and the machine era. Had it not been for the immense importance of sugar in the world history of food, and in the daily lives of so many, I would have left it alone.

Sugar, or sucrose (C12H22O11), is manufactured photosynthetically by green plants. We humans can't make sugar. The best we can do is to extract it, and change its form. We have been doing so zealously, for more than 2,000 years. Sugarcane was domesticated about ten millennia before that, and is the most important plant from which sucrose is extracted. Today, corn sweeteners have begun to overtake sucrose in the West; but cane sugar and beet sugar still have promising futures in the poor, or “less developed” world.  

My work on sugar, Sweetness and Power, situates it within Western history because it was an old commodity, basic to the emergence of a global market. The first time I was in the field I'd been surrounded by it, as I did my fieldwork. That led me to try to trace it backward in time, to learn about its becoming domesticated, and how it spread and gained importance in the growing Western industrial world. I became awed by the power of a single taste, and the concentration of brains, energy, wealth and -- most of all, power -- that had led to its being supplied to so many, in such stunningly large quantities, and at so terrible a cost in life and suffering. 

I follow it still – as well as honey, carob, aspartame, estevia, palm sugar, high fructose corn syrup (HFCS), and so on. I want to know what will happen with sweetness next: how its desirability confronts the costs it  poses to health, physical appearance, the environment, and the world order. 

How do we get from one child's sweet tooth to the history of slavery, of war, and of corporate lobbying in the Congress? And how do we retrace our steps backward, this time to the significance of that child's sweet tooth? Do these issues ever become so powerful that there may be thought of legislating the availability of this or other foods – the health implications of which can be debated? These are the kinds of questions that have arisen in recent years. Alongside them are the shacks of the cane cutters, scattered in so many of the earth’s tropical corners, which deserve at least equal attention from anthropologists.

Tuesday, July 26, 2022

Reducing sugar consumption to achieve climate and sustainability goals

New ICTA-UAB study says that sugar taxation policies have the potential to meet environmental, social, and economic objectives.

Peer-Reviewed Publication

UNIVERSITAT AUTONOMA DE BARCELONA

Reducing sugar consumption would have important benefits in the fight against climate change, as well as in the recovery from the health and economic crises associated with the coronavirus pandemic. This is the conclusion of a study by the Institute of Environmental Science and Technology of the Universitat Autònoma de Barcelona (ICTA-UAB) that analyses the potential climate and sustainability co-benefits of reducing sugar consumption through redirecting existing sugar cropland to alternative uses.

The study, published today in the scientific journal Nature Sustainability, highlights that sugar taxation policies have the potential to meet these competing objectives as sugar is arguably one of the worst foods to eat from a health perspective while it has great potential for biofuel production.

The study, conducted by Lewis King and Jeroen van den Bergh from ICTA-UAB evaluates the reorientation of existing sugar cropland for alternative uses. The authors examine three scenarios, namely the EU reforesting its existing sugar cropland, the EU switching its sugar beet crops to ethanol production, and the EU exporting its excess sugar production while Brazil switches its sugarcane crops from sugar to ethanol production.

Calculations indicate that emissions could fall by 20.9–54.3 MtCO2e per year under the first scenario (figure). These savings would be double those from the second scenario and around four times higher than those under the third scenario.

The study finds that an EU-Brazil agreement with the EU focusing on sugar production from sugar beet and Brazil producing ethanol from sugarcane would provide the greatest environmental benefits to society. Sugarcane ethanol production has already proved to be an economically viable alternative to sugar in Brazil. The economic impact on farmers in both the EU and Brazil would therefore be minimal, resulting in an equitable specialisation across countries that provides welfare gains through reducing negative externalities. “It provides a clear example of how broad collaboration can help direct society in a more sustainable direction”, says ICREA research professor at ICTA-UAB, Jeroen van den Bergh.

Achieving this reduction in sugar consumption would likely involve a similar approach that has helped the EU considerably reduce its tobacco consumption over the past decades: education and policies aimed at behavioural change, with a serious role for taxation. Sugar taxation has been shown to be both effective and politically popular in countries such as the UK, and thus presents a promising policy instrument to indirectly contribute towards achieving climate change targets. Sugar taxation will not affect only end use but also reduce sugar use by production sectors, such as beverages.

“For sustainability policies to be both efficient and effective, we must consider the full impact across the three – environmental, social, and economic – pillars. Changing how we use sugar crops presents an appealing strategy from this perspective as sugar is arguably the least efficient crop to be used as food, apart even from its negative health impacts; moreover, it is the most efficient crop for biofuel from a net energy perspective”, states Lewis King, ICTA-UAB researcher and first author of the article.

Tuesday, July 09, 2024

 

Daily sugar intake fell by 5 g in kids + 11 g in adults year after UK sugar tax imposition



Sugar from soft drinks alone made up over half of this total, estimates suggest. But daily energy intake from free sugars still higher than 5% recommended by WHO




BMJ GROUP





Daily sugar intake fell by around 5 g in children and by around 11 g in adults in the 12 months following the introduction of the UK’s ‘sugar tax’, formally known as the Soft Drinks Industry Levy, finds an analysis of 11 years of survey data, published online in the Journal of Epidemiology & Community Health.

 

The sugar from soft drinks alone made up over half this total, the estimates suggest. But overall daily energy intake from free sugars levels are still higher than the updated recommendation from the World Health Organisation (WHO) of 5%---equivalent to 30 g/day for adults, 24 g for 7–10 year olds, and 19 g for 4–6 year olds—point out the researchers.

Mounting evidence implicates consumption of sugar sweetened drinks, which are a major source of dietary free sugars, particularly among children, in a heightened risk of weight gain, type 2 diabetes, coronary heart disease and premature death. 

To date, more than 50 countries have introduced a sugar tax on soft drinks in a bid to persuade manufacturers to reformulate their products. The UK did so in 2018.

While the evidence suggests that sugar intake derived from these drinks fell in the year following its introduction, it’s not clear whether other sources of dietary sugar were substituted instead.

To assess the impact of the levy on total sugar intake, the researchers drew on 11 years of responses (2008–19) to the annual nationally representative UK National Diet and Nutrition Survey. This captures information on food consumption, nutrition, and nutrient intake in and outside of the home from 500 adults and 500 children over a 4-day period.

The researchers looked particularly at absolute and relative changes in total intake of dietary free sugars from all food and soft drinks combined and from soft drinks alone, to include full and low calorie soft drinks; semi-skimmed, whole and skimmed milk; fruit juice; and other milk drinks and cream.

Protein intake was used as a comparator because although not subject to a levy, it could still be affected by influential factors such as increases in food prices, say the researchers.

The results draw on information for 7999 adults and 7656 children, and estimated changes in free sugar consumption are based on the period January to March 2019 and compared with what would be expected had no sugar tax been announced and implemented. 

In the period after the sugar tax was announced in 2016, free sugars consumed from all soft drinks more or less halved in children and fell by a third in adults compared with the period before the announcement. 

Taking into consideration previous trends in free sugar consumption, the survey responses indicated that 1 year after the UK sugar tax had come into force children further reduced their free sugar intake from food and drink combined by around 5 g/day (relative reduction of 10%) and adults by around 11 g/day (relative reduction of 20%). 

Over half of this total was from soft drinks alone, accounting for around 3 g/day (relative reduction of 23.5%) in children and around 5 g/ day (relative reduction of just under 40.5%) in adults. Protein intake remained stable throughout in children and adults.

“In children, a daily reduction of 4.8 g sugar equates to approximately 19.2 kilocalories out of an approximate daily intake of  2000 kilocalories which is equivalent to approximately 1% reduction in energy intake,” point out the researchers.

Energy intake from free sugars as a proportion of total energy consumed didn't change significantly following the the introduction of the levy, indicating energy intake from free sugar was reducing at the same time as overall total energy intake, and suggesting that people didn’t change their diets substantially by substituting more sugary foods and drinks, say the researchers.

It wasn’t possible to study different age groups due to the limited number of participants, but falls in the levels of sugar in food and drink may have affected different age groups differently, say the researchers.

For example, the largest single contributor to free sugars in 4–10 year olds is cereal and cereal products, followed by soft drinks and fruit juice. By the age of 11–18, soft drinks provide the largest single source (29%). For adults the largest source of free sugars is sugar, preserves, and confectionery, followed by non-alcoholic drinks, they explain.

The fall in consumption of free sugars observed in the whole diet rather than just from soft drinks suggests that consumption of free sugar from food was also falling from as early as 2008, they add. This might be because of the public health signalling following the announcement, they suggest.