FARM FAIR
'Are you an animal lover?' Animal rights protest displaying dead pig, cat, and dog shocks in Central London
The protest, aimed at convincing people the rethink eating animals, has raised eyebrows in the capital
By Amber Allott
Published 12th Feb 2024,
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Animal rights activists have shocked the public in Central London, as a pro-vegan protest displayed what is believed to be a real dead cat, dog, and pig hanging side-by-side from butcher's hooks.
The protest was organised by Viva! - a campaign group best known for its investigations into conditions on factory farms - and was designed to challenge people's perceptions on how they viewed animals. The stunt saw the three displayed on the back of a lorry, beneath a sign reading ‘Are You an Animal Lover?’ The cat and dog were marked as pets, but the pig as just 'animal'.
Footage of the public's reaction to the protest showed a number of people recoiling in visible disgust as the truck drives past, parking at key London landmarks like the London Eye, Trafalgar Square and Parliament Square. Social media reaction has also been mixed, with one posting on X - formerly known as Twitter - that this was the best way to make people understand, while another slammed it as a "cheap and pathetic stunt".
NationalWorld has approached Viva! to confirm whether the animal's bodies were real, but they are currently believed to be.
Viva! said the stunt marked the start of a new wave of campaigning, which will use more provocative tactics to encourage people to go vegan. The protest action's main aim was to "evoke a powerful response from passers-by as they were confronted with the reality that the pigs they eat are very similar to their beloved pets".
The group's founder, Juliet Gellatley, defended their use of shock tactics. “As a society we treat cats and dogs as part of our families but see animals such as pigs, chickens and cows as commodities," she said. "Tens of millions of people in the UK eat factory farmed animals, but very few are happy to look at them dead, see how they are farmed or witness how they are killed."
'Are you an animal lover?' Animal rights protest displaying dead pig, cat, and dog shocks in Central London
The protest, aimed at convincing people the rethink eating animals, has raised eyebrows in the capital
By Amber Allott
Published 12th Feb 2024,
Watch more of our videos on Shots!
Visit Shots! now
Animal rights activists have shocked the public in Central London, as a pro-vegan protest displayed what is believed to be a real dead cat, dog, and pig hanging side-by-side from butcher's hooks.
The protest was organised by Viva! - a campaign group best known for its investigations into conditions on factory farms - and was designed to challenge people's perceptions on how they viewed animals. The stunt saw the three displayed on the back of a lorry, beneath a sign reading ‘Are You an Animal Lover?’ The cat and dog were marked as pets, but the pig as just 'animal'.
Footage of the public's reaction to the protest showed a number of people recoiling in visible disgust as the truck drives past, parking at key London landmarks like the London Eye, Trafalgar Square and Parliament Square. Social media reaction has also been mixed, with one posting on X - formerly known as Twitter - that this was the best way to make people understand, while another slammed it as a "cheap and pathetic stunt".
Animal rights activists have displayed a dead dog, cat and pig in Central London
(Photo: Viva! Campaigns / SWNS)
NationalWorld has approached Viva! to confirm whether the animal's bodies were real, but they are currently believed to be.
Viva! said the stunt marked the start of a new wave of campaigning, which will use more provocative tactics to encourage people to go vegan. The protest action's main aim was to "evoke a powerful response from passers-by as they were confronted with the reality that the pigs they eat are very similar to their beloved pets".
The group's founder, Juliet Gellatley, defended their use of shock tactics. “As a society we treat cats and dogs as part of our families but see animals such as pigs, chickens and cows as commodities," she said. "Tens of millions of people in the UK eat factory farmed animals, but very few are happy to look at them dead, see how they are farmed or witness how they are killed."
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