Monday, April 28, 2025

 

AI suggestions make writing more generic, Western



Cornell University




ITHACA, N.Y. – A new study from Cornell University finds AI-based writing assistants have the potential to function poorly for billions of users in the Global South by generating generic language that makes them sound more like Americans.

The study showed that when Indians and Americans used an AI writing assistant, their writing became more similar, mainly at the expense of Indian writing styles. While the assistant helped both groups write faster, Indians got a smaller productivity boost, because they frequently had to correct the AI’s suggestions.

“This is one of the first studies, if not the first, to show that the use of AI in writing could lead to cultural stereotyping and language homogenization,” said senior author Aditya Vashistha, assistant professor of information science. “People start writing similarly to others, and that’s not what we want. One of the beautiful things about the world is the diversity that we have.”

The study, “AI Suggestions Homogenize Writing Toward Western Styles and Diminish Cultural Nuances,” will be presented by first author Dhruv Agarwal, a doctoral student in the field of information science, at the Association of Computing Machinery’s conference on Human Factors in Computing Systems.

ChatGPT and other popular AI tools powered by large language models, are primarily developed by U.S. tech companies, but are increasingly used worldwide, including by the 85% of the world’s population that live in the Global South.

To investigate how these tools may be impacting people in nonWestern cultures, the research team recruited 118 people, about half from the U.S. and half from India, and asked them to write about cultural topics. Half of the participants from each country completed the writing assignments independently, while half had an AI writing assistant that provided short autocomplete suggestions. The researchers logged the participants’ keystrokes and whether they accepted or rejected each suggestion.

A comparison of the writing samples showed that Indians were more likely to accept the AI’s help, keeping 25% of the suggestions compared to 19% kept by Americans. However, Indians were also significantly more likely to modify the suggestions to fit their topic and writing style, making each suggestion less helpful, on average.

For example, when participants were asked to write about their favorite food or holiday, AI consistently suggested American favorites, pizza and Christmas, respectively. When writing about a public figure, if an Indian entered “S” in an attempt to type Shah Rukh Khan, a famous Bollywood actor, AI would suggest Shaquille O’Neil or Scarlett Johansson.

“When Indian users use writing suggestions from an AI model, they start mimicking American writing styles to the point that they start describing their own festivals, their own food, their own cultural artifacts from a Western lens,” Agarwal said.

This need for Indian users to continually push back against the AI’s Western suggestions is evidence of AI colonialism, researchers said. By suppressing Indian culture and values, the AI presents Western culture as superior, and may not only shift what people write, but also what they think.

“These technologies obviously bring a lot of value into people’s lives,” Agarwal said, “but for that value to be equitable and for these products to do well in these markets, tech companies need to focus on cultural aspects, rather than just language aspects.”

For additional information, see this Cornell Chronicle story.

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Carnegie Mellon launches Human-Centered AI Research Center with Seoul National University


Work at SNU-CMU HCAI Center will enhance lives and society


Carnegie Mellon University

SNU-CMU HCAI 

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Seoul National University and Carnegie Mellon University faculty stand in front of a banner during the Opening Ceremony for the new Human-Centered AI Research Center.

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Credit: Carnegie Mellon University





Carnegie Mellon University and Seoul National University (SNU) have announced a new collaboration to advance human-centered artificial intelligence research that prioritizes human well-being, accessibility and social responsibility.

The SNU-CMU Human-Centered AI Research Center (HCAI) aims to pioneer innovative AI solutions by combining interdisciplinary expertise in human-centered design.

“We’re excited to officially launch this partnership with our colleagues at Seoul National University,” said Laura Dabbish, professor in the Human-Computer Interaction Institute at Carnegie Mellon University’s School of Computer Science. “The groundwork for the center began two years ago with workshops that brought together students and faculty from both universities. We’re now building on that foundation to reimagine how AI can support human connection, empower individuals and enhance everyday life. Together, we’re creating a global model for AI innovation that’s rooted in human needs and values.”

So far, the researchers have hosted on-site workshops at both campuses, and met again while attending the same conference. HCII faculty David Lindlbauer and John Stamper participated in the HCAI Center’s official opening ceremony on February 13, 2025, at the SNU campus in Seoul, South Korea. Attendees discussed the vision for the center, upcoming research initiatives and opportunities for joint projects.

"The Human-Centered AI Research Center brings together the best of Seoul National University and Carnegie Mellon University to advance AI that serves humanity,” said Gahgene Gweon, associate professor in the SNU Department of Intelligence and Information and HCII Ph.D. alumna. “By combining SNU’s leading role in AI innovation across Asia with CMU’s excellence in interdisciplinary and human-centered AI, we are pioneering research that makes AI more ethical, intuitive and impactful for society." 

One of the center’s first research collaborations has already achieved major recognition at the Association of Computing Machinery (ACM) Conference on Human Factors in Computing Systems (CHI). The joint SNU-CMU paper, “Letters from Future Self: Augmenting the Letter-Exchange Exercise with LLM-based Future Self Agents to Enhance Young Adults’ Career Exploration,” was accepted to CHI 2025 and honored with a Best Paper award, an accolade reserved for the top 1% of submissions. The project explored how large language models (LLMs) can support young adults in imagining their futures through guided career exploration activities, such as writing reflective letters to themselves or exchanging chats or letters with an LLM-based agent for advice. This work explores the capabilities of LLM-based conversational AI agents to simulate specific characters and provide tailored responses, while responding with personalized interventions in self-guided contexts.

“Researchers at CMU and SNU have a shared interest in how Agentic AI offers a new type of social intelligence that might allow agents to operate in complex interpersonal relationships,” said John Zimmerman, Tang Family Professor of Artificial Intelligence and Human-Computer Interaction at CMU and co-author on the paper. “We want to explore how agents could and should operate between older parents and their adult children, between teens and parents, and between bosses and teams. When does the agent add value, and when has it crossed a social boundary?”

CMU and SNU have four joint research projects in the works for 2025. Each project brings together interdisciplinary teams of faculty and students from both institutions to advance ethical, people-centered AI. These projects explore key challenges in AI, including: 

  • How AI can support teamwork in programming with faculty leads Stamper and Carolyn Rosé of CMU, and Gweon of SNU.
  • Enhancing interactive problem-solving with Nikolas Martelaro and Scott Hudson of CMU and Joonhwan Lee of SNU.
  • Detecting societal bias in vision-language models with Motahhare Eslami, Ken Holstein, Hong Shen, Adam Perer, Jason Hong of CMU and Gunhee Kim and Eunkyu Park of SNU.
  • Assisting older adults through socially intelligent agents with Zimmerman and Jodi Forlizzi of CMU, and Hajin Lim and Eunmee Kim of SNU.

Additional HCAI activities slated for this year will include research workshops, student internships and faculty and student visits between the campuses.

More details about the center are available on its website.

 

With AI, researchers can now identify the smallest crystals



AI solves the century-old puzzle of uncovering the shape of atomic clusters by examining the patterns produced by an X-ray beam refracted through fine powder.



Columbia University School of Engineering and Applied Science

Crystallography 

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Crystallography is the science of analyzing the pattern produced by shining an X-ray beam through a material sample. A powder sample produces a different pattern than solid crystal.

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Credit: Columbia Engineering





One longstanding problem has sidelined life-saving drugs, stalled next-generation batteries, and kept archaeologists from identifying the origins of ancient artifacts. 

For more than 100 years, scientists have used a method called crystallography to determine the atomic structure of materials. The method works by shining an X-ray beam through a material sample and observing the pattern it produces. From this pattern – called a diffraction pattern – it is theoretically possible to calculate the exact arrangement of atoms in the sample. The challenge, however, is that this technique only works well when researchers have large, pure crystals. When they have to settle for a powder of minuscule pieces — called nanocrystals — the method only hints at the unseen structure.

Scientists at Columbia Engineering have created a machine learning algorithm that can observe the pattern produced by nanocrystals to infer the material’s atomic structure, as described in a new study published in Nature Materials. In many cases, their algorithm achieves near-perfect reconstruction of the atomic-scale structure from the highly degraded diffraction information — a feat unimaginable just a couple of years ago. 

“The AI solved this problem by learning everything it could from a database of many thousands of known, but unrelated, structures,” says Simon Billinge, professor of materials science and of applied physics and applied mathematics at Columbia Engineering. “Just as ChatGPT learns the patterns of language, the AI model learned the patterns of atomic arrangements that nature allows.”

Crystallography Transformed Science
Crystallography is vital to science because it’s the most effective method for understanding the properties of virtually any material. The method typically relies on a technique called X-ray diffraction, in which scientists shoot energetic beams at a crystal and record the pattern of light and dark spots it produces, sort of like a shadow. When crystallographers use this technique to analyze a large and pure sample, the resulting X-ray patterns contain all the information needed to determine its atomic-level structure. Best known for enabling the discovery of DNA’s double-helix structure, the method has opened important avenues of research in medicine, semiconductors, energy storage, forensic science, archaeology, and dozens of other fields. 

Unfortunately, researchers often only have access to samples of very small crystallites, or atomic clusters, in the form of powder or suspended in solution. In these cases, the X-ray patterns contain much less information, far too little for researchers to determine the sample’s atomic structure using existing methods. 

AI Extends the Method to Nanoparticles
The team trained a generative AI model on 40,000 known atomic structures to develop a system that is able to make sense of these inferior X-ray patterns. The machine learning technique, called diffusion generative modeling, emerged from statistical physics and recently gained notoriety for enabling AI-generated art programs like Midjourney and Sora. 

“From previous work, we knew that diffraction data from nanocrystals doesn’t contain enough information to yield the result,” Billinge said. “The algorithm used its knowledge of thousands of unrelated structures to augment the diffraction data.”

To apply the technique to crystallography, the scientists began with a dataset of 40,000 crystal structures and jumbled the atomic positions until they were indistinguishable from random placement. Then, they trained a deep neural network to connect these almost randomly placed atoms with their associated X-ray diffraction patterns. The net used these observations to reconstruct the crystal. Finally, they put the AI-generated crystals through a procedure called Rietveld refinement, which essentially “jiggles” crystals into the closest optimal state, based on the diffraction pattern.

Although early versions of this algorithm struggled, it eventually learned to reconstruct crystals far more effectively than the researchers had expected. The algorithm was able to determine the atomic structure from nanometer-sized crystals of various shapes, including samples that had proven too difficult for previous experiments to characterize. 

“The powder crystallography challenge is a sister problem to the famous protein folding problem where the shape of a molecule is derived indirectly from a linear data signature,” said Hod Lipson, James and Sally Scapa Professor of Innovation and chair of the Department of Mechanical Engineering at Columbia Engineering, who, with Billinge, co-proposed the study. “What particularly excites me is that with relatively little background knowledge in physics or geometry, AI was able to learn to solve a puzzle that has baffled human researchers for a century. This is a sign of things to come for many other fields facing long-standing challenges.”

The century-old powder crystallography puzzle is particularly meaningful to Lipson, who is the grandson of Henry Lipson CBE FRS (1910–1991) who pioneered computational crystallography methods. In the 1930s, Henry Lipson worked with Bragg and other contemporaries to develop early mathematical techniques that were broadly used to solve the first complex molecules, such as penicillin, leading to the 1964 Nobel prize in Chemistry.

Gabe Guo BS’24, currently a PhD student at Stanford University, who led the project while he was a senior at Columbia, said, “When I was in middle school, the field was struggling to build algorithms that could tell cats from dogs. Now, studies like ours underscore the massive power of AI to augment the power of human scientists and accelerate innovation to new levels.”





Anticancer mechanisms of indigenous food plants in Nigeria



 News Release 
Xia & He Publishing Inc.
Selected edible Nigerian plants with anti-cancer properties 

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(a) Spondias mombin; (b) Xanthosoma sagittifolium; (c) Elaeis guineensis; (d) Irvingia gabonensis; (e) Blighia sapida; (f) Launaea taraxacifolia; (g) Tetracarpidium conophorum; (h) Chrysophyllum albidum; (i) Solanum macrocarpon; (j) Dioscorea dumetorum; (k) Talinum triangulare; (l) Psidium guajava; (m) Allium cepa L. Photo credit: google photo.

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Credit: Adeoye Bayo Olufunso





Cancer is one of the leading causes of mortality worldwide, with significant impacts in Nigeria, where the incidence and mortality rates continue to rise. The prevalence of cancers such as breast, cervical, prostate, and liver cancer is high in the region. Although conventional cancer treatments like chemotherapy and radiotherapy have advanced, there remains an urgent need for safer and more effective alternatives. Indigenous food plants in Nigeria have shown promise due to their rich bioactive compounds, which possess anticancer properties. This review focuses on the mechanisms through which these plants exert their anticancer effects and explores their potential to complement conventional cancer therapies.

Indigenous Nigerian Food Plants with Anticancer Properties

Several indigenous plants from Nigeria demonstrate potential anticancer properties, making them valuable candidates for natural cancer therapies. The plants discussed in this review include Spondias mombin, Xanthosoma sagittifolium, Elaeis guineensis, Irvingia gabonensis, Allium cepa, Blighia sapida, Dioscorea dumetorum, Psidium guajava, and Talinum triangulare. These plants contain diverse bioactive compounds, including flavonoids, alkaloids, terpenoids, and phenolic acids, which contribute to their anticancer effects.

Spondias mombin: This plant is rich in carotenoids and flavonoids such as quercetin, which exhibit anticancer activities by inducing apoptosis, inhibiting cell proliferation, and reducing oxidative stress. Quercetin also targets cancer-related signaling pathways, including PI3K/Akt and MAPK, and has anti-inflammatory properties.

Xanthosoma sagittifolium: Known for its anticancer effects against leukemia cells, this plant induces apoptosis, arrests the cell cycle, and inhibits angiogenesis. Its bioactive compounds, including flavonoids and tannins, modulate key cellular pathways, enhancing its potential as a cancer therapeutic.

Elaeis guineensis (Oil Palm): Extracts from oil palm contain tocotrienols, which exhibit potent antioxidant and anticancer properties by reducing oxidative stress and inducing apoptosis in cancer cells. Tocotrienols have shown efficacy in breast cancer models by reducing cell viability and promoting cell cycle arrest.

Irvingia gabonensis (African Mango): This plant contains compounds such as flavonoids and tannins, which exhibit antioxidant activity, induce apoptosis, and regulate metabolic pathways involved in cancer progression. Gallotannins found in the seeds also have strong anticancer effects by modulating cellular pathways and enhancing immune responses.

Allium cepa (Onion): Onions are rich in organosulfur compounds, flavonoids, and phenolic acids, which reduce oxidative stress, inhibit cell proliferation, and induce apoptosis. Onions also regulate detoxification enzymes, enhance the immune system, and may help overcome multidrug resistance in cancer cells.

Blighia sapida (Ackee): Ackee contains bioactive compounds like flavonoids and phenolic acids, which inhibit cancer progression through various mechanisms, including the inhibition of the ERK5 signaling pathway in breast cancer and antioxidative activities that prevent DNA damage.

Dioscorea dumetorum (Yam): Diosgenin, a compound in yams, exhibits significant anticancer properties, inhibiting cell proliferation, inducing apoptosis, and modulating signaling pathways like NF-κB and MAPK. Yams also have antioxidant and anti-inflammatory effects that support cancer treatment.

Psidium guajava (Guava): Guava leaves contain tannins, flavonoids, and phenolic acids that induce apoptosis, inhibit cancer cell growth, and prevent DNA damage. Guava also reduces oxidative stress and inflammation, which are key factors in cancer progression.

Talinum triangulare (Waterleaf): This plant is rich in bioactive compounds like quercetin, which induce apoptosis in cancer cells and exhibit antioxidant properties. Its potential anticancer mechanisms include enhancing immune responses and reducing oxidative stress.

Mechanisms of Action

The anticancer effects of these plants are mediated through several mechanisms. These include:

Induction of Apoptosis: Many of the plants discussed in this review promote programmed cell death in cancer cells. This occurs through the activation of pro-apoptotic proteins and the suppression of anti-apoptotic proteins.

Cell Cycle Arrest: Several plant extracts induce cell cycle arrest at various checkpoints, such as the G1/S and G2/M phases, by inhibiting cyclin-dependent kinases. This halts tumor cell proliferation and contributes to tumor regression.

Inhibition of Angiogenesis: By targeting angiogenic factors such as VEGF, these plants prevent the formation of new blood vessels necessary for tumor growth and metastasis.

Modulation of Inflammatory and Oxidative Stress Pathways: The bioactive compounds in these plants reduce inflammation and oxidative stress, which are crucial factors in cancer initiation and progression.

Future Directions

While the potential of these indigenous food plants in cancer therapy is promising, further research is required to understand their full pharmacological profiles. The current gaps in knowledge include variability in the phytochemical composition of these plants, depending on factors such as soil quality and environmental conditions. There is also a need for more clinical trials to assess the safety and efficacy of these plants in human cancer treatment.

Future studies should focus on standardizing the preparation and dosage of plant extracts, conducting rigorous clinical trials, and integrating traditional knowledge with modern scientific methods. Additionally, public awareness campaigns could educate healthcare professionals and patients about the potential benefits of these plants in complementary cancer therapies.

Conclusion

Indigenous food plants from Nigeria offer a wealth of bioactive compounds with significant anticancer properties. By utilizing their rich phytochemical diversity, these plants present opportunities for complementary cancer therapies that could improve treatment outcomes and reduce side effects. Integrating these plants into cancer treatment regimens, alongside conventional therapies, could provide more accessible and affordable cancer care, especially in regions with limited medical resources.

 

Full text:

https://www.xiahepublishing.com/2835-6357/FIM-2024-00042

 

The study was recently published in the Future Integrative Medicine.

Future Integrative Medicine (FIM) publishes both basic and clinical research, including but not limited to randomized controlled trials, intervention studies, cohort studies, observational studies, qualitative and mixed method studies, animal studies, and systematic reviews.

 

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Finding 'win-win-wins' for climate, economics and justice


University of Michigan
Map of emissions and climate change impacts 

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Many countries with low carbon dioxide emissions face comparatively high risks of climate change impacts, including droughts, wildfires and heatwaves. A new research paper led by the University of Michigan examines how climate change mitigation strategies can reduce those risks while promoting justice, economics and overall well-being.

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Credit: P.B. Reich et al. Proc. Natl. Acad. Sci. 2025 (DOI: 10.1073/pnas.2411231122)





As evidence continues to pour in showing that climate change's impacts disproportionately affect disadvantaged communities around the globe, so, too, do stories showing that these communities can also pay outsized costs to implement climate solutions.

Yet, in examining the available body of data and literature detailing how different countries have rolled out climate change mitigation strategies, research led by the University of Michigan has found reasons for optimism.

"It's not all doom and gloom," said report author Peter Reich, professor at the U-M School for Environment and Sustainability, or SEAS, and director of the Institute for Global Change Biology. 

"I think there's an expectation that poor countries have to pollute to bring a middle-class life to most of its people, like we did. But we've seen some low-middle-income countries start to decarbonize through investing in renewables and increasing energy efficiency. And they are lowering their emissions while reducing income inequality and increasing the well-being of their people."

At the same time, Reich said, it's all too easy to find cases where vulnerable peoples experience negative consequences from investments in renewables. Take, for example, Indigenous people who have been forced off of their land to build a hydroelectric dam. In fact, that was part of the inspiration for the new study.

There are hundreds of research articles and as many pages of Intergovernmental Panel on Climate Change reports that highlight such inequities. These are found both in the effects of climate change and also in the mitigation strategies used to slow and stop climate change. Reich and his collaborators wanted to extract broader insights by starting to bring those individual reports together under a systematic and comprehensive analytical framework.

In its new report, the team examined connections between climate impacts, mitigation strategies and social justice considerations, like wealth distribution and overall public health and well-being.

And, while the effort did show certain countries performing better and worse by certain metrics, the team's goal wasn't to rank, praise or critique. It was to find an answer to a much more fundamental question: Is there evidence that it's possible to build up sustainable policies and infrastructure in a just way?

"Because inequity can result from mitigation actions themselves, sometimes that can have a perverse effect and actually slow down the broader adoption of mitigation strategies," said Reich, who is also a professor at the University of Minnesota. 

This slowing has contributed to a dogmatic belief that asking poorer countries to move to renewables is asking their people to suffer, he added.

"But there's no consistent evidence suggesting that moving to renewable energy has overall negative impacts or consequences for poorer countries or their peoples," Reich said. "If countries are able to invest in renewables, we're seeing cases where it's actually beneficial for their people, it's reducing pollution and it's slowing climate change. It's a win-win-win."

As an example, the team found thirteen low-to-medium-income countries that were increasing their renewable deployment along with their average income and gross domestic product per capita over the last 30 years. Those countries also saw their emissions and Gini indices, a measure of inequality, drop.

"We're not saying it's all causally related," Reich said. "But there's no evidence that renewables are getting in the way of equity or economic advancement."

The team's work was published in the journal Proceedings of the National Academy of Sciences.

Another important point that Reich stressed is that this does not let wealthy countries with high emissions, such as the U.S., off the hook. They still need to work harder to decarbonize in order to reach international climate goals, he said, but he believes the economic data will compel them to act.

"Every decade that we wait to take action, we see the cost of climate change damages go up astronomically and the cost of renewables go down," Reich said. "That's not just me, some ecologist, making up these numbers. They come from major corporations and insurers whose jobs are to understand the risks."

Although he admits time could prove him wrong for feeling this way, Reich does walk away from the team's study with optimism.

"We're not wide-eyed idealists. The international community hasn't solved this yet, and is not going to solve it tomorrow," he said. "But we can slow and eventually stop climate change, and do so while actually saving money and enhancing environmental justice."

The research team also included Kathryn Grace of the University of Minnesota, Harini Nagendra of Azim Premji University in India and Arun Agrawal of the University of Notre Dame. Agrawal is also an emeritus professor with SEAS.

By analyzing available data and literature, research led by the University of Michigan has identified real-world scenarios where low-middle-income countries are lowering emissions while reducing inequality and improving well-being.

Credit

Adapted with permission from P.B. Reich et al. Proc. Natl. Acad. Sci. 2025 (DOI: 10.1073/pnas.2411231122)



 

Adapting to the next level: new study offers survival guide for game developers amidst industry shake-ups


Research highlights strategies for thriving amidst console launches and technological advances


Institute for Operations Research and the Management Sciences





New INFORMS Strategy Science Study Key Takeaways:

  • Diversified Expertise Pays Off: Developers with experience across multiple platforms are better positioned to adapt to new consoles, allowing for quicker transitions and broader audience reach.
  • Fungible Skills as a Steppingstone: Companies with a fungible, adaptable programming skills shift to new console technologies more readily.
  • Strategic Game Releases: High-profile titles, such as those based on blockbuster movies or sports franchises, benefit from multiplatform launches to maximize profitability, while niche games can maintain success with platform exclusivity.
  • Embracing Cross-Platform Development: The industry trend is moving toward simultaneous multiplatform releases, reducing reliance on single-console exclusivity.

 

BALTIMORE, MD, April 24, 2025 – As the gaming world buzzes with the recent unveiling of the Nintendo Switch 2 and anticipated releases of the PlayStation 5 Pro and Xbox Series X refresh, a timely study sheds light on how game developers can navigate these industry upheavals. New research in the INFORMS journal Strategy Science delves into how developers adapt to “innovation shocks” – unexpected technological advancements that redefine the gaming landscape.

The study, “Strategic Responses to Innovation Shocks: Evidence from the Video Game Industry,” examines how game developers responded to the launch of Sony’s PlayStation 2 in 2000, a moment that sent shockwaves through the industry and forced companies to rethink their approach to game development. The findings reveal that developers with experience working across multiple platforms were best positioned to pivot quickly, using their broad skill sets to adjust to new hardware demands.

“The companies that fared the best weren’t necessarily the ones that rushed to adopt new technology first,” said lead author Nicholas Argyres of Washington University in St. Louis. “Instead, they were the ones that had built up the right mix of flexibility and expertise over time, allowing them to adapt efficiently without overextending themselves.”

Companies that specialized in PC game development had an additional advantage. Because their programming expertise was more adaptable across platforms, they were able to transition more smoothly into the evolving console space. Meanwhile, not all developers had the same incentives to expand across platforms. Games tied to major movie franchises, sports leagues or other licensed properties were most likely to be released on multiple consoles from the start. With high licensing costs and a short window to capitalize on public interest, these titles benefited from reaching the widest possible audience right away.

“Studios working with high-profile licenses, like major Hollywood films or sports leagues, couldn’t afford to wait,” said co-author Lyda Bigelow of the University of Utah. “They had to release on multiple platforms immediately to maximize revenue before consumer interest faded. That’s a strategy we still see in the industry today.”

In contrast, smaller studios specializing in niche, cult-favorite games often stayed loyal to a single console for longer, prioritizing the depth of their fanbase over immediate mass-market reach.

The research also highlights how the PlayStation 2 era marked a turning point in gaming, ushering in the rise of cross-platform releases. Before this innovation shock, many games were exclusive to a single console, forcing developers to take a gamble on which platform would dominate. But as new hardware and development tools emerged, studios increasingly opted to launch their games across multiple platforms at the same time, reducing their risks and maximizing profits.

“The shift toward simultaneous multiplatform releases was a game-changer,” said co-author Hakan Ozalp, University of Amsterdam. “It wasn’t just about making more money – it was about reducing risk. Developers who stuck to a single console ran the risk of backing the wrong horse in a rapidly changing market.”

“Innovation shocks like new console releases present both challenges and opportunities,” added Argyres. “Our study highlights that strategic adaptability, rather than immediate adoption of new technology, is crucial for developers aiming to succeed in a rapidly evolving market.”

As the gaming industry stands on the cusp of another transformation with the next wave of console releases, this research offers valuable lessons for developers, publishers and industry leaders looking to stay ahead in an increasingly competitive landscape.

 

Link to full study.

 

About INFORMS and Strategy Science
INFORMS is the world’s largest association for professionals and students in operations research, AI, analytics, data science and related disciplines, serving as a global authority in advancing cutting-edge practices and fostering an interdisciplinary community of innovation.  Strategy Science, a leading INFORMS journal, publishes outstanding research directed to the challenges of strategic management in both business and nonbusiness organizations. Learn more at www.informs.org or @informs.

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Contact:

Ashley Smith

443-757-3578

asmith@informs.org

 

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