The US Food and Drug Administration has authorized the sale of Juul's e-cigarette device and refill cartridges in tobacco and menthol flavors.
Juul's e-cigarettes been banned in the US since 2022.(photo credit: REUTERS/SHANNON STAPLETON)ByREUTERSJULY 17, 2025 18:26
The US Food and Drug Administration has authorized the sale of Juul's e-cigarette device and refill cartridges in tobacco and menthol flavors, a source familiar with the matter told Reuters on Thursday.
The decision follows wide expectations within the industry that the Trump administration would ease regulatory hurdles for launching new vapes and other smoking alternatives.
Some companies have seen FDA applications for new nicotine products languish for years or, like Juul, faced rejections they have challenged in court.
Juul's e-cigarette was banned by the FDA in 2022In 2022, the FDA banned Juul's four varieties of tobacco and menthol-flavored pods and the e-cigarette device after it concluded that the company failed to show that the sale of these products would be appropriate for public health.
The ban was stayed a month later after the company filed an appeal.
The US Food and Drug Administration has authorized the sale of Juul's e-cigarette device and refill cartridges in tobacco and menthol flavors, a source familiar with the matter told Reuters on Thursday.
The decision follows wide expectations within the industry that the Trump administration would ease regulatory hurdles for launching new vapes and other smoking alternatives.
Some companies have seen FDA applications for new nicotine products languish for years or, like Juul, faced rejections they have challenged in court.
Juul's e-cigarette was banned by the FDA in 2022In 2022, the FDA banned Juul's four varieties of tobacco and menthol-flavored pods and the e-cigarette device after it concluded that the company failed to show that the sale of these products would be appropriate for public health.
The ban was stayed a month later after the company filed an appeal.
Juul's e-cigarettes. (credit: REUTERS/SHANNON STAPLETON)Neither Juul nor the FDA responded to Reuters' requests for comment.
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