Saturday, November 19, 2022

TORY Braid: Smith's choices make her seem more moderate. But is she really changing?

The new premier is trying to mute her reputation for entertaining extreme views. But is she really changing? Not likely

Author of the article: Don Braid • Calgary Herald
Publishing date:Nov 18, 2022 •
 
Premier Danielle Smith speaks to the Calgary Chamber of Commerce at the Westin Hotel on Friday. Jim Wells/Postmedia

Dr. John Cowell, the new administrator of AHS, had an interesting response when I asked for his views on vaccination and masking mandates.

Cowell said that’s a question for either Health Minister Jason Copping or the new chief medical officer of health, Dr. Mark Joffe.

“My focus is not on public health. It’s laser focused on availability and robustness of the care system.”

Good health-care delivery would seem to be about public health, but never mind that.

The point is that everybody in government is dancing around Premier Danielle Smith’s views on these issues.

It’s pretty certain that Cowell and Joffe, both veterans of AHS and Alberta health care, are in line with traditional views on the benefits of mask use and widespread public vaccination.

Smith appointed them both, and they’re good choices. They also make her seem more moderate than many people expected.

It’s part of an effort to appease Albertans spooked by her record of challenging expert advice in many areas, especially health care.


But intellectual oddity is part of Smith’s political DNA. People who worked with her earlier in her elected career still describe how they’d spend hours trying to talk her out of the latest weird theory.

Right now, she has the whole government stuck on an absurd point.

She will not recommend mask use. Therefore, nobody else can, either.


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Political people have a group mind for words from the top. They hear, and comply as efficiently as an ant colony.

The premier says people should wear a mask if they’re so inclined. But every time she’s asked if she actually recommends masking, she won’t say the words.

She simply returns to the same point — wear one if you like — as if she’s advising on a hat for the day.


But it’s one thing to say she won’t force people to wear masks and quite another to refuse to say they should, especially in the face of a multi-virus wave that’s challenging hospitals right now.

Smith has been premier for only five weeks. She may not yet fully realize how much power her words carry. Many Albertans actually listen to the messages from a premier and take them seriously.


Her refusal to recommend masks very likely diminishes their use and results in some school kids getting sick. Masks really do help prevent spread of illness, as people like Cowell and Joffe have surely known for their entire medical careers.

But in Smith’s UCP there’s a small but powerful core of people who think masks are part of a communist plot to subject us all. To them, the sight of a masked person signals cowardice and stupidity.

Smith is playing to them, while at the same time presenting herself as moderate in health care.

On the economic front, her Friday speech certainly pleased a friendly audience at the Calgary Chamber of Commerce.

remier Danielle Smith and Deborah Yedlin, Chamber president and CEO, during a lunch hour address on Friday. Jim Wells/Postmedia

But her government still seems determined to bring in reforms that most Albertans simply don’t want.

There’s little desire for an Alberta Pension Plan — in fact, any effort to actually create one could panic people close to pension age.


The UCP is also pressing for an Alberta revenue agency to collect personal provincial income tax. That means filling out two returns.

Did that in Quebec years ago, don’t care to again.


Rural municipalities and politicians are also solidly opposed to the drive for an Alberta police force to replace the RCMP.

Big-city dwellers would still have their local forces and might not care much. But this is one expensive, complex project. Serous reform of the RCMP is much more sensible.

Then there’s the contentious Sovereignty Act, coming in less than two weeks

At tis early point we see a premier who’s very astute about managing the effect of her attitudes and ideas. She is a very good speaker and a genuinely friendly, likable person.

But after five weeks of her premiership, Albertans are fully entitled to ask a question. What will happen if she wins a four-year majority next spring?

Don Braid’s column appears regularly in the Herald
Twitter: @DonBraid


TORY Varcoe: Smith prepared to unleash sovereignty act on Ottawa's oilpatch emissions cap

In a speech to the Calgary Chamber of Commerce, the new premier tried to stake out ground as a fiscal conservative who is prepared to invest

Author of the article:Chris Varcoe • Calgary Herald
Publishing date:Nov 18, 2022 • 9
Premier Danielle Smith speaks at the Calgary Chamber of Commerce luncheon on Friday. 
Jim Wells/Postmedia

Article content

Premier Danielle Smith says she is prepared to use the Alberta sovereignty act to fight Ottawa over its attempt to cap emissions in the Canadian oil and gas sector — or require farmers to cut emissions when they use nitrogen-based fertilizers.

And while she will look to implement more spending to help Albertans who are facing soaring bills, Smith suggested she’s not about to open the spending taps in next year’s budget, even as the province expects to record a mammoth $13.2-billion surplus this year.

In her first speech to the Calgary Chamber of Commerce on Friday, the new UCP leader tried to stake out ground as a fiscal conservative who is prepared to invest in new infrastructure, while also demonstrating she’s willing to fight with the federal government.

The promised legislation that dominated the UCP leadership race this summer — to be called the Alberta Sovereignty Within a United Canada Act — could be quickly used on two fronts: Ottawa’s attempts to curb emissions from the energy and agriculture sectors.

“They cannot take unilateral action to phase out our industry. We have exclusive jurisdiction,” Smith told a crowd of several hundred business leaders.

“This will be the first use of the Alberta Sovereignty Within a United Canada Act. One (case) will be, no we are not going to reduce fertilizer use arbitrarily by 30 per cent . . . And, no, we are not going to allow you to put an arbitrary restriction on our oil and natural gas industry that will force them to reduce emissions 42 per cent in eight years — we’re not going to do that.”

The speech and ensuing fireside chat with Calgary chamber CEO Deborah Yedlin touched on a number of issues that are being closely watched by the business community, including the need to attract investment and workers, and the ongoing federal-provincial tussle over the climate file.

Earlier this year, the federal government released a new emissions reduction blueprint for the country as Canada seeks to reach a net-zero target by 2050. It’s also moving ahead with plans to cap emissions from the oil and gas sector.

Ottawa projects total emissions from the industry will drop by 42 per cent (from 2019 levels) by 2030, although details on how that will happen are still being developed.

However, it has raised the ire of the industry, including members of the Pathways Alliance, a group of large oilsands producers who have committed to reaching net-zero emissions by 2050 but who believe the interim target is unfeasible.

The Liberal government is seeking feedback on two ways it could get there: through a cap-and-trade system that establishes a hard limit on industry emissions, or by setting an industry-specific carbon price that could be raised (above the national levy) to push producers to lower emissions.

Ottawa has also raised the prospect of setting a 30 per cent reduction on nitrogen-based fertilizer emissions as a goal, although officials said it wouldn’t be a mandatory federal target.

In an interview, Smith said she would first want to seek a solution that would use diplomacy before turning to the sovereignty act.

“If we can get to some kind of agreement that we all want to reduce emissions but we’re going to do it in our own way in Alberta, then we won’t have to use it,” she added.

“But I’ve just heard way too much feedback from the business community about how devastating it would be to share value and the ability to attract investment if Ottawa proceeded unilaterally on that. So we’ve got to protect our industry.”

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The act aims to authorize the province to refuse to enforce any federal law or policy “that attacks Alberta’s interests or our provincial rights.“

While provinces have jurisdiction under the Constitution over natural resource development, the Supreme Court of Canada ruled in 2021 that the national carbon price is constitutional.

On Friday, the chiefs of Treaties 6, 7, and 8 came out in opposition to the sovereignty act, calling it unconstitutional and illegal.

However, the message of battling Ottawa over energy policy will resonate in some corners.

Adam Legge, president of the Business Council of Alberta, said if the province completes its due diligence before activating the legislation, he thinks it’s defensible to use the act over the oilpatch emissions cap.

“With the oil and gas emissions cap, the two proposals both are terrible. Both will not work. Both will crush the industry . . . and so we would love to see that as an opportunity to exercise the rights of Alberta industry and the Alberta government,” Legge said after the speech.

“It’d be a great first test of constitutionality.”

Yedlin said the cap “is not something that is good either for the province or for the country” because it would require shutting in one million barrels per day of production from the oilsands alone.

A view of Canadian Natural Resources’ oilsands mining operation near Fort McKay. 
Postmedia file photo

Smith also spoke Friday about the economic outlook and warnings about “stormy skies ahead,” with rising inflation, supply chain disruptions, higher interest rates and concerns of a global recession.

The government will have to deal with affordability issues that are hitting Alberta consumers, particularly through higher utility costs.

The premier also ruled out implementing a provincial sales tax, said she’d like to see a long-term debt repayment strategy put in place, and will make sure the government doesn’t significantly ramp up operating spending.

She pegged the province’s annual structural deficit at between $8 billion and $10 billion.

“We also have to make sure that just because we happen to be in this era of higher amounts of revenue, that we do not lose control over year-over-year spending growth,” she said.

“We are not out of the woods yet. We have been bailed out by oil and natural gas revenues. And I am grateful for that.”

Chris Varcoe is a Calgary Herald columnist.
cvarcoe@postmedia.com


Neil Young Wants the Media to Focus on Climate Change

OUTSOURCED DRIVERLESS TRAIN

Hitachi Rail will build, maintain, operate

equipment for new Toronto subway line

| November 19, 2022

Ontario Line deal worth C$9 billion

A preliminary rendering of a driverless subway train to be built by Hitachi Rail for Toronto’s Ontario Line. Hitachi Rail

TORONTO — Hitachi Rail and its consortium partners will build, maintain, and operate driverless subway trains for Toronto’s 15.6-kilometer (9.7-mile) Ontario Line project under a C$9 billion agreement, Hitachi announced this week.

The agreement with Infrastructure Ontario and regional transportation agency Metrolinx covers rolling stock, and well as related systems, and operations and maintenance for 30 years. The 15-station line, including eight underground stops, will see trains operate as frequently as 90-second intervals and will be capable of moving up to 30,000 people per hour. It will connect to three other subway lines as well as GO Transit commuter trains.

Rolling stock will include features such as onboard wi-fi, charging stations, wheelchair areas, dedicated bicycle spaces, and continuous, connected railcars. The equipment will be capable of speeds up to 80 kph (50 mph).

“As a world leader in autonomous metro systems, we’re hugely excited to help transform Toronto’s Toronto’s transit network by delivering the new Ontario Line,” Andrew Barr, group CEO, Hitachi Rail, said in a press release. “… Our role delivering maintenance and operations will see us have a lasting presence in Toronto for a generation to come.”

Project groundbreaking was held in March 2022. It is expected to open in 2030 or 2031.

Hitachi is the lead member of the Connect 6ix consortium, which also includes Plenary Americas, Webuild Group, Transdev Canada Inc, IBI Group Professional Services (Canada) Inc, NGE Contracing Inc., and financial advisors National Bank Financial Inc. and Sumitomo Mitsui Banking Corp.


The Ontario Line subway. Metrolinx

Meet Dirt the Cat: Nevada Northern Railway’s rail cat

By Carl Swanson, Trains Editor | November 13, 2022

A stray feline adopted by railroad shop workers is world-famous

Dirt the Cat

a dirty tabby cat
Born in Nevada Northern Railway’s cavernous locomotive shop, the aptly named Dirt the Cat is famous around the world for his fur stained by soot and oil and his habit of personally greeting visitors to the museum in Ely, Nevada.

One of the world’s most famous cats is a railroader. Dirt, his fur coat stained by a lifetime amid the soot and grease of Nevada Northern Railway’s 114-year-old engine-servicing facility, is nobody’s pet and everybody’s friend. The people-loving shop cat has an international following thanks to a series of widely shared social media posts.

His fame is even more remarkable given his humble start. In 2008, a feral cat gave birth to a litter of kittens under the railway’s rotary snowplow, which was parked on a shop track. The mother soon moved her kittens, but for some reason Dirt was left behind. Shop workers and locomotive crews noticed the abandoned kitten hiding in a floor drain in the shop and, thanks to strategically placed open cans of tuna fish, won his trust. He has lived in the shop ever since. Despite the noise, smoke, and steam, it’s the only home Dirt has ever known, and the shop workers are his family.

men in workshop with cat in middle
The railroad’s staff and volunteers are Dirt’s family and the building housing the machine shop and engine house is the only home he’s ever known.

The Nevada Northern Railway, a designated National Historic Landmark located in Ely, Nevada, prides itself on authentically recreating steam-era operations and Dirt fits that mission. After all, maintenance facilities in railroading’s early days often had a resident cat to keep mice and rats in check. But Dirt had his own ideas of his role, and decided it was his job to greet visitors to the cavernous engine house and machine shop complex he calls home. Now 15 years old and showing his age, he still manages to meet most tour groups, pose for photos, and doesn’t mind the occasional gentle scratch behind the ears.

man playing with cat
A Nevada Northern shop worker pauses in mid-project to give Dirt a little attention.

His habit of rolling on the shop floor and sleeping on coal piles left its mark on his orange and white markings, but he is well cared-for by the railway’s staff and volunteers who make sure he has plenty of food, an electric heating pad to sleep on when winter comes, and regular veterinary care. You would expect nothing less considering Dirt’s nickname around the railroad is “King of the Shop.”

For information on visiting the Nevada Northern Railway, visit its website at www.nnry.org

 

Canadian Pacific moves steam locomotive into shop

By Steve Glischinski | November 18, 2022

Crews preparing 4-6-4 No. 2816 for systemwide trip

CP_2816
Canadian Pacific 4-6-4 No. 2816. Steve Glischinski

CALGARY, Alberta — Canadian Pacific has released a video of 4-6-4 No. 2816 being moved into its Calgary shop for overhaul. According to CP, No. 2816 is “being prepped for a special cross-continental trip from Calgary to Mexico City to celebrate completion of the proposed CP-KCS merger, pending regulatory approval, and the connecting of a continent through the creation of CPKC.”

In the video, CP 1001, now in testing to become the world’s first hydrogen-powered line haul freight locomotive, pulls the 1930-built 4-6-4 into the shop.

Canadian Pacific 2816, also known as the Empress was built by Montreal Locomotive Works in December 1930. After being used for heavy passenger service, the locomotive was retired in 1960. In 1964 it was acquired by Nelson Blount’s Steamtown USA then located in Vermont. CP reacquired the locomotive in 1998 and after an extensive restoration, it was returned to service in 2001. The 4-6-4 traveled the CP system until its steam program was suspended in 2012. The locomotive was then stored in Calgary until 2020 when it was briefly fired up for a video shoot during the holiday season.

In 2021 CP President and Chief Executive Officer Keith Creel stated that if the Surface Transportation Board approves CP’s merger with Kansas City Southern, the railway would celebrate by bringing No. 2816 back under steam to lead a tour from Canada through the United States and into Mexico.

Click link to see the video of 2816.

 UH OH

'Sonic The Hedgehog' Creator Yuji Naka Arrested For Insider Trading

'Sonic The Hedgehog' Creator Yuji Naka Arrested For Insider Trading
Naka is alleged to have bought stock in developer Aiming based on inside information.
·

The Lede

Yuji Naka, Sonic's co-creator and the former head of developer Sonic Team, has been arrested for insider trading in Tokyo.

Key Details

  • Naka is said to have bought stock in developer Aiming, in early 2020, based on inside info about the mobile game "Dragon Quest Tact," it was working on.
  • The partnership between Aiming and Square Enix — where Naka worked — to develop the game had not yet been made public.
  • According to the Tokyo District Public Prosecutors Office's special investigations unit, Naka bought 10,000 shares in Aiming for about $20,000. It is not clear whether he sold the shares following announcement of the Dragon Quest game.

Comments

CALL HIM MAN-THING
Why is Marvel afraid of Namor’s bulge?
Battle of the bulge
Nov 18, 2022
 Marvel Studio

Consider for a moment the plight of the penis-having superhero actor.

It’s a tall order, playing pretend while having to embody impossible physical ideals and also wear elaborate costumes meant to approximate outfits that are drawn on the page without much regard for physics. What’s more, these costumes are not built for real life, but for the screen. Sometimes, this makes being a real human being an inconvenience — dicks can get in the way of what a superhero movie is trying to accomplish. In the case of the Marvel Cinematic Universe, the mission is often to portray heroes as conventionally attractive and without sexuality as possible. Sometimes, this is difficult.

This came to mind in the week following the release of Black Panther: Wakanda Forever. Crew members shared behind-the-scenes footage on social media, and fans spotted one particular, noticeable difference from the film’s finished footage: Actor Tenoch Huerta, who plays the aquatic antihero Namor in the film, seems to have had his costume’s bulge reduced.



Before we continue, it’s worth noting that “costume” is a generous term. In the comic books, Namor’s most iconic outfit is a green Speedo made of scales of some sort, paired with his bad attitude. For Namor’s Marvel Cinematic Universe debut, the outfit was made a bit more elaborate. The Speedo was swapped for form-fitting swim shorts, and it was supplemented with lots of jewelry that doesn’t really work as a shirt but can charitably be called a breastplate. The math of the situation is simple, though: Put someone with a penis in swim shorts in water, and the results can be illuminating.

Bulge is a regular concern in superhero costume design, as form-fitting costumes that are meant to highlight — or enhance — idealized bodies leave little to the imagination, and even help it along, by design. But cultural ideas about “appropriateness” must also be observed, and Disney is arguably the most rigid in its quest to be the most “family-friendly” megacorporation in entertainment. Usually, this translates to working very hard to deny sex exists, or that people are capable of having it.



This, as many on social media have noted, results in the extremely funny and very plausible assumption that there are people somewhere in a Marvel or Disney office working very hard to edit every bit of footage that might possess a whiff of penis, lest the world be scandalized at the existence of genitalia. (A Disney publicist did not respond to Polygon’s request for comment.)

Seen from this angle, this is laughable. People have dicks! The context isn’t prurient, and making a big deal over something is a great way to call attention to it.

However, there are several other plausible explanations — Disney being squeamish about dicks is just the most entertaining one to contemplate. It’s also possible, for example, that simple capitalism is at play here, as footage deemed “inoffensive” has the longest reach across varying cultural and social mores across the globe. It’s also possible that Huerta himself didn’t want his member to be indirectly served up on the silver screen in one of the biggest films of the year.

In which case, allow us to offer our sympathies. Comic book superheroes can be wonderful characters but also sexless, and the demands of their box-office dominance mean real people must be contorted into shapes defined purely by muscles and ideals, which are then reflected in costuming. But this is merely a first step, as the person wearing the clothes is just another fabric for digital tailors to sculpt, trim, and tuck as deemed necessary, until there’s little difference between the character seen on screen and the impossible one that was born on the page.

 QUOTE OF THE YEAR

FIFA President Gianni Infantino Defends Qatar With This Quote: 'I Feel Qatari, I Feel Gay'

Infantino began his speech, which lasted for 57 minutes, with: "Today I feel Qatari. Today I feel Arabic. Today I feel African. Today I feel gay. Today I feel disabled. Today I feel like a migrant worker."


BEND IT LIKE BECKHAM 
‘A gay icon no more’: will David Beckham’s Qatar role kill his brand?


The man once called ‘Golden Balls’ has put his enduring appeal to the test in becoming the face of a controversial World Cup

Beckham is the pre-eminent figure of the World Cup promotions. 
Photograph: Visit Qatar

Daniel Boffey 
THE GUARDIAN
Chief reporter
Fri 18 Nov 2022

Wherever Fahad, a gay man in his 40s, walks in his home city of Doha, from the Qatari capital’s coastal promenade, known as the Corniche, to the gleaming streets of the super-modern downtown Msheireb district, David Beckham smiles down from the billboards and the big flashing screens.

The former England captain, husband to the former Spice Girl Victoria, father to Brooklyn, Romeo, Harper and Cruz, is not just a face of the World Cup kicking off this Sunday, he is the pre-eminent figure – a 2022 version of the 1966 mascot World Cup Willie some might be tempted to say, if not something cruder.

Fahad tries to be understanding about the temptation posed by the £150m deal that Beckham is said to have been offered by Qatar, albeit the value of the contract is disputed. But the former footballer’s decision to accept the fortune from the royal house of Thani and take up the ambassadorial role is, to Fahad’s mind, a damnable pact worthy only of scorn.

“I see that his future will be ruined but at least he will have some millions,” said Fahad, who as a younger man spent two and a half months in solitary confinement in a Qatari prison for the crime of wearing makeup. “No, nothing has changed for us.”

Same-sex sexual activity is punishable by seven years in prison in Qatar. Under an interpretation of sharia law, it can lead to a death sentence. There is not so much an LGBTQ+ community in Qatar as a disparate collection of terrified individuals.

This summer, Beckham, 47, took part in a promotional film for Visit Qatar in which he spoke of the pride of Qataris about their culture. “The modern and traditional fuse to create something really special,” he said. It is his image flashing across Qatari World Cup Snapchat and Instagram channels. In a video message to a youth festival in Doha on Thursday he claimed the World Cup would be a platform for progress, inclusivity and tolerance. Two weeks ago, Beckham, donning dark sunglasses, posed alongside the British sculptor Hugo Dalton and his installation of golden goal posts on Doha’s Lusail City Marina.

In a jarring contrast, Human Rights Watch reported just a few days before the sunny photoshoot on the suffering of gay and transgender people who said they had been detained as recently as October in an underground prison in Doha’s Al Dafna district, six miles south of the golden posts, where they had been variously verbally abused, slapped, kicked and punched until they bled. One woman said she lost consciousness.

Beckham’s friend and former teammate Gary Neville was recently on the rough end of an appearance on the news panel show Have I Got News for You over his World Cup contract with the state-owned broadcaster beIN Sports. Robbie Williams and Black Eyed Peas have come under fire for agreeing to perform.

But Beckham, contrary to the pet name Golden Balls given to him by his wife in the innocent days of 2008, when he could do no wrong, has been the central target of the opprobrium.

Back in 2002 Beckham posed for the cover of Attitude, the gay magazine, and subsequently made the undeniably pioneering statement in a game riddled with homophobia that he was “honoured to have the tag of gay icon”.

The distance Beckham has seemingly travelled in the last two decades might account for much of the vehemence of the backlash coming his way.

The relationship with Qatar, a country with which he has longstanding links from his time as a player at the French club, Paris Saint-Germain, owned by Tamim bin Hamad Al Thani, the emir of Qatar, now arguably presents the biggest risk to the Beckham brand since his talent and “curtains” haircut caught the public attention with an audacious halfway-line goal against Wimbledon in 1996 in the red of Manchester United.

Piara Powar, the director of Fare, an anti-discrimination group that has an arrangement with Fifa to post monitors in the World Cup stadiums in Qatar, said it had pleaded behind the scenes without success for the country’s supreme committee, in charge of the event, to make a public statement welcoming LGBTQ+ people to the football.

“They were prepared to say some things off the record but not to do anything publicly,” Powar said of conversations that had carried on up to October. Judgments would be made, he suggested, about Beckham’s decision to maintain his link.

“Some of the things that people like David Beckham are learning is that human rights are universal and non-negotiable,” he said. “I have no doubt that the LGBTI community in western Europe will see him as somehow a traitor or someone who used to be an ally but no longer is.”

The comedian Joe Lycett said this week that he would put £10,000 of his own money into a shredder if Beckham did not end his deal with Qatar. Picking up his award for man of the year at the Attitude awards, the world’s only out top-tier footballer, Josh Cavallo, from Australia, told the audience: “Take that, David Beckham,” before appealing for him to speak out about LGBTQ+ rights in Qatar.

Beckham said this week: “Qatar dreamed of bringing the World Cup to a place that it had never been before, but that it wouldn’t be enough just to achieve things on the pitch. The pitch would be a platform for progress.”

But Peter Tatchell, the human rights campaigner, who visited Qatar last month to stage a daring one day protest, could not be more withering.

“Despite Qatar being a sexist, homophobic and racist dictatorship, he’s reportedly described it as ‘perfection’,” he said. “Beckham was once a LGBT+ ally and icon but no more. He’s taken his 30 pieces of silver. Putting money before principles, he seems driven solely by pure greed.”

But could this really be terminal for the Beckham brand?

Andy Milligan, the author of Brand It Like Beckham, a book chronicling the building of the image of the boy from Leytonstone, has his doubts.

Beckham had maintained his appeal across the demographics for over a quarter of century, he said, despite episodes that would have surely killed off other celebrity figures.

There was the alleged affair in 2004 with his personal assistant Rebecca Loos (denied by Beckham), the petulant red card in the 1998 World Cup tie with Argentina that some speculate cost England the tournament, and then, perhaps most dangerous of all, the leak of emails published by European newspapers, in spite of an injunction, in 2017, which Beckham had railed in foul-mouthed terms to an aide about his lack of a knighthood.

This is not even the first time he has put his name in the hands of an authoritarian regime. Beckham became China’s global soccer ambassador in 2013 at a time when the game there had been tarnished by a match-fixing scandal and an exodus of internationals from the country’s Super League. “This is a wonderful sport that inspires people across the world and brings families together, so I’m relishing the opportunity of introducing more fans to the game,” Beckham said then.

Despite it all, the Beckham brand keeps going – and growing. The latest accounts of Beckham’s company DB Ventures mention deals with Adidas, the video game company Electronic Arts, the watch brand Tudor and the scotch whisky Haig Club. In 2020, the company posted an after-tax profit of £10.5m on a turnover of £11.3m. This for a man who retired from football in 2013.

“He has tended to be resilient because there is an awful lot of goodwill in the bank towards his brand,” said Milligan. “It comes back to character. Because for so many years he represented a lot of things people value: dedication, patriotism towards England, his work around children [as a Unicef goodwill ambassador] and the fact that everywhere around the world he is liked.

“Despite the fact that he is incredibly famous, he has a down-to-earth feeling about him. He queues for 13 hours to see the Queen’s coffin, he retains the Essex accent, he comes across humbly and that appeals to people around the world, particularly in Asia where humility is highly valued.”

Beckham offered a combination of “football, fashion and feelgood” – and his “smartness is often underestimated”, Milligan said.

He said: “Maybe most importantly he has an ability to recognise and take very good advice. So I think both him and Victoria have made smart decisions on who they have had around them to advise them.


Qatar bans beer from World Cup stadiums after 11th-hour U-turn


“His very first choice of agent before Simon Fuller [former manager of the Spice Girls], when he was on loan at Preston North End, was Alan Shearer’s agent.”

This February, Beckham shuffled his team. Longstanding friend and business manager Dave Gardner stepped aside, and the US giant Authentic Brands Group (ABG) paid $269m (£225m) to take a controlling stake in DB Ventures. “Our shared vision makes ABG the ideal strategic partner to help unlock the full potential of my brand and business,” Beckham said.

“The question is, if there is an effect how long will it last?” Milligan said of the impact of Qatar on its star name. “If you look at Beckham’s history, the show moves on. We have very short memories nowadays. We are highly distractible, with short attention spans and a new story will emerge very quickly after the World Cup.” Some may think it is all over for brand Beckham but there is every chance he will bounce right back.