COMPARE AND CONTRAST
Ford to cut production of electric pickup on lower demandBy AFP
January 19, 2024
Ford is reducing output of its electric F-150 Lightning - Copyright AFP/File JEFF KOWALSKY
US auto giant Ford said Friday that it is reducing production of its F-150 Lightning electric pickup, as it anticipates weaker demand for electric vehicles this year.
The automaker plans to cut production at the Rouge Electric Vehicle Center to one shift from April 1, impacting about 1,400 workers, with some to transfer to other roles and others expected to take retirement packages.
“Ford expects continued growth in global EV sales in 2024, though less than anticipated,” the company said in a statement.
It is lowering production as it aims “to achieve the optimal balance of production, sales growth and profitability.”
Sales of the F-150 Lightning jumped 55 percent in 2023, with further growth forecast this year, according to Ford.
But the company earlier lowered the listed price by almost $10,000 for entry-level models.
With expectations for slower EV growth in the coming years, the auto industry has been pulling back from earlier targets.
US consumers remain cautious about the vehicles, partly due to costs, as well as concerns about recharging on longer trips, with the slow pace of programs to expand national recharging facilities.
On Friday, the White house announced $325 million in new investments this week, in part to help repair and replace EV chargers across the United States.
Automotive research firm Edmunds predicts that the share of electric vehicles in the United States will represent eight percent of sales in 2024, up from 6.9 percent in 2023.
On Friday, Ford also announced that it would add nearly 900 new jobs as part of a third crew at its Michigan Assembly Plant in Wayne, to boost production of its gasoline-powered Bronco sport-utility vehicles and Ranger pickups.
US auto giant Ford said Friday that it is reducing production of its F-150 Lightning electric pickup, as it anticipates weaker demand for electric vehicles this year.
The automaker plans to cut production at the Rouge Electric Vehicle Center to one shift from April 1, impacting about 1,400 workers, with some to transfer to other roles and others expected to take retirement packages.
“Ford expects continued growth in global EV sales in 2024, though less than anticipated,” the company said in a statement.
It is lowering production as it aims “to achieve the optimal balance of production, sales growth and profitability.”
Sales of the F-150 Lightning jumped 55 percent in 2023, with further growth forecast this year, according to Ford.
But the company earlier lowered the listed price by almost $10,000 for entry-level models.
With expectations for slower EV growth in the coming years, the auto industry has been pulling back from earlier targets.
US consumers remain cautious about the vehicles, partly due to costs, as well as concerns about recharging on longer trips, with the slow pace of programs to expand national recharging facilities.
On Friday, the White house announced $325 million in new investments this week, in part to help repair and replace EV chargers across the United States.
Automotive research firm Edmunds predicts that the share of electric vehicles in the United States will represent eight percent of sales in 2024, up from 6.9 percent in 2023.
On Friday, Ford also announced that it would add nearly 900 new jobs as part of a third crew at its Michigan Assembly Plant in Wayne, to boost production of its gasoline-powered Bronco sport-utility vehicles and Ranger pickups.
Flexible underpinnings of new big Stellantis vehicles will help company navigate political changes
The Dodge Charger Daytona SRT concept is unveiled, Aug. 17, 2022, in Pontiac, Mich. New large vehicle underpinnings announced by Stellantis, the maker of Dodge cars, on Friday are key to the company’s ability to adjust to European and U.S. government electric vehicle requirements that could change depending on this year’s elections. (AP Photo/Carlos Osorio, File)
The Dodge Charger Daytona SRT concept is unveiled, Wednesday, Aug. 17, 2022, in Pontiac, Mich. New large vehicle underpinnings announced by Stellantis, the maker of Dodge cars, on Friday are key to the company’s ability to adjust to European and U.S. government electric vehicle requirements that could change depending on this year’s elections. (AP Photo/Carlos Osorio, File)
BY TOM KRISHER
January 19, 2024
DETROIT (AP) — On the surface, you wouldn’t think the platform beneath a new generation of automobiles has anything to do with politics and elections.
But at Stellantis, new large vehicle underpinnings announced Friday are key to the company’s ability to adjust to European and U.S. government electric vehicle requirements that could change depending on this year’s elections.
CEO Carlos Tavares says the company’s new large platform is flexible enough to handle batteries and electric motors, gas-electric hybrids and internal combustion engines. The company also can build midsize to large vehicles on those underpinnings, including sedans, crossover vehicles, SUVs and even off-road Jeeps
That flexibility is important, he said, because policies promoting EVs as a way to fight climate change could be rescinded depending on who is elected U.S. president or to European parliaments this year.
Tavares often says that EVs for 40% more to make than vehicles with combustion engines, boosting prices beyond what the middle class can afford. Governments have tried to promote EV sales with subsidies and tax credits, but some countries are starting to rethink those.
“As soon as you do not fix the affordability issue by giving me a significant subsidy that will fix it, then I stop buying,” Tavares said of consumers. “That message is loud and clear.”
Electric vehicle sales growth already is slowing in many countries with consumers balking at the added cost as well as limited range and too few charging stations. On Friday, Ford said it was cutting production of the F-150 Lightning electric pickup after weaker-than-expected electric vehicle sales growth.
Some politial candidates, including GOP front-runner Donald Trump in the U.S., have criticized the move to EVs, indicating they would end policies to promote them.
Stellantis, maker of Jeep, Ram, Dodge and other vehicles, has plans for two scenarios, one if populist candidates who are against EVs win, the other if EV-friendly candidates are elected, Tavares said. “One is to accelerate (EVs), the other one is to slow down,” he said. “Not necessarily stop. We need to fix the global warming issue.”
Tavares said in some European countries, governments are imposing electric vehicles on consumers who can’t afford them. So many are keeping their current vehicles longer, raising the average vehicle age, which he said is a “disaster” for the planet.
Stellantis, he said, makes money on its EVs now, unlike many competitors. Those who can’t get strong prices for their vehicles won’t have money to invest in lower-cost new ones, and could wind up being consolidated into another company or going out of business, he said.
If companies keep cutting EV prices to attract buyers and don’t make money, there could be a “bloodbath” in the industry, Tavares said.
Stellantis said vehicles built off the new large platform will be built at multiple North American and European factories. In North America, it’s likely that the first new vehicles to come out will be a replacement for the Dodge Charger muscle car and a new version of the Jeep Wagoneer S.
The platform can handle front wheel drive, all wheel drive and rear wheel drive vehicles, the company said. The first will reach the market this year, with eight vehicles from Jeep, Dodge, Chrysler, Alfa Romeo and Maserati on sale by the end of 2026.
The company can vary the length and width of vehicles and differentiate them from each other with ride and handling changes as well as infotainment and other interior features. Use of a platform for both battery and gasoline powertrains is unique to the industry, with many competitors building different chassis for each type of propulsion.
“The flexibility and agility of this platform is its hallmark and will be a driving force for our success in the shift to electrification in North America,” Tavares said.
A midsize vehicle platform announced by the company last year has similar flexibility, the company said. It’s also planning a new small-vehicle platform.
The Dodge Charger Daytona SRT concept is unveiled, Wednesday, Aug. 17, 2022, in Pontiac, Mich. New large vehicle underpinnings announced by Stellantis, the maker of Dodge cars, on Friday are key to the company’s ability to adjust to European and U.S. government electric vehicle requirements that could change depending on this year’s elections. (AP Photo/Carlos Osorio, File)
BY TOM KRISHER
January 19, 2024
DETROIT (AP) — On the surface, you wouldn’t think the platform beneath a new generation of automobiles has anything to do with politics and elections.
But at Stellantis, new large vehicle underpinnings announced Friday are key to the company’s ability to adjust to European and U.S. government electric vehicle requirements that could change depending on this year’s elections.
CEO Carlos Tavares says the company’s new large platform is flexible enough to handle batteries and electric motors, gas-electric hybrids and internal combustion engines. The company also can build midsize to large vehicles on those underpinnings, including sedans, crossover vehicles, SUVs and even off-road Jeeps
That flexibility is important, he said, because policies promoting EVs as a way to fight climate change could be rescinded depending on who is elected U.S. president or to European parliaments this year.
Tavares often says that EVs for 40% more to make than vehicles with combustion engines, boosting prices beyond what the middle class can afford. Governments have tried to promote EV sales with subsidies and tax credits, but some countries are starting to rethink those.
“As soon as you do not fix the affordability issue by giving me a significant subsidy that will fix it, then I stop buying,” Tavares said of consumers. “That message is loud and clear.”
Electric vehicle sales growth already is slowing in many countries with consumers balking at the added cost as well as limited range and too few charging stations. On Friday, Ford said it was cutting production of the F-150 Lightning electric pickup after weaker-than-expected electric vehicle sales growth.
Some politial candidates, including GOP front-runner Donald Trump in the U.S., have criticized the move to EVs, indicating they would end policies to promote them.
Stellantis, maker of Jeep, Ram, Dodge and other vehicles, has plans for two scenarios, one if populist candidates who are against EVs win, the other if EV-friendly candidates are elected, Tavares said. “One is to accelerate (EVs), the other one is to slow down,” he said. “Not necessarily stop. We need to fix the global warming issue.”
Tavares said in some European countries, governments are imposing electric vehicles on consumers who can’t afford them. So many are keeping their current vehicles longer, raising the average vehicle age, which he said is a “disaster” for the planet.
Stellantis, he said, makes money on its EVs now, unlike many competitors. Those who can’t get strong prices for their vehicles won’t have money to invest in lower-cost new ones, and could wind up being consolidated into another company or going out of business, he said.
If companies keep cutting EV prices to attract buyers and don’t make money, there could be a “bloodbath” in the industry, Tavares said.
Stellantis said vehicles built off the new large platform will be built at multiple North American and European factories. In North America, it’s likely that the first new vehicles to come out will be a replacement for the Dodge Charger muscle car and a new version of the Jeep Wagoneer S.
The platform can handle front wheel drive, all wheel drive and rear wheel drive vehicles, the company said. The first will reach the market this year, with eight vehicles from Jeep, Dodge, Chrysler, Alfa Romeo and Maserati on sale by the end of 2026.
The company can vary the length and width of vehicles and differentiate them from each other with ride and handling changes as well as infotainment and other interior features. Use of a platform for both battery and gasoline powertrains is unique to the industry, with many competitors building different chassis for each type of propulsion.
“The flexibility and agility of this platform is its hallmark and will be a driving force for our success in the shift to electrification in North America,” Tavares said.
A midsize vehicle platform announced by the company last year has similar flexibility, the company said. It’s also planning a new small-vehicle platform.
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