Salesforce France CEO: Both leaders and employees need to adapt to AI
Speaking at Vivatech in Paris, Emilie Sidiqian, Salesforce France’s CEO, told Euronews Next how companies should embrace AI and why leaders must drive its adoption from the top.
Once best known for its software that helps businesses track customers, sales leads and service requests, Salesforce says it is now moving deeper into artificial intelligence (AI).
The US company has been promoting what it calls the “agentic enterprise,” a model where AI agents work alongside human employees across business functions.
In 2024, Salesforce launched Agentforce, its AI-agent platform, and this month announced a $3.6 billion (€3.14bn) deal to acquire Fin, a customer-service AI company whose agent can answer customer questions and resolve support cases.
“We moved from a standard Customer Relationship Management (CRM) to data, data to AI, AI to the agentic enterprise,” Emilie Sidiqian, Salesforce France CEO, told Euronews Next at the tech conference Vivatech in Paris, France.
“Our positioning is to reinvent the way all enterprises need to embrace the AI revolution,” Sidiqian added.
Salesforce says Agentforce can deliver “real conversational AI” across service, sales and marketing workflows, citing 66% autonomous case resolution, 15% more marketing pipeline and 1.8 times higher lead conversion.
Its AI agents are already being used by clients, the CEO says, such as SharkNinja, a US home appliance company that uses them for 24/7 customer support across 30 countries.
She also says Swiss staffing company Adecco has used AI-powered candidate conversations to reach 1.2 million conversations and help accelerate 50,000 job placements.
The Salesforce executive said enterprise AI is “for everyone,” from small companies to mid-sized businesses and global corporations.
“This is not a tool,” Sidiqian said. “This is a small wave of a new kind of innovation. The pace is massive. You can see that it impacts all types of jobs, all types of activities.”
Once best known for its software that helps businesses track customers, sales leads and service requests, Salesforce says it is now moving deeper into artificial intelligence (AI).
The US company has been promoting what it calls the “agentic enterprise,” a model where AI agents work alongside human employees across business functions.
In 2024, Salesforce launched Agentforce, its AI-agent platform, and this month announced a $3.6 billion (€3.14bn) deal to acquire Fin, a customer-service AI company whose agent can answer customer questions and resolve support cases.
“We moved from a standard Customer Relationship Management (CRM) to data, data to AI, AI to the agentic enterprise,” Emilie Sidiqian, Salesforce France CEO, told Euronews Next at the tech conference Vivatech in Paris, France.
“Our positioning is to reinvent the way all enterprises need to embrace the AI revolution,” Sidiqian added.
Salesforce says Agentforce can deliver “real conversational AI” across service, sales and marketing workflows, citing 66% autonomous case resolution, 15% more marketing pipeline and 1.8 times higher lead conversion.
Its AI agents are already being used by clients, the CEO says, such as SharkNinja, a US home appliance company that uses them for 24/7 customer support across 30 countries.
She also says Swiss staffing company Adecco has used AI-powered candidate conversations to reach 1.2 million conversations and help accelerate 50,000 job placements.
The Salesforce executive said enterprise AI is “for everyone,” from small companies to mid-sized businesses and global corporations.
“This is not a tool,” Sidiqian said. “This is a small wave of a new kind of innovation. The pace is massive. You can see that it impacts all types of jobs, all types of activities.”
Job transformation in the AI era
Sidiqian underlined the goal is not to replace humans, but to build a form of “hybrid” work where people remain “at the centre” while agents take on more routine or repetitive tasks.
She believes the shift should be treated as a leadership question, with CEOs and executive teams deciding how AI reshapes jobs across the company.
“AI is AI, it is a technology. When you really reinvent your business model, it is the leaders who need to understand how they will transform every single job in the company,” she said.
“This is a leadership question and it should be carried by the CEO and by every single executive committee,” she added.
Sidiqian said she uses AI tools every day, including a Salesforce-owned Slack, where Slackbot acts as a “concierge” to summarise overnight activity across teams from the US to Japan and flag what needs approval.
She said the aim is to avoid moving between several different tools and instead use AI as a “cockpit” to organise work with the right permissions and data. She also encourages her teams to use AI, arguing that adoption has to be led from the top.
“When you have like the right leadership, when you had the right adoption, when you carry this revolution at the heart of your business model, there is a huge opportunity to have growth for your company”.
Sidiqian underlined the goal is not to replace humans, but to build a form of “hybrid” work where people remain “at the centre” while agents take on more routine or repetitive tasks.
She believes the shift should be treated as a leadership question, with CEOs and executive teams deciding how AI reshapes jobs across the company.
“AI is AI, it is a technology. When you really reinvent your business model, it is the leaders who need to understand how they will transform every single job in the company,” she said.
“This is a leadership question and it should be carried by the CEO and by every single executive committee,” she added.
Sidiqian said she uses AI tools every day, including a Salesforce-owned Slack, where Slackbot acts as a “concierge” to summarise overnight activity across teams from the US to Japan and flag what needs approval.
She said the aim is to avoid moving between several different tools and instead use AI as a “cockpit” to organise work with the right permissions and data. She also encourages her teams to use AI, arguing that adoption has to be led from the top.
“When you have like the right leadership, when you had the right adoption, when you carry this revolution at the heart of your business model, there is a huge opportunity to have growth for your company”.
From Foxconn to Nvidia: Why France is so attractive for Europe’s AI infrastructure

Foxconn, Nvidia and Mistral AI announce major AI infrastructure deals at Europe's VivaTech conference, with France's cheap nuclear energy and homegrown talent drawing global investment.
The race to build Europe's artificial intelligence future sets up a home in Paris this week, as the city's flagship tech conference VivaTech becomes a magnet for global technology giants who see France as a key to building AI on the continent
The event has grown from a 45,000-person gathering into Europe's largest startup and tech conference, drawing over 200,000 attendees from 170 countries. This year, it carries more geopolitical weight than ever, with AI sovereignty and infrastructure dominating the agenda.
Taiwanese manufacturing giant Foxconn and French computing firm Bull announced a partnership on Thursday to build powerful AI computers in Europe to power the continent's fast-growing network of AI factories, the large-scale computing centres that form the backbone of artificial intelligence infrastructure.
“France is one of the biggest countries in Europe with quite a lot of talent… We also know that France is very good at high-tech and especially in the space industry,” Foxconn’s vice president and spokesperson James Wu told Euronews Next.
“France has very great ambitions in solving AI projects and we believe we can create a very important role to help France achieve that goal,” he added.
Components will be manufactured and tested at Foxconn's facilities in the Czech Republic before final assembly and validation at Bull's factory in Angers, France. The servers are targeted at cloud providers and the growing market of AI factories across Europe.
The announcement was made at VivaTech in Paris, marking Foxconn's first appearance at the show.
Alongside the Nvidia-powered AI server news, the company displayed two electric vehicles, one of which had a massage chair, and a wheeled humanoid robot capable of performing precision assembly tasks.
The Foxconn-Bull deal is part of a wider surge of AI infrastructure investment in Europe anchored by Nvidia.
At last year's VivaTech, Nvidia CEO Jensen Huang committed to building more than 20 AI factories across Europe and named Mistral AI as the continent's sovereign-compute champion.
This year, Nvidia and Mistral AI announced the creation of Mistral Compute, a sovereign AI infrastructure and GPU cloud platform project designed specifically for Europe.
Why France is attractive to AI giants
Under French President Emmanuel Macron, the country has positioned itself as startup nation and a serious contender in AI.
France is at a unique advantage over other European countries in that its energy source is much cheaper, as it relies on nuclear, which was attractive to Foxconn.
“Today we talk about AI computing capacity as a power, but utility actually is fundamental for computing power. So I think France has a very good advantage in the power structures… especially with a lot coming from nuclear, which is very stable as a supply,” Wu said.
“I believe for those advanced countries to generate new energy to fulfil the demand for the AI era, France definitely has a very, very good advantage here,” he said, adding that France was also at an advantage as it has a “determination to develop the AI industry”.
Wu said that it was not just the AI server rack that powers AI factories that the company is bringing to France, but also the potential to boost the country’s entire AI ecosystem from electric vehicles to smartphones and PC’s, all of which require AI-embedded technology.
Foxconn will provide the AI factory infrastructure while the US giant Nvidia provides the latest AI chips.
Nvidia CEO Jensen Huang this month described AI as a five-layer cake that includes energy, chips, infrastructure, data centre servers and the AI models and applications.
“Nvidia is trying to help everyone across that cake, all the layers, work together and progress together,” Nat Ives, Nvidia’s director of enterprise for Benelux, France & Nordics, told Euronews Next.
He said that “comes home to roost in France in particular,” as France has the French multinational electric utility company EDF, which is owned by the government of France, nuclear power and renewable power.
“When I look at the work that goes into deciding where data centres should be and when people are contracting with data centres, the sustainability and the carbon impact or lack of is a really massive part of the process,” Ives said.
The planning is increasingly shaped by Nvidia's own environmental commitments. The company powered all of its global offices and data centres with renewable electricity.
Its latest Blackwell chip architecture also delivers up to 25 times lower energy consumption for AI tasks compared to the previous generation.
France is at another advantage with its AI champions, including Mistral AI, AMI, H Company, as well as software providers and builders, and has a strong history of talent that rises through the universities, he added.
“Those model builders in Europe have a massive role to play and I'm pleased to say that I've known Mistral guys since they were like three guys in a coffee shop and even before they were Mistral, and we've worked with them all the way through,” Ives said.
These open-source and open-science companies that allow access to AI for organisations or developers that lack the means to pay for other closed-source companies, such as OpenAI, help promote a more equal playing field.
“So we've worked with and collaborated with and helped and invested in those things since the very beginning because we believe that open source and open science, which most of them are doing, is super important to generate that choice,” he added.
Jeff Bezos at VivaTech: We need to colonise the Moon to save Earth

The Amazon founder told VivaTech in Paris that moving heavy industry off Earth is the only way to reconcile economic growth with a liveable planet — and the moon is where it starts.
Jeff Bezos took the stage at VivaTech in Paris on Wednesday to make the case that humanity must move to the moon and eventually beyond, not just for the sake of exploration but to save the planet from the effects of technology and industry.
Speaking alongside Blue Origin chief executive Dave Limp in a session moderated by former NASA astronaut Mike Massimino, the Amazon founder and Blue Origin executive chairman argued that shifting heavy industry off Earth is the only scenario in which economic growth and environmental preservation can coexist.
"[Our] garden planet can be returned to its pre-industrial revolution state," Bezos said.
"This is the only way in which the world is worse today than it was 500 years ago ... We can actually have both," he continued, emphasising that the quality of life has improved for the entirety of humanity but that the planet suffered as a result.
His message was unambiguous on sequencing, namely that the moon comes before Mars, and skipping that step would be a mistake.
The moon's proximity, which is reachable in three and a half days, makes it accessible at any time rather than once every two years like Mars, and its shallow gravity makes it an essential staging post, he argued.
"When you skip steps, it actually doesn't make you faster," Bezos said. "It's a kind of a gift. It's so near Earth."
Materials lifted from the lunar surface require 28 times less energy per kilogram than those launched from Earth, he noted. That figure makes the moon not just a destination but a potential supplier for deeper space missions.
He was pointed about the Apollo programme too: the original moon landings were pulled forward in time by geopolitics and the race with the Soviet Union, achieved by spending up to 4.5% of the US federal budget and ultimately unsustainable.
What Blue Origin is attempting now, he argued, is categorically different — not a sprint driven by rivalry but a permanent settlement driven by necessity.
"The idea that we've been to the moon before — it's the permanence of it, of staying there," he said. "Now is the right time. To really get into it and go to stay."
The economic logic of the moon, in Bezos's telling, is as compelling as the environmental one.

Lunar water ice, detectable from orbit and soon to be examined up close, could be converted into liquid oxygen — one of the key propellants for deep space travel — and launched into orbit at a fraction of the cost of lifting it from Earth.
The moon's surface, bombarded for four and a half billion years by meteorites, holds virtually every mineral needed to build infrastructure in space.
The longer vision he sketched was sweeping: large space habitats of the kind first proposed by physicist Gerard O'Neill in the 1970s, in which thousands or even millions of people live and work in orbit, compute infrastructure built in space, solar energy generated beyond the atmosphere, and chips manufactured off-world with answers beamed back to Earth.
Mars and further destinations would follow but only once the lunar foundation is in place.
"We will build colonies on Mars and so on," he said. "The moon is an important first step."
Bezos also used the appearance to address Prometheus, his artificial intelligence venture co-founded last year, which he described as a tool to compress the engineering cycle — potentially cutting a ten-year development programme to five years, then two, then one.
Unlike large language models trained on text, he said, Prometheus is built on engineering-specific data suited to designing physical objects, with the goal of dramatically accelerating the pace of invention.
He closed on characteristic optimism. Civilisational wealth, he argued, has always been driven by invention, from the plough 6,000 years ago to the steam engine, and the current moment is the most target-rich environment in human history.
"Every young person right now should be so excited," he said. "It's never been a better time to be an entrepreneur."
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