Friday, June 02, 2023

HIP CAPITALI$M









Cannabis price 'race to the bottom' hurts market's future: OCS CEO

The head of Ontario's cannabis distributor says the "race to the bottom" happening with pot prices risks hurting the market's future.

“Once you condition consumers to certain prices, it may take a generation to change perceptions and price tolerances,” David Lobo, Ontario Cannabis Store president and chief executive, said in a speech at the Lift cannabis conference in Toronto on Thursday. 

“In an economy where inflation has impacted every other consumer good, we can't keep pushing lower.”

His remarks come as the cannabis boom that materialized in 2018, when the substance was regulated and money poured into the sector, has since dissipated. Pot companies are taking multimillion-dollar writedowns, laying off staff and rethinking their product mixes as the industry gets a better sense of consumer demand and regulatory hurdles.

All the while, the illicit market, where weed is much cheaper and sellers operate outside restrictions imposed on the legal market, has remained mighty. The OCS estimated in Ontario alone, the illicit market still made up 43 per cent of the province’s cannabis market last March, down from June 2020, when it held onto 75 per cent.

Many believe the illicit market has a far greater share of pot sales than governments and their pot distributors capture in such statistics because there is still a stigma around cannabis, so users may not admit weed use when surveyed.

To stay competitive, cannabis producers have been dropping prices. Statistics Canada said a gram of legal cannabis cost $10.29 on average in 2019, whereas the OCS had some dried flower products selling for under $4 this week.

The price compression has meant prices can also be much lower in Canada than in the U.S., said David Schewede, chief executive of Heritage Cannabis, which is behind the Rad and Purefarma brands.

"In Missouri, we sell the same (product) for $70 U.S. that we sell here for $31 Canadian," he said, in a session after Lobo's speech.

"It's the same product, same terpene, same supplier, same manufacturer, same secondary package and label supplier. There's a lot more money being made down there."

However, Schewede cautioned that lower prices don't always amount to more sales. His company has released products "that were so cheap that I don't even know if we were making money," but they wound up being an "absolute stinker" because shoppers were looking for more than a low price.

Lobo maintains the OCS is doing its part in fighting the race to the bottom with a plan to lower its margins this fall, which he estimates could hand $60 million to licensed pot producers next year.

However, the OCS, which distributes cannabis from producers to stores, will not require pot companies to pass along savings from the margin to drop to consumers by lowering their prices.

Canopy Growth Corp., one of Canada's largest pot producers, has said it will hold its prices.

The Smiths Falls, Ont. cannabis company behind the Tweed, Ace Valley and 7Acres brands is not budging on its pricing because the pot market is already “highly competitive," chief executive David Klein told The Canadian Press in February.

Lobo also used his speech to remind the industry that conditions have shifted since legalization, when investors were highly optimistic about the industry and a sales rush was expected.

"We are no longer in the early days of legalization anymore. That dank new car smell of legal cannabis has worn off," he said.

"The attention of the country has shifted to other topics like COVID, geopolitical tensions, inflation and now emerging platform shifts like green technologies and artificial intelligence."

Despite cannabis being a substance with a lengthy history and being almost five years past legalization, Lobo feels the industry still doesn't know how it would fare in some crisis times.

"We don't yet know how fragile consumer trust and social license with Canadians truly is," he said.

"What happens if we have a major recall resulting from adverse product reactions, negatively impacting the health of many Canadians?"

The integrity of the industry could be impacted by a "lapse in judgment" from a few people, he warned.

"How large of an impact can a few unfortunate events have on the moral high ground we have in positioning legal cannabis as a better alternative to illegal?

"The types of events I'm speaking of are not something I believe anyone in this industry wants to see occur and they are difficult to forecast ... but the marketplace needs to be watched carefully."

This report by The Canadian Press was first published June 1, 2023.




RIGHT TO REPAIR

Quebec government moves to ban planned obsolescence, ensure products can be repaired

The Quebec government wants to ban the sale of products that aren't intended to last and reinforce consumers' ability to repair the products they buy.

It says planned obsolescence and steps taken by manufactures to limit the ability of consumers to repair products are costing Quebecers thousands of dollars and hurting the environment. 

"It's normal that these goods need maintenance or repairs from time to time. What's not normal is that replacement parts aren't available or the device breaks when you try to repair it," Kariane Bourassa, the parliamentary assistant to the minister of justice, told reporters in Quebec City. 

A bill introduced by the province's justice minister Thursday would ban the sale of products whose obsolescence is planned as well as require manufacturers and retailers to ensure replacement parts and repair services are available at a reasonable price for the products they sell in the province.

If the bill is adopted, manufacturers would also be required to ensure products can be repaired with ordinary tools and without causing irreversible damage.

"It's unacceptable that perfectly functional device is equipped with an apparatus that prevents if from working normally after a certain amount of time. It's also intolerable that an electronic device is deliberately designed so that its evolution is limited. The negative impact on Quebecers' wallets can't be ignored, neither can the repercussions on our environment," Justice Minister Simon Jolin-Barrette said at the news conference.

The bill would also create a "warranty of good working order" -- a specific time frame for different types of products during which manufacturers would be required to repair them. 

Also included in the bill are requirements that car manufacturers ensure their vehicles can be repaired by any mechanic, and not just at affiliated dealerships, and that those manufacturers make vehicle data needed to diagnose issues available to owners and long-term lessors, or their mechanics.

Jolin-Barrette said the bill also includes an "anti-lemon" measure that would allow people who purchased a vehicle within the previous three years to have that vehicle declared "seriously defective" by a court and cancel their purchase contract if major issues persist after multiple repair attempts.

He said the proposed measure is the first of its kind in Canada but that similar measures exist in all 50 states of the United States. 

The bill would also begin the process of establishing a universal charger that would be required to work with all electronic devices. That step has been taken by the European Union, which will require most portable electronic devices to work with USB-C charging points by the end of 2024.

If the Quebec law is passed, it would includes fines of up to $125,000 for violations. Businesses can also be fined four times any profit they made as a result of a violation of the law. 

Alissa Centivany, a professor at Western University in London, Ont., who has advocated for people's ability to repair their devices, said she thinks Quebec is taking a bold step.  

"This is a really exciting step forward. Who knows how it will unfold, but this is a great sign and I'm hopeful that it will be successful. And I'm hopeful that other provinces will take Quebec's lead here and propose similar law," she said in an interview. 

The province's opposition parties have said they are open to the Coalition Avenir Québec government initiative, and the Liberals have introduced a similar bill.

This report by The Canadian Press was first published June 1, 2023. 

Precision says wildfires in Alberta and B.C. have had a modest impact on operations

Precision Drilling Corp. says the wildfires in Alberta and B.C. have had a modest impact on its operations and it expects second-quarter drilling activity to average about 42 rigs in the region, an increase of 14 per cent compared with a year earlier.

Wildfires in Alberta and B.C. have forced oil and gas companies to shut in production due to the dangers facing their operations caused by the hot and dry conditions.

Precision says it has 46 rigs active in Canada right now, but expects to have more than 60 active rigs by the end of the month as it emerges from the lows of the spring breakup season.

In the U.S., the contract drilling company says its active rig count currently stands at 50, but cautioned that activity may further soften in the coming weeks. 

Precision says its U.S. drilling activity in the second quarter this year is expected to average about 50 rigs compared with an average active rig count of 55 in the second quarter of 2022.

The company says it continues to sign new contracts, with multiple rigs starting in the second half of the year.

This report by The Canadian Press was first published June 1, 2023.


The UK Is Installing Rooftop Solar Panels At A Record-Breaking Pace

  • High electricity prices push UK citizens to install more rooftop solar than ever before.

  • If the current pattern of growth continues, about 230,000 installations will be made in 2023.

  • This would raise the number of solar roofs from 1.24m to 1.47m across the UK.

More residential and small-scale commercial rooftop solar power installations are expected to be made this year than ever before, stimulated by the high cost of grid electricity.

If the current pattern of growth continues, about 230,000 installations will be made in 2023, according to the latest data from industry body Solar Energy UK and certifier MCS – shared exclusively with City A.M.

Overall, a record number of sub-50 kilowatt PV systems were installed in March, totalling 17,595 in all, or 568 per day – as first announced last week by the government.

The UK is on course for a record year of installations – Source: MCS

The latest bounce in new setups suggests consumers are less anxious over the upfront costs of new installations, in a market defined by high energy bills and near record power prices.

As it stands, solar panel installations typically cost around £6,000, with a payback time of 10-11 years, as shown in data from Money Saving Expert.

These figures exclude larger-scale systems over 50kW, such as solar panels mounted on warehouses, supermarkets and factories, and solar farms, sectors of the market which are also booming.

Overall solar capacity now is thought to be approaching 16 gigawatts, with 17GW set to be reached by the end of the year.

Even if the pace of growth levels off, the industry still expects to see more than 200,000 of these systems set up in 2023, with over 54,000 in the first quarter of this year alone.

The current annual record was set in 2011, when a total of 203,120 installations were registered with industry certifier MCS.

The feed-in tariff scheme available at the time created the market, stimulated demand and slashed costs, laying the groundwork for today’s subsidy-free, multi billion pound solar industry.

MCS chief executive Ian Rippin said:“The growth we’ve seen highlights the appetite for solar panels and does give some insight into the growing reliance on home-grown energy in the UK. More people are turning to renewable solutions to generate their own power at home and it’s great to see increasing levels of confidence in solar.”

The latest data follows the government’s announcement last week of a solar taskforce, which met for the first time this month.

The taskforce, which was recommended in Tory MP Chris Skidmore’s net zero review, will look to make recommendations to help meet the government’s ambition for 70GW solar power by 2035 – in line with the energy security strategy.

Its focus will be on cutting costs of installation, boosting British jobs and improving grid access to support the vast ramp up in solar power.

Registrations have continued to rise this year – according to the latest monthly data from MCS

This follows previous warnings from industry bodies over the delays in connecting new projects to the grid.

The taskforce will be co-chaired by Solar Energy UK chief executive Chris Hewett,

He argued that installing rooftop solar power, whether at residential or commercial scale, is “one of the best investments available” which can offer hefty savings on energy bills alongside the opportunity to be paid for sending excess power to the grid.

“Solar is the most popular form of power generation amongst the British public and consumer demand has never been higher, but the rate of rooftop installation must double to help hit 70GW by 2035. The number of solar farms will also have to increase significantly. I am delighted we now have industry leaders working directly with the government to resolve the stumbling blocks and maximise the benefits that solar energy offers for the nation,” Hewett said.

By CityAM

ALBERTA

Mytilineos to acquire solar projects from Westbridge Renewable Energy



Mytilineos Energy & Metals has entered into an agreement with Westbridge Renewable Energy Corp. to acquire five solar projects in Alberta.  

The companies announced the transaction in a news release Thursday, which will be completed through a share purchase by Mytilineos of all outstanding equities of five Westbridge subsidiaries. 

The subsidiaries include Georgetown Solar Inc., Sunnynook Solar Energy Inc., Dolcy Solar Inc., Eastervale Solar Inc. and Red Willow Solar Inc. 

Evangelos Mytilineos, the chairman and chief executive officer of the Greek company, said in the release that the transaction builds on the company’s “policy of expanding its renewables business internationally.” 

Mytilineos said the move takes “early advantage of the motives that the Canadian government is granting to new renewable developments.” The announcement also marks the largest renewable energy investment to date for the Athens-based company’s energy business unit, Mytilineos said. 

Canada’s Clean Technology Investment Tax Credit and Clean Electricity Investment Tax Credit could provide a refundable tax credit of around 30 per cent for some renewable energy projects, the release said.

The projects are expected to have a cumulative capital expenditure investment of $1.7 billion, equally distributed over four years, the release said. Construction of the projects is expected to be completed between 2026-27. 

"The capex investment for the projects includes this 30 per cent tax credit from the Canadian government (up to $430 million based on the estimated eligible capex of the projects),” the release said.

The group of projects are expected to produce 2.1 terawatt-hours each year, around enough renewable energy to power 200,000 homes in Canada for one year

“Today’s announcement indicates a high level of confidence in the quality and consistency of our work, and we look forward to driving value for our shareholders as we continue to execute our business model and strategy,” Stefano Romanin, the director and chief executive officer at Westbridge Renewable, said in the release. 

The announced transaction marks the first portfolio monetization for Westbridge, according to the release.

“We look forward to advancing our existing pipeline and originating and acquiring projects in markets where we see significant opportunities for advancement,” Romanin said. 

Need for pilots fuels record demand for simulators: CAE CEO

Aircraft simulator CAE Inc. posted annual double-digit growth in its latest quarter on the back of immense demand for pilot training, the company’s CEO said.  

The heightened demand for travel, alongside an expected expansion in military contracts, are among the key driving forces of growth behind CAE, Marc Parent, president and chief executive officer at CAE, told BNN Bloomberg in a TV interview Thursday. 

“We are the number one trainer of pilots in the world and there’s a huge demand for pilots out there in all of our segments,” he said.

The company’s fourth-quarter results display this growth through a 30 per cent rise in revenue year-over-year at $1.26 billion, up from $955 million from Q4 in 2022. 

“We just printed another record year of order intake at $5 billion, which leads into a record backlog,” Parent added.

He explained that any analyst concerns over the company’s slower-than-expected margin recovery in defence contracts will be addressed in the latter half of this year as new contracts are due to come in.

While this transition is taking place, Parent attested to the presence CAE has gained within the U.S. military market.

“We train all 43,000 airmen of the U.S. military – all branches. That’s just the United States alone, obviously the largest defence market in the world. That’s just testimony,” he added.

He also pointed to the company’s growth throughout the U.S. market at large.

“Four out of five major airlines in the United States now train with us. That’s versus zero before the pandemic,” he said.

“All our markets are growing and we have strong position within them.”

What slowdown?

Canadian  Economy continues to outperform


The Canadian Press

May 31,2023


The Canadian economy grew faster than expected in the first three months of the year and likely expanded again in April, fuelling speculation that the Bank of Canada will raise interest rates again.

Statistics Canada reported Wednesday real gross domestic product grew at an annualized rate of 3.1 per cent in the first quarter of 2023.

The latest data shows growth beat out the federal agency’s own forecast of 2.5 per cent for the quarter. A preliminary estimate suggests the economy expanded by 0.2 per cent in April after remaining flat in March.

The ongoing resilience in the economy is raising the odds of another rate hike, economists say, as the Bank of Canada heads toward its upcoming interest rate decision next week.

"The run of sturdy data undoubtedly raises the odds that the Bank of Canada needs to go back to the well of rate hikes, and even puts some chance on a move as early as next week's policy decision," BMO chief economist Douglas Porter said in a client note.

But Porter, along with other commercial bank economists say that the central bank may delay the decision to raise rates again until the summer.

"However, given the uncertain backdrop and the possibility that inflation took a big step down in May, the Bank of Canada could opt to remain patient for a bit longer and signal that it's open to hiking in July if the strength persists."

The federal agency says growth in exports and household spending helped spur growth in the first quarter.

Meanwhile, slower inventory accumulations as well as declines in household investment and business investment in machinery and equipment weighed on growth.

The Canadian economy has managed to continue outperforming expectations, despite the Bank of Canada hoping high interest rates would cause a more profound pullback by consumers and businesses.

The household spending figures show spending up on both goods and services in the first three months of the year, after minimal growth in the previous two quarters.

However, Statistics Canada noted that disposable income fell for the first time since the fourth quarter of 2021. The federal agency says disposable income declined by one per cent, largely due to the expiration of government measures aimed at helping people cope with inflation.

The central bank paused its rate-hiking cycle earlier this year, keeping its key interest rate at 4.5 per cent — the highest it’s been since 2007.

But the central bank’s governor, Tiff Macklem, has signalled that the bank is still trying to figure out if interest rates are high enough to quash inflation.

The headline inflation rate ticked up slightly to 4.4 per cent in April, remaining well above the central bank’s two per cent target.




Pet retailer Chewy plans Canadian expansion

An online retailer of dog toys, snacks and accessories is expanding into Canada as the company looks to grow its market on waning sales in the United States.

Chewy, among the several tech companies to explode in popularity during the pandemic, announced its first international expansion on Thursday, with plans to enter the Canadian market in the third quarter of 2023.

“We can now leverage our platform to be reliably deployed in Canada, without meaningful incremental investment,” the company wrote in its quarterly memo to shareholders.

“As we assessed which geography would be most suitable for our expansion plans, we honed in on Canada’s large and growing market, where we see a path to achieving market share and profitability akin to our U.S. business.” 

Chewy said it will begin with a focus on the Greater Toronto Area, and gradually expand from there.

The company also announced a new fulfillment centre in Nashville and a partnership with Lemonade Pet Insurance.

Chewy reported a 14.7 per cent sales hike for its first quarter compared to last year, while boosting its annual revenue projection by US$50 million to as high as $11.35 billion. Thursday’s news shot shares up 27 per cent in early trading. 

“The superior value proposition of the Chewy brand continues to resonate, and our team continues to demonstrate operating discipline and high-quality execution,” Chewy CEO Sumit Singh said in a news release.







Inside the making of Redfall, Xbox's latest misfire


Over the years, Microsoft Corp.-owned video-game developer Arkane Studios has cultivated a reputation for releasing games that are beloved by fans yet don’t sell very well, such as Prey and Dishonored 2. By contrast, the studio’s most recent game, Redfall, has achieved something new. It has managed to be, at once, a commercial and critical disappointment. 

Redfall, a multiplayer shooter set on a fictional Massachusetts island full of vampires, debuted on May 2 and was promptly panned. Fans and critics slammed the game’s bugs and shortcomings. On the review aggregation website Metacritic, Redfall has earned a paltry 54 out of 100, ranking it among the year’s worst-reviewed games. 

“It seems there is an issue with every element,” reviewer Tauriq Moosa wrote. “In the end, Redfall feels unpolished, underdone, underwhelming, and uncomfortable.” 

The high-profile dud extends the pain this year for Microsoft’s Xbox division, which has struggled to produce hits and watched as its planned $69 billion acquisition of Activision Blizzard Inc. has gotten tripped up by U.S. and U.K. regulators.

Joost van Dreunen, a video-game analyst and professor, said Redfall’s failure highlights the significant gap between Microsoft’s lofty aspirations and its actual products, which also calls “into question Microsoft’s ability to establish long-term franchises on its own strength, rather than buying them outright.”

Microsoft declined to comment. In a recent interview with the YouTube channel Kinda Funny Games, Xbox boss Phil Spencer said that Redfall’s review scores were “significantly lower than our internal metrics,” suggesting the lackluster debut may have caught the company off guard. 

But to the makers of Redfall, the mediocre reception was no big surprise. The project suffered from unclear direction, frequent attrition and a perennial lack of staff, according to more than a dozen people who worked on the game, speaking anonymously because they were not authorized to discuss it publicly. A spokesperson for Redfall’s publisher, Bethesda Softworks, declined to comment. 

Development of Redfall began in 2018. At the time, ZeniMax — the large, privately held owner of Bethesda Softworks — was looking to sell itself. Behind the scenes, the company was encouraging its studios to develop games that could generate revenue beyond the initial sales, a popular trend dubbed “games as a service,” which was taking off in the late 2010s thanks to lucrative hits like Overwatch and Fortnite.

According to people familiar with the process, ZeniMax was strongly urging developers at its subsidiaries to implement microtransactions —  that is, recurring opportunities within games for players to spend real money, say, outfitting their characters. Although this wasn’t an absolute mandate, several ZeniMax franchises such as Fallout, Doom and Wolfenstein would soon release new versions incorporating online multiplayer and monetization options. 

At Arkane’s headquarters in Austin, Harvey Smith and Ricardo Bare, respected industry veterans, were tapped to serve as co-directors of Redfall. Following the commercially unsuccessful release of its sci-fi shooter Prey a year earlier, leadership across the company wanted to make something more broadly appealing. What eventually emerged was the idea to make a multiplayer game in which users would team up to battle vampires and perhaps pay for occasional cosmetic upgrades.

MULTIPLAYER TENSION

Since its founding in 1999, Arkane had become known for games called “immersive sims,” single-player experiences in which players strive to overcome obstacles in multiple ways, from combat to stealth maneuvers. Yet from the start, Redfall was pitched to staff as a “multiplayer Arkane game,” which some team members said they found confusing. Whether the sort of gameplay that the studio specialized in would be technically possible in a multiplayer environment was an open question. 

Developers under Smith and Bare said the two leads were outwardly excited but as the project progressed failed to provide clear direction. Staff members said that, over time, they grew frustrated with management’s frequently shifting references to other games, such as Far Cry and Borderlands, that left each department with varying ideas of what exactly they were making. Throughout the development, the fundamental tension between single-player and multiplayer design remained unresolved. Smith and Bare did not respond to requests for comment.

Arkane was also perpetually understaffed, said people familiar with its production. The studio’s Austin office employed less than 100 people—  sufficient for a relatively small, single-player game like Prey but not enough to compete with multiplayer behemoths like Fortnite and Destiny, which are developed by teams of hundreds. Even additional support from ZeniMax’s Wisconsin-based Roundhouse Studios and other outsourcing houses couldn’t fill the gaps, they say. 

Morale at Arkane suffered. Veteran workers who weren’t interested in developing a multiplayer game left in droves. By the end of Redfall’s development, roughly 70 per cent of the Austin staff who had worked on Prey would no longer be at the company, according to people familiar as well as a Bloomberg analysis of LinkedIn and Prey’s credits.

Filling vacancies became a challenge. Within the industry, ZeniMax had a reputation for paying lower than average salaries, and convincing some progressive or moderate video game developers to move to Texas could be difficult due to the state’s conservative social policies. Since Redfall wasn’t yet announced, the studio couldn’t describe its details to prospective employees — a predicament that exacerbated the staffing issues, sources familiar with the process said. Arkane wanted to hire recruits with experience on multiplayer shooters, but the people who applied were by and large looking to work on single-player immersive sims.

Meanwhile, on September 21, 2020, Microsoft purchased ZeniMax for US$7.5 billion. It was an ambitious move that gave Xbox control over lucrative franchises such as Doom and Fallout as well as the upcoming Starfield, a role-playing game from the makers of the wildly popular The Elder Scrolls V: Skyrim. Although adding Arkane’s portfolio wasn’t the main goal, it was potentially a nice bonus for Microsoft — particularly if Redfall turned into a hit.  

The acquisition gave some staff at Arkane hope that Microsoft might cancel Redfall or, better yet, let them reboot it as a single-player game, according to sources familiar with the production. Instead, Microsoft maintained a hands-off approach. Aside from cancelling a version of Redfall that had been planned for rival Sony Corp.’s PlayStation, Microsoft allowed ZeniMax to continue operating as it had before, with great autonomy. Microsoft’s Spencer would later say in the Kinda Funny interview that Xbox “didn’t do a good job early in engaging Arkane Austin.” 

A POOR COMPROMISE  

Still, expectations remained high. During a 2021 press conference, Xbox positioned the bloody vampire extravaganza as one of the company’s big upcoming releases, dramatically revealing it as the event’s show-stopping finale. 

Yet during the final frantic months, the remaining Arkane staff found themselves stretched thin and the debut date was pushed back from Halloween of 2022 to early 2023 and then eventually to May 2, 2023. Along the way, Smith and other leaders assured the staff that the game would get exponentially better once the final art was implemented and the bugs were fixed, promising that “Arkane magic” would manifest at the last minute as it had with previous games. (Other developers, such as Electronic Arts Inc.’s BioWare, have been widely criticized for using similar language.)

In the end, Redfall never coalesced. Several people who played the game in 2021 were shocked to see how little ultimately changed. The final glitchy product felt to some critics like a poor compromise between single-player and multiplayer ideas that failed to please fans of either type of game.

Harvey Smith recently said in an interview with the website Eurogamer that “early on” he pushed back against the compulsory inclusion of an in-game store. But people who worked on the game said the remarks didn’t square with how things played out. For the first three years, Redfall had a significant microtransaction plan in place. Only in 2021, with “games as a service” growing more controversial among gamers, did Arkane finally scrap its unwieldy in-game monetization plans. 

Recently, Microsoft has said that Arkane will continue working to improve Redfall. But its rough launch only raises the pressure for the rest of the ZeniMax lineup, particularly Starfield, which is scheduled to arrive in September. In the interim, the industry will be watching to see what lessons Microsoft has learned.

“The disappointment of Redfall evidences Microsoft’s desperate need for attractive content if it is indeed going to beat rivals Sony and Nintendo at their own game,” analyst van Dreunen said. “My hope is that it will inoculate Xbox from repeating a similar mistake in the future.”


Suncor to cut 1,500 jobs by end of year, employees informed Thursday

Suncor Energy Inc. says it will cut 1,500 jobs by the end of the year in an effort to reduce costs and improve the company's lagging financial performance.

Spokeswoman Sneh Seetal confirmed the cuts, saying they will be spread across the organization and will affect both employees and contractors.

Seetal says employees were informed of the cuts in a companywide email from Suncor CEO Rich Kruger earlier this afternoon.

Suncor has been under pressure from shareholders — including activist investor Elliott Investment Management — to improve its financial and share price performance, which has lagged its peers.

Kruger, the former CEO of Imperial Oil Ltd., took the reins at Suncor earlier this spring and has been tasked with turning around the oilsands giant.

Suncor employs people across the country, in the U.S., and the U.K. Its corporate head office is located in Calgary.