Thursday, August 13, 2026

GRIFT

Trump’s Bosnia Power Play Puts an Opaque Energy Deal at the Center

  • Trump has made Bosnia’s energy sector a geopolitical priority, backing the Southern Interconnection pipeline to bring U.S. LNG into Bosnia while supporting a private company linked to Trump allies.

  • The deal has raised major transparency and conflict-of-interest concerns, as AAFS was inserted into the pipeline project without a competitive tender.

  • Washington’s strategy could backfire, with sanctions relief strengthening Milorad Dodik, who has resumed secessionist rhetoric and deepened ties with Russia, while the U.S. and Europe remain divided over Bosnia’s High Representative.

Bosnia is next on U.S. President Donald Trump’s disruption agenda, and an opaque energy deal riddled with conflicts of interest is at the heart of yet another of Washington’s transactional gambles based on insufficient knowledge. 

Since the second half of 2025, the Trump administration has been dismantling key elements of long-running U.S. policy toward Bosnia and Herzegovina, all because it wants a pipeline from Croatia to supply U.S. LNG, with deals brokered by an unknown company run by Trump loyalists collecting on owed favors. 

The Trump administration has already infiltrated this last bastion of fragile stability–a stability that has lasted since 1995. The administration will find enough officials and businessmen willing to act against the national interest, and Trump loyalists are adept at identifying them. They are also unafraid of a rather complacent population that doesn’t often rock the boat. 

In order to achieve that pipeline deal, the Trump administration is gambling that it can unleash and then control the country’s number one destabilizing individual: Milorad Dodik, the Bosnian Serb strongman who has spent years challenging the authority of the Bosnian state and threatening the constitutional order established by the 1995 Dayton peace agreement.

The Step-By-Step Dismantling of Bosnia

The playbook was laid out in a lobbying contract Republika Srpska signed with RRB Strategies, headed by former Illinois governor and Trump ally Rod Blagojevich. Michael Flynn was working the same Washington terrain through a separate organization, the Gold Institute for International Strategy, where his duties included connecting Dodik with “decision-makers and influential figures in Washington”.

Flynn, Trump’s former national security adviser, is a retired lieutenant general who pleaded guilty in 2017 to lying to the FBI about contacts with Russia before Trump pardoned him in 2020. Later, he would become a prominent election-denial activist and political ally whose brother now fronts the company that is slated to develop the pipeline to Croatia. 

Step 1: Rehabilitate Milorad Dodik

Dodik has dominated Republika Srpska, Bosnia’s Serb-majority entity, while repeatedly threatening secession and attempting to strip Bosnia’s central institutions of their authority. 

The U.S. first sanctioned him in 2017 for obstructing the Dayton agreement. The Treasury sanctioned him again in January 2022 for attacks on Bosnian state institutions and corruption, accusing him of using patronage, bribery and government contracts to enrich himself and his associates.

Washington later extended sanctions to Dodik’s children, Igor and Gorica, and companies tied to the family. The Treasury said in 2023 that Dodik had used his official position to direct government contracts and monopolies to private companies overseen by members of his family and associates. A further round in 2024 targeted companies forming part of Igor Dodik’s financial network, including Prointer ITSS, Infinity International Group, Kaldera, Sirius 2010, Elpring and Nimbus Innovations.

The media coverage has been dismal from a local standpoint, and on the Western media front, one can rely solely on The Guardian and a smattering of disconnected Reuters newswires.  

The groundwork began months before Washington formally rehabilitated Dodik. 

In March 2025, Republika Srpska hired RRB Strategies, headed by former Illinois governor and Trump ally Rod Blagojevich, to lobby the Trump administration. The stated mandate included lifting U.S. sanctions on Republika Srpska officials, opposing High Representative Christian Schmidt, pushing for the eventual elimination of the Office of the High Representative and establishing “intensive and personal contacts” with senior State Department officials.

By the fall of last year, Washington was negotiating with Dodik’s government. 

Republika Srpska subsequently reversed several measures challenging Bosnia’s state institutions and accepted Dodik’s departure from the entity presidency. The State Department welcomed the reversals as the result of U.S.-led efforts to defuse the political crisis that Dodik himself had caused.

The payoff came quickly for Dodik. The U.S. Treasury removed four Dodik allies from the sanctions list on October 17. Twelve days later, OFAC removed Dodik himself along with his children, senior Republika Srpska officials and dozens of associated people and companies. The Treasury offered no detailed public explanation for the mass delisting.

Step 2: The Overnight Emergence of a Pipeline Deal

The pipeline itself, the Southern Interconnection, is not under much scrutiny. Its purpose, long supported and facilitated by the EU (including Schmidt), is to bring American LNG into Bosnia and reduce reliance on Russian gas, a reliance that Europe wholeheartedly embraced for decades.

With this in mind, the pipeline itself isn’t a problem for the EU. It would love nothing more than to facilitate this, but not at the expense of the destruction of the state, and not with an opaque company created overnight by figures close to the U.S. president, with no state tender process.  

The best way to understand the nature of the unknown company that stands to benefit from the pipeline is through the chronology. 

Just 22 days after removing sanctions from Dodik and family, and before the elusive American company AAFS existed, U.S. officials and their civilian loyalists were making their move to secure the pipeline development for themselves. 

On November 20, 2025, U.S. ChargĂ© d’Affaires John Ginkel met the leaders of the five main political parties in Bosnia’s Federation entity and proposed a new model for the Southern Interconnection: an American private company would develop, build and manage the pipeline. The Federation leaders agreed in principle. The U.S. Embassy said American investment would speed up construction and provide Bosnia with “affordable and reliable” U.S. LNG.

At the time, the American company was not identified. 

Four days later, AAFS Infrastructure and Energy LLC was incorporated in Wyoming.

AAFS was not entirely new. Sarajevo businessman Amer Bekan had registered a Bosnian company under the same name in 2021. Bekan is a lobbyist and a fixer working behind the scenes for the highest bidder, according to an international consultant based in the U.S. and Sarajevo. 

A 2019 industry biography described him as CEO of Karimpol Group for Bosnia, Serbia and Croatia, calling him “one of the largest lobbyists for foreign investments in Bosnia and Herzegovina”. He also ran his own political party, Prva Stranka, founded in Sarajevo in 2014, and stood for mayor of Sarajevo’s Centar municipality in 2016, finishing last. The party’s financial records listed its headquarters at Splitska 12 in Sarajevo–the same address later used by the original Bosnian AAFS. 

Bekan was also accused of selling votes to Dodik. During the 2020 local elections, former Srebrenica mayor Camil Durakovic publicly accused Bekan of selling Prva Stranka’s positions on Srebrenica polling boards to Dodik’s SNSD party. Durakovic said he had evidence supporting the allegation and cited a message he said came from an SNSD member indicating that the positions had been paid for. Bekan denied the accusation and threatened legal action. There are no subsequent court rulings on this. 

The new AAFS was the result of Bekan being brought into the new American venture by Trump’s personal lawyer, Jesse Binnall, and Michael Flynn’s brother, Joe Flynn. They did not bring Bekan on for his experience in constructing or operating energy infrastructure, of which he has none. He was brought in because of his connections, his lobbying abilities, and his government contract influence. 

That was all in November 2025. By January, Washington was openly backing AAFS.

Binnall and Flynn arrived in Sarajevo and began meeting the country’s political leadership with Ginkel at their side. On January 12, they met Foreign Minister Elmedin Konakovic. The following day they met Dragan Covic, leader of the largest Bosnian Croat party and deputy speaker of the House of Peoples. The U.S. Embassy said the meetings would explore how “American capital and resources” could develop and operate the Southern Interconnection.

AAFS has no infrastructure development experience or resources of its own. It is essentially a middleman: it proposes to secure the concession and financing, then rely on other companies to provide the engineering, construction and operating expertise needed to deliver the project.

AAFS has not identified who would engineer and build the Southern Interconnection, who would operate it, or which investment funds would provide the capital. It has not even disclosed all of its own shareholders. Binnall and Flynn are acknowledged owners, while Bekan has confirmed that there are others without naming them.

That raises the more obvious question of why Bosnia allowed this to happen at all, and without a tender. 

Southern Interconnection had already been under development for years by BH Gas and Croatia’s Plinacro, the established gas-transmission operators on either side of the border. The two companies signed a cooperation agreement covering the route in 2017 and continued working jointly on its development, including the interconnection point between the Croatian and Bosnian transmission systems. Under the original plan, BH Gas would develop and operate the Bosnian section while Plinacro handled the Croatian side.

Nor was there any shortage of established American companies capable of taking part if Washington wanted U.S. private investment. Bechtel representatives arrived in Sarajevo in January to discuss Southern Interconnection. Bechtel has decades of experience delivering major pipelines and other energy infrastructure.

There was no tender to determine whether Bechtel, another international pipeline developer, the existing transmission operators or any other qualified consortium could offer Bosnia better terms.

AAFS was simply inserted into the project.

By April, parliament had amended the Southern Interconnection law to remove BH Gas from its previous role and put AAFS at the center of the project. A company incorporated in Wyoming less than five months earlier, with no comparable project history and no disclosed engineering, construction or operating partners, was now positioned between Bosnia and the companies that would actually have to build and operate its strategic new gas corridor.

It could very well end up being Bechtel that builds the pipeline, while AAFS controls the deal. In January, Bechtel emerged as a potential construction partner and was still being discussed alongside AAFS in March, but no final construction contract with Bechtel has been publicly announced. 

If Bechtel (or similar) ultimately builds the pipeline, the obvious commercial structure could have been for Bosnia/BH Gas or another project company to contract directly with an experienced EPC company such as Bechtel. Alternatively, Bosnia could have tendered a concession to qualified international infrastructure developers and required bidders to disclose their financing, EPC contractors and operators.

But that would have cut out a very lucrative middleman position for Bekan, Flynn and Binnel. 

AAFS does not need the technical capacity to build or operate the pipeline. Once it controls the concession, it can contract the engineering, construction and operations to companies that do.

But because there was no competitive tender, Bosnia never required AAFS to compete openly on the qualifications that would ordinarily determine who receives such a project: technical experience, financing, proposed contractors, operating expertise, price and terms.

The opacity therefore goes well beyond AAFS’s ownership. Bosnia does not publicly know all of the people behind the company, where all of the money is coming from, which companies will perform the work, or how much of the project’s value AAFS and its shareholders will retain for arranging it.

Bosnia’s recently ex-High Representative, Schmidt, then ended up resigning over this deal process, not the idea of the pipeline itself. 

The total proposed investment across the Bosnian projects has reached roughly €1.5 billion.

But AAFS isn’t just looking for a pipeline deal here. Its plans expanded to include three gas-fired power plants, and all along, they have been trying to take control of Bosnia’s key international airports. 

AAFS has also proposed a 30-year concession to operate Sarajevo International Airport, with an option that could extend its control for another 20 years, and another 30-year concession for Mostar Airport.

Mostar has already moved the airport proposal forward. The city council approved proceeding with the concession process in June. Sarajevo has not awarded AAFS an airport concession.

The result is an extraordinary expansion for a company whose American incarnation did not exist when Trump returned to office.

In a matter of months, AAFS went from a newly incorporated Wyoming company to the preferred investor in a strategic international gas pipeline, the prospective developer of three power plants and a bidder for decades of control over two international airports.

Its owners include the president’s personal lawyer and the brother of Michael Flynn. Its other shareholders remain undisclosed. Its financing remains undisclosed. Its principal technical and operating partners remain undisclosed.

And throughout that expansion, the U.S. Embassy has been at its side.

Binnall himself has called the Southern Interconnection a “priority” of the Trump administration. That statement carries considerably more weight when Binnall’s two roles are put next to each other: he is Donald Trump’s personal lawyer, and he is a shareholder in the private company positioned to profit from the administration’s Bosnia policy.

The pipeline was already moving forward when Washington turned its attention to the next obstacle: Christian Schmidt and the Office of the High Representative.

Step 3: Dismantle the Office of the High Representative in Bosnia

The Southern Interconnection pipeline crosses an international border and requires decisions at the level of the Bosnian state. It also runs straight into one of the country’s most explosive unresolved postwar disputes: state property. Roughly one-third of the proposed pipeline would cross land classified as state property, ownership of which Bosnia has never resolved.

Dodik had spent years fighting that battle from the other direction. His position is that public property located inside Republika Srpska belongs to the entity, while Bosnia’s Constitutional Court has repeatedly rejected attempts by Republika Srpska to take ownership of state property. For Dodik, control over state property is central to his effort to transfer power and assets away from Bosnia’s central institutions and into Republika Srpska.

Washington therefore needed cooperation from the same politician it had spent years sanctioning for attacking the Bosnian state.

And Dodik gave it.

In April, Dodik announced that the Republika Srpska government had approved Southern Interconnection, calling it primarily a Federation project. But his support came with a demand of his own: Republika Srpska’s projects should no longer be blocked.  

One of those projects is particularly important. Republika Srpska has been pursuing its own €500-million Eastern New Interconnection, connecting the entity directly with Serbia and preserving access to the Russian gas system. As recently as June, Dodik was in St Petersburg for talks involving Gazprom while Republika Srpska continued preparations for that pipeline.  

The result is a remarkable arrangement. Washington is promoting Southern Interconnection as the project that will break Bosnia’s dependence on Russian gas, while the country’s most powerful pro-Russian politician has agreed to support it while demanding that Republika Srpska be allowed to pursue its own projects (for Russian gas).

But Dodik was only one obstacle.

The unresolved state-property question remained, and there was one international official in Bosnia with extraordinary powers to intervene in precisely that kind of dispute: the High Representative.

Schmidt had the power to break the deadlock. As High Representative, he could use the Bonn powers to impose legislation without waiting for Bosnia’s political institutions to reach agreement. But Schmidt would not impose a permanent division of state property.

That refusal was particularly inconvenient because a settlement could solve two problems for Washington at once. It could clear the property needed for the AAFS pipeline while giving Dodik something he had demanded for years: control by Republika Srpska over state property located inside the entity.

Schmidt had previously used his powers to stop Dodik from doing exactly that. In 2022, he suspended a Republika Srpska law claiming state property for the entity, maintaining that Bosnia, not Republika Srpska, had authority over its disposal.

Washington therefore needed a High Representative willing to do what Schmidt would not.

Either removing the OHR entirely, or hindering it by leaving it without a High Representative, creates a direct path between Dodik and American officials to act unilaterally against the interests of the state. 

It worked. 

In May 2026, Schmidt announced his resignation after coming under intense U.S. pressure. 

Washington then backed veteran Italian diplomat Antonio Zanardi Landi to replace him, with Trump-aligned officials stating in no uncertain terms that the pipeline would be resolved as soon as Landi took over, with no clear explanation as to why they assumed that. 

An AAFS representative told senior Bosnian parliamentarians that the state-property problem would be resolved once Landi became High Representative. Landi’s own platform did not explain how he would deal with state property.  

But the EU isn’t playing along–yet. 

France, Germany and Britain have resisted Landi’s appointment, instead backing French diplomat RenĂ© Troccaz. 

So, Washington and the AAFS pipeline deal still have a lingering problem. Washington can’t install Bosnia’s High Representative on its own. The High Representative is chosen through the Steering Board of the Peace Implementation Council, where the U.S. campaign has run into opposition from its European allies. 

France put forward its Western Balkans envoy, RenĂ© Troccaz, with Germany and Britain lining up behind him. The United States backed Landi, joined by Italy, Turkey and Japan. The first attempt to choose Schmidt’s successor on June 4 ended without agreement after hours of negotiations in Sarajevo. American officials had pressed for Landi to be appointed that day.  

Washington then increased the pressure. The Americans demanded Schmidt’s immediate departure rather than allowing him to remain through Bosnia’s October elections, as an earlier compromise with Germany had envisioned. 

At the next PIC meeting on June 30, Washington got that much: Schmidt was forced out immediately. But it still could not get Landi installed. The meeting again ended without agreement on a successor, leaving Schmidt’s American deputy, Louis Crishock, temporarily in charge, while the U.S. and European governments continued fighting over who would take the office permanently. The PIC failed again on July 14, leaving Crishock in charge indefinitely while Washington and its European allies continue to fight over a permanent successor. No date has been announced for another attempt.

 This fight isn’t just over who replaces Schmidt; it’s over who controls an office with the power to settle the state-property dispute standing in the way of the AAFS pipeline. 

As of now, Europe has stopped Washington from completing that part of the plan. But this is just a waiting game. And that also makes Chrishock the pipeline kingmaker, though statements from him so far, combined with the fact that he is a career diplomat at the OHR since 2024,  do not suggest he is actively seeking to work with Trump with respect to using his Bonn Powers to resolve the state property issue and pave the way for AAFS’ pipeline plans. 

Unleashing Dodik

Since Trump let Dodik off his leash, things haven’t gone as smoothly as Trump had anticipated, and Dodik is an animal he cannot necessarily control.

Washington’s gamble on Dodik was already coming apart within weeks of the sanctions relief. By January, he was again openly advocating secession and defying Bosnia’s Constitutional Court. By February, he was using a U.S. visit to call Sarajevo the “enemy of Republika Srpska” and demand the expulsion of the High Representative. By March, a bipartisan group of U.S. lawmakers was asking the Trump administration to put the sanctions back, warning that the delisting had emboldened him. By May, Dodik was back in Moscow with Putin. By June, Republika Srpska was deepening talks with Gazprom and pursuing the €500-million pipeline that would preserve the Russian gas relationship Washington says it is trying to dismantle.

TO BE CONTINUED …

By Charles Kennedy for Oilprice.com

 

China Expands Its Economic Footprint Across Central Asia

  • China is expanding scientific and educational cooperation with Uzbekistan, Kazakhstan and Tajikistan alongside its traditional infrastructure and investment activities.

  • New rail, road and aviation projects are strengthening physical links between China and Central Asian markets.

  • Kazakhstan and Kyrgyzstan are becoming more financially intertwined with China through yuan financing, bond issuance, investment and other bilateral mechanisms.

Soft power, in the form of scientific cooperation, is helping to drive an expansion of China’s economic influence in Central Asia. Uzbekistan and China, for example, recently launched the joint hyperspectral satellite, Samarkand-2028, which will support applications in agriculture, environmental monitoring, water resource management and natural disaster response. The satellite also features an Uzbek-developed AI module for onboard data processing, reducing the volume of data transmitted to ground stations while increasing the speed and efficiency of image analysis. In addition, Uzbek Agricultural Ministry officials are collaborating with experts from the Chinese Academy of Sciences’ Institute of Microbiology and Zhejiang University on a project to combat desertification and revive soil fertility in the Aral Sea region. The project also is developing drought-resistant plant varieties, Uzbekistan’s state news agency, UzA, reports. Elsewhere in Central Asia, Kazakhstan’s minister of science and higher education, Sayasat Nurbek, met with representatives of Chinese entities conducting scientific research at Kozybayev University. The meetings focused on expanding cooperation, implementing the findings of their research into improving agricultural yields and developing programs to train Kazakh specialists. Meanwhile, Tajikistan is looking to strengthen education and scientific cooperation with China: officials from the Strategic Studies Center with the President of Tajikistan and a visiting delegation of the China International Communications Group, a state institution under the Communist Party’s Central Committee, discussed opportunities for joint analytical research, publications and expert exchanges, the official Tajik news agency Khovar reported. 

Transit and connectivity

The China-Kyrgyzstan-Uzbekistan railway could be completed at least a year ahead of schedule, Uzbekistan’s transport minister told public television channel Uzbekistan 24, without providing specifics. He added that the three countries are also working to simplify border crossings and digitize transport procedures, with the eventual goal of introducing permit-free transit. Meanwhile, former Kumtor Gold Company CEO Tengiz Bolturuk predicted recently that the railway project’s cost could balloon up to $9 billion. China has provided a $5-billion loan to help finance the project. Once completed, Beijing will retain a 51 percent controlling stake in the railway.

Kazakhstan and China discussed expanding aviation cooperation by establishing new routes linking Urumqi, XinjiangProvince’s largest city, with Karaganda, as well as Yining, Xinjiang’s third largest urban center, with Astana and Almaty. The two sides are also exploring the creation of a joint regional airline using Chinese-made COMAC aircraft. 

Kyrgyzstan and China are preparing an intergovernmental agreement to build a cross-border road bridge at the Bedel checkpoint, Economist.kg reports. Kyrgyz carrier AeroNomad Airlines also launched its first direct flight to China, connecting Bishkek and Urumqi, according to Vesti.kg. 

Kazakhstan

The Kazakh government is preparing to raise the equivalent of about $500 million by issuing a second round of sovereign panda bonds, yuan-denominated securities sold within mainland China’s domestic bond market. The new bond issue could float as early as September, reports Bloomberg. If successful, it will be Kazakhstan’s second float of sovereign panda bonds, and the third float overall. In May, the government launched sovereign panda bonds with placement volume at 3.4 billion yuan (over $500 million), and in April, Kazakhstan’s sovereign wealth fund, Samruk-Kazyna, issued Kazakhstan’s – and Central Asia’s – first ever panda bonds totaling 3 billion yuan (about $440 million). 

Kazakhstan and China signed an MoU to set up an integrated ecosystem for producing “sustainable” aviation fuel in Alatau, covering the entire value chain from cultivating agricultural feedstocks to processing and fuel production, writes Inform.kz. The MoU also calls for studying potential smart energy solutions and nickel-hydrogen energy storage systems to improve energy reliability and support the integration of renewable energy sources. 

Kazakhstan and China have taken another step toward financial integration by signing a three-year bilateral currency swap agreement, reports Kapital.kz. It is designed to facilitate trade and investment by improving access to tenge and yuan liquidity, thus encouraging greater use of national currencies in cross-border transactions. 

Kyrgyzstan

China became Kyrgyzstan’s largest foreign investor in 2025, overtaking Russia, with $305.7 million in FDI. Total foreign investment rose 31.4 percent year-on-year to $335.4 million, according to Eurasian Economic Commission data. The turnaround followed two consecutive years of net Chinese capital outflows.

China will provide Kyrgyzstan with 370 pieces of specialized equipment worth 148.9 million yuan as a grant to modernize the country’s irrigation network, reports Open.kg. The equipment, intended for mechanized canal cleaning, is expected to improve water management and agricultural irrigation efficiency nationwide.

Uzbekistan

China’s Ningxia Hui Autonomous Region supplied Uzbekistan with nearly 500 milk and breeding stock cows in early August. Since late last year, the Chinese region has sent over 1,700 head of cattle, reports Xinhua.

By Eurasianet

 

Chonnam National University study reveals how environmental responsibility improves financial performance



Environmental responsibility boosts financial performance indirectly by increasing sales, especially for major conglomerates and after COVID-19




Chonnam National University, The Research Information Management Team, Office of Research Promotion

Green consumerism links environmental responsibility to stronger financial performance. 

image: 

Researchers analyzed ESG ratings and financial data from 579 publicly listed Korean companies to examine how environmental responsibility influences financial performance. The study found that environmentally responsible firms improve financial performance indirectly by increasing sales, with the effect strongest among large Chaebol firms and in the post-COVID-19 period. The findings suggest that growing green consumerism may help translate corporate sustainability efforts into business success.

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Credit: Prof. Sang-Ho Lee






Consumers are increasingly choosing products from companies that demonstrate genuine environmental responsibility. While many studies have linked environmental, social, and governance (ESG) performance with stronger financial results, exactly how environmental responsibility translates into higher profits has remained unclear. A new study suggests that sustainability improves corporate financial performance indirectly by increasing sales. 

Now, a study led by Professor Sang-Ho Lee from the Department of Economics at Chonnam National University, South Korea, in collaboration with Professor Arturo Garcia from Universidad AutĂłnoma de Nuevo LeĂłn, Mexico, has identified sales as the key mechanism linking environmental responsibility with financial performance. Their study was published online on May 22, 2026 in the journal Corporate Social Responsibility and Environmental Management. 

Growing concern about climate change has encouraged companies across industries to reduce emissions, adopt greener technologies, and strengthen their environmental practices. At the same time, consumers have become more conscious of the environmental impact of their purchasing decisions, increasing pressure on businesses to demonstrate credible sustainability efforts. 

Growing concern about climate change has encouraged companies to reduce emissions, adopt greener technologies, and strengthen their environmental practices. At the same time, consumers have become increasingly conscious of the environmental impact of their purchasing decisions, making environmental responsibility an important factor influencing buying behavior. “As green consumerism is increasing, the escalating global concern over climate change has compelled firms across numerous industries to integrate eco-friendly practices, such as greenhouse gas reduction and the adoption of green technologies, into their core operations,” explained Prof. Lee. 

To understand how environmental responsibility affects financial performance, the researchers analyzed ESG ratings from the Korea Corporate Governance Service and financial data from the KIS Value database for 579 publicly listed Korean companies, representing 2,316 firm-year observations between 2019 and 2022. Using mediation and moderated mediation analyses, they investigated whether sales explain the relationship between environmental responsibility and financial performance and whether this relationship varies by firm type and before and after the COVID-19 pandemic. 

The analysis showed that environmental responsibility did not directly improve financial performance. Instead, companies with stronger environmental performance generated higher sales, leading to improved returns on assets and equity. This indirect relationship was significant for large Chaebol firms but not for non-Chaebol firms, suggesting that larger companies are better able to convert environmental initiatives into stronger consumer demand through greater visibility and reputation. The sales-mediated effect also became significantly stronger after the COVID-19 pandemic, reflecting increased consumer and stakeholder sensitivity toward sustainability.  

The findings highlight sales as the pathway through which environmental responsibility creates economic value. “This approach can be potentially applied to other countries that have different business styles and different degree of green consumerism,” added Prof. Lee. 

The researchers believe their findings could help businesses, investors, and policymakers better understand the economic benefits of sustainability and encourage strategies that strengthen both environmental responsibility and consumer trust. “Our study emphasizes not only the importance of green consumerism to improve environmental quality for a longer time horizon but also the financial performance-based sustainability of business strategies, as a win-win project for the earth and the people,” concluded Prof. Lee. 



Reference 
Title of original paper: Environmental Responsibility and Financial Performance: The Mediating Role of Sales in Korean Firms  
Journal: Corporate Social Responsibility and Environmental Management  
DOI: https://doi.org/10.1002/csr.70672 

About the institute 
Chonnam National University (CNU), established in 1952, is one of South Korea's leading national universities located in Gwangju. Building on its founding commitment to cultivating leaders of integrity and professional excellence, CNU contributes to national development and global progress through the pursuit of knowledge, ethical responsibility, and inclusive excellence. Guided by the core motto “Truth, Creativity, and Service,” the university advances research, education, and public engagement that strengthen resilient societies, foster sustainable development, and promote the well-being of future generations. As a trusted partner in the global community, CNU remains dedicated to addressing complex challenges in an increasingly interconnected world. 
Website: https://global.jnu.ac.kr/jnumain_en.aspx 

About the author 
Sang-Ho Lee is a Professor in the Department of Economics at Chonnam National University, Republic of Korea. He received his Ph.D. in Industrial Management from the Korea Advanced Institute of Science and Technology (KAIST). His research focuses on green consumerism, corporate environmental responsibility, ESG strategies, industrial organization, and competition policy. Working with former students and international collaborators, including Professor Arturo Garcia, his laboratory develops economic models to understand sustainable business behavior, green research and development, and antitrust issues related to common ownership. His work aims to promote profitable, competitive, and environmentally sustainable markets while informing evidence-based business and public policy. 

 


Robinhood users target simplicity in choosing stocks





Washington State University






PULLMAN, Wash. — Millions of investors using the Robinhood app tend to favor simpler, easy-to-understand stocks, according to new research from Washington State University — and those stocks outperformed more complex firms during the study period.

Those are among the findings of a new paper that examined investment patterns on Robinhood, the popular commission-free, game-like app and web platform. Some 28 million people use Robinhood, with an average user age of 35, according to the company. Understanding how they invest is important as digital natives reshape the market.

“I ask my students, ‘How many of you use Robinhood?’ and almost all of them raise their hands,” said Mario Reyes, professor and chair of the Department of Finance & Management Science in WSU’s Carson College of Business. “These preferences have market effects. If Robinhood users prefer simple stocks, demand for those stocks will increase. It also has implications for investor relations. Companies should design communications to reach not just sophisticated, big institutions, but inexperienced young investors, as well.”

The research, published in the journal Finance Research Letters, was co-authored by Ruixue (Rachel) Gao, who completed her PhD at WSU and has taken a position at Central Connecticut State University, and George Jiang, professor and Gary P. Brinson Investment Management Chair in Finance & Management Science.

Founded in 2013, Robinhood Markets offers a mobile app and web-based platform, allowing users to trade stocks, options, and cryptocurrencies, as well as access to banking and credit card services.

“The platform is very, very popular, and generally, these investors are very young,” Gao said. “We want to know what young people care about because they are the future of the stock market.”

Past research has demonstrated that Robinhood investors are drawn toward stocks with high “idiosyncratic volatility,” which means their price variations don’t align with overall market activity. Such firms or portfolios may have unique circumstances — such as a famous owner — and are usually less diversified and complex than other stocks.

The researchers analyzed Robinhood holdings from May 2018 to August 2020 and conducted regression analyses with two measures of complexity: accounting complexity, based on the number of accounting items in a company’s annual SEC filings; and organizational complexity, or the number of businesses or operating segments within a firm. Examples of firms with single business segments include Target Corp. and Ross Stores.

As anticipated, more Robinhood users bought stock in firms that were less complex and easier to analyze, an effect that persisted even when the results were controlled for firm size. The approach seems to have paid off, with the simple stocks favored by Robinhood investors outperforming more complex stocks.

Across all comparisons, the preference for simplicity persisted.

"What stands out is that Robinhood investors consistently gravitate toward companies that are easier to understand,” Reyes said. "Whether we measured complexity through financial reporting or business structure, the pattern was the same."

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