Monday, October 20, 2025

  

How do people learn new facts?



The quality of activity in distinct brain areas during learning can predict whether people successfully acquire knowledge about places and characters in fictional civilizations.




Society for Neuroscience





While studies have linked brain areas to remembering personal experiences, brain areas involved in learning more impersonal information about the world remain unclear. In a new JNeurosci paper, Scott Fairhall and colleagues, from the University of Trento, used fMRI on 29 human volunteers as they performed a learning task to shed light on how the brain acquires semantic, impersonal information. 

In the task, participants learned 120 fictitious facts about three imaginary civilizations based off fantasy works, like Game of Thrones. Nearly 2 d later, researchers assessed which facts people recalled better than others during a memory test. Brain imaging pointed to activity from distinct regions that were sensitive to semantic information about places and people during learning. The quality of activity in two of these regions, representing the strength of the information about places and people, could even predict whether people recalled the information during the memory task.  

Says Fairhill, “These findings suggest that the mechanism for learning new facts about the world is partially distinct from the previously well-characterized brain mechanisms for remembering things that happen in our lives, which depends on different structures.”   

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Please contact media@sfn.org for full-text PDF. 

About JNeurosci 

JNeurosci was launched in 1981 as a means to communicate the findings of the highest quality neuroscience research to the growing field. Today, the journal remains committed to publishing cutting-edge neuroscience that will have an immediate and lasting scientific impact, while responding to authors' changing publishing needs, representing breadth of the field and diversity in authorship. 

About The Society for Neuroscience 

The Society for Neuroscience is the world's largest organization of scientists and physicians devoted to understanding the brain and nervous system. The nonprofit organization, founded in 1969, now has nearly 35,000 members in more than 95 countries. 

Exploring how storytelling strategies shape memories



When people recall events from a story detailed with personal interpretations or emotions, this triggers different memory mechanisms than when they recall the same story that instead emphasized external, more concrete, elaborative details.



Society for Neuroscience

Different narrative structures. 

image: 

This image depicts different “Taking a Flight” narrative stimuli used in an experiment. While central details were consistent, peripheral elaborations were different. Conceptual versus perceptual elaborations trigger different memory recall mechanisms later.

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Credit: Ferri et al. JNeurosci 2025.




Does the way a person hears about an event shape their recollection of it later? In a new JNeurosci paper, Signy Sheldon and colleagues, from McGill University, explored whether different storytelling strategies affect how the brain stores that experience as a memory and recalls it later. 

The researchers created narratives with the same core events, but different elaborative details. These elaborations had two different focuses: (1) conceptual details, which describe a person’s feelings and interpretations while experiencing core events, and (2) perceptual details, such as a person’s concrete observations about core events. Neuroimaging revealed that when the 35 study participants remembered the stories later, different memory networks in the brain were involved. Notably, the distinct conceptual and perceptual brain networks that were active while listening to these different types of stories could predict how well participants later recalled the core elements of the story. 

This study suggests that how people hear about an event shapes the way their brain makes a memory of that experience. Sheldon elaborates on what this could mean: “There is a lot of work in the field to show that individuals and groups prefer different memory systems. For example, older adults tend to engage the conceptual memory system more than younger adults, who prefer to engage the perceptual memory system when experiencing an event. This would mean that older adults may process events described with conceptual details better than younger adults. If this is the case, this could help us tailor information to different age groups to improve memory. This is something we are hoping to test in the future.” 

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Please contact media@sfn.org for full-text PDF. 

About JNeurosci 

JNeurosci was launched in 1981 as a means to communicate the findings of the highest quality neuroscience research to the growing field. Today, the journal remains committed to publishing cutting-edge neuroscience that will have an immediate and lasting scientific impact, while responding to authors' changing publishing needs, representing breadth of the field and diversity in authorship. 

About The Society for Neuroscience 

The Society for Neuroscience is the world's largest organization of scientists and physicians devoted to understanding the brain and nervous system. The nonprofit organization, founded in 1969, now has nearly 35,000 members in more than 95 countries. 

 

New study finds Airbnb safety reviews can turn off some but the increased transparency can mitigate that



Institute for Operations Research and the Management Sciences





CATONSVILLE, MD, Oct. 20, 2025 – A new peer-reviewed study in the INFORMS journal Marketing Science sheds light on how online safety-related reviews from Airbnb guests influence booking decisions and how the platform itself balances consumer welfare against its own financial incentives. The research finds that reviews mentioning a property’s neighborhood safety issues, even though they represent only a small fraction of all reviews, reduce bookings, lower nightly prices, and influence whether travelers return to Airbnb at all. The major takeaway is that while detailed safety reviews of a property or its location can be a turn-off for some, the inherent transparency can be a mitigating factor.

The study, Safety Reviews on Airbnb: An Information Tale,” was authored by Aron Culotta of Tulane University, Ginger Zhe Jin of the University of Maryland and the National Bureau of Economic Research, Yidan Sun of Binghamton University, and Liad Wagman of Rensselaer Polytechnic Institute.

The study authors analyzed 4.8 million Airbnb guest reviews from five major U.S. cities (Atlanta, Chicago, Los Angeles, New Orleans, and New York City) between 2015 and 2019. They identified two types of safety-related reviews:

  • Listing Safety Reviews (LSRs): Issues within a property, such as broken locks or unsafe conditions.
  • Vicinity Safety Reviews (VSRs): Concerns about the surrounding neighborhood, such as crime or feelings of insecurity.

They found that only 0.5 percent of reviews flagged safety concerns, but they had a disproportionate impact. Nearly half of these were Vicinity Safety Reviews.

When a listing received a safety review, occupancy dropped by 1.5–2.4 percent, and average nightly prices declined by about 1.5 percent.

Not surprisingly, travelers who personally experienced neighborhood safety issues were 60 percent less likely to book again on Airbnb, showing that a person’s own experience had far more impact than simply reading other reviews.

The researchers combined Airbnb reviews with official crime statistics from the five cities to test whether VSRs reflected real neighborhood risks. Despite being subjective, the reviews correlated with actual crime patterns, particularly in low-income and minority neighborhoods.

“These numbers show that even rare safety reviews can shape guest behavior, and underscore the importance of decisions by digital platforms regarding their review systems,” said Wagman.

The findings highlight a misalignment between guest and platform interests. Guests benefit from transparency, but platforms may resist highlighting negative information that discourages bookings.

“Our results suggest that Airbnb faces a dilemma,” said Jin. “Removing neighborhood safety reviews can improve short-term revenues but at the expense of guest welfare. Highlighting safety reviews benefits guests but lowers revenues, creating a tension between consumer protection and platform profits.”

“In the long run, what can get lost is that consumer bookings generate self-experience. Over time, consumers will learn from their own experience as well as word-of-mouth through other channels, even if the platform lacks transparency on safety reviews,” Jin added.

“While limiting transparency may raise short-term revenues, it can undermine consumer trust,” said Wagman. “In the long run, business and reputation concerns may therefore help mitigate the tension between consumer protection and platform profits.”

About Marketing Science and INFORMS

Marketing Science is a premier peer-reviewed scholarly marketing journal focused on research using quantitative approaches to study all aspects of the interface between consumers and firms. It is published by INFORMS.

INFORMS is the world’s largest association for professionals and students in operations research, AI, analytics, data science and related disciplines, serving as a global authority in advancing cutting-edge practices and fostering an interdisciplinary community of innovation.

With a network of more than 12,000 members spanning academia, industry and government, INFORMS connects thought leaders, experts and emerging professionals who advance and apply AI, mathematics, analytics and other sciences and technologies to solve complex challenges and drive impactful decision-making.

Through its prestigious peer-reviewed journals, world-class conferences, industry-leading certification programs and a suite of professional resources, INFORMS empowers its community to enhance operational efficiency, elevate organizational performance and promote smarter decisions for a better world.

Discover more at www.informs.org

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National study finds public Montessori programs strengthens early learning outcomes -- at sharply lower costs compared to traditional preschool





University of Virginia




The first national randomized trial of public Montessori preschool students showed stronger long-term outcomes by kindergarten, including elevated reading, memory, and executive function as compared to non-Montessori preschoolers. The research also appears highly actionable for policymakers, because the results found the Montessori programs delivered better outcomes at sharply lower costs. The study of 588 children across two dozen programs nationwide shows an imperative to follow and study these outcomes through graduation and beyond.

A new national study led by researchers from the University of Virginia, University of Pennsylvania and the American Institutes for Research found that Montessori preschool programs (ages 3 to 6) in public schools deliver stronger early learning outcomes for children—and at a sharply lower cost to school districts and taxpayers. The first randomized controlled trial of its kind, published in the highly regarded Proceedings of the National Academy of Sciences, tracked nearly 600 children across 24 public Montessori programs nationwide. 

By the end of kindergarten, children who won a random lottery to attend public Montessori preschools outperformed their peers in reading, executive function, short-term memory, and social understanding—all while costing approximately $13,000 less per child than traditional preschool programs. Those costs do not include anticipated savings from improved teacher morale and retention, a dynamic demonstrated in other data. The findings, which have been vetted by third parties, contrast sharply with the prior common findings, where impacts of preschool were observed immediately following the program but then seemed to disappear by the end of kindergarten. 

“These findings affirm what Maria Montessori believed over a century ago—that when we trust children to learn with purpose and curiosity, they thrive,” said Angeline Lillard, Commonwealth Professor of Psychology at the University of Virginia. “Public Montessori programs are not only effective but cost-efficient.”

“Montessori preschool programs are already being used in hundreds of U.S. public schools, and our research shows that they are having a positive impact in key areas of early learning,” said Karen Manship, coauthor and Managing Director at the American Institutes for Research. “These findings provide valuable evidence to policymakers and educational leaders who are seeking to deliver better outcomes with increasingly limited resources.”

“Montessori began in the low-income housing of early 20th century Rome,” noted David Loeb of the University of Pennsylvania. “This research shows it still delivers on that promise for America’s children today.”

Key Findings:

  • Stronger early learning: Montessori children scored significantly higher in reading, memory, executive function, and understanding others’ perspectives by the end of kindergarten.
  • Sustained benefits: Unlike many preschool programs where gains fade, Montessori students’ relative outcomes improved over time.
  • Cost savings: When compared to traditional public preschool, Public Montessori programs cost $13,000 less per child across the three years from ages 3–6, due primarily to more efficient class structures, including harnessing the benefits of children teaching each other across age groups.
  • Teacher morale and retention: In practice, those cost savings are likely even higher due to prior prevailing evidence that Montessori teachers experience higher job satisfaction and lower turnover.
  • Benefits for all children: Effects were strongest among children from lower-income families, although children of all backgrounds benefitted. These and other findings are a helpful reminder that Montessori was originally designed to reach low-income communities.

Dr. Maria Montessori opened her first classroom in 1907 in the working-class tenements of Rome, and pioneered an educational model rooted in children’s natural drive to learn. Today, more than 600 U.S. public schools offer Montessori education. This national study affirms that Montessori’s century-old model is a highly effective approach to early education—delivering enduring benefits for children and communities alike.

The research also appears highly actionable for policymakers, because the results found the Montessori programs delivered better outcomes at sharply lower costs, and studies have demonstrated improved teacher morale and retention for Montessori programs.

The papers coauthors include researchers from the American Institutes for Research (Juliette Berg, Maya Escueta, Alison Hauser) and UVA graduate student Emily Daggett.

A full copy of the research paper will available from the PNAS once the embargo lifts.

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