The lager brand will not be produced after Mexico deemed it non-essential
Brewery Grupo Modelo said it was scaling down operations to a 'bare minimum'
But it suggested it could keep brewing beer if it was deemed to be agriculture
By TIM STICKINGS FOR MAILONLINE and AFP 4 April 2020
By TIM STICKINGS FOR MAILONLINE and AFP 4 April 2020
The brewer of Corona beer has suspended production because of the coronavirus pandemic.
The brand of lager - whose unfortunate name has made it a punchline during the health crisis - will not be produced after Mexico deemed it non-essential.
Fears of a shortage have prompted panic-buying, with pictures from Mexican shops showing trolleys piled up with beer.
The brewery Grupo Modelo said it was scaling down its operations to a 'bare minimum' in line with the Mexican government's orders.
However, the company suggested it could keep brewing beer if its operations were deemed to be agriculture, which is allowed.
Fears of a shortage of alcohol in Mexico have prompted panic-buying, with pictures from Mexican shops showing trolleys piled up with Corona and its sibling Coronita
Drivers queue outside store after Mexican state bans alcohol
Corona lager - whose unfortunate name has made it a punchline during the health crisis - will not be produced after Mexico deemed it non-essential
Corona beer - pictured here on a shelf in Thailand last month - is suspending production because of the coronavirus crisis in Mexico
Grupo Modelo, which also has other export brands including Pacifico and Modelo, said it would complete the suspension in the next few days.
The brewery will reduce operations to a level where they could resume once the suspension is lifted, Grupo Modelo says.
The company said that brewing could continue 'if the government considers it appropriate to issue some clarification confirming beer as an agro-industrial product'.
'We are ready to execute a plan with more than 75 per cent of our staff working from home and at the same time guaranteeing the supply of beer,' a statement said.
Agriculture and food production are among the key sectors which are still allowed to function under Mexican government orders.
Non-essential activities have been suspended for at least the month of April to slow the spread of coronavirus.
Mexico's other major beer producer Heineken - which makes the Tecate and Dos Equis brands - could also stop activities on Friday, Mexican media said.
The northern state of Nuevo Leon where Heineken's Mexican operations are based said on Wednesday it would stop the distribution of beer, sparking panic-buying.
Speculation about a total alcohol ban - although so far unfounded - has also prompted queues at shops.
The brand of lager - whose unfortunate name has made it a punchline during the health crisis - will not be produced after Mexico deemed it non-essential.
Fears of a shortage have prompted panic-buying, with pictures from Mexican shops showing trolleys piled up with beer.
The brewery Grupo Modelo said it was scaling down its operations to a 'bare minimum' in line with the Mexican government's orders.
However, the company suggested it could keep brewing beer if its operations were deemed to be agriculture, which is allowed.
Fears of a shortage of alcohol in Mexico have prompted panic-buying, with pictures from Mexican shops showing trolleys piled up with Corona and its sibling Coronita
Drivers queue outside store after Mexican state bans alcohol
Corona lager - whose unfortunate name has made it a punchline during the health crisis - will not be produced after Mexico deemed it non-essential
Corona beer - pictured here on a shelf in Thailand last month - is suspending production because of the coronavirus crisis in Mexico
Grupo Modelo, which also has other export brands including Pacifico and Modelo, said it would complete the suspension in the next few days.
The brewery will reduce operations to a level where they could resume once the suspension is lifted, Grupo Modelo says.
The company said that brewing could continue 'if the government considers it appropriate to issue some clarification confirming beer as an agro-industrial product'.
'We are ready to execute a plan with more than 75 per cent of our staff working from home and at the same time guaranteeing the supply of beer,' a statement said.
Agriculture and food production are among the key sectors which are still allowed to function under Mexican government orders.
Non-essential activities have been suspended for at least the month of April to slow the spread of coronavirus.
Mexico's other major beer producer Heineken - which makes the Tecate and Dos Equis brands - could also stop activities on Friday, Mexican media said.
The northern state of Nuevo Leon where Heineken's Mexican operations are based said on Wednesday it would stop the distribution of beer, sparking panic-buying.
Speculation about a total alcohol ban - although so far unfounded - has also prompted queues at shops.
Corona slammed for advert amid Covid-19 outbrea
A police officer and volunteer patrol a closed beach in Baja
California in Mexico earlier this week as the country shuts
down non-essential activities
Spring breakers drink Corona on beach amid coronavirus outbreak
Jaime Heliodoro Rodriguez Calderon, the governor of Nuevo Leon, told local media: 'Why buy alcohol now and cause a problem?
'Someone can be infected, you are creating risk. You will leave the shop infected and you will infect your children.'
Mexico has so far registered more than 1,500 confirmed cases of coronavirus and 50 deaths.
Constellation Brands, which sells Corona in the U.S., said in February that its sales remained strong despite the label's obvious drawbacks.
But the company suffered a separate blow last week when plans for a $1.5billion brewery on the U.S. border were rejected in a referendum.
The plant was already two-thirds built but Mexico's government said it would not grant operating permits after the vote.
Mexico's deputy health minister said yesterday there are no plans for border closures even as the country's death toll mounts.
'There's no plan, because there's no intention to use the border closure mechanism as if it were a useful mechanism for controlling the epidemic,' said Hugo Lopez-Gatell during his regular evening news conference.
'Although there's an expectation in the general public's view that a physical barrier can be put to epidemics, there's no scientific, historical demonstration that these types of measures are of any use.'
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