By AFP
February 13, 2026

Investors were happy with Ubisoft. — © AFP/File Dimitar DILKOFF
Tom BARFIELD
Troubled French games giant Ubisoft will strive to project confidence this weekend with a massive esports event for its shooter “Rainbow Six Siege”, while hoping a reorganisation and expansion to China can keep the money rolling in.
“We’re stepping things up a lot for 2026 with China coming aboard,” said Francois-Xavier Deniele, head of marketing and esports for the franchise.
“The balance is going to change, we know that when they arrive in a game, they’re extremely competitive”.
Chinese internet giant TenCent has climbed aboard as an investor in “Rainbow Six” and Ubisoft’s other top-selling titles “Assassin’s Creed” and “Far Cry”.
The mega-franchises are stabled together in one of a string of new “creative houses”, supposed to offer the group’s development teams more financial and creative freedom after several years of financial woes, job cuts and a tumbling share price.
China is “a very, very mature market, a lot more mature even than (the West) for this kind of game,” Deniele said.
But TenCent’s billion-euro investment in exchange for a 26-percent stake in Vantage, finalised last November, suggests it believes in Ubisoft titles’ ability to hold their own.
With a $3-million prize pool, this weekend’s Ubisoft-organised invitational event in Paris for top teams is “a heck of a signal” that “shows we’re capable of packing the Adidas Arena,” Deniele said.
The Paris venue’s 8,000 seats are more often filled by basketball or music fans.

Chinese internet giant TenCent is investing in some of Ubisoft’s top games
– Copyright AFP/File BERTRAND GUAY
In China, “it’s totally natural for the new generation to watch esports matches and play with their friends in PC bangs (cybercafes)… very similar to Korea,” Deniele said.
This year’s busy esports season for “Siege” follows on from last year’s revamp of its systems and graphics, which “laid the foundations for the 10 years ahead,” he added.
A team first-person shooter in the vein of genre classics like “Counter-Strike”, “Rainbow Six Siege” is one of Ubisoft’s biggest titles, rewarding coordinated tactical play and deft use of destructible environments.
– Fierce competition –
“Siege” has not escaped wobbles of its own in recent months.
Hackers gained access in December to systems that allowed them to ban or restore large numbers of accounts and manipulate the game’s cosmetic item marketplace — a key source of revenue.
In such cases “the community needs to be reassured very quickly”, Deniele said, crediting the “ultra-fast” reaction of the development team for the fact that “people came back to the game and were happy with what we were able to do”.
Developers must also ensure a steady pipeline of fresh content for today’s long-lived online games, with “Rainbow Six” facing competition from incumbents such as “Call of Duty”, “Valorant” or “Overwatch”.
New challengers are also constantly emerging onto the unforgiving field.
Wildlight Entertainment, developers of fantasy shooter title “Highguard”, which launched in January to great fanfare, on Wednesday announced layoffs from its small development team — leaving only a “core group” to maintain the game.
At this weekend’s “Rainbow Six” event “we’ll be announcing a quicker release schedule for content, because people want more and more”, Deniele said.
“It’s a game people play every day, so we have to get faster.”
In China, “it’s totally natural for the new generation to watch esports matches and play with their friends in PC bangs (cybercafes)… very similar to Korea,” Deniele said.
This year’s busy esports season for “Siege” follows on from last year’s revamp of its systems and graphics, which “laid the foundations for the 10 years ahead,” he added.
A team first-person shooter in the vein of genre classics like “Counter-Strike”, “Rainbow Six Siege” is one of Ubisoft’s biggest titles, rewarding coordinated tactical play and deft use of destructible environments.
– Fierce competition –
“Siege” has not escaped wobbles of its own in recent months.
Hackers gained access in December to systems that allowed them to ban or restore large numbers of accounts and manipulate the game’s cosmetic item marketplace — a key source of revenue.
In such cases “the community needs to be reassured very quickly”, Deniele said, crediting the “ultra-fast” reaction of the development team for the fact that “people came back to the game and were happy with what we were able to do”.
Developers must also ensure a steady pipeline of fresh content for today’s long-lived online games, with “Rainbow Six” facing competition from incumbents such as “Call of Duty”, “Valorant” or “Overwatch”.
New challengers are also constantly emerging onto the unforgiving field.
Wildlight Entertainment, developers of fantasy shooter title “Highguard”, which launched in January to great fanfare, on Wednesday announced layoffs from its small development team — leaving only a “core group” to maintain the game.
At this weekend’s “Rainbow Six” event “we’ll be announcing a quicker release schedule for content, because people want more and more”, Deniele said.
“It’s a game people play every day, so we have to get faster.”
‘Avatar’ and ‘Assassin’s Creed’ shore up troubled Ubisoft
By AFP
February 12, 2026

Ubisoft's star has fallen with investors in recent months
By AFP
February 12, 2026

Ubisoft's star has fallen with investors in recent months
- Copyright AFP GEOFFROY VAN DER HASSELT
Strong performances from major franchises including an “Avatar” tie-in game and juggernaut “Assassin’s Creed” buttressed struggling French games giant Ubisoft’s third-quarter results, the company said Thursday.
Revenue at 318 million euros ($380 million) in October-December had made for a “solid” period “exceeding our expectations” chief executive Yves Guillemot said in a statement.
Ubisoft’s star has fallen with investors in recent months, as it has weathered mixed reception for some new titles and announced a far-reaching restructuring and cost-cutting drive.
Shares in the group have lost almost 95 percent of their value in five years, booking their worst single-day performance in January with a 40-percent collapse.
Ubisoft reported Thursday that its preferred “net bookings” yardstick, which excludes revenue from deferred sales, climbed 12 percent year-on-year to almost 340 million euros in its third quarter.
The pace was still higher over the first nine months of the financial year, adding 17.6 percent to reach 1.1 billion euros.
Major contributors to sales growth included the latest instalment in the Assassin’s Creed series, released last year, and the “Avatar” film tie-in game — updated to coincide with the release of the James Cameron saga’s latest episode in December.
Ubisoft confirmed its January forecast of an operating loss of around one billion euros for the full financial year, sapped by multiple delays and cancellations announced alongside details of its restructuring.
Bosses’ woes are far from over, as the company this week faced a three-day strike by several hundred of its 3,800 French employees.
Triggers for the walkout included an end to work-from-home provisions.
Ubisoft’s restructuring will farm out many of its dozens of studios worldwide into an industry-first system of five “creative houses”, each dedicated to developing a different genre of game.
It also said in January that it was launching a third round of cost-cutting aimed at finding 200 million euros of savings over two years.
The company said the same month that it would look to slash up to 200 of around 1,100 positions at its Paris headquarters.
Such cuts follow studio closures elsewhere in its global network, including San Franciso, Osaka, Stockholm, Leamington in Britain and Canada’s Halifax.
France’s biggest games company, Ubisoft today has around 17,000 employees worldwide after shedding more than 3,000 in recent years.
Strong performances from major franchises including an “Avatar” tie-in game and juggernaut “Assassin’s Creed” buttressed struggling French games giant Ubisoft’s third-quarter results, the company said Thursday.
Revenue at 318 million euros ($380 million) in October-December had made for a “solid” period “exceeding our expectations” chief executive Yves Guillemot said in a statement.
Ubisoft’s star has fallen with investors in recent months, as it has weathered mixed reception for some new titles and announced a far-reaching restructuring and cost-cutting drive.
Shares in the group have lost almost 95 percent of their value in five years, booking their worst single-day performance in January with a 40-percent collapse.
Ubisoft reported Thursday that its preferred “net bookings” yardstick, which excludes revenue from deferred sales, climbed 12 percent year-on-year to almost 340 million euros in its third quarter.
The pace was still higher over the first nine months of the financial year, adding 17.6 percent to reach 1.1 billion euros.
Major contributors to sales growth included the latest instalment in the Assassin’s Creed series, released last year, and the “Avatar” film tie-in game — updated to coincide with the release of the James Cameron saga’s latest episode in December.
Ubisoft confirmed its January forecast of an operating loss of around one billion euros for the full financial year, sapped by multiple delays and cancellations announced alongside details of its restructuring.
Bosses’ woes are far from over, as the company this week faced a three-day strike by several hundred of its 3,800 French employees.
Triggers for the walkout included an end to work-from-home provisions.
Ubisoft’s restructuring will farm out many of its dozens of studios worldwide into an industry-first system of five “creative houses”, each dedicated to developing a different genre of game.
It also said in January that it was launching a third round of cost-cutting aimed at finding 200 million euros of savings over two years.
The company said the same month that it would look to slash up to 200 of around 1,100 positions at its Paris headquarters.
Such cuts follow studio closures elsewhere in its global network, including San Franciso, Osaka, Stockholm, Leamington in Britain and Canada’s Halifax.
France’s biggest games company, Ubisoft today has around 17,000 employees worldwide after shedding more than 3,000 in recent years.



























