A Major Toilet Paper Brand Just Filed for Bankruptcy — Here’s What We Know

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Melissa Copelton

Tue, April 15, 2025 

Royal Paper, based in Phoenix, Arizona, is a major U.S. manufacturer of bath tissue and paper products.

On April 8, the toilet paper giant filed for Chapter 11 bankruptcy protection.

Although Royal Paper may not be as widely known as names like Charmin, Quilted Northern, and Scott, you’ll likely recognize a few of their products.

“Our philosophy has always been centered around helping our retail and away-from-home partners deliver the highest quality paper products to their consumers. For some, that means we provide them with our sustainably manufactured, proven Earth First®, SuperSoft™, EcoFirst®, and Platinum® brands,” Royal Paper’s website reads.

“For others, it means we work with them to create custom-tailored private label brands designed to their unique and specific specifications,” the site adds. “Either way, it’s about exceeding our partners’ expectations in product quality, service and environmental stewardship.”

Despite Royal Paper filing for bankruptcy, the company, which was founded in 1992, isn’t going under just yet.

According to TheStreet, Sofidel America Corp. will acquire all of Royal Paper’s assets.

"To facilitate the transaction, Royal has filed for voluntary protection under Chapter 11 of the U.S. Bankruptcy Code in the United States Bankruptcy Court for the District of Delaware. This action is expected to provide for a quick and orderly sale of the company's assets under Section 363 of the Bankruptcy Code, with Sofidel serving as the 'stalking horse bidder' in a court-supervised auction and sale process,” a press release for Royal Paper states, per The Street.

According to several outlets, Royal Paper is a third-party manufacturer for products sold at Trader Joe’s, Kroger, Whole Foods, and Aldi.