Saturday, January 24, 2026

ALIENATION

Why a crowded office can be the loneliest place on earth





Portland State University





A comprehensive new review published in the Journal of Management synthesizes decades of research to understand the epidemic of workplace loneliness. By analyzing 233 empirical studies, researchers from Portland State University have identified how workplace conditions contribute to isolation and offer evidence-based paths to reconnection.

The research emphasizes that loneliness is distinct from social isolation. While isolation is about being alone, loneliness is the subjective feeling that one’s social relationships are deficient—meaning employees can feel deeply lonely even in a crowded office.

"Given the connection between workplace characteristics and loneliness, organizations should consider that loneliness is not a personal issue, and instead is a business issue," said Berrin Erdogan, professor of management at Portland State. "Businesses have an opportunity to design jobs and organizations in a way that will prioritize employee relational well being."

Key Findings:

  • The "Hunger" Signal: Like hunger signals a need for food, temporary loneliness is a biological signal encouraging us to seek connection. However, when loneliness becomes chronic, it harms emotional and cognitive well-being.

  • The Employment Paradox: Generally, having a job keeps loneliness at bay; unemployed and retired individuals report higher levels of loneliness than the employed. However, the quality of the job matters. Roles with high stress, low autonomy, and poor support from managers are major risk factors.

  • The Ripple Effect: Loneliness is contagious in leadership. The study found that lonely managers are not only less effective but can harm the well-being of their employees.

"Work can be a sanctuary from loneliness, but it can also be the source," the researchers note.

The review identifies several promising interventions to combat chronic loneliness. Organizations can help by offering training on stress management and social skills, while individuals found relief through mindfulness practices and engagement in volunteering activities.

Journal

DOI

Article Title

All the Lonely People: An Integrated Review and Research Agenda on Work and Loneliness

Article Publication Date

Encouraging students to socialize at an early stage can prevent loneliness

Cooking or walking together

Life satisfaction increases

Article Title

Article Publication Date

1984; BRAVE NEW WORLD

Why some messages are more convincing than others



UC San Diego research shows how marketers can choose specific words to boost confidence in a brand’s claim




University of California - San Diego




What kinds of marketing messages are effective — and what makes people believe certain political slogans more than others? New research from the University of California San Diego Rady School of Management explores how people constantly evaluate whether messages are true or false and finds that a surprisingly small ingredient — whether a word has an easy opposite — can shape how confident people feel when deciding whether a message is true.

“Effective messaging isn’t just about whether people agree with a claim — it’s about how confident they feel in that judgment,” said Giulia Maimone, who conducted the research while a doctoral student at UC San Diego’s Rady School of Management. “Understanding how language shapes that sense of certainty helps explain why some messages resonate more than others.”

Confidence — not just agreement — shapes how persuasive a messages is

The study, forthcoming in the Journal of the Association for Consumer Research, reveals that the persuasiveness of a message can hinge on the type of words it uses — specifically, whether those words have clear opposites. The research shows that when companies frame a message with words that are “reversible,” meaning they have an easily retrievable opposite (such as intense/mild or guilty/innocent), people who disagree with the claim tend to mentally flip it to the opposite meaning (for example, “The scent is intense” becomes “The scent is mild”). 

Why words with clear opposites are processed differently

The study shows that this difference matters because people handle disagreement in different ways. When a message uses a word with a clear opposite, rejecting the claim requires an extra step retrieving and substituting the opposite word which makes people feel less certain about their opposing belief. But when a word doesn’t have a clear opposite, people tend to negate them by simply adding “not” to the original word (for example, “not prominent” or “not romantic”). In those cases, the study finds that skeptics tend to feel more confident in their counter-belief, making those messages less effective overall. 

A strategic advantage for marketers

“For marketers, this creates a powerful advantage: by using easily reversible words in a positive affirmation — such as ‘the scent is intense’ —  companies can maximize certainty among those who accept the claim while minimizing certainty among people who reject the message, because they tend to feel less strongly about their opposing belief ” said Maimone, who is now a postdoctoral scholar in marketing at the University of Florida. “Our study highlights a subtle but influential linguistic mechanism that helps explain why some marketing and political messages are more effective than others.”

That’s why this matters for marketing. If a company uses a simple, positive claim with an easily reversible word — like “the scent is intense”—most consumers who believe it feel confident in that belief. But even the consumers who disagree tend to feel less sure about their own negative conclusion because flipping the message to the opposite (“it’s mild”) takes extra mental work. In other words, the wording can strengthen the intended message because it can soften the pushback.

“People don’t just decide ‘true’ or ‘false’ — they also form a level of certainty that affects how persuasive a message becomes,” said Uma R. Karmarkar, study coauthor and associate professor at UC San Diego’s Rady School and the School of Global Policy and Strategy.

Testing the effect outside the lab

In a field test with Facebook ads created in collaboration with a nonprofit, the team found that ad language designed to trigger the higher-confidence processing pathway produced a higher click-through rate than language designed to trigger the lower-confidence pathway.

“Language isn’t just how we communicate — it can be a strategic lever,” said On Amir, study coauthor and professor of marketing at the Rady School. “The right wording can help an intended message land more firmly — and make the counter-belief feel less certain.”

How the researchers studied belief confidence

To reach these conclusions, the researchers conducted two controlled experiments involving more than 1,000 participants who were asked to judge whether a variety of statements were true or false and then report how confident they felt in those judgments. By systematically varying the wording type of the statements — and measuring both response time and confidence — the team was able to isolate how different types of language trigger distinct cognitive processes that shape belief certainty.

New analysis disputes historic earthquake, tsunami and death toll on Greek island


Revision of the Allegedly Deadly and Tsunamigenic 1843 Earthquake at Chalke Island, South Aegean Sea, Greece



Seismological Society of America






For decades, researchers thought that an October 1843 earthquake on the small Greek island of Chalke caused a powerful tsunami and led to the deaths of as many as 600 people.

But a new analysis of primary accounts of the event by Ioanna Triantafyllou at Hellenic Mediterranean University suggests the truth was much less dramatic and destructive.

As Triantafyllou reports in Seismological Research Letters, evidence from primary sources indicates that the mainshock occurred on Chalke on 17 September 1843, causing rock falls and some damage to poorly constructed houses. There were no deaths and no tsunami reported at the time.

The study demonstrates how secondhand sources of a seismic event can be used to characterize an earthquake incorrectly for years, said Triantafyllou, with impacts on seismic risk calculations for a region.

Without modern instrumentation and data collection, historical seismologists often must sift through accounts of a past earthquake to find clues that allow them to precisely locate the earthquake and estimate its magnitude and intensity.

Triantafyllou has been investigating damaging and deadly earthquakes in Greece since beginning her Ph.D. work in 2017. “I was particularly struck by the 1843 earthquake in Chalke, which remains one of the top 10 deadliest earthquakes in Greece to date. I wondered how a small island could have had 600 casualties at that time,” she said. “I began searching for primary, original historical sources to verify whether the number of victims was indeed so high.”

Previous researchers had concluded that the magnitude of the 1843 Chalke earthquake ranged from 6.4 to 6.75, and had caused a powerful tsunami. A 1848 study reported the earthquake’s death toll to be as high as 600 people.

But when Triantafyllou examined these previous studies, “most of the previous authors either had no access to primary macroseismic information sources or neglected to mention them,” she wrote.

Her search for primary accounts about the earthquake led to contemporary reports in Greek newspapers, a German newspaper, and newspapers published in Constantinople (Istanbul). Triantafyllou also used the contemporary testimony of Ludwig Ross, a German archaeology professor fluent in Greek.

“The further back in time you go, the more difficult it is to find primary sources related to earthquakes. This information can be found in newspapers, archives, church codes, and even in travelers’ writings, as in the case of Ross,” she explained. “In the digital era, the systematic indexing and digitization of relevant information helps researchers gain immediate access to the content.”

The primary sources indicated that seismic activity on the island started at the beginning of September 1843, culminating in a strong damaging earthquake on 17 September, with some aftershocks felt into early October.

“The book by Ross is a good example of a reliable author who kept a detailed diary during his travels in the Greek islands. He documented the effects of earthquakes clearly and accurately in terms of time and space,” said Triantafyllou.

“His earthquake descriptions provide appropriate information for reconstructing the earthquakes and assign macroseismic intensities based on building damage, ground failures and shaking felt,” she added.

Triantafyllou used these macroseismic intensities, or shaking strength, to calculate a new magnitude for the 1843 event, concluding that the mainshock was likely a magnitude 5.93 earthquake.

The magnitudes of historical earthquakes are included in regional earthquake catalogs, which are used to make seismic hazard assessments. “In my study the magnitude of the Chalke 1843 earthquake was drastically reduced in respect to previous estimates,” Triantafyllou explained. “Keeping all other factors equal, one may expect that reducing the magnitude will result in seismic hazard reduction as well.”