NORTHERN IRELAND

OutsideIn Launches First Outlet Store at The Boulevard to Support Homelessness Initiatives

By Terry Clark
-8th February 2024

OutsideIn, a socially conscious fashion retailer founded in Belfast in 2016, is set to open its first outlet store at Northern Ireland’s premier designer outlet, The Boulevard in Banbridge, on Saturday, February 10, 2024. Known for its unique approach to fashion with a cause, OutsideIn operates on the principle of aiding those experiencing homelessness through its ‘Wear One, Share One’ model. This initiative ensures that for every item sold, a new piece of essential clothing is donated to someone in need via a network of Giving Partners.

This new venture will take form as a pop-up store, spanning across four weekends in February and March 2024, and will occupy a space of 1,314 square feet. The store is set to offer a wide range of popular clothing and accessories from OutsideIn’s current collection at reduced prices. Among the items for sale are fleeces, outerwear, sweatshirts, poms, and beanie hats, allowing customers to purchase high-quality fashion while supporting a noble cause.

Since its inception, OutsideIn has demonstrated remarkable growth and commitment to its mission, having distributed over 212,000 items of essential clothing to individuals in 41 cities across seven countries. The brand has ambitiously pledged to donate two million products over the next five years, reinforcing its dedication to making a significant difference in the lives of those affected by homelessness.

Chris Nelmes, Retail Director at The Boulevard said: “Responsible retail is hugely important to us at The Boulevard and so we are delighted to welcome the socially conscious business, OutsideIn onsite and fully support its homelessness initiatives.

“We put a large focus on our ESG outputs, and understanding how important it is to our customers, we feel Oi will be the perfect fit for our shopper demographic and wish them every success in this new outlet venture.”

David Johnston, Founder of OutsideIn said: “Whilst we mainly operate online, we are passionate about people and relish in the opportunity to have conversations in our new store and give our customers the chance to hear some of the stories behind our unique designs and the people they are helping with every purchase.

“This is a huge milestone for us as a company to open a store within a premier outlet like The Boulevard. The support from our customers has taken us from strength to strength and made this possible. The Boulevard has a fantastic retail offering and we are really looking forward to opening our doors and trading alongside these top brands, meeting a lot of new customers and helping even more people in need.”