Wednesday, May 06, 2026

Europe’s Moral Crisis: The Crumbling Shield Around Israel

by  | May 4, 2026 | 

The European Union is the “chief of all cowards,” Amnesty International declared in a searing statement issued on April 21. The condemnation was a direct response to the European bloc’s systemic failure to sever ties with Israel during the Foreign Affairs Council meeting in Luxembourg.

Despite months of legal warnings, the EU once again prioritized procedural safety over the urgency of human life.

The efforts to press the EU to finally take a moral position were led by a coalition of Spain, Ireland, and Slovenia, later joined by Belgium. They argued that the EU-Israel Association Agreement – the legal framework governing their trade relationship – is predicated on the “respect for human rights.”

To maintain this agreement while the extreme violations in occupied Palestine continue is to render the EU’s own founding treaties meaningless.

Such a decision, even if belated, would have done immeasurable good. It would have restored a measure of the EU’s shattered credibility and re-enlivened the discussion on international law. More importantly, it would have initiated a series of concrete measures to hold Israel accountable and provided Palestinians with a tangible sense of hope.

None of that occurred, however, thanks to the lobbying of Germany and Italy. These nations acted as a diplomatic firewall, shielding Israel from consequences.

The German position remains consistent with Berlin’s hardline defense of Israel, a stance that has persisted even throughout the genocide in Gaza. As a country that should have been the world’s greatest advocate against mass extermination, Germany has repeatedly shielded Israel at the International Court of Justice (ICJ) and other global institutions.

During this genocide, Berlin has doubled down, insisting that the accusation has “no basis whatsoever.” This rigid stance remained unchanged even as Spain joined the South Africa case at the ICJ, signaling a profound rupture in European legal and moral consensus.

Therefore, it was no surprise that Germany’s leadership dismissed the Luxembourg proposal to suspend trade as “inappropriate.” Along with Italy, it insisted that the EU must remain in a “constructive dialogue” with Tel Aviv – a phrase that has become a euphemism for complicity.

Italy presents a more bizarre example. While Giorgia Meloni’s right-wing government remains aligned with the pro-Israel guard, the Italian people’s mobilization has been among the strongest in Europe.

The streets of Rome and Milan have seen mass protests and general strikes that rival the fervor seen in Spain. Yet, Meloni still refuses to heed her people’s call, with her ministers stating in Luxembourg that the proposal to suspend the treaty has been “shelved.”

Israeli Prime Minister Benjamin Netanyahu likely felt a great deal of relief following the vote. The Israeli economy is currently struggling under the staggering burden of continued wars, with the budget deficit ballooning as defense spending skyrockets. The EU remains Israel’s largest trading partner, with total trade in goods reaching over €42 billion.

This agreement provides a vital economic lifeline through preferential market access and high-tech integration; its suspension would trigger a devastating financial shock.

But the fact that Germany and Italy managed to sustain the treaty for now does not negate the imminent rupture already underway.

This rupture is not being led by governments, but by European societies. It would not be an exaggeration to suggest that Europe’s relationship with Israel is destined for pivotal change. The historical divide between Israel’s unconditional supporters, like Germany, and more sympathetic nations, like Ireland, is collapsing as the political pendulum swings toward Palestine.

The hardliner camp received its most significant blow recently with the political shift in Hungary. With the rise of Péter Magyar, who recently vowed that Hungary would respect ICC warrants for Netanyahu’s arrest, Israel has lost its most reliable “veto-man” in Brussels.

This leaves Germany increasingly isolated as the sole heavyweight protector of the status quo.

We are no longer talking about symbolic gestures. We are witnessing a critical mass of support for Palestine accompanied by direct action: encampments, legal challenges, and labor strikes. On April 14, it was reported that more than one million Europeans signed a formal “Justice for Palestine” petition calling on Brussels to impose sanctions.

This reflects a sustained pressure capable of shaping political agendas. Polling from this month indicates that only 17 percent of respondents in Germany now view Israel as a reliable partner. This exposes a widening gap between European publics and their governments. While Spain appears to be responding to public sentiment, Germany continues to act in defiance of it.

These same moral positions are reflected in attitudes toward other regional wars. Polling from March 2026 shows that 56 percent of Spaniards and Italians oppose US-Israeli military action in Iran. Public opinion increasingly sees these not as separate crises, but as interconnected fronts of a single, failed policy.

The rejection of war is part of a broader rejection of Israeli military policy and the alignment of European governments with it. These shifts have not only isolated Israel; they have begun to isolate its allies. Aside from Donald Trump and his full alignment with Netanyahu’s agenda, the era of a unified Western bloc catering unquestioningly to Israel’s demands is fading.

The traditional explanation for Europe’s backing – historical guilt over the Holocaust – no longer explains the conduct of political elites. A more accurate explanation lies in Europe’s own legacy of colonial violence and racial hierarchy.

However, the real shift belongs to civil society and the resilience of Palestinians who have bypassed traditional media filters to speak directly to the world.

Europe now knows that a genocide has been committed. This paradigm shift is unlikely to be reversed, regardless of whether Luxembourg’s bureaucrats manage to delay the inevitable

Dr. Ramzy Baroud is a journalist, author and the Editor of The Palestine Chronicle. He is the author of six books. His forthcoming book, ‘Before the Flood,’ will be published by Seven Stories Press. His other books include ‘Our Vision for Liberation’, ‘My Father was a Freedom Fighter’ and ‘The Last Earth’. Baroud is a Non-resident Senior Research Fellow at the Center for Islam and Global Affairs (CIGA). His website is www.ramzybaroud.net

The West’s Bubble of Illusion About Israel – and About Itself – Is Finally Being Burst

The genocide in Gaza and ethnic cleansing in Lebanon exhausted the West’s moral legitimacy. Now Iran is slowly exhausting the West’s military primacy.

by  | May 5, 2026 | 

For decades, two irreconcilable narratives about Israel and its motivations have existed in parallel.

On the one side, an official western narrative portrays a plucky, besieged “Jewish” state of Israel, desperate to make peace with its hostile Arab neighbors. Even to this day, that story dominates the political, media and academic landscape.

Time and again, or so we are told, Israel has held out an olive branch to “the Arabs”, seeking acceptance, but is always rebuffed.

A largely unspoken subtext suggests that supposedly irrational, bloodthirsty, Jew-hating regimes across the region would have completed the Nazis’ exterminationist agenda but for the West’s humane protection of a vulnerable minority.

A Palestinian counter-narrative, accepted across much of the rest of the world, is choked into silence in the West as an antisemitic “blood libel”.

It presents Israel as an ethnic supremacist, highly militaristic state – armed by the United States and Europe – bent on expansion, mass expulsions and land theft.

On this view, the West implanted Israel as a colonial military outpost, there to subdue the native Palestinian population, and terrorize neighboring states into submission through relentless and overwhelming displays of force.

Palestinians cannot make peace, or reach any kind of accommodation, because Israel pursues only conquest, domination and erasure. No middle ground is possible.

The proof, note Palestinians, is Israel’s long-standing refusal to define its borders. As its military power has grown decade after decade, ever more extreme political agendas have surfaced, demanding not just Israel’s takeover of the last remnants of the Palestinian territories it illegally occupies but expansion into neighboring states like Lebanon and Syria.

Drunk on power

Here are two conflicting narratives in which each side presents itself as the victim of the other.

Two and a half years into a series of Israeli wars against the peoples of Gaza, Iran and Lebanon, how are these two perspectives holding up?

Does Israel look like the frustrated peacemaker facing off with barbaric opponents, or a rogue state whose decades-long aggression has provoked the very retaliatory violence exploited to excuse its constant war-making?

Is Israel a small, reluctant fortress state defending itself, or a western military client so drunk on its own power that it can no more limit its territorial ambitions than a great white shark can stop swimming?

The truth is that the past 30 months have graphically exposed not only what Israel always was but, by extension, what our own western states aspired to achieve through their most favoured Middle East client.

In a moment of imprudence last month, Christian Turner, Peter Mandelson’s replacement as British ambassador to the US, let slip the reality. Washington, the West’s imperial hub, he said, had no deep loyalty to its allies – apart from one.

Unaware his words were being recorded, he told a group of visiting students: “I think there is probably one country that has a special relationship with the United States, and that is probably Israel.”

That special relationship requires that the political and media class in Washington’s other client states, such as Britain, shield the West’s Sparta in the Middle East from critical scrutiny.

So glaring have Israel’s atrocities become that the British government announced last month that it was shuttering its Foreign Office unit tracking war crimes – citing the need for cuts – rather than face further exposure of its collusion in those crimes.

If the British government refuses to monitor Israel’s war crimes, don’t expect more from the establishment media.

For months, Israel has been blowing up village after village in south Lebanon, driving millions of inhabitants from lands lived on for millennia by their ancestors, and it barely registers with our politicians and media.

Israel is destroying Gaza’s water supplies, as it earlier did the tiny enclave’s hospitals and health system, ensuring the further spread of disease, and our politicians and media have barely a word to say about it.

Israel kills journalists and emergency crews in Gaza and Lebanon week after week, month after month, and it raises barely an eyebrow from the political and media class.

Israel declares “yellow lines“ in Gaza and Lebanon, demarcating expanded borders that formalize its theft of other peoples’ lands, and this instantly becomes the new normal.

Israel continuously violates ceasefires in Gaza and Lebanonspreading misery and inflaming yet more anger and bitterness, and once again, our politicians and media turn a blind eye.

Which western media outlets are pointing out a starkly revealing fact: that Israel now occupies more of Lebanon than Russia does of Ukraine?

Media bias

An analysis by the Newscord media monitoring group last month confirmed earlier research: that the British media studiously avoid naming ethnic cleansing and genocide when it is Israel – rather than Russia – carrying them out.

Comparing the coverage of the most “serious” establishment British news outlets – the BBC, the Guardian and Sky – with that of Al Jazeera, the study found that UK media consistently choose to obscure Israel’s responsibility for its crimes.

Israel was identified as conducting attacks in Gaza in only around half of British news reports, in contrast to nearly 90 per cent of Al Jazeera’s. As Newscord noted: “Half the time, BBC readers aren’t told who killed the person in the story.”

That was graphically illustrated in a notorious BBC headline: “Hind Rajab, 6, found dead in Gaza days after phone calls for help”.

In fact, an Israeli tank had sprayed a stationary car with gunfire even though the Israeli military had known for hours that it contained a Palestinian girl – the sole survivor of an earlier attack – who emergency crews were desperately trying to reach. Israel killed the rescue team, too.

In another revealing finding, Newscord notes that four out of every five BBC reports on casualties caused by Israel’s attacks used the convoluted passive – rather than active – voice, clearly with the intent to downplay Israel’s culpability and savagery.

The British media also actively undermined the enormity of the Palestinian death toll in Gaza by regularly attributing the figures to a “Hamas-affiliated” health ministry – even though the numbers, currently at well over 70,000 Palestinians, are almost certainly a massive undercount, given Israel’s early destruction of the enclave’s government and its capacity to count the dead.

The fact that the United Nations has found the Gaza figures to be credible was mentioned in only 0.6 percent of reports.

Genocidal intent

Similarly, the BBC and the Guardian made the decision to humanize Israeli captives of Hamas twice as often as they did Palestinian captives of the Israeli state.

The inappropriateness of that double standard is underscored by continuing insinuations from politicians and the media that Hamas “beheaded babies” and carried out systematic rapes on 7 October 2023 – more than two years after those claims were utterly discredited.

Contrast that with the media’s effective burial of Euro Med Monitor’s report last month on the sickening practice by the Israeli military of raping Palestinian prisoners with dogs trained for that very purpose.

There has been a flood of accounts from Palestinians held captive by Israel of their systematic rape and sexual abuse, confirmed by human rights groups and by the testimonies of whistleblowing Israeli soldiers and medics. Little of this is making headway in the western media.

Newscord points to a further, veiled problem that skews western coverage: the omission of established but inconvenient facts that would present Israel in a depraved – that is, an accurate – light.

For example, observes Newscord, the BBC has entirely failed to report all but one of the hundreds of clearly genocidal statements made by Israeli officials, from Prime Minister Benjamin Netanyahu down.

It is easy to understand why. Legal authorities usually struggle to make a conclusive determination of genocide because, crucially, it depends on divining intent, which is typically hidden by those committing atrocities.

Starkly, in Israel’s case, not only do its actions in Gaza look like genocide, but its leaders have been crystal clear that those actions are intended to be genocidal. That is behaviour only seen in those intoxicated by a sense of their own impunity.

Once again, the British media have obligingly taken it upon themselves to shield Israel from any legal jeopardy – all in the interests of objective reporting, you understand.

An old story

This is nothing new. It has been the same story since before Israel’s violent creation on the Palestinians’ homeland in 1948, when 80 percent of the native population were ethnically cleansed by Israel from the new, self-declared “Jewish” state. Or when, in the continuing language of deceit employed by western political, media and academic elites, some 750,000 Palestinians “fled”.

The aim has been to manufacture and maintain a bubble of illusion for western publics, one where our own crimes – and those of our allies – remain invisible to us.

Note in this regard the UK government’s determined exclusion of Israel from a recent “independent” inquiry, under former Whitehall bureaucrat Philip Rycroft, into malign foreign financial influence on British politics. It was, of course, Russia that was put chiefly under the spotlight.

Predictably, Keir Starmer’s government rejected in April a petition signed by more than 114,000 people calling for a similar public inquiry into the influence of the powerful Israel lobby.

That came as no surprise, given that any such investigation would have risked foregrounding the many hundreds of thousands of pounds known to have been received by Starmer and his ministers from pro-Israel lobbyists.

The same British political and media class so averse to investigating the malign influence of the pro-Israel lobby is also ignoring Israel’s current, systematic destruction of villages and infrastructure across south Lebanon – in flagrant violation of a supposed ceasefire.

Israeli soldiers have told local media that their job is to target all structures indiscriminately, whether civilian or “terrorist”, with the goal of preventing the Lebanese inhabitants from returning to their villages.

That fits with Israel’s announcement that it does not intend to withdraw after the fighting ends, and widespread plans to colonize the occupied lands in Lebanon with Jewish settlers.

Were it not for videos of Israel blowing up Lebanese communities breaking through on social media, despite algorithmic suppression, we might not know about Israel’s wholesale efforts to ethnically cleanse south Lebanon.

Responding to these videos with a rare “mainstream” report on the campaign of destruction, the Guardian sugar-coated the horror faced by Lebanese families discovering their homes gone, along with priceless memories and heirlooms. This experience was described – absurdly – by the paper as “bittersweet”.

Critics note a consistent pattern. Israel is not only leveling south Lebanon; over the past 30 months, it has leveled almost every building in Gaza, too.

But the template for both is of much earlier origin, as every Palestinian learns from a tender age.

Having expelled most Palestinians from their homes in 1948, Israel spent years blowing up some 500 villages one after another – even as Israeli leaders publicly claimed to be begging the refugees to return and western leaders were extolling Israel as the “only democracy” in the Middle East.

Expulsions that the West still pretends did not take place eight decades ago are now being live-streamed. This time, they are impossible to deny, as well as the colonial, supremacist agenda behind them.

Vilify the messenger

If the message inhering in Israel’s atrocities can no longer be disappeared, laundered or normalized – as it was in an age before 24-hour rolling news and social media – then a different strategy is required: vilify the messenger.

This is the political task of our times.

The anti-racist left are demonized as Jew-hating bigots for trying to burst the West’s long-established bubble of illusion by noisily flagging both the atrocities committed by Israel, supposedly in the name of Jews, and the complicity of their own governments in those atrocities.

Last month, Starmer’s government forced through the Commons a law allowing the police to outlaw protests causing “cumulative disruption” – that is, repeat protests like those against Israel’s genocide in Gaza. The media barely blinked.

This week’s attack on two Jewish men in Golders Green, allegedly by a mentally ill man with a long history of violence, is being quickly exploited by the main parties to prepare for even tighter restrictions on the right to protest.

Britons who try to stop Israeli war crimes, whether by targeting Israel’s factories of death located in the UK or by holding placards in support of this kind of direct action, continue to be treated as “terrorists”, even after a court ruling that the proscription of Palestine Action is unlawful.

With juries often proving reluctant to convict, the British state has set about openly rigging the trials. Juries are blocked from learning about the reasons for the targeting of Israeli weapons factories – the accused’s main defence. Judges instruct juries to convict.

Members of the public who silently hold signs outside court are arrested for reminding juries of a long-established right in law to defy such instructions, follow their consciences and acquit – a police abuse contravening hundreds of years of legal precedent, and one the courts appear increasingly ready to condone.

There are gags, being dutifully obeyed by the media, on other secret malpractices designed to help the British government secure the verdicts it needs to stop activism against the genocide. We only know because Your Party MP Zarah Sultana has used parliamentary privilege to draw attention to them.

It was telling this week that, in the current repeat trial of six Palestine Action defendants, five of them dispensed with their barristers for the closing speeches. They noted, darkly, that their legal representatives could not properly represent them due to “decisions made by the court”.

Meanwhile, the Starmer government is pressing ahead with plans to finally rid itself of troublesome juries and let more reliable judges decide these political show trials alone.

Welcome to the rapid unravelling of Britain’s most cherished constitutional rights – needed chiefly, it seems, to protect a far-off country that, according to the International Court of Justice, commits the crime of apartheid against Palestinians and may plausibly be committing genocide in Gaza.

Painful lesson

But, of course, the British government – like the US, German and French governments – isn’t hollowing out its liberal democracy just to protect Israel. It is being forced to such extremes out of desperation.

The West can no longer sustain the bubble of illusion – about its moral or civilizational superiority – in a world of diminishing resources, a world where western elites are willing to cause planetary immolation to protect the fossil-fuel profits on which they have grown obese.

The agenda of the Epstein class is ever more transparent at home, and ever more under challenge abroad. The genocide in Gaza, and the ethnic cleansing in Lebanon, have exhausted the West’s moral legitimacy. Now Iran is slowly exhausting the West’s military primacy.

It is no surprise that a US empire on its last legs – an empire built on the control of fossil fuels – has chosen as the hill to die on the Strait of Hormuz, the world’s largest oil spigot.

Israel was, indeed, implanted in the region eight decades ago as a highly militarized client state whose primary job was to project western – that is, US – power into the oil-rich Middle East.

The US shielded Israel from scrutiny over its oppression of Palestinians and the theft of their homeland.

In return, “plucky” Israel helped the US construct a self-serving narrative that required the containment and overthrow of secular nationalist governments in the Middle East while protecting backward-looking monarchies that cosplayed opposition to Israel as they secretly colluded with it.

The region’s resulting states, embattled and divided, were ripe for control. They lacked the kind of accountable governments that would need to be responsive to their publics and might ally to protect the region’s interests from western colonial interference.

Now, Iran is stress-testing this decades-old system to destruction. It is forcing the Gulf states to choose: will they continue to serve the US, even though it has shown it cannot protect them, or ally with Iran as it emerges as a new great power, levying fees to pass through the strait?

The West is quickly learning that cheap drones can elude even its most sophisticated detection systems, and that a few mines and gunboats can choke off much of the fuel the global economy depends on.

The bubble of illusion has finally burst. The West is getting a rude and long-overdue awakening. The lesson will be painful indeed.

Originally appeared at Middle East Eye.

Jonathan Cook is the author of three books on the Israeli-Palestinian conflict, and a winner of the Martha Gellhorn Special Prize for Journalism. His website and blog can be found at www.jonathan-cook.net.

A Chemical Breakthrough That Could Fix the Plastic Crisis

Hyper-industrial-scale plastic production has become an industrial-scale health, environmental, and remediation problem. It is challenging to put a dollar figure on burying ourselves alive.

The damage appears to have no endpoint. The UNDP estimates that up to $600 billion in environmental damage and ecosystem losses so far, but that figure fails to capture a bare minimum of $250-billion in annual health-care costs linked to plastics. Microplastics are now in our blood and our organs. They are the air that we breathe.

It’s becoming harder each day to put a figure on such a broad scale of damage, and it’s getting worse, quickly. The world is now producing more than 400 million tonnes of plastic annually, and is eyeing 500 million tonnes in the next five years, with less than 10% recycled into usable material.

Textiles account for a massive share of this. Around 92 million tonnes of clothing are discarded every year, much of it polyester, and only about 1% is recycled back into new fibers. We built synthetics to last, and they do–forever.

Forever is now a present-day problem, but tech innovator Denovia has a solution: It’s taking aim at one of the largest failure points in the global materials economy: The inability to turn plastic waste back into a usable supply.

The company has demonstrated that mixed, contaminated textile waste can be broken down into terephthalic acid at 98.3% purity, approaching virgin-grade quality. And it can do it in a fraction of the time any other technology has managed so far. If that holds at scale, it could mark a new beginning for our forever synthetics and a new era for plastics.

“What we have achieved is not just an incremental improvement; it is a fundamental shift in what textile recycling can deliver. Our technology handles the complex, blended materials that have historically been impossible to recycle, and it does so with remarkable efficiency and output quality. This is the solution the world has been waiting for,” the company said in a March statement.

You can see how their technology works HERE

The Plastics Recycling Edge

Denovia’s technology originated from a collaboration with a group of expert scientists      who had been developing the underlying chemistry for roughly six years     . At its core, the process uses a proprietary liquid to break down plastics at the molecular level. Waste material such as PET bottles or polyester textiles is first shredded to increase surface area, then introduced into the solution, where heat and pressure trigger rapid depolymerization.

In practical terms, the system splits long polymer chains back into their original chemical building blocks, such as terephthalic acid and monoethylene glycol, within minutes. These monomers are then purified and reused to produce new, virgin quality plastic, effectively resetting the material to its original state rather than degrading it through traditional recycling methods.

Denovia’s edge comes down to how quickly and efficiently the process works compared to what’s out there today. Most competing technologies take far longer to break plastics down and require significantly higher costs to operate, and many still haven’t proven they can generate meaningful revenue at scale.

In contrast, Denovia’s process brings depolymerization down to minutes, not hours, using moderate heat and a system that can reuse the majority of its input liquid. From what the company has seen, few, if any, technologies appear to match it on speed, economics, and output quality.

Published research shows how slow and energy intensive traditional plastic recycling      still is. Most PET depolymerization today runs in the range of 30 to 180 minutes and often at temperatures well above 150°C. Denovia is claiming something very different — depolymerization in about five minutes. 

If that holds outside the lab, it changes the equation. Shorter cycle times mean more throughput from the same system, lower energy use per ton, and less capital tied up in equipment. More importantly, it shifts the economics. Instead of paying to dispose of plastic and textile waste, operators can convert it into a usable chemical output and generate revenue from it.

A Different Kind of Recycling Business

Recycling has been a failure.

That’s why Denovia is doing it differently. It’s structured as a technology platform, not a traditional recycling operator. It doesn’t collect waste or operate large processing networks. It builds and licenses its system to existing waste management companies, plugging into infrastructure that already handles the majority of global waste.

Most of the world’s waste is already being collected. Denovia is simply plugging it directly into its high-tech infrastructure. The model centers on granting exclusivity and taking a share of revenue over time. Users pay an upfront premium for exclusivity, and Denovia takes a percentage of revenue–indefinitely.

Denovia is also exploring Ontario as the home of its planned Canadian flagship innovation hub — a next-generation facility built to process waste at scale, showcase Denovia’s technologies in action, and prove what true circularity can look like in the real world. With major feedstock suppliers already in the region, strong industrial infrastructure, and direct access to the U.S. border, Ontario gives Denovia a powerful platform to serve both Canadian and American markets.

The economics represent something that could shake the recycling business out of its doldrums.

Researchers estimate that disposing of plastic waste costs up to $13.3 billion annually. That translates into costs that run into the hundreds of dollars per ton once collection, transport, and processing are included.

Denovia’s process moves in the opposite direction. Based on current estimates, each batch could generate the equivalent of roughly $4,000 to $8,000 in output value, depending on recovery rates, output quality, and market pricing.  “You’re turning a guaranteed loss into a scalable revenue stream,” Denovia Inc. founder Nick Spina told Oilprice.com. 

Throughput is designed to scale. The PL5000 system processes roughly two tonnes per batch, with cycle assumptions around 30 minutes and the ability to run continuously.      

The Industry Everyone Is About to Chase

Between now and 2040, the world requires over $15 trillion in private sector investment and $1.5 trillion in public expenditure in order to reduce “annual mismanaged plastic volumes by 90% relative to 2019 levels”, according to Circulate Initiative.

McKinsey sees it as a multi-billion opportunity for those companies that can crack the technology to make it all usable again.

“Amidst growing recognition that plastics will continue to play a vital role in many applications long into the future, plastic recycling represents a $50-$75 billion economic opportunity by 2035,” McKinsey told investors recently.

And capital is now pouring in.

In Europe alone, more than €8 billion has already been committed to scaling chemical recycling technologies designed to process mixed and contaminated waste streams. In the U.S., the American Chemistry Council (ACC) says there has been about $10.5 billion in announced investments for both mechanical and advanced recycling in the U.S. in recent years.

And it could be a $48.5-billion boost for the American economy.

The biggest players in the chemical industry are already circling. Dow Inc. (NYSE: DOW),  the world’s largest plastics producer, has been building its circularity strategy for years, backing advanced recycling partnerships and quietly positioning recycled feedstock as a core supply chain asset. DuPont de Nemours (NYSE: DD) has been repositioning itself around the materials science that makes advanced recycling possible, filtration, separation, specialty chemistry — the backbone of any serious depolymerization operation.

Then there’s Air Products and Chemicals (NYSE: APD), which may be the quietest play of all. Industrial gases don’t make headlines, but hydrogen and nitrogen are the backbone of large-scale chemical processing, and that includes every serious advanced recycling system being built today. Air Products is already embedded in the industrial infrastructure this sector runs on. When the build-out accelerates, it’s already there.

Early projections have placed the value of Devonia’s technology in the multi-billion dollar range, with commercial partnerships and discussions underway across waste-heavy institutions including donation networks and healthcare systems.

That’s because Denovia has a major competitive edge.

Denovia’s process runs in minutes. Competing systems take significantly longer and are far more expensive, with little evidence of consistent profitability.

It doesn’t collect waste or build processing networks. It licenses its technology into existing infrastructure. Partners pay upfront for access and exclusivity, and Denovia takes a share of revenue.

Plastic was engineered to last. We never built a system to deal with it after use, and the cost is now running into the trillions when you include environmental damage, health impacts, and remediation. If Denovia’s process scales, it flips the script, turning a frightening liability into revenue. A trillion-dollar problem becomes a multi trillion-dollar revenue stream, and the economics of waste change with it.

By. Michael Scott