Uber Eats to enter Israeli market
.jpg)
Uber Eats confirmed plans to enter the Israeli market via a message on its mobile app landing page, positioning itself to challenge Wolt's dominance in Israel's food delivery sector.
A senior market source told Globes that the company is "warming up," with operations expected to begin shortly after the Iran-Israel-US war concludes.
Iranian missile attacks resulted in nearly 200 injuries from strikes on Dimona and Arad in southern Israel on March 21, contributing to uncertainty around operational timelines.
The US food delivery giant established an initial Hebrew-language website in July 2025, updated it this month, and simultaneously launched a dedicated courier recruitment site in Hebrew to begin hiring employees.
According to market sources cited by Globes, Uber Eats' business model will offer an alternative to Wolt's commission structure, which charges restaurants 27%-30% per order.
Uber Eats' accelerated timeline could stem from both surging demand for food delivery and growing regulatory vulnerability at market leader Wolt. The Israel Competition Authority's aggressive stance against Wolt, culminating in a forced sale of its Wolt Market retail chain, has created a strategic opening for new entrants.
The sources indicate that Uber Eats recognises this vulnerability and views current conditions as an opportune moment to establish operations and challenge Wolt's market position.
The Competition Authority revoked Wolt's restrictive arrangement exemption last month after negotiations, mandating divestment of Wolt Market to another holder. Competition Commissioner Adv. Michal Cohen cited the platform's hybrid nature as problematic: Wolt operates dozens of retail branches whilst simultaneously hosting competing supermarkets, pharmacies, and retail chains on its platform.
Cohen ruled that Wolt Market's new owner must rebrand the chain following the acquisition.
The sources added that Uber Eats maintains ongoing discussions with Israeli restaurants alongside negotiations with local delivery and distribution network operators.
Current market leaders include Wolt, which commands the largest share, followed by Ten Bis and Mishloha
No comments:
Post a Comment