Mexico's staging of 13 matches in the 2026 World Cup has generated billions of pesos in economic activity, but will add only a fraction to national output this year, exposing a divide over how successful the tournament has been for the host country.
Moody's Local México, the ratings agency's Mexican unit, forecasts the tournament will generate about $1.03bn for the country, well below the government's own estimates. The agency expected the event to draw about 768,000 domestic and international visitors to Monterrey, Guadalajara and Mexico City, the three Mexican host cities, far short of the 5.5mn visitors projected by the tourism ministry in November 2025.
Moody's attributed the shortfall to the uneven distribution of matches between the three co-host nations. Mexico is staging just 13 of the tournament's 104 fixtures, against 78 in the United States, concentrating most World Cup-related tourism spending north of the border.
Hotels stand to benefit most, the agency said, with projected receipts of about $449mn, followed by transport operators at $257mn and bars, restaurants and beverage retailers at $156mn. Broadcasters are also expected to see higher revenue from expanded television and digital audiences.
Even so, Moody's estimated the World Cup will add just 0.13% to Mexico's real GDP growth this year. It cited ticket prices running as much as three times those charged at the 2022 tournament in Qatar, along with higher cross-border travel costs, as factors likely to further curb visitor numbers. The agency concluded that the tournament's benefits would be short-lived and would not meaningfully improve the credit standing of host municipalities or the banking sector.
S&P Global Market Intelligence reached a similar conclusion. In a research note, the firm put the likely boost to Mexico's GDP growth at 0.1-0.2 percentage points, adding that while public enthusiasm was likely to be strong, it did not expect the tournament to "have a material impact on the national economy."
Even for the US, which hosted most of the matches, "the World Cup is more likely to be a significant cultural event than a national economic game changer," S&P Global said.
Early booking figures support that cautious outlook. Data from the International Air Transport Association showed reservations to Guadalajara and Mexico City for June and July fell 3.4% and 2.2% respectively year on year, making them the only two of 16 host cities worldwide to record declines.
"These events tend to be negative for airlines because they disrupt business travel," said Willie Walsh, IATA's director-general, according to Mexico Business News. "People often believe they will create a major boom, but that is not usually the case."
Walsh said elevated hotel and match-ticket prices, along with price gouging, appeared to have curbed demand. "Hotel prices, combined with the cost of match tickets, may have discouraged people from travelling as much as expected," he said. "Traffic volumes will be lower. The overall impact is negative. It is not huge, but it is negative."
He added that the softness in the two Mexican markets had surprised him. "I have to be honest, I was surprised when I saw Mexico City and Guadalajara, and nobody has been able to explain it," he said, pointing to possible concerns over corruption and operational delays as contributing factors.
Business groups see stronger local activity
Industry bodies have painted a brighter picture at street level. The Confederation of National Chambers of Commerce, Services and Tourism, known as Concanaco Servytur, said the World Cup had generated more than MXN17.5bn ($1bn) in economic activity in its first two weeks, with the opening match at Estadio Azteca alone contributing over MXN1.2bn ($69.7mn) across Mexico City and its surroundings through demand for hospitality, dining and souvenirs, El País reported. The confederation projects total tournament-linked activity could reach MXN65bn (about $3.7bn), a figure well above Moody's estimate.
The confederation said the benefits had spread beyond the three host cities into the states of Zacatecas, Puebla, Oaxaca and Hidalgo. In Monterrey, local chambers of commerce forecast the tournament would deliver up to MXN2bn ($114.1mn) in direct state revenue, with hotel occupancy reaching 85% in the opening week and a Grupo Firme concert at the Fan Fest in Parque Fundidora drawing 150,000 people.
Restaurant and bar owners in Mexico City reported sharp swings in spending tied to the national team's results. Jorge Pascual, manager of La Cervatana bar in the capital's Zona Rosa district, said average table spending of around MXN500 ($28.56) before half-time could jump to MXN4,000-5,000 ($228-286) when Mexico was winning.
Martín Somilleda, who runs the nearby Tacontento restaurant, said staff had worked shifts of up to 15 hours on match days as the venue stayed open until 4am. "The World Cup has brought in a lot of people, a lot of work," Somilleda told El País. "I think the economy has improved a lot."
Not all analysts share that optimism. Gabriela Gutiérrez, president of the Mexican Institute of Finance Executives, cautioned that higher occupancy and consumer activity did not necessarily translate into new income for the country. "A significant portion of this impact will be the reallocation of Mexican household spending towards bars, restaurants, supermarkets, transportation and sporting goods," she told El País. "It's real economic activity, but not necessarily new income for the country; it's the same money moving faster, with more excitement, and with greater sectoral concentration." How much of that spending stayed within the domestic economy, rather than flowing to multinational chains or imported goods, remained unclear, she added.
Consumer spending data show little momentum
National statistics point to a more subdued consumer backdrop than the tournament's buzz might suggest. Mexico's National Institute of Geography and Statistics said on July 15 that household spending rose just 0.4% in May and 0.5% in June, according to its Timely Indicator of Private Consumption, El Economista reported. The readings followed a similarly weak 0.1% expansion recorded for April under the institute's Monthly Indicator of Private Consumption.
On an annual basis, the timely indicator showed private consumption rising 2.8% in May and 2.6% in June, against 2.1% annual growth logged by the monthly indicator in April. The institute said the year-on-year gains largely reflected weak spending at the end of 2024 and the start of 2025, rather than any fresh pick-up in demand.
Separately, the National Association of Supermarkets and Department Stores said comparable sales among its members fell 1.6% in nominal terms in June, even as World Cup festivities took place nationwide.
The statistics institute noted that the timely indicator offers an early approximation of the monthly indicator, with a first reading published two weeks after the reference month and a revised estimate six weeks later, while the monthly indicator itself is released nine weeks after the period it covers. Data for May under the monthly indicator are due on August 5. The institute's April estimate of 0.4% growth under the timely indicator was later revised down to 0.1% once the monthly figures were published, it said, underscoring the volatility of the preliminary data.
Cumulative private consumption rose 2.2% between January and April this year, reversing a 1.1% contraction over the same period in 2025, the institute said, adding that the expansion was driven chiefly by a 12.1% surge in imported goods purchases, while spending on domestically produced goods and services slipped 0.3%.
Airline and construction data point to gains
Some sectors have reported clearer benefits. Leobardo Ávila, chief executive of state-owned Mexicana Airlines, said on 14 July that passenger traffic rose 42% between June 1 and July 5 compared with the same period last year, as the carrier expanded its route network from Felipe Ángeles International Airport in the State of Mexico, La Jornada reported.
"From the beginning of June to July 5, when we were doing the analysis, Mexicana increased the number of passengers by 42% compared to the same period last year," Ávila told reporters, speaking after the airline launched a new route linking the airport with the northern city of Chihuahua. "We increased our capacity to generate greater connectivity during the World Cup series," he added.
The Chihuahua service extends Mexicana's network from the airport to 17 destinations, with routes to Hermosillo and the Bajío airport in Guanajuato due to follow later in July, after earlier launches to Acapulco and Tuxtla Gutiérrez. Ávila said the airline, reconstituted as a state carrier under a June 2023 presidential decree, was expanding its fleet with Embraer E195 and E190 aircraft and had carried more than 1.1mn passengers since starting operations in December 2023, reflecting monthly growth of about 23%. "Each new route is a catalyst for progress that brings markets closer together and contributes to the prosperity of the regions," he said.
Broader indicators suggest the tournament has bolstered second-quarter growth. Mexico's economy expanded 1.2% month on month and 2.2% year on year in April, underpinned partly by a 7.6% monthly surge in construction, its fastest pace since August 2020, which analysts linked in part to World Cup-related infrastructure works. Gabriela Siller, director of analysis at Banco Base, said in a written statement that construction, consumption and tournament-linked tourism pointed to a strong second-quarter GDP reading.
