Tuesday, June 24, 2025


World’s soft coral diversity retains signature of an ancient, vanished sea




Florida Museum of Natural History
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An international team of scientists have completed the world’s second and largest survey of soft corals, using more than 4,400 museum specimens collected over the past two decades. Their results indicate soft corals have two centers of diversity, one of which was unexpected.

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Credit: Gustav Paulay






It is of vital importance to, on occasion, consider how little we know about the spinning rock we all live on. Take coral reefs, for example. Given how much they’ve been studied, you’d think we’ve learned just about everything about them by now. But talk to a marine biologist, and they will quickly disabuse you of this notion.

“A majority of the things that are out there on coral reefs are simply unknown to us or haven’t been formally described or named,” said Catherine McFadden, a professor of life sciences at Harvey Mudd College.

McFadden is the lead author of a new study that took decades to complete and changes something fundamental about our understanding of the diversity and distribution of corals.

Key points:

  • An international team of scientists have completed the world’s second and largest survey of soft corals, using more than 4,400 museum specimens collected over the past two decades. 
  • The results show that soft corals have two primary centers of diversity, one of which was unexpected.
  • The distribution of soft coral diversity is likely influenced by their limited dispersal ability and their formerly extensive range throughout the Tethys Sea, which once separated Europe and Africa.
  • Soft corals have comparatively low dispersal rates and are often restricted to a limited area. This puts them at an increased risk of extinction from global warming and other human pressures. This is especially true of soft corals in the newly discovered biodiversity hotspot.

Soft and stony corals locked in a feud millions of years in the making

Corals come in a dizzying kaleidoscope of forms, and their lineage is incredibly ancient. Anthozoa — the group that contains all corals and sea anemones, plus a hodgepodge of animals with grabby tentacles called gorgonians, zoanthids, sea pens and others— originated roughly 771 million years ago. Soon after Anthozoa split in two, one group — the Hexacorallia — would evolve into stony corals and their many relatives (black corals, various sea anemones). The other, Octocorallia, evolved into soft corals and their respective relatives (gorgonians, organ pipes, sea pens, etc.). This means that what we typically refer to as corals are made from two vastly different lineages that are less related to each other than lands plants are to algae.

Of the two, scientists have focused most of their prodigious efforts on stony corals, which secrete a hard skeleton. This rigid structure is dimpled with caldera-shaped holes inhabited by individual coral polyps, sort of like a high-rise condo in a metropolitan reefscape. Stony coral species can often be distinguished by the shape of their polyps and their unique skeletal architecture. This has made it relatively easy to tell one species apart from another.

Soft corals are a different story. They lack a solid skeleton, which according to study co-author Gustav Paulay, curator of invertebrate zoology at the Florida Museum of Natural History, makes them a taxonomic nightmare. “It is really challenging to identify them in the field. It’s a colony of very similar polyps, often with similar growth forms, and that’s about it,” he said.

Soft corals perform the trick of staying upright by pumping water through internal cavities, which allows them to grow and shrink in response to environmental conditions. This liquid, or hydro-, skeleton is further augmented by tiny calcium deposits in the shape of needles, plates, nodules and dumbbells called sclerites, which are loosely held together to provide support and protection.

“We call them snowflakes because every single sclerite is different,” McFadden said. “They have intricate forms. They’re hard to quantify. And we don’t have a good understanding of what makes them different.”

Sclerites are so variable within — and similar among — species that they provide little in the way of resolution for the purposes of identification. But for many years, that’s all scientists had to go on, so they made do. Then DNA sequencing was invented, and it quickly became apparent just how insufficient sclerites were.

“There are many cases where people thought there was a widespread species, but when we do the genetic work, it turns out it’s six or eight different things that in some cases aren’t even closely related to each other,” McFadden said. “We have the opposite problem as well where corals take a different growth form in some environments, but genetically, we’re not finding any differences between them.”

Therein lies the issue McFadden set out to resolve in her new study. Scientists have only a tenuous grasp of how many soft coral species there are; McFadden and her colleagues went to great lengths to get a better grip.

Scientists discover secret soft coral biodiversity hotspot

They collected tissue from more than 4,400 soft corals throughout the Pacific and Indian Oceans on multiple biodiversity surveys that took place between 1998 and 2023. These specimens are now curated in natural history museums around the world, including the Florida Museum of Natural History. Next, they sequenced DNA from the preserved museum specimens and used it to determine where soft corals were most diverse and to derive a baseline estimate for how many species live in different regions.

Finally, they compared their results to those from similar studies on the better-known stony corals. If they expected anything, it was to see the same overall pattern in both soft and stony corals. After all, both groups mostly inhabit the same environments, to the extent that their proximity is often too close for comfort. As is fitting for ancient relatives, soft and stony corals have been engaged in a long-running family feud over the limited space available to them on reefs. Soft corals can emit a noxious brew of terpenes to kill their stony coral cousins and inhibit others from gaining a foothold. Stony corals retaliate by deploying sweeper tentacles, long whip-like tendrils with a bouquet of stinging cells at the end, which they use to whack their enemies with. Others simply eat their competitors by enveloping them in a web of digestive tissue called mesenterial filaments. It gets ugly out there.

Stony corals and the many dazzling fish species that live in or around reefs are most diverse in the central Indo-Pacific Ocean, whose borders enclose Australia, the Malay Archipelago and a portion of mainland Southeast Asia where ample shoreline and warm, shallow water create ideal conditions for coral reefs.

But the results of this study show that soft corals have not one but two centers of diversity. The first overlaps with stony corals in the central Indo-Pacific, which is unsurprising. Even without counting the Asian mainland or Australia’s Great Barrier Reef, the island nations of Indonesia, the Philippines, Papua New Guinea and the Solomon Islands straddle the equator for thousands of miles. This region is often referred to as the Coral Triangle, which — despite only accounting for 7% of the world’s oceans — is home to more than 70% of coral diversity.

Charles Darwin, who wrote a book on reef formation, was singularly moved by the coral reefs of the nearby Cocos Islands in the Indo-Pacific, writing in his journal while aboard the HMS Beagle, “We feel surprised when travelers relate accounts of the vast…extent of ancient ruins; but how insignificant are the greatest of these, when compared to the matter here accumulated by various small animals. Throughout the whole group of islands, every single atom, even from the most minute particle to the large fragments of rocks, bear the stamp of once having been subjected to the power of organic arrangement.”

There is 3,000 miles of open water west of the Coral Triangle, with hardly an island in sight. The few corals here are those that can live in deep-sea environments. The Indian Ocean ends in the outline of Africa, where coral diversity picks up again.

According to the study, the coasts of Madagascar and Southeast Africa are especially important for soft corals, which are just as diverse there as they are in the Coral Triangle, if not more so. This contrasts sharply with stony corals, which have notably fewer species in East Africa than they do in Southeast Asia.

Soft coral diversity drops off below the arid horn of Africa, and though the Red Sea is wrapped in a garland of reefs, it has significantly fewer soft coral species. This means the reefs of Madagascar and Southeast Africa are essentially isolated, with only a tenuous connection to other centers of coral biodiversity.

However, this wasn’t always the case.

Closing of the Tethys Sea altered the distribution of corals

Until about 20 million years ago, Earth’s northern and southern continents were separated by a vast and biologically diverse body of water called the Tethys Sea. Had there been any humans around to make the journey, it would have been possible to circumnavigate the globe by sailing west from Tibet (back when Tibet had a shoreline), past the northern dome of Africa, between North and South America and across the Pacific back to Tibet. This journey can still be accomplished today from India and back again, but only because the Suez and Panama Canals now artificially recreate a small slither of what was once a giant seaway.

The shallow waters south of Europe and north of Africa were once covered in coral reefs. But this changed as the two continents slowly collided. Caught between an incoming rock and a stationary hard place, these reefs were gradually hemmed in and ultimately pushed out. The corals present today off the coasts of Madagascar and parts of Africa represent what was once the southern spur of a vast system of reefs that has since been broken up into isolated centers of diversity.

At about the same time that the Mediterranean was being closed off, the Australian continental plate was cozying up with Asia, creating a shallow water system of islands that mimicked the environmental conditions that were in the process of disappearing between Europe and Africa.

“As the Indonesian archipelago formed, reefs ended up colonizing that, and the diversity shifted there,” Paulay said.

This explains why the Malay Archipelago is a modern hotbed of marine diversity, but not why soft corals in the far western Indian Ocean are more diverse than those of the stony variety.

There are a few possible answers, McFadden said. It could simply be an artifact from the way in which data were collected. “We sampled that area more thoroughly than the Coral Triangle, so there may be sampling bias,” she said. The study authors used robust analytical measures to account for any potential discrepancies that might result from an uneven distribution of data, but scientists are scrupulously cautious people when it comes to drawing conclusions, and McFadden said it’s too soon to know for sure whether it’s a legitimate signal or a statistical phantom.

Stony corals have conversely been moderately well-studied in the Coral Triangle but have received less attention off the coasts of central Africa and Madagascar. It may turn out that they, like soft corals, are equally diverse in both areas. The only way for scientists to get a definitive answer is to collect more data.

If the pattern holds, however, there’s a more tantalizing explanation, one that has to do with the way corals reproduce.

Broadcasters go the distance, brooders shirk the swell

Corals have multiple options when it comes to reproduction. The simplest of these, called asexual propagation, is for one coral to simply split in two, thereby creating a clone of itself. Sexual reproduction is a little trickier, given that corals are primarily sedentary animals. To do it successfully, male and female corals of the same species have to get the timing just right. They’ll wait for the moon to enter a particular phase and for the water to reach a certain temperature, then release their eggs and sperm into the water all at once.

For some corals, this is the beginning and end of their parental responsibilities. This mode of reproduction is called broadcasting. When it works, it results in numerous, tiny coral larvae that get swept up in ocean currents and carried far from home. Many come provisioned with algal cells passed down by their parents, which they use to manufacture food on the go from the raw ingredients of water and carbon, along with a few filtered rays of sunlight to mix the two. Those that survive can end up hundreds of miles from their place of birth, but survival is far from guaranteed. The larvae of various marine creatures, collectively called plankton, are at the very bottom of the food chain. A juvenile coral in the water column is more likely to get swallowed by some random whale or suffer a similar gastrointestinal fate than it is to become successfully established on a reef.

Other corals take a less dangerous approach by brooding their young. In such cases, the females do not release their eggs during sexual reproduction. Instead, fertilization and larval development occur inside the coral. Some species keep their larvae in nutrient-packed pods called brooding pouches. When the larvae do eventually strike out on their own, they don’t go far. Many travel a short way but rarely cover the kinds of distances traversed by broadcasters. Some are even negatively buoyant, causing them to sink and settle just below the parent coral.

There are broadcasting and brooding species in both soft and stony corals, but these reproductive strategies seem to have resulted in differing geographic patterns between the two groups. With the exception of a few invasive species — some likely introduced through the aquarium trade — there are no soft coral species in the tropical Pacific east of Southeast Polynesia or anywhere in the tropical Atlantic. The ailing reefs in Florida and the Caribbean, for example, are made mostly of stony corals. There are also plenty of soft coral relatives, such as gorgonians and sea whips, but actual soft corals are absent. Nor are they common in places like Hawaii or the many distantly scattered islands of the southern Pacific. The diversity of stony corals declines in this region as well, but not by nearly as much.

For reasons that remain unclear, it seems that soft corals aren’t as good at getting around as stony corals, and the soft corals that brood their larvae are worst of all.

Paulay suspects this is the primary reason why soft corals have two centers of diversity. The results of this study show that, with few exceptions, the greatest number of endemic species — those that can be found in one region and nowhere else — are located in the western Indian Ocean. The results also show that among brooders and broadcasters, the former are more likely to be endemic.

Thus, the most likely explanation for why soft corals diversified in the western Indian Ocean is because they’ve been there for a long time. They spread into the Coral Triangle as well, but because of their low dispersal rates, this has been a slow process, and diversification has taken longer.

This has several crucial implications. The discovery of a biodiversity hotspot shows scientists the most promising areas to look for new species and which regions to prioritize for conservation.

In our age of information, there’s a general feeling among people that all the world’s terra incognita has been entirely explored and mapped. But while it’s true that humans have done a thoroughly good job at placing landmarks along a thin crust of Earth, we still know very little about the organisms that inhabit it. According to McFadden, the work of delineating the world’s most biologically active regions is still very much ongoing, even for some of the most easily recognizable and ecologically important groups.

“If you look at the number of studies that have actually identified species reliably across broad geographic ranges, it’s really focused on just maybe a half dozen groups of organisms,” she said, further noting that most often, these groups are of commercial value.

The high percentage of endemism in the western Indian Ocean also makes this region highly susceptible to extinction events. Species that have widespread distributions can afford to lose a few populations here and there, but endemic species are constantly treading a fine line between existence and the only alternative.

There’s more bad news. It’s no secret that coral reefs are dwindling because of climate change. If the planet keeps warming at its current rate, coral reefs as we know them will likely be gone within the next century, but soft corals might go even sooner than that. When ocean water gets too warm for corals, they undergo a process called bleaching in which they spit out all the photosynthetic algae cells from which they derive energy.

“When bleaching occurs with stony corals, they can often recover, depending on the severity and length of time they bleach,” McFadden said. “That’s not been documented with soft corals. They bleach, and they’re gone.”

The authors published their study in the journal Scientific Reports.

New viruses discovered in bat kidneys in Yunnan province




The viruses, as well as new bacterial species and a new parasite, were discovered in bats inhabiting orchards near villages in southwestern China, raising concerns about transmission to livestock or humans.




PLOS

New viruses discovered in bat kidneys in Yunnan province 

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Bats in orchard

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Credit: Kuang et al., 2025, PLOS Pathogens, CC-BY 4.0 (https://creativecommons.org/licenses/by/4.0/)




Researchers have discovered two new viruses in bats that are closely related to the deadly Nipah and Hendra viruses — pathogens that can cause severe brain inflammation and respiratory disease in humans. The viruses, as well as other new viruses, bacteria, and parasites identified from bat kidneys, were reported this week in the open-access journal PLOS Pathogens by Yun Feng of the Yunnan Institute of Endemic Disease Control and Prevention, China, and colleagues.

Bats are natural reservoirs for a wide range of microorganisms, including many notable pathogens that have been transmitted to humans. However, a full survey of the diverse array of viruses, fungi, bacteria, and parasites that infect bats has been lacking. Most previous studies have focused on bat feces rather than the animals’ organs.

In the new study, researchers looked inside the kidneys of 142 bats from ten species, collected over four years across five areas of Yunnan province, China. Using advanced genetic sequencing, the team found 22 viruses — 20 of them never seen before.

Two of the most concerning were new henipaviruses, the same genus as Nipah and Hendra viruses, which are known for their high fatality rates in humans. The henipaviruses were found in fruit bats living near orchards close to human villages. Since henipaviruses can spread through urine, the study raises concerns about contaminated fruit and the risk of these viruses jumping to humans or livestock. 

The research also identified a novel protozoan parasite, tentatively named Klossiella yunnanensis, along with two highly abundant bacterial species, one of which is a newly discovered species — Flavobacterium yunnanensis.

“These findings broaden our understanding of the bat kidney infectome, underscore critical zoonotic threats, and highlight the need for comprehensive, full-spectrum microbial analyses of previously understudied organs to better assess spillover risks from bat populations.,” the authors say.

The authors add: "By analyzing the infectome of bat kidneys collected near village orchards and caves in Yunnan, we uncovered not only the diverse microbes bats carry, but also the first full-length genomes of novel bat-borne henipaviruses closely related to Hendra and Nipah viruses identified in China—raising urgent concerns about the potential for these viruses to spill over into humans or livestock.”

Caption

Boulengerella maculata, a characiform from South America, preying on a mosquitofish in the lab.

Credit

Nick Peoples (CC-BY 4.0, https://creativecommons.org/licenses/by/4.0/)

African tigerfish (Hydrocynus sp.) with large, conical teeth.

Credit

Lucie Helešicová, Unsplash (CC0, https://creativecommons.org/publicdomain/zero/1.0/)

Press Preview: https://plos.io/43Xzm0F  

In your coverage please use this URL to provide access to the freely available article in PLOS Pathogens: https://plos.io/3G14zIk

Citation: Kuang G, Yang T, Yang W, Wang J, Pan H, Pan Y, et al. (2025) Infectome analysis of bat kidneys from Yunnan province, China, reveals novel henipaviruses related to Hendra and Nipah viruses and prevalent bacterial and eukaryotic microbes. PLoS Pathog 21(6): e1013235. https://doi.org/10.1371/journal.ppat.1013235

Author Countries: China

Funding: This study was funded by grants from the National Key R&D Program of China (2024YFC2607501 & 2024YFC2607502 to M.S.), Yunnan Revitalization Talent Support Program Top Physician Project (XDYC-MY-2022-0074 to Y.F.), the National Natural Science Foundation of China (82341118 to M.S.), Natural Science Foundation of Guangdong Province of China (2022A1515011854 to M.S.), Shenzhen Science and Technology Program (KQTD20200820145822023 to M.S.), Major Project of Guangzhou National Laboratory (GZNL2023A01001 to M.S.), Guangdong Province “Pearl River Talent Plan” Innovation, Entrepreneurship Team Project (2019ZT08Y464 to M.S.), and the Fund of Shenzhen Key Laboratory (ZDSYS20220606100803007 to M.S.), National Health & Medical Research Council (NHMRC) Investigator grant (GNT2017197 to E.C.H.) and AIR@InnoHK administered by the Innovation and Technology Commission, Hong Kong Special Administrative Region, China (to E.C.H.). The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.

 

Head over heels



New study reveals the surprising and twisty path our ancestors took to develop an upright stance



Harvard University, Department of Organismic and Evolutionary Biology

Figure 2 

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The adaptive landscape of posture evolution in mammals and their ancestors. Living and fossil species with sprawling vs upright postures occupy different adaptive peaks.

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Credit: Credit: Magdalen Mercado




For over a century, scientists have puzzled over a fundamental mystery in our evolutionary history: how did mammals go from sprawling like lizards to striding like cats and dogs? This transition—from a sprawled stance (like a lizard) to an upright (parasagittal) posture—marked a pivotal moment in mammal evolution. While the earliest non-mammalian synapsids, the ancestors of living mammals, had a sprawling posture, researchers debated when and how the upright postures of modern mammals evolved.

Now, a groundbreaking study in PLOS Biology led by Dr. Robert Brocklehurst, a former postdoctoral fellow in the Department of Organismic and Evolutionary Biology (OEB) at Harvard University, offers a surprising answer: the path to upright posture wasn’t linear, but full of unexpected detours, evolutionary experimentation, and dramatic anatomical upheaval.

“The evolution of mammals has previously been characterized as a series of steps from sprawling, to semi-sprawling, to upright,” said Brocklehurst. “However, what we discovered was a more nonlinear evolutionary progression throughout mammalian history.”

All mammals—from bats and whales to moles and humans—share a distinctive way of moving: they hold their limbs underneath their bodies, unlike the sprawling posture with limbs out to the side. This posture enables more efficient movement and is tied to mammals' ability to adapt to diverse lifestyles, from digging to flying. This dramatic transition was also accompanied by big changes in limb bone shape and mechanics. To assess these changes, the team analyzed the humerus (upper arm bone) of over 60 non-mammalian synapsid fossils and 140 living animals, including mammals, reptiles and amphibians.

Using a novel analytical technique, pioneered in senior author Professor Stephanie Pierce’s lab  (also in OEB), researchers mapped each bone’s surface to measure traits like length, mass distribution, muscle leverage, and torsion (the degree to which the bone twists along its length). These traits correlate with specific modes of locomotion and allowed the researchers to reconstruct posture and locomotion in the fossils.

“By correlating bone shape and limb biomechanics with posture, we could test how well the fossil bones were optimized for specific functional tasks, like upright walking versus sprawled walking,” Brocklehurst said. The researchers achieved this by mapping the fossil non-mammalian synapsids onto a functional adaptive landscape, similar to a topographic map, with peaks and valleys that relate to high and low performance of different locomotor postures.

“We expected to see a neat progression—from sprawling pelycosaurs to a bit more upright  therapsids, then cynodonts, then fully upright mammals,” said Brocklehurst. “Instead, we found bursts of innovation.”

The findings suggest that mammal evolution involved a series of adaptive radiations, with each major ancestral groups exploring a range of forelimb functions and postures—some of which were closer to modern mammals, others not.

“The path to upright posture wasn’t a straight line,” says Pierce, “the ancestors of mammals weren’t steps on a ladder with modern mammals at the top. Mammals have been evolving and radiating into many different niches and habitats throughout their history, and their postures reflect that variation.”

One fossil, a close relative of today’s marsupials and placentals, showed bone features consistent with a modern upright gait, suggesting that fully parasagittal postures evolved relatively late in mammalian history as opposed to previously held hypotheses. This result supports recent work from the same lab on the backbone and hindlimb.

“Our work challenges the idea that posture changed gradually and early on,” said Pierce, “instead, it shows that upright posture and locomotion were a late evolutionary innovation, not an early defining trait of the mammalian lineage.”

The researchers also challenge the long-held idea that the earliest non-mammalian synapsids sprawled in a similar way to living lizards or crocodiles. “Our study showed that most synapsid limbs functioned differently than those of modern reptiles. They’re not just copies of reptiles, but distinctive animals in their own right that are a little different from anything that’s alive today,” says co-author Kenneth Angielczyk of Chicago's Field Museum.

To compare such a wide range of bones—spanning hundreds of species, including those hundreds of millions of years apart in age and wildly different in shape—the team had to  overcome major technical hurdles. Traditional methods that describe shape in similar structures didn’t work. So, the team re-engineered an existing R software package designed for a different task, transforming it into a novel “slice-based” landmarking tool tailored for this study. Co-author Magdalen Mercado, former undergraduate student in the Integrative Biology program at Harvard, helped gather the extensive dataset as part of her senior thesis and research in the Pierce lab.

The study builds on a rich scientific legacy—both at Harvard and in paleontology. Pierce, who is also Curator of Vertebrate Paleontology in the Museum of Comparative Zoology (MCZ), noted that, “Researchers and former MCZ curators, like Alfred Sherwood Romer and Farish Jenkins, Jr., were grappling with these same questions a century ago. Now, with new tools and data, we can revisit those ideas and see the story more clearly.”

This study marks the first large-scale evolutionary analysis of mammalian posture using quantitative biomechanics. But that’s just the beginning. The team is now building detailed models of forelimbs in select fossil species to understand how joints and muscles functioned in ancient animals, offering even deeper insights into the evolution of mammalian motion.

As Brocklehurst put it: “Understanding how mammals came to walk upright isn’t just about bones, it’s about uncovering the dynamic history of life on Earth.”


The sprawling-upright transition across mammal evolution, showing changes in posture and limb bone shape.

Credit

Credit: Magdalen Mercado


####

Funding was provided by the US National Science Foundation (DEB1754459 and DEB1754502), by the Harvard Museum of Comparative Zoology and the Wetmore Colles Fund.

Robert Brocklehurst is currently a postdoctoral research associate in the Department of Biological Sciences at the University of Massachusetts, Lowell. Magdalen Mercado is currently a graduate student in the Committee on Evolutionary Biology at the University of Chicago.

Nationwide McDonald’s Boycott Starts June 24 Over Wages


The People's Union USA Calls for Week-Long Halt on Spending at Golden Arches

Christian Saclao
Sun, June 22, 2025


McDonald's crew members | ©Image Credit: McDonald's


Starting June 24, McDonald’s will find itself in the crosshairs of a nationwide boycott as The People’s Union USA calls on Americans to stop spending at the fast-food giant for an entire week. The protest, part of a broader “Economic Blackout” campaign, aims to spotlight the company’s alleged role in keeping wages low, avoiding taxes, and lobbying against federal pay increases. Supporters say the action—running through June 30—is more than symbolic: it’s a direct challenge to corporate power and a push for fairer treatment of workers across the country.

Why McDonald’s Is Facing a Boycott


The year 2025 has been a turbulent one for corporate giants, witnessing a wave of boycotts targeting some of America’s most recognizable brands. These actions have largely been fueled by a public outcry against companies perceived to be backtracking on their diversity, equity, and inclusion commitments, alongside broader discontent over practices such as tax avoidance and inadequate worker compensation. Among the companies in the spotlight is McDonald’s, which has faced criticism on multiple fronts, including an ongoing boycott initiated in late 2023 by the pro-Palestinian Boycott, Divestment, Sanctions (BDS) movement over the company’s alleged ties to Israeli military operations in Gaza.

More recently, the fast-food giant has also become a focus of The People’s Union USA, a self-described “grassroots movement focused on economic resistance, corporate accountability, and real justice for the working class.” Since February, the group has organized sweeping boycotts of Amazon, Walmart, and Target, encouraging Americans to withdraw their support from large corporations during periodic “economic blackouts.” During these week-long campaigns, the group urges the public to avoid all major consumer activity—from fast food and online shopping to streaming services—and instead support local, independently owned businesses.

In a video posted to Instagram in May, group founder John Schwarz underscored the campaign’s momentum: “Economic resistance is working. Target, Walmart, and Amazon are all feeling it, talking about it. They are talking about the boycotts. They are talking about The People’s Union USA. My friends, we are fighting for these corporations to finally pay their fair share of federal income taxes to alleviate that from the American worker. We are also fighting for these companies to hold manufacturers and themselves to a reasonable profit margin cap and equality across the board.”

Despite its lower profile compared to boycotts of other retail giants, the campaign against McDonald’s is quickly gaining traction as activists continue to call for systemic corporate reform.

Boycott Rekindles Debate Over McDonald’s Position on Wage Increase

McDonald’s has remained silent regarding the recent boycott spearheaded by The People’s Union USA. However, this isn’t the first time the fast-food giant has faced pressure over wages. Years ago, the company made a significant public statement, asserting it would no longer actively oppose calls for increased minimum wages.

This shift in stance was articulated by Genna Gent, then vice president of government relations for McDonald’s, in a 2019 letter to the National Restaurant Association, later obtained by Politico. In it, Gent clearly stated: “Going forward, McDonald’s Corporation will not use our resources, including lobbyists or staff, to oppose minimum wage increases at the federal, state or local levels. Nor will we participate in the association advocacy efforts designed expressly to defeat wage increases.”

This earlier commitment stands in interesting contrast to the current reasons for The People’s Union USA’s boycott, which partly targets McDonald’s for “known lobbying against wage increases.”

People’s Union USA Unveils Next Targets in Expanding Boycott Campaign

The “economic resistance” campaign orchestrated by The People’s Union USA is far from over. Looking ahead, the group has outlined an aggressive schedule of boycotts designed to maintain pressure on major corporations throughout the summer months.

An Independence Day boycott is on the agenda, urging consumers to rethink their spending on the nation’s birthday. This will be followed by a month-long boycott in July, specifically targeting Starbucks, Amazon, and Home Depot. Not content to stop there, Schwarz has also declared that McDonald’s, Walmart, and Lowe’s will once again be subject to a collective consumer withdrawal in August.

Source: Newsweek

Why are people boycotting McDonald's this week? Here's what to know


Emily Barnes, New York Connect Team
Mon, June 23, 2025 


Several boycotts against large corporations like Target, Amazon and Walmart have taken place in recent months. Now, it's McDonald's turn.


Activist group The People's Union USA, led by John Schwarz, has organized a boycott against the fast-food giant between June 24-30.

"This is about more than burgers and fries," a June 21 Instagram post about the McDonald's boycott reads. "This is a show of strength, solidarity, and people-powered change. Let them feel it. Let them hear us. Let this be just the beginning.


Here's what to know about the McDonald's boycott.

Why are people boycotting McDonald's?


Several boycotts against large corporations like Target, Amazon and Walmart have taken place in recent months and now it's McDonald's turn.

The People's Union claims McDonald's does the following, which is the group's reasoning behind boycotting the corporation, as noted in a June 19 Instagram post:

Exploit tax loopholes and don't pay their fair share


Engage in price gouging while wages stay low


Suppress workers' rights and union efforts


Support political figures who threaten democracy


Practice performative diversity, equity and inclusion (DEI) with no meaningful change


Prioritize profit over people, community and truth

Although The People's Union blackouts started at a similar time as other DEI-related boycotts, Schwarz told The Arizona Republic that the actions of The People's Union USA are not directly tied to companies' DEI stances.

"The mission of The People’s Union USA is to hold corporations and corrupt systems accountable, not with violence or empty promises, but with the one thing that actually affects them, the money we spend," Schwarz said in an email to The Arizona Republic.
Are there more boycotts planned?

Yes, there are several. The People's Union recently announced these additional boycotts throughout the summer months:

July 4: Boycott of all public firework displays


July 1-31: Boycott of Starbucks, Amazon and Home Depot


Aug. 1-31: Boycott of Walmart, McDonald's and Lowe's

Emily Barnes on consumer-related issues for the USA TODAY Network’s New York Connect Team, focusing on scam and recall-related topics. Follow her on X and Instagram @byemilybarnes. Get in touch at ebarnes@gannett.com.

This article originally appeared on Rochester Democrat and Chronicle: McDonald's boycott: Here's what's fueling latest corporate boycott


A McDonald's boycott starts soon. Here's why people are boycotting the restaurant

Reia Li,
 Arizona Republic
Mon, June 23, 2025

Led by John Schwarz, The People's Union began organizing boycotts of specific companies in late February. Although their blackouts started at a similar time as other boycotts targeting companies that rolled back diversity, equity and inclusion programs, Schwarz told The Arizona Republic that the actions of The People's Union USA are influenced, but not caused by, companies' DEI stances.

"The mission of The People’s Union USA is to hold corporations and corrupt systems accountable, not with violence or empty promises, but with the one thing that actually affects them, the money we spend," Schwarz said via email.
Why is McDonald's being boycotted?

In a June 19 Instagram post, Schwarz laid out a series of reasons for the boycott.

"They practice performative DEI with no meaningful change. They prioritize profit over people, community, and truth," the list stated. "They exploit tax loopholes and do not pay their fair share."

McDonald's is one of over 30 companies that have rolled back DEI policies after the Supreme Court's ruling striking down affirmative action. The company dropped "aspirational representation goals," stopped external diversity surveys and changed the name of its diversity team to "Global Inclusion Team," according to a Jan. 6 memo.

In 2022, McDonald's paid $1.3 billion to settle a tax dispute in France that alleged the company had illegally diverted income to other countries.
More boycotts planned against Walmart, Amazon and more

Schwarz shared a flyer on social media that lays out a series of upcoming boycotts:

July 4: Economic blackout


July 1-31: Boycott of Starbucks, Amazon and Home Depot


August 1 -31: Boycott of Walmart, McDonald's and Lowe's



Boycott of McDonald’s to begin this week: ‘This is about more than burgers and fries’

Josh Marcus
Mon, June 23, 2025
THE INDEPENDENT



A grassroots advocacy group is calling for a week-long boycott of McDonald’s, accusing the fast food chain of price gouging, unfair labor practices, and avoiding taxes.

“This is about more than burgers and fries, this is about power,” The People’s Union USA said in a statement on Instagram. “When we unite and hit corporations in their wallets, they listen.”

The group, which has previously called for boycotts of Amazon, Nestlé, Walmart, General Mills, and Target, accused the Golden Arches of a litany of unsavory tactics.

Earlier this month, People’s Union leader John Schwarz said McDonald’s had a record of “silencing” workers and blocking union attempts, as well as seeking to “exploit global supply chains and environmental loopholes” and engaging in performative diversity initiatives while the corporation’s “political donations and lobbying often support candidates and legislation that undermine equity, labor rights, and marginalized communities.”

The calls for a boycott come at a delicate time for the fast food giant, following a string of difficulties including a fall 2024 E coli outbreak linked to its Quarter Pounders, as well as decreasing sales and a backlash to its January decision to roll back diversity programs, joining numerous companies that took similar steps with the election of Donald Trump.



Weeklong boycott of McDonald’s over alleged unsavory business practices begins on June 24 (Getty Images)

The Independent has contacted McDonald’s for comment.

Last fall, Democratic senators accused McDonald’s of price gouging in a letter to its corporate leadership.

“McDonald’s own reports indicate that the company’s price increases may be outstripping inflation,” read the October message from Senators Elizabeth Warren, Bob Casey, and Ron Wyden. “As a result, McDonald’s net annual income rose by over 79% — to nearly $8.5 billion — from 2020 to 2023.”

McDonald’s has strongly denied price gouging allegations and says its individual franchisees set menu prices, with an emphasis on affordability.

Last year, fast food workers in California across various brands including McDonald’s formed a union associated with the Service Employees International Union, a major development in an industry with low union penetration.

The People’s Union USA, which began attracting significant attention earlier this year, has quickly racked up endorsements from prominent celebrities for its efforts, including author Stephen King, actor John Leguizamo, and actress Bette Middler.

Its leader, Schwarz, a father of three and meditation teacher who lives in Chicago, was sentenced to 90 days in jail for alleged exploitation related to a cafe he once reportedly owned.

In 2007, the activist was sentenced by a Connecticut judge to 90 days in jail for disseminating voyeuristic material, The New York Times reports.

Schwarz, 39 at the time of the incident in question, was accused of photographing an unconscious 18-year-old’s exposed breast and texting the image to her cell phone, per the paper.

The teen worked at the now-closed Sugar Cube Cafe, which Schwarz owned, according to state records obtained by the Times.

“This whole thing was a big scam,” Schwarz told the paper. “It’s going to be expunged. I passed my polygraph test three times. Three times. I did not take a photograph. I did not do anything inappropriate to anybody.”