Wednesday, January 12, 2022

Facebook reveals how it really collects and uses your data with new Privacy Center

By Charlotte Edwards,
 The Sun UK
January 9, 2022 
Meta has faced backlash over its approach to privacy and data in the past.
Chesnot/Getty Images

Facebook has just revealed a new Privacy Center feature that aims to provide an insight into what the app does with data.

Privacy Center is currently only available for a small number of US users but there are plans to roll it out further in the coming months.

Meta, which owns Facebook, said: “Today, we’re introducing Privacy Center to educate people on their privacy options and make it easier to understand how we collect and use information.

“In Privacy Center, you can learn about our approach to privacy, read up on our Data Policy and learn how to use the many privacy and security controls that we offer.”

If you’re based in the US, you may spot the Privacy Center on the desktop version of Facebook.

It should also become available on the app once the feature rolls out to more people.

Privacy Center is currently separated into five categories.

These are Security, Sharing, Collection, Use and Ads.

Each section contains guides and controls to help you learn about your privacy on Facebook and how you can try and control it.

For the Use section, Meta says: “Learn more about how and why we use data, and explore the controls we offer to manage how your information is used.”

For Ads it explains: “Learn more about how your information is used to determine the ads you see, and make use of ad controls like Ad Preferences.”

The Privacy Center should become available on the app once the feature rolls out to more people.
Mohssen Assanimoghaddam/picture alliance via Getty Images

Privacy Center will be located under Settings and then Privacy.

Meta concluded: “As we expand Privacy Center, we will add more ways to access it in places where you may have privacy concerns.

“We’ll continue to update Privacy Center and add more modules and controls to help people understand our approach to privacy across our apps and technologies.”

Meta has faced backlash over its approach to privacy and data in the past and is working on being more transparent with its users.

Mozilla wants to show just how much Meta and Facebook tracks you

By Sead Fadilpašić 
TECHRADAR
JAN 11, 2022

The world can't wait for Meta to do the right thing, researchers say


(Image credit: Facebook / Meta)

Firefox maker Mozilla has announced a wide-ranging new program aiming to discover the scope and depth of tracking services used by Facebook parent company Meta.

Led by Rally, Mozilla’s privacy-first data-sharing platform, The Facebook Pixel Hunt will be conducted together with The Markup Team, an American non-profit data-driven journalism organization, covering the ethics and impact of technology on society, as well as Mozilla volunteering users.

“According to its own privacy policy, Facebook may collect information about you across the web even if you don’t have a Facebook account,” the project’s website reads. “One way Facebook performs this tracking is through a network of “pixels” that may be installed on many of the sites you visit. By joining this study, you will help Rally and The Markup investigate and report on where Facebook is tracking you and what kind of information they are collecting.”

Raising awareness

To help the two organizations, users need to install Rally (which you can do on this link), and then sign up for the Facebook Pixel Hunt on this link. After that, it’s business as usual. They surf, the data gets generated, collected, and sent to the two companies for analysis.

Mozilla launched Rally in June 2021 as an extension for the popular browser that aims to raise awareness of the value of people’s data.

The data that gets created through the use of the extension will be used to support various studies. Among the first ones was a study by Princeton University’s Center for Information Technology Policy’s on news and misinformation about politics and Covid-19 on digital services, and the Stanford University Graduate School of Business study on how people consume news and the impact ads have on the consumers.

The Markup, however, will be the first time Rally’s partnered up with an organization that doesn’t come from academia.

According to AdWeek, Rally product lead at Mozilla, Ted Han, said in a statement that the world cannot wait on platforms to “do the right thing, especially when so much depends on it”.

“This partnership seeks to lead the way in providing new and critical ways of illuminating the reality of the internet, led by the people who make it. This partnership comes at a time when the consequences of fragmented awareness have never been more stark.”


At the time of increased risk of identity theft, protecting one's online data has never been more important. Internet users are often advised to be careful who they share their personal information with, to use strong authentication methods whenever possible, and to connect to the internet via VPN in order to encrypt the communication channel.

Facebook has often been criticized for the way it handles user data, with one of the bigger incidents happening between 2013 and 2016. Back then, it was uncovered that the company provided British consulting firm Cambridge Analytica access to user data, without their consent, for the purpose of political advertising, ahead of the 2016 US presidential elections.

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